The document describes a proposed dog monitoring application called "Spot". It would use a base unit and detachable cameras, including one that can mount to a dog, to monitor a dog's behavior and location when separated from its owner. The application would send alerts to the owner when the dog barks, cries, runs or escapes and allow live video streaming. It could be expanded to include additional cameras and sharing features. Financial projections estimate 100,000 units sold in year one for $211,000 profit and 200,000 units in year two for $1,078,000 profit. The goal is to help bridge the gap between dogs and their busy human companions.

1. TEAM BOWHOUSE Matthew Bowers
Stephan Charbit
Adan Garcia-Bugarin
Aarati Gopal
April He
BUSINESS OF DESIGN
CCA 2011

2. DOGS IN
AMERICA

3. DOGS IN
AMERICA

4. DOGS IN
AMERICA

5. DOGS IN
AMERICA

6. DOGS IN
AMERICA

7. “BUDDIES”
& “KIDS”
DOG = CHILD DOG = BEST FRIEND

8. SEPARATION
ANXIETY
SCHOOL
WORK
SOCIAL LIFE

9. NUTS
& BOLTS
BASE UNIT DETACHABLE UNIT
APPLICATION

10. THE
aPPLICATION
PLATFORMS:
iOS
ANDROID
SYMBIAN

11. THE
aPPLICATION
UPDATES YOU WHEN YOUR DOG:
BARKS
CRIES
RUNS
ESCAPES

12. THE
aPPLICATION
UPDATES YOU WHEN YOUR DOG:
BARKS
CRIES
RUNS
ESCAPES

13. THE
aPPLICATION
LIVE VIDEO:
1 FIXED CAMERA
1 DOG-MOUNTED CAMERA
RECORD ANYTIME
PAN AND ZOOM
NIGHT VISION

14. THE
aPPLICATION
EXTEND SPOT:
MULTIPLE USERS
PHOTO & VIDEO GALLERY
SHARE CONTENT ONLINE
ADD MORE CAMERAS

15. BRIDGING
THE GAP
DO
EK
G
GT
DA
DO
YC
AR IC
E S ON
N A
PA
DOG
-S IT T E H
R I T EC
LOG
HUMANS MACHINES

16. OLD & NEW
TRICKS
BLOGOSPHERE
SPOT ADVOCATES
NTS
EVE
ONLINE
PET FASHION WEEK NYC
I
PR
(ONLINE ADVERTISING)
NT
(KEYWORD
ADVERTISING)
LOCAL DOG PUBLICATIONS
& DOG MAGAZINES VIRAL VIDEOS

17. GETTIN’
BISQUITS
PROJECTED FIGURES
YEAR ONE:
100,000 UNITS SOLD
$211,000 PROFIT
YEAR TWO:
200,000 UNITS SOLD
$1,078,000 PROFIT
$100

18. THANK YOU!
THE PLAYFUL WAY TO KEEP
YOUR BEST FRIEND CLOSE!