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Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
July 2013
Analyst: Yasmine El Gharaibeh
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2. Iraq Media Survey 2013
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3. Iraq Media Survey 2013
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Table of Contents
Section I: Introduction and background........................................................1
Section II: Survey results and analysis .........................................................2
General information on respondents ...............................................2
TV watching habits .....................................................................10
Pay TV ......................................................................................23
Radio listening habits..................................................................30
Internet usage ...........................................................................39
Online games ............................................................................48
Gaming consoles ........................................................................49
4. Iraq Media Survey 2013
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List of Exhibits
Exhibit 1: Gender of respondents ................................................................. 2
Exhibit 2: Age groups of respondents........................................................... 3
Exhibit 3: Age groups of respondents by gender .......................................... 4
Exhibit 4: Education levels of respondents ................................................... 4
Exhibit 5: Respondents by governorate........................................................ 5
Exhibit 6: Nationality of respondents ........................................................... 6
Exhibit 7: Occupation of respondents........................................................... 7
Exhibit 8: Personal monthly income in US$ .................................................. 8
Exhibit 9: Household size (regardless if they are relatives or not) ............... 9
Exhibit 10: Watching TV ............................................................................. 10
Exhibit 11: Watching TV by gender ............................................................ 11
Exhibit 12: Watching TV by age group........................................................ 11
Exhibit 13: Location of watching TV ........................................................... 12
Exhibit 14: Watching TV language preference ............................................ 13
Exhibit 15: Types of TV programs watched ................................................ 14
Exhibit 16: Type of programs watched by gender ...................................... 15
Exhibit 17: Type of programs watched by age group.................................. 16
Exhibit 18: Watching satellite TV channels................................................. 17
Exhibit 19: Satellites respondents tune into............................................... 18
Exhibit 20: Satellite TV channels watched by more than 10% of the
respondents ......................................................................................... 19
Exhibit 21: Satellite TV channels watched by 1% to 10% of the respondents
............................................................................................................ 19
Exhibit 22: Satellite TV channels watched by 1% or less of the respondents
............................................................................................................ 20
Exhibit 23: Reality TV shows watched by respondents............................... 22
Exhibit 24: Watch Pay TV ........................................................................... 23
Exhibit 25: Respondents who watch Pay TV by monthly income (US$) ...... 24
Exhibit 26: Respondents who watch Pay TV by governorate ...................... 25
Exhibit 27: Methods of watching Pay TV..................................................... 26
Exhibit 28: Pay TV providers ...................................................................... 27
Exhibit 29: Heard of Dreambox or any similar device ................................. 28
Exhibit 30: Methods of hearing about Dreambox (or any similar device) ... 29
Exhibit 31: Listening to the radio ............................................................... 30
Exhibit 32: Listening to the radio by gender............................................... 31
Exhibit 33: Listening to the radio by age group.......................................... 31
Exhibit 34: Listening to the radio by governorate ...................................... 32
5. Iraq Media Survey 2013
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Exhibit 35: Frequency of listening to the radio ........................................... 33
Exhibit 36: FM and AM radio stations ......................................................... 34
Exhibit 37: Preferred language of radio listening ....................................... 34
Exhibit 38: Types of programs listened to on the radio .............................. 35
Exhibit 39: Radio channels respondents listen to ....................................... 36
Exhibit 40: Location of listening to the radio.............................................. 37
Exhibit 41: Location of listening to the radio by gender ............................. 38
Exhibit 42: Internet usage ......................................................................... 39
Exhibit 43: Internet usage by gender......................................................... 40
Exhibit 44: Internet usage by age group .................................................... 40
Exhibit 45: Purposes for using the Internet ............................................... 41
Exhibit 46: Locations of using the Internet ................................................ 42
Exhibit 47: Locations of using the Internet by age group ........................... 43
Exhibit 48: Type of Internet connection at home ....................................... 44
Exhibit 49: Internet service provider (ISP) ................................................ 45
Exhibit 50: Respondents accounts on social media platforms .................... 46
Exhibit 51: Respondents accounts on social media platforms by gender .... 47
Exhibit 52: Playing games online ............................................................... 48
Exhibit 53: Availability of specialized gaming consoles at home ................ 49
Exhibit 54: Name of specialized gaming consoles at home......................... 50
Exhibit 55: Method of getting games for specialized game consoles .......... 51
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