The MIT Arab Business Plan Competition SEMI-FINALIST TEAMS 09-10

"With your help, the Arab region can be a base for attracting talent."

... EVEN SEMI-FINALIST
PARTICIPANTS CAN COME
UP WITH VIABLE PROJECTS
IF YOU PROVIDE THEM WITH
THE NEEDED ASSISTANCE

FOREWORD

Encouraging entrepreneurs in the Arab world is what drives us all year long ‫عمل ويعمل منتدى معهد ماساتشوستس للتكنولوجيا لألعمال في المنطقة العربية طوال‬
at the MIT Enterprise Forum of the Pan Arab Region. This booklet presents ‫السنوات الفائتة على تشجيع الرواد من رجال األعمال في العالم العربي. وهذا الكتيب بين‬
the semi-finalist teams of the third MIT Arab Business Plan Competition ‫أيديكم يعرف الفرق التي تم إختيارها من قبل اللجان التحكيمية للوصول إلى الدور ما قبل النهائي‬
and highlights their business ideas. All teams deserve our attention and
‫للمسابقة العربية الثالثة، ويسلط الضوء على أفكارهم. أود التأكيد أن جميع الفرق تستحق‬
time in order to support the next generation of entrepreneurs in launching
innovative businesses across the region. ‫اهتمامنا وجهودنا من أجل دعم الجيل المقبل من رجال األعمال في إطالق المبادرات الريادية في‬
.‫مختلف بلدان المنطقة‬
Winning teams from previous years have established five companies and
created around 50 jobs. This is clearly not enough as even semi-finalist 50 ‫أود اإلشارة إلى أن الفرق الفائزة في السنوات السابقة أطلقت خمس شركات، وخلقت نحو‬
participants can come up with viable projects if you provide them with ‫فرصة عمل. ومن الواضح أن هذه المبادرات ما زالت محدودة، لذلك أريد التأكيد على أهمية دعم‬
the needed assistance i.e. mentorship, financial backup, technical
‫جميع المبادرات، حتى تلك التي لم تصل إلى الدور النهائي، إذ يمكن أن يكون بين المشاريع‬
expertise, etc…
‫المشاركة افكار قابلة للتطبيق إذا توفرت لها شروط اإلرشاد، والمساعدة، والدعم المادي، والخبرة‬
Contacting the teams for encouragement and support is made easy with ً
‫التقنية، الخ... لذلك نحن نشجع الجميع على اإلستفادة من هذا الكتيب، المنشور أيضا على صفحتنا‬
this booklet which is also available online at www.mitarabcompetition.com. .‫ لالتصال بالفرق وتقديم الدعم والتشجيع‬www.mitarabcompetition.com ‫اإللكترونية‬

With your help, the Arab region can be a base for attracting talent. .‫بمساعدتكم، يمكن ان تصبح المنطقة العربية قاعدة لجذب وإطالق المبادرات الرائدة‬

‫هـال فاضـل‬
Hala Fadel
Chair ‫الـرئيس‬

In Partnership With

”It is with great pleasure that I meet the competing
teams of energetic young people and hear them pitch
their ideas. I am sure that these entrepreneurs will be fine
and will contribute positively to the well-being of their
communities. I am glad to be helping in a small way.”
Mohammed Abdul Latif Jameel, MIT Class of 1978
President of Abdul Latif Jameel Co.Ltd.

‫" أشعر بالفخر والسرور عندما التقي الشباب المشاركين واسمعهم يشرحون‬
‫أفكارهم ومشاريعهم بحماس شديد. أنا متأكد أن هؤالء الشباب سينجحون‬
‫ويساهمون بصورة فعالة في اعمار وتنمية مجتمعاتهم وتقدمها، وأنا‬
".‫سعيد بمساهمتي، ولو بشكل متواضع، في هذا النجاح‬
‫محمـد عبــد اللطيـــف جمـيـل‬
‫رئيـس شـركة عبــد اللطيــف جميـل المـحـدودة‬

THIS YEAR'S PROJECTS ARE DIVIDED AMONG
THE FOLLOWING SECTORS

1.Energy
2.Engineering
3.Healthcare
4.Internet-Based Solutions
5.Software
6.Telecom

7

ENERGY

1.

Bidaya p.10
Fascila Limited p.12
Green Energy Egypt p.14
Mulch & More p.16
Solar Skylight p.18

Projects listed in alphabetical order

9

Bidaya
‫بداية‬
MANAGEMENT TEAM BIDAYA IS THE FIRST CARBON
‫الفريـــــق اإلداري‬
OFFSETTING COMPANY IN
Yassin Ghoz, CEO
‫ياسيـــن غــــز‬
THE MIDDLE EAST AND AFRICA
yassinghoz@hotmail.com
AIMING AT CONTRIBUTING TO
Yasser Soliman, Marketing Director
‫ياســر سليمــان‬ THE INITIATIVE OF COMBATING
mahongru@gmail.com
GLOBAL WARMING AND
Abdulrahman Ibrahim, CFO
‫عبــد الرحمــن ابراهيــم‬ INCREASING CLIMATE
abdok2@gmail.com

Ziad Badr, COO
CHANGE AWARENESS
‫زيــاد بــدر‬
ziad_wuz_heer@hotmail.com
THROUGHOUT THE REGION

LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE
Cairo, Egypt Bidaya’s main advantage is the region of project development which
is governed by unclean and polluting sources of energy. In addition
to this, the alliances it is seeking with the Gold Standard Foundation
and Bloomberg New Energy Finance. Another competitive advantage
THE PRODUCT/SERVICE is the cheap labor in the region enabling the development of less costly
Bidaya offers a web portal acting as a tool where individuals, businesses projects, and its awareness program (BG-E-CAP) designed specifically
and event organizers can calculate their carbon emissions with ease and for improving climate change awareness. Bidaya’s geographical target
offset them through investing in projects located throughout the Middle market is global with an emphasis on Europe and North America initially.
East and Africa. In addition to that, the “Bidaya Global Environmental
and Climate Awareness Program” (BG-E-CAP) will initiate a spark of The voluntary carbon market value is approximately USD 704.8
change towards a new era of cleaner, safer and more sustainable million according to the latest market research in 2008 and increasing
technologies within the region. exponentially since then.

VALUE PROPOSITION CAPITAL REQUIRED TO GENERATE FIRST SALE
Bidaya is keen on giving the opportunity for any individual or business USD 100,000
to contribute to the global climate crisis with a return of the highest
quality carbon credits serving as both an asset and as a means of FUNDING REQUIREMENTS
showing corporate social responsibility.
To fund the company, Bidaya will need an investment of USD 100,000
during a three year span.
STAGE OF DEVELOPMENT
Conceptual

11

Fascila Limited
‫فسيلة ليميتد‬
MANAGEMENT TEAM FASCILA IS THE PREMIER
COMPANY FOR SMART GRID
Mohammad Y. Omara,
Co-Founder, Chairman & CEO WIRELESS INNOVATIONS
‫محمــد يوســف عمــارة‬
mohammad.omara@fascila.com WITHIN EGYPT AND THE
Hammad A. Hamid, Co-Founder, WIDER MENA REGION
President & CTO
‫حماد عبدالعلي حميد‬
hammad.hamid@fascila.com

Tariq Elmotassadeq, Co-Founder,
VP of Design & Verification
‫طـــارق المتصـــدق‬
tariq.elmotassadeq@fascila.com

Mohamed R. Hamada, COO
‫محمـــد رجاء حمــــــادة‬
mohamed.hamada@fascila.com

Hany K. Mahmoud, VP of
Communication Systems
‫هاني كمال محمود‬
hany.kamal@fascila.com

Egypt (1) Our product will be of low-price and low-power consumption with
an operating battery life of 15 years (2) Easy to install (no digging/
wiring as it’s all wireless) (3) Independent of the utility service provider
(4) Supports “extensibility” which allows for the addition/removal of
THE PRODUCT/SERVICE utilities (5) Customers can remotely monitor/control their consumption
Fascila Limited is developing an All-in-One Energy/Utility Consumption from the internet or directly from the meter itself (6) Supports all known
Wireless Smart Meter. This meter will enable both consumers and utility smart grid capabilities plus some added preparatory features that
service providers to fully monitor/control the instant consumption/bill we are currently patenting (7) Can easily be integrated with ZigBee-
of electricity, water and gas with no or minimal new infrastructure. It’s enabled Smart Homes
aimed to have robust Smart Grid capabilities and be independent of Our premier geographical market will be Egypt with an expected market
the utility service provider. size of USD 156 million in 2011.

Based on its proprietary wireless technology, Fascila will offer its clients USD 1.25 million
an easy-to-install All-in-One replacement to their dated utility metering
systems enabling them to fully monitor/control their consumption for a
price less than that of their legacy systems. FUNDING REQUIREMENTS
USD 1.25 million in 2 funding phases (USD 800,000 + USD 450,000)
Prototype ready
www.fascila.com

13

Green Energy Egypt
‫مصر النظمة الطاقة الخضراء‬
MANAGEMENT TEAM GREEN ENERGY IS THE
FIRST AND ONLY SOLAR
Ahmed Ismail Megahed, R&D
‫احمــد اسماعيــل مجاهــد‬
POWERED SYSTEM
patents_designer@hotmail.com
TAILORED FOR POOR RURAL
Mohamed Ismail Megahed, Out-
reach COMMUNITIES TO SUIT
‫محمد اسماعيل مجاهد‬
patents_designer@hotmail.com THEIR LOCAL CONDITIONS
Ali Ahmed Ali, Finance AND SOLVE THEIR SPECIFIC
‫علــى احمــد علــى‬
patents_designer@hotmail.com PROBLEMS

Egypt Our systems are the first that tailored to meet specific customer needs,
can do several functions using the same amount of energy, provided
with 3 FREE sources of energy workable around the year. They are not
weather dependent, automatic cleaning and feeding, control in all
THE PRODUCT/SERVICE functions with no electricity need.
Green Energy is opening a new era of superior solar powered systems,
Our primary target is Egypt where the annual market of solar water
which are the first of their kind that can do, one, some, or all of the
heating is 20,000 square meters; our secondary target is emerging
14 functions used for heating, sterilizing, distilling water, drying,
markets where BOP hold USD 5 trillion in purchasing power.
disinfecting smoking crops and space heating while empowering poor
productivity. We contribute in protecting the environment by reducing
poor reliance on depleting natural resources to get their needs. CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 50,000
VALUE PROPOSITION
As a dryer, it allows the increase of quality, productivity and profitability FUNDING REQUIREMENTS
of crops and improves food security. When used for water purification, it We are in need for USD 50,000 for establishing the company. We then
reduces health care expenditure and helps lowering the rate of mortality assume we can quickly attract funding and collaborate with international
of young children. organizations.

Prototype ready

15

Mulch & More
‫ملش أند مور‬
MANAGEMENT TEAM MULCH & MORE WILL
INTRODUCE MULCH
Esraa Haidar, General Manager
‫إســراء حيــدر‬
IN LEBANON AND THE
esraa.haidar@gmail.com
MIDDLE EAST
Kassem Jouni, Operations
Manager
‫قاســم جونــي‬
kassemjouni@hotmail.com

Zakaria Zayour, Controller
‫زكــريا زيعــور‬
zakaria.zayour@gmail.com

Lebanon Being the first to introduce mulch in Lebanon and the Middle East, no
direct competition is expected. However, we seek to oppose any kind
of competition through our strong networking and relationship with
governmental institutions, municipalities, agricultural cooperatives, and
THE PRODUCT/SERVICE NGO’s; already we have established such links that have offered us
sources of support, financing, and marketing.
Mulch is a purely organic product that is made from leaves and wood
chips that will be recycled instead of thrown away.
The target market is basically all of Lebanon having an agricultural
Mulch will reduce farmers’ costs and increase their crop yield and
area of around 270,000 hectares.
efficiency. Mulch conserves water and humidity in the soil and thus
reduces the need for irrigation by around 40%. Also, mulch prevents
the growth of harmful weedy plants and thus minimizes the cost needed CAPITAL REQUIRED TO GENERATE FIRST SALE
to consistently remove them.
USD 20,000

VALUE PROPOSITION FUNDING REQUIREMENTS
Mulch is a cheap and easy to use product that will offer the farmers a
Producing mulch is an easy process that doesn’t require a lot of capital
quick return on investment. These three features: low price, practicality,
or equipment. We are looking for a small-sized investment and in turn
and quick return, are based on studies on Lebanese farmers’ preferences
a quick return.
and trends, the three most important factors farmers consider before
buying any agricultural product.

Prototype ready

17

Solar Skylight
‫سوالر سكاي اليت‬
MANAGEMENT TEAM SOLAR SKYLIGHT HAS A
UNIQUE WINDOW STRUCTURE
Adrian Kitai, Inventor
‫ادريــان كيتــاي‬
DESIGNED TO USE THE
kitai.adrian@gmail.com
ENERGY OF THE SUN TO
Rafik Loutfy, Enterprise Advisor
‫رافيـق لطفــي‬ GENERATE ELECTRIC POWER,
loutfyr@mcmaster.ca
WHILE OPTIMIZING THE
Mazin M. Batarfi, Co-Founder
‫مازن محمــد باطرفـي‬ INTERIOR ILLUMINATION
batarfmm@mcmaster.ca

Raaid M. Batarfi, Co-Founder
OF BUILDINGS AND
‫رائـد محمـد باطرفـي‬
batarfrm@mcmaster.ca
ENHANCING ITS AESTHETIC
Salman K. Bawa, Co-Founder APPEARANCE
‫سلمـان بــاوا‬
bawask@mcmaster.ca

Saudi Arabia ‘Siraj’ concentrates light onto solar cells, improving solar power
efficiency by 40%. The concentration technology is made from optical
elements; this is our competitive advantage as it allows light to pass
THE PRODUCT/SERVICE through, simultaneously illuminating the building interior. ‘Siraj’ looks
exactly like thermopane windows, hence maintaining the aesthetics of
‘Siraj’, the durable, esthetically pleasing and electricity generating solar
the building.
window. Its patented structure allows for 25% reduction in production
costs and 40% increase in solar power efficiency. With a life warranty
Our initial markets include North America, Europe and Middle East
of 20 years, the ‘Siraj’ amazingly looks like the existing thermopane
followed by Japan. The market size is USD 1.75 billion.
window. ‘Siraj’ is the aspirin to the pains of the green community
constructors, who can now use the product in glass (curtain wall or
building envelope) buildings. CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 20,000,000
VALUE PROPOSITION
Esthetically pleasing; light modulating; electricity generating; affordable FUNDING REQUIREMENTS
and comfortable solar window With the valuation of Solar Skylight at USD 44.48 million, we are
requesting for USD 20.60 million in investments to build a manufacture
STAGE OF DEVELOPMENT in Saudi Arabia.
Prototype ready

19

ENGINEERING

2.

The Little Engineer p.22
Transformer Buildings p.24


21

The Little Engineer
‫المهندس الصغير‬
MANAGEMENT TEAM THE LITTLE ENGINEER IS THE
LIFETIME EDUCATION FOR KIDS
Rana El Chemaitelly, General
Manager
AND TEENS WITH HANDS-
‫رنـا الشميطـلي‬
ّ
rana@thelittleengineer.com
ON LEARNING ACTIVITIES
Albert Shamieh, Marketing
Manager
‫البيـــر شاميـــة‬
ass25@aub.edu.lb

Nadia Alamah, Branch Manager
‫ناديــة عالمــة‬
nadia.alameh@gmail.com

Marwa Harb, Branch Manager
‫مـروة حــرب‬
marwaharb91@gmail.com

Lebanon The Little Engineer’s offerings are intended to be viewed as unique,
creative, educational to the participants, affordable to the parents, and
reflecting technological innovations. The Little Engineer is first center in
Lebanon aiming to spread awareness on environmental issues among
THE PRODUCT/SERVICE kids and teens, mainly highlighting the renewable energy resources
that fuel our revolutionary program and exposing young minds to new
The Little Engineer is an after-school edutainment center which
innovations in the field of robotics, trying to bridge the gap between
introduces kids and teens [age 4-16+] to pre-engineering courses such
schools and universities.
as robotics, physics, electricity, electronics, renewable energy and more.
Students enrolling in one of the offerings will visit the center once per
The will is to expand locally as well as regionally in the near future. The
week, for 8 successive sessions closing with a competition. This center
market value is USD 500,000 per year.
guarantees a friendly atmosphere where children can have fun while
learning and building skills with the help of qualified staff. The course
fee is $200. CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 80,000
VALUE PROPOSITION
The aim of the Little Engineer is to expose the largest number of kids and FUNDING REQUIREMENTS
teens to the world of Robotics and renewable energy , introducing them to
USD 200,000 in loan
the how and wow of science, technology, engineering and mathematics
in a friendly atmosphere, preparing them for the challenging future.

STAGE OF DEVELOPMENT www.thelittleengineer.com

Operational

23

Transformer Buildings
‫البناء المتحول‬
MANAGEMENT TEAM TRANSFORMER BUILDINGS IS
A PIONEERING AUTOMATED
Sanaa Hassan, Director of Business
Development
SOFTWARE SOLUTION FOR
‫سنـاء حسـن‬
sannaattia@yahoo.com
THE AEC MARKET
Sherif Mostafa, Director of R&D
‫شـريف مصطفـى‬
sherifmostafa58@yahoo.com

Manar Eldaly, Director of Sales &
Marketing
‫منـــار الدالــى‬
eldalymanar@yahoo.com

Cairo, Egypt Our products present a new technology that enables the computer
system to extract useful information from the graphical data on the
computer display such as pictures, drawings or 3D models in a manner
that matches, or even exceeds, human ability. Accordingly, it
THE PRODUCT/SERVICE saves users’ time and effort and reaches optimized building designs
that are almost impossible to be reached using other software products.
Our products are intelligent software solutions for architects and
engineers that enable generating the architectural and structural
Our geographical target market is the USA and the MENA regional
designs of buildings in an automated manner while saving a huge
markets that were estimated to be worth USD 1.5 billion in 2009.
amount of time and effort for designers and reducing the cost of
construction dramatically.
CAPITAL REQUIRED TO GENERATE FIRST SALE
VALUE PROPOSITION USD 140,000
Our innovative software products help in reaching the most optimized
alternative of a building design that is almost impossible to be reached FUNDING REQUIREMENTS
using the traditional design processes with commercially available The size of investment we are looking for is USD1,000,000.
software products in the market.

Prototype ready

25

HEALTHCARE

3.

Angel Eye p.28
BioBusiness p.30
Dental Vision p.32
e-Saudi Healthcare p.34
Novel Med p.36


27

Angel Eye
‫انجل اي‬
MANAGEMENT TEAM ANGEL EYE DEVELOPS A
NON INVASIVE, HANDHELD,
Mohamed Zaky, Founder & General
Manager
MOBILE NEURO-MONITOR
‫محمـــــد زكـــى‬
mz_rasmy@yahoo.co.uk
FOR MEASURING THE LEVEL
Mohamed El Abd, Technical OF CONSCIOUSNESS (LOC)
Manager
‫محمـــد العبـــد‬ OR DEPTH OF ANESTHESIA
mhmd.elabd@gmail.com
DURING ANESTHETIC
Tamer El Abd, Sales Manager
‫تامـــر العبـــد‬ PROCEDURES
vet_2t@hotmail.com

Egypt This product targets the healthcare market specifically hospitals and
clinics offering surgeries under anesthesia. Anesthesiologists are our
main customers. We will begin with the local market and then expand
exponentially to the Middle East, Africa, and then Europe and USA after
THE PRODUCT/SERVICE fulfilling their regulations.
Few companies work in advanced neuro-monitoring field. Competition is
Neuro-monitor for monitoring the level of consciousness in the brain
getting harder by time due to development of highly advanced products/
through data acquisition from the EEG signals of the anesthetized or
services. Our aim is to begin in this relatively new area of neuro-science
sedated patient is an essential tool for assisting the anesthesiologist,
and have our own R&D in fields like Anesthesia Monitoring, BCI (Brain
monitoring the brain activity, customizing anesthesia dosage for each
Computer Interface), and TTD (Thought Translation Device).
patient and putting standards for the anesthesia process.

USD 200,000
- True Point of Care (PoC) solution that offers essential monitoring for
the anesthesiologist
- Large Graphical dats presentation FUNDING REQUIREMENTS
- Customization to Arab world Any initial investment will help us begin the project and establish our
company.
Conceptual

29

BioBusiness
‫بيوبزنس‬
MANAGEMENT TEAM BIOBUSINESS PROVIDES
INNOVATIVE, RELIABLE AND
Islam Badreldin, R&D and
Information Manager
AFFORDABLE SOLUTIONS FOR
‫اسالم بدر الدين‬
islam@biobusiness-eg.com
HEALTH MONITORING
Amr Elwakeel, HW Lead Engineer AND PERSONAL HOME
‫عمر الوكيل‬
amr@biobusiness-eg.com HEALTHCARE
Mostafa Elwakeel, General
Manager
‫مصطفى الوكيل‬
mostafa@biobusiness-eg.com

Egypt For tier 1 competition who are using the minimally invasive technique,
their meters have huge running expenses due to the disposable sensors
used. In addition, the need to insert the micro-needle of the disposable
sensors under the skin causes a slight patient discomfort. This puts the
THE PRODUCT/SERVICE tier 1 competitors at a relative disadvantage compared to us. For the
direct tier 2 competition, all the competitors have a problem in the
The solution being developed by BioBusiness for the continuous
accuracy of their non-invasive glucose meters. To solve this problem,
monitoring of blood glucose is a small product that will fit into a hand-
the research team at BioBusiness is developing a new approach for
held battery-operated ergonomic shape. The product is comprised
measuring glucose that combines three different predictors.
of two pieces, the gBracelet is worn anywhere on the arm and is the
main measurement sensor which transmits the glucose measurements
The global market size can be rudimentarily estimated to be USD 900
wirelessly to the gMon hand-held device. The gMon is the main display
million. The European market was estimated by Frost & Sullivan to be
device. It displays the continuous curve of blood glucose levels, keeps
USD 55 million in 2009.
track of the glucose level trends, and produces alarms of current/
predicted glycemic highs or lows.
Offering a continuous blood glucose monitoring solution gives us
an immediate advantage over finger-stick glucose meters. A patient FUNDING REQUIREMENTS
measuring their blood glucose levels using a finger-stick glucose meter USD 780,000 (CapEx + OpEx)
can easily miss a peak. This is because they usually measure only 3 to
4 times a day. By providing the continuous monitoring, the patient can
never miss a peak, therefore achieving better control of their blood
glucose level. www.biobusiness-eg.com

Conceptual
31

Dental Vision
‫دنتال فزيون‬
MANAGEMENT TEAM DENTAL VISION ENABLES
DENTISTS AND DENTAL
Marwan Bitar, CEO
‫مـروان بيطـار‬
LABORATORIES TO
marwan@marwanbitar.com
IMPROVE THEIR OVERALL
Rodrigue Faddoul, Chief Knowledge
Officer QUALITY STANDARDS,
‫رودريـغ فضـول‬
dentaltechnique@videotron.ca THROUGHOUT RESPONSE
Imad Khoury, CTO TIME, AND PATIENT/
‫عمـاد خـوري‬
khoury.imad@gmail.com CLIENT RELATIONSHIP
MANAGEMENT

Lebanon The global dental industry is a USD 16 billion market with an average
growth of 8%. Dental Vision will be offering a full solution instead of a
visual tool for shading. Moreover, our solution is meant to significantly
decrease human mistakes that happen during the shading process.
THE PRODUCT/SERVICE Our solution is based on a computer vision approach, a proprietary
database, a unique shading technique, machine learning algorithms
Dental Vision’s solution allows dentists and dental labs to collaborate
and a web communication tool that will provide communication and
fully in a redesigned shading process. The system combines an image-
transaction efficiency, as well as minimal social network features. Our
capturing device, a computer recognition software and a unique web
technology will also allow for time and cost reduction.
communication platform that enables dentists to automatically provide
dental laboratories with the exact procedure to shade a prosthesis.
Dental Vision offers a redesigned shading process giving the dentist
quality control over the supplier’s work, a computer aided efficiency FUNDING REQUIREMENTS
based on a unique proprietary database, a user friendly experience and We are looking for a total investment of USD 550,000 separated in 3
a unique web communication platform. injections.

Conceptual

33

e-Saudi Healthcare
‫العناية الطبية السعودية‬
MANAGEMENT TEAM E- SAUDI HEALTHCARE IS AN
INDEPENDENT IT HEALTHCARE
Abdullah Al-Hammad, CEO
‫عبـد اللـه الحمــد‬
COMPANY WORKING WITH
hammada@ngha.med.sa
MAJOR IT HEALTH CARE
Abdelgader Habibullah, COO
‫عبـد القـادر حبيـب الـله‬ VENDORS TO PROVIDE
abdul.habibulla@gmail.com
CLIENTS WITH E-HEALTH
Baha’ Qubbaj, COO
‫بهــاء قبــاج‬ CARE SERVICES
bqubbaj@cisco.com

Adnan A. Al-Tunisi, CIO
‫عدنــان التونــسي‬
aaltunisi@rmh.med.sa

Riyadh, Saudi Arabia (1) Local presence (2) unmatched support (3) enhanced quality of
service (4) field proof of concept (5) competitive pricing for products
and services (6) knowledge in internal governmental processes and
THE PRODUCT/SERVICE regulations (7) closer to customers
e-Saudi Healthcare is an independent IT healthcare company working
Our target market consists of all medical facilities, primary clinics, and
with major IT health care vendors to provide clients with Certified
health government regulators in the GCC. It is estimated at USD 8
Health Integration Products, Clinical Data Repositories (CDR), Medical-
million: 2.5 billion (MOH Hospitals) + 1.5 billion (MODA Hospitals) +
Grade Network/Infrastructure, Healthcare Information Technology
500 million (NGHA Hospitals) - 3.5 billion (Private Healthcare Sector)
(HIT) Consultancy & Medical Systems Integration Services and RHIO
(Regional Health Information Organization) Designs. Clients will be
offered preliminary assessment services through e-Saudi Healthcare CAPITAL REQUIRED TO GENERATE FIRST SALE
portal where they will register on-line and provide the necessary check
USD 250 million - USD 300 million
list that will enable our company to draw an overview roadmap that
meets clients’ expectations.
FUNDING REQUIREMENTS
VALUE PROPOSITION USD 250 million - USD 300 million
- Enhance utilization of the collected patients’ and hospital operations’
data to better provide health care services with minimal cost
- Better utilize the costly health care professionals and provide remote
health care services

Conceptual

35

Novel Med
‫نوفل ميد‬
MANAGEMENT TEAM NOVEL MED IS A
BREAKTHROUGH SOLUTION
Ehab Shalaby, President & CEO
‫إيهــاب شلبــى‬
TO STOP BACK PAIN
ehab@novel-med.com

Cherif Algreatly, CTO
‫شريــف الجريتلــى‬
cherif@novel-med.com

Yasmin Abdelmaksoud, VP of
Marketing
‫ياسميــن عبد المقصــود‬
yasmin@novel-med.com

Cairo, Egypt Our product “the sensitive pad” is an inexpensive portable device that
can be used away from the computer while sitting at work, home,
school, or hospital giving immediate vocal instructions that help the
user to improve his/her sitting habits. This advantage of our product
THE PRODUCT/SERVICE enables us to compete in the market of the back pain devices and tech-
nologies that were estimated to reach USD 2 billion in 2009 according
NovelMed introduces an interactive sitting system comprised of a
to the American National Institute of Health (ANIH).
sensitive pad that can be placed on an ordinary chair to measure the
dynamic forces exerted on different parts of the back and buttocks
during sitting. The sensitive pad can be connected to the computer CAPITAL REQUIRED TO GENERATE FIRST SALE
to create a 3D simulation for the user’s spine while s/he is sitting on USD 200,000
the chair. The cumulative data enables generating a user’s personal
report describing his/her bad habits during prolonged sitting that might
influence spine diseases. FUNDING REQUIREMENTS
The size of investment that NovelMed is looking for is USD 800,000.
VALUE PROPOSITION
Our product gives an immediate feedback that helps the user to im-
prove his/her sitting habits. It evaluates the used chair and helps dis- www.Novel-Med.com
abled people to avoid skin breakdown and pressure ulcers. Moreover, it
enables physicians to accurately diagnose and treat back pain.

Prototype ready

37

INTERNET
BASED
SOLUTIONS
4.

Arabic Coach p.40
Content Distribution Solutions p.42
Coders Cloud p.44
Eskuila p.46
E-t3allam p.48
Searag p.50
Vastry p.52


39

Arabic Coach
‫المدرب العربي‬
MANAGEMENT TEAM ARABIC COACH IS AN ONLINE
PLATFORM THAT WILL
Amad Almsaodi, CEO
‫عماد المســعودي‬
CONNECT STUDENTS WHO
amad@arabiccoach.com
WANT TO LEARN ARABIC
Mohamed Almussaabi, COO
‫محمـد المصعبــي‬ ONLINE FROM ALL OVER THE
mohamed@arabiccoach.com
WORLD WITH TEACHERS
Saeed Alfagieh, CTO
‫سعيــد الفقيــه‬ FROM THE MIDDLE EAST
saeed@arabiccoach.com

Yemen Looking at the market from a strategic point of view, we noticed two
competitive clusters: one that focuses on controlling market share
by offering several languages to students and another that focuses
on teaching Arabic via traditional teaching methods. Our skilled
THE PRODUCT/SERVICE management team and our unique service offering position us to lead
the market in the area of service quality.
Arabic Coach will enable students to browse teachers’ video based
portfolios and schedule virtual teaching sessions with the desired
Our target market is Online Arabic Education. We estimate the current
teachers. The online teaching sessions are fully interactive and each
size of this sector at USD 5 million with a growth rate of 12%, and we
teacher can determine his own hourly rate, and Arabic Coach gets 15%
estimate the size of the overall Arabic Learning market at USD 1 billion.
of the teachers’ profits. The teachers will be provided with a suggested
The online sector is growing at a higher rate than the total Arabic
curriculum, lesson plans, and assessment tools, but they will have
Learning market.
the freedom to use their own methods. All teachers will go through a
screening session before their profile goes live on our system. Also, we
will have a sophisticated teacher rating system to reward high quality CAPITAL REQUIRED TO GENERATE FIRST SALE
teaching methods.
USD 100,000

We will provide the students with affordable and flexible conversation Arabic Coach is seeking an investment of USD 100,000 in return for
based learning opportunities, and we will provide the teachers with 25% equity. Our ideal partner is an investor who is willing to be a
access to students worldwide who will provide them with flexible mentor.
freelance job opportunities.

STAGE OF DEVELOPMENT www.arabiccoach.com

Conceptual

41

Audacia Engineering Group
‫مجموعة اوداسيا الهندسية‬
MANAGEMENT TEAM AUDACIA ENGINEERING
SUPPORTS PEER-TO-PEER
Anwar Al-Hamra, President
‫انــور الحمـرا‬
CONTENT DISTRIBUTION
anwar.alhamra@gmail.com

Raghid El-Yafouri, Marketing
Director
‫رغيـد اليعفـوري‬
raghid.elyafouri@gmail.com

Arnaud Legout, System Designer
‫ارنـود ليغـود‬
arnaud.legout@gmail.com

Chadi Barakat, System Designer
‫شـادي بركـات‬
chadi.barakat@sophia.inria.fr

Lebanon Our vision is to be the leading provider of P2P-CDS in the Middle
East and Europe. However, we seek to pilot the service in Lebanon. In
Lebanon, the obvious competition to the P2P-CDS is the current client-
THE PRODUCT/SERVICE server approach to digital content distribution over the Internet. The
strength of this competing service is that it’s the only one available at
This is an application supporting peer-to-peer content distribution; a
this time and it’s implemented by almost all online content providers of
software program offered by online content providers to be installed
the target market. Its weakness is that it fails during high volume traffic.
by their respective customers seeking access to certain content. This
application will use P2P algorithm to identify multiple sources of the
client’s content and direct the user to the available peer sources to
download requested content instead of the primary originating server. CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 90,000
VALUE PROPOSITION
P2P-CDS provides a solution to organizations that are facing problems FUNDING REQUIREMENTS
from the flash crowd phenomena and/or those content providers who The requested funding to support the P2P-CDS business startup is USD
wish to reduce their up-keeping costs to manage the storage and 90,000. USD 50,000 of the total requested funding is needed at the
distribution of these digital content. start of operations. The remaining USD 40,000 must be secured by the
beginning of the second half of the first year.
Conceptual
www.arabiccoach.com

43

Coders Cloud
‫كودرز كالود‬
MANAGEMENT TEAM CODERS CLOUD IS A
DRAMATIC EVOLUTION OF THE
Beyram Belhaj Amor, Executive
Partner
CONCEPT OF FREELANCE
‫بيــرم بلحــاج عمــر‬
beyram@belhajamor.com
MARKETPLACE WITH
Taher Belhaj Amor, Partner GLOBAL POTENTIAL
‫طـاهـر بلحـاج عمـر‬
taher@belhajamor.com

Wathek Belhaj Amor, Partner
‫واثــق بلحـاج عمــر‬
wathek@belhajamor.com

Tunisia Our solution is designed in its first phase to the “French speaking mar-
ket” but is naturally extendable to other markets given it is available in
the corresponding languages. Based on a conservative estimation, and
using the leading equivalent classical freelance marketplace websites in
THE PRODUCT/SERVICE France, the market generated around USD 5 million revenues in 2009
and is growing at rates close to 25%.
CodersCloud will function as a freelance marketplace which will bring
CodersCloud is designed around a new marketing strategy which is
together:
possible to implement because of our efficient cost structure.
(1) A large community of internet based services providers: web
One can see that wages accounts for the bulk of the expenses of our
developers, software engineers, computer science specialists, marketing
business and, since our direct competitors rely on human resources
designers, etc … (2) Clients who want to have the best offers in these
based in France, this gives us a substantial competitive advantage.
domains: They will have a large cloud of providers energized with a
new incentive system and who will compete to respond and make the
most interesting offers CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 100,000
VALUE PROPOSITION
(1) A better user experience, secure transactions and a more efficient FUNDING REQUIREMENTS
cost structure. This cost structure gives CodersCloud the possibility to In order to secure a positive working capital over the first 2 years, we
implement a new marketing strategy via a Recursive Incentive System estimate that we will need USD 150,000.
(RIS) (2) The RIS: designed to align the users’ interests; intends to extend
the base of users efficiently; tailored around the maximization of 2 key
factors in freelance marketplaces: the number of users and the revenue www.coderscloud.com
generated per seller

Conceptual

45

Eskuila
‫اسكويلة‬
MANAGEMENT TEAM ESKUILA IS A STATE-OF-THE-
ART, LIVE AND INTERACTIVE
Hamid Chbouki, CEO
‫حميــد الشبوكــي‬
E-LEARNING SOLUTION
hamid@eskuila.com

Tatiana de Kerros, Chief Community
Officer
‫تاتيانــا دي كـــروس‬
tdekerros@eskuila.com

Issam Lahlali, CTO
‫عصــام لهــاللي‬
issam@eskuila.com

Mohammed Janbar, Chief Engineer
‫محمـد جنبـار‬
m.janbar@eskuila.com

Morocco Competitive Advantage: No limit on students or educators number; ed-
ucational institutions can use the platform; multi-lingual solution; wide
selection of subjects; “Pay As You Go” billing model; no commission
charged on generated income.
THE PRODUCT/SERVICE
Geographical Target Market: Eskuila will start operations in Canada.
Eskuila is an e-Learning platform that allows educators and schools to
We will target the language education industry as our primary niche
offer their courses and seminars on-line and participants to enroll in
market. Its value is USD 364.8 million (2008).
those classes.
Educators and educational institutions will have a state-of-the-art
solution to manage their courses, schedules and students, along with CAPITAL REQUIRED TO GENERATE FIRST SALE
live web-conferencing capabilities.
Eskuila anticipates requiring USD 60,000 to provide for the launch
Participants will be able to join virtual classes, select courses and
phase.
educators, and access didactic material.

VALUE PROPOSITION
A personal equity of USD 2,000 was the first round of cash put into
Eskuila offers an e-Learning solution for educators and institutions. Its Eskuila. In March 2010, the Canadian Youth Business Foundation,
value proposition revolves around: granted Eskuila a loan of USD 15,000. We intend to raise the remain-
- “Live” web-conferencing solution ing USD 43,000 through investors.
- “Pay As You Go”; users only pay for the time spent on Eskuila
- Knowledge broadcasting market place
www.eskuila.com
Prototype ready

47

e-t3allam
‫إ–تعلم‬
MANAGEMENT TEAM E-T3ALLAM IS THE FIRST
ONLINE EDUCATION
Dima El Khouri, PR & Marketing
Manager
SUPPORT IN THE MIDDLE
‫ديمــا الخــوري‬
dima@e-t3allam.com
EAST FOR A DEEPER
Jad Tamer, Education Specialist UNDERSTANDING OF
‫جــاد تامــر‬
jad@e-t3allam.com EDUCATION
Elie Assaf, CEO
‫ايلــي عســـاف‬
elie@e-t3allam.com

Lebanon (1) We will follow the Lebanese official curriculum
(2) Our availability in various points of sale
(3) We are the pioneers in this concept on the local level
(4) We will always provide an outstanding quality of teachers
THE PRODUCT/SERVICE (5) We will always maintain diversity in the content and sections
available on the website
The E-t3allam website provides online academic after school support for
(6) We have a great background in dealing with students and NGO’s
students in grades 9-12. It is highly interactive and participatory
through Injaz and connection with schools
with a youth-friendly design and content, in order to encourage their
(7) We will ensure a continuous R&D to always match the market trends
academic pursuit.
and technological updates

VALUE PROPOSITION Geographical target market is Lebanon and its whole value over all the
(1) An educational support tool that all of our clients can benefit to provinces is approximately USD 1,500,000.
enhance their skills
(2) A new way of learning that will change the vision of students to CAPITAL REQUIRED TO GENERATE FIRST SALE
education
USD 198,552
(3) A place to share private works and arts so each user can express
him/her self in a healthy way
(4) A one-stop-shop for students who want to add value to their learning FUNDING REQUIREMENTS
process
We need USD 108,331 in start-up costs and USD 90,220 for first year
operating expenses.
Conceptual
www.e-t3allam.com

49

Searag
‫سراج‬
MANAGEMENT TEAM SEARAG IS AN
EDUCATIONAL CONTENT
Yasser Tawfik, Director
‫ياسـر توفيـق‬
CREATOR COMPANY THAT
yasser@searag.com
AIMS TO DEVELOP THE
Marwa Soud, Technical Manager
‫مـروة سعـودى‬ CONTENT OF THE ARAB
marwa@searag.com
REGION

Egypt High quality created content; competitive prices; localization to our
region and language needs; innovative ideas; specialization in science,
technology, engineering, electronics, robotics, creativity, innovation,
entrepreneurship and life skills
THE PRODUCT/SERVICE
Searag targets the educational content creation market in the Arab
Searag provides content services and products including content
region which is around USD 214 million.
creation, management, development, localization, translation, training,
selling products, create and manage events and competitions at
both educational and professional sectors in the fields of science, CAPITAL REQUIRED TO GENERATE FIRST SALE
technology, engineering, electronics, robotics, creativity, innovation, USD 50,000
entrepreneurship and life skills.

VALUE PROPOSITION
USD 250,000 in angel funding or venture capital approach
Innovative; educational; Arab region oriented content with high quality;
competitive price within specialized areas; provided in attractive forms
like curriculums, competitions, exhibitions, science centers and camps; www.searag.com
teachers diploma specialized in media like news and TV shows

Prototype ready

51

Vastry
‫فاستري‬
MANAGEMENT TEAM VASTRY IS A UNIQUE
SPECIALIZED SEARCH
Mohamed Hawass, Founder & CEO
‫محمــد حــواس‬
ENGINE THAT CONNECTS
mohamed.hawass@gmail.com
ONLINE PUBLISHERS AND
Syed Muhammad Zahir, CTO
‫سيــد محمــد زاهــر‬ ADVERTISERS
zahirbukhari@msn.com

Hussam Hawass, Web Master
‫حســــام حــــواس‬
hussam@vastry.com

Dubai, UAE Comparing to competitors, Vastry acts as a search tool not as an ad
network. Thus, it adds a real value to media agencies or ad networks
since advertisers can deal directly with the publishers and Vastry will not
be involved during conducting the deal. This advantage will allow, first,
THE PRODUCT/SERVICE advertisers to negotiate the best rates and, second, publishers can offer
more ad solutions.
Vastry is a unique specialized search engine that connects online
publishers and advertisers. It enables online publishers to effectively
Vastry is targeting a USD 58 million market of 300,000 specialized
communicate their media kits with potential advertisers and bypass
publishers.
media agents. It also enables advertisers to search for the most targeted
publishers with numerous online advertising solutions and provide them
with all necessary information that they need in order to negotiate good CAPITAL REQUIRED TO GENERATE FIRST SALE
advertising deals.
USD 358,000

(1) Enabling web publishers to increase their advertising sales through USD 772,000
connecting them with their prospective advertisers effectively and
receiving email alerts upon prospective advertisers' registration
(2) Enabling advertisers to have an access to wide range of publishers www.vastry.com
across many different industries and providing them with all
information they need in less than 5 seconds
(3) Enabling advertisers to have an access to numerous ad solutions
which are not offered by our substitute competitors

Prototype ready

53

SOFTWARE

5.

Algorithm Innovations p.56
EG-Bioinformatics p.58
IB- Interneting Behavior p.60
LèNO p.62
Live GPS p.64
Secure Data Innovations p.66
Yamama p.68


55

Algorithm Innovations
‫ابتكارات خوارزمية‬
MANAGEMENT TEAM ALGORITHM INNOVATIONS IS
A TECHNOLOGY PROVIDER
Basil Ali, President & CEO
‫باسل علــى‬
FOR INNOVATIVE 3D INPUT
basilelway@yahoo.com
DEVICES AND SOFTWARE
Cherif Atia, VP & CTO
‫شــريف عطيــة‬ SOLUTIONS
cherifhassan@yahoo.com

Hoda Rashad, VP of Business
Development
‫هــدى رشــاد‬
hodarasha71@yahoo.com

Cairo, Egypt Our advantage over our competitors is introducing inexpensive prod-
ucts that are easy-to-use without a need to re-educate the consumer.
Moreover, our products interact with the OS directly which means there
is no need to install a special driver on users' computers like other com-
THE PRODUCT/SERVICE petitors.
Our primary geographical target market is the US market valued in ex-
Algorithm Innovations introduces innovative 3D computer mouses and
cess of USD 2 billion for input devices used for 2D applications and has
software solutions that enable users to interact faster and simpler with
been pegged as a USD 479 million for 3D applications while increas-
3D computer applications such as CAD, gaming, and virtual reality
ing at a healthy 41% compound annual growth rate.
applications, in addition to increasing productivity of regular, non-3D
applications like Office, internet, and other web-based applications.
The key feature of our product is increasing users' productivity by saving
their time and effort in achieving various tasks during interacting with FUNDING REQUIREMENTS
both complex 3D and regular 2D computer applications. Algorithm Innovations is currently seeking USD 500,000 in this first
round of investment.
Operational

57

EG-Bioinformatics
‫إي جي معلوماتية حيوية‬
MANAGEMENT TEAM EG-BIOINFORMATICS
PROVIDES INNOVATIVE AND
Moustafa Ghanem, Chairman &
CEO
COST EFFECTIVE SOLUTIONS
‫مصطفــى غانــم‬
moustafa.ghanem@gmail.com
FOR GENOMICS DATA
Mohamed Abouelhoda, CSO MANAGEMENT AND
‫محمـد أبوالهـدى‬
mabouelhoda@yahoo.com ANALYSIS TARGETING
Sameh El-Ansary, CTO REGIONAL AND GLOBAL
‫سامـح األنصـاري‬
sansary@nileuniversity.edu.eg MARKETS
Mohamed El-Kaliouby,
Development Manager
‫محمـد القليوبـي‬
mkalioby@mkalioby.com

Egypt The global bioinformatics market size reached USD 3 billion in 2010
and will grow up to USD 8 billion in 2014 (Business Insights, 2009).
Our estimates are USD 3 million for Egypt and USD 24 million for the
region in 2010 with CAGR 30-40%.
THE PRODUCT/SERVICE EG-Bioinformatics will be the first Arab bioinformatics company provid-
ing genomics data management and analysis services in the region.
EG-Bioinformatics provides software products and services for genomics
With a better cultural fit and local presence we aim to fill a gap in this
data management and analysis. Its products include novel software
market. Globally, EG-Bioinformatics provides novel and cost effective
programs for comparative genomics with applications in healthcare,
solutions. Novelty is based on the recognized founders’ research. Cost-
agriculture, and pharmaceuticals. Its services include cloud-based data
effectiveness is based on the cheaper development base in Egypt.
management and analysis, development of customized solutions on
behalf of global customers, and conducting data analysis on behalf
of regional customers. The business model is based on ‘pay-per-use’ CAPITAL REQUIRED TO GENERATE FIRST SALE
basis, subscription, or licensing.
USD 100,000

EG-Bioinformatics provides cost-effective services and easy-to-use USD 50,000 is required; the founders will cover the other USD 50,000.
solutions, as customers save local investment in human capacity and
computing power. Our software products, steming from the academic
research of the founders, provide novel and efficient methods for man-
aging and analyzing large datasets.

Prototype ready

59

IB - Interneting Behavior
‫اي بي - إنترنتينغ بيهافيور‬
MANAGEMENT TEAM INTERNETING BEHAVIOR IS THE
BEST CHOICE TO SYNERGIZE
Hazem M. Gebeily, Founder & CEO
‫حـازم محمـد رفعــت‬
YOUR KNOWLEDGE ASSETS
hgebely@hotmail.com

Motaz Al-Agamawi, Founder &
CCO
‫معـتـز عـالء العجمـاوي‬
magamawi@gmail.com

Mohamed Nayer, Founder & CTO
‫محمــد نايــر قطــري‬
monayer@gmail.com

Egypt The web analytic market was USD 363 million in 2008 and is expected
to reach USD 953 million in 2014. The “Listening Platform” as a seg-
ment of the web Analytics industry is in its infancy - with no dominant
THE PRODUCT/SERVICE players, yet starving for high quality products. Depending on our learn-
ing algorithm based on high quality NLP technologies especially in Ara-
IB-Rater is a social conversation monitoring and analyzing tool. IB-
bic, we will guarantee higher accuracy. Intelligent advanced reporting,
Rater tracks social and conversation media (social networks, blogs,
based on new behavioral and statistical modeling techniques and ad-
micro blogs like Twitter, discussion forums, RSS feeds, user defined, etc),
vanced representation layer, will give IB Rater a great edge. IB-Rater
identifies, listens to, and participates in the distributed conversations
targets different customers segment through customizable competitive
about a particular brand, product or issue, with emphasis on quantifying
licensing schema.
the trend in each conversation’s sentiment and influence. IB-Rater
combines latest technologies and most efficient algorithms to provide
the highest quality of knowledge. CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 500,000 for the proof of concept and USD 1.5 million to finance
VALUE PROPOSITION the development of IB-Rater
IB-Rater is an easily configurable and self management tool with a
robust platform that gathers conversations from various social media FUNDING REQUIREMENTS
sources with the ability to interface results to internal custom data sourc- IB’s capital needs for initial proof of concept, structural growth and
es. IB Rater has a fully fledged analytical dashboard and emerging market roll-out are at USD 5 million.
issue alerter through instant messaging or e-mail.

Conceptual

61

LèNO - IT & Business Solutions
‫لينو للحلول التكنولوجية والتجارية‬
MANAGEMENT TEAM LENO IS DEDICATED TO
OFFERING IT AND BUSINESS
Omar Karram, President & IT
Manager
SOLUTIONS THAT PROVIDE
‫عمــر اسحــق كــرام‬
okarram_99@yahoo.com
QUALITY SERVICES WITH
Naheel Hashem Zaben, Marketing VALUE PRICING
& Sales Manager
‫نهيــل هاشــم الزبــن‬
n.zaben@yahoo.com

Lina George Rabadi, PR Manager
‫لينــا جــورج ربضــي‬
lina_rabadi@yahoo.com

Bethlehem, Palestine There is insignificant competition in the same sector’s of operation
as LeNO. Most existing competitors are either purely IT companies or
purely consultancy companies. No competitor combines both sectors of
operation. Potential competitors could enter the market. Nevertheless,
THE PRODUCT/SERVICE the success of LeNO lies in the management team.
The prime product to be developed is a tailor-made e-self assessment
Our geographical target market is the Higher Educational Institutes in
tool consisting of Course Level, Program Level, and Institutional Level
Palestine and our future target market is the HEIs in the Middle East. The
Assessment to be used by Higher Educational Institutions in Palestine
current total market size is USD 920,000.
to assess their existing systems, in addition to providing them with
all factors and variables needed to do the assessment professionally.
The tool aims at improving and upgrading quality and standards of CAPITAL REQUIRED TO GENERATE FIRST SALE
education in Palestine.
USD 65,000

Our product will: The seed capital will come from owners’ investment and the prize
- Improve Assessment process money from MIT Arab Business Plan Competition.
- Clarify current status to understand and improve student learning
- Insure quality to all departments and programs
www.leno-ITBuss.com
Conceptual

63

Live GPS
‫نظام ج. ب.س المباشر‬
MANAGEMENT TEAM LIVE GPS IS A REVOLUTIONARY
NEW GPS SYSTEM FOR
Mahmoud Salaheldin, President &
CEO
MOBILE PHONES
‫محمــود صــــالح الــــدين‬
msalah397@yahoo.com

Rasha Ahmed, VP of Marketing
‫رشــا أحمــد‬
rtaleb36@yahoo.com

Sherif Hassan, VP of Engineering
‫شريــف حســن‬
hassansherif02@yahoo.com

Cairo, Egypt Live GPS is the only technology that presents the road directions on the
actual, real-time, live pictures of the road on the mobile phone display.
Live GPS application can be downloaded easily from the Web on various
mobile phones such as the iPhone. Accordingly, our geographical target
THE PRODUCT/SERVICE market can expand from US, Europe, and the Middle East to compete
in the mobile phone application market that has been estimated to be
Live GPS is a new solution that presents the road directions on the
experiencing a 90+ per cent annual growth rate and projected to be
actual, real-time, live pictures of the road on the mobile phone display
valued at USD 13.8 billion in 2012.
using the mobile phone camera in front of the car driver. Moreover, it
detects any object on the road that may cause a car accident. It also
recognizes the nature of the road: if it is unpaved or contains unsafe CAPITAL REQUIRED TO GENERATE FIRST SALE
terrain such as lakes, train tracks, or the like.
USD 150,000

Our product is a unique mobile phone solution that serves an The size of investment we are looking for is USD 250,000.
international growing market, eliminating the need to buy a GPS device
and, accordingly, reducing the cost. It provides a real solution for
decreasing the incidence of automobile accidents.

Prototype ready

65

Secure Data Innovations
‫المعلومات لسالمة التجديد‬
MANAGEMENT TEAM SDI PROPOSES INNOVATIVE
SOFTWARE PRODUCTS TO
Adel Bouhoula, CEO
‫عـادل بوحولـة‬
SECURE INFORMATION
adel.bouhoula@gmail.com
SYSTEMS AND NETWORKS
Amine Ben Khalifa, Director of
Marketing & Sales
‫اميــن بــن خليفــة‬
amine.benkhalifa@gmail.com

Sonia Ouachani Ben Hamouda,
Director of Finance
‫سنيــة وشــاني بــن حمــودا‬
s.ouachani@yahoo.fr

Tunisia SDI differentiates itself from all competitors by being the only industry
player to focus specifically on the security of documents in desktops
as well as in mobile devices. Our products will reduce costs for the
THE PRODUCT/SERVICE customer as it will not require them to invest in security hardware or
infrastructure.
Our company will start by offering the following software complementary
We will target ENA (Europe and North America) regions. This would im-
security products:
ply worldwide coverage through multinational companies’ subsidiaries
- “File Protector”: A software that allows to protect the confidentiality
presence all over the world. The size of this market is assessed about
and the integrity of files on the computer by using as an I-key any
USD 79 billion today.
external memory device (such as USB flash drives, cellular phones, …)
- “sPhonePro”: A software that allows protecting the integrity and
confidentiality of data available on the smart phone. We will propose CAPITAL REQUIRED TO GENERATE FIRST SALE
a version compatible with the iphone (the “iphonePro”) and a version
USD 95,000
compatible with the Android (the “AndroidPro”).

VALUE PROPOSITION
All team members will assure up to USD 48,000. We will require about
Our products integrate a new cryptographic algorithm (that we have USD 47,000 as funds.
already patented in Europe) which enables a better strength and higher
performance than AES (Advanced Encryption Standard) which is the
most popular cryptographic algorithm. Microsoft is using this algorithm
to develop its security items.

Prototype ready

67

Yamama
‫يمامة‬
MANAGEMENT TEAM YAMAMA DEVELOPS
A NEW TREND OF
Diya Khalil, Marketing Manager
‫ضيــاء خليــل‬
FLEET MANAGEMENT
diya.khalil@gmail.com
SOLUTIONS WITH THE
Mohammed Abo Hashhash, Sales
Manager ADDED VALUE OF SAFETY
‫خليفــة بـن أميــن‬
habibmo@hotmail.com ENFORCEMENT AND
Huda Serhan, General Manager DEVELOPMENT OF A FIRST
‫هــدى سرحــــان‬
serhanhuda@hotmail.com OF ITS KIND MONITORING
SYSTEM FOR THE
GOVERNMENT SECTOR

Dubai, UAE The Fleet Management Solutions market in the GCC is enormous but
is hardly exploited by the current providers of these solutions due to the
unnecessary complexity and relatively high prices of their products.
THE PRODUCT/SERVICE Our systems' feasible price ranges strike a perfect balance between
costs and benefits of the service, while unique safety enforcement
The first line of systems saves lives while saving money for the companies
and traffic monitoring systems are the perfect solution for the GCC
that use our Fleet Management Solutions (FMS). Our systems will
transportation authorities that are desperately looking to tackle their
maximize the efficiency of running the vehicles of the participating
problem of catastrophic vehicle accidents at a very affordable cost
companies and reduce their running costs at the same time. Our second
compared to currently adopted solutions.
line of systems is designed for the use of transportation authorities to be
installed partially or fully, over a country scale, to enforce abiding by
the traffic rules everywhere inside the country and at all times. CAPITAL REQUIRED TO GENERATE FIRST SALE
USD 750,000
VALUE PROPOSITION
Our FMS will offer simplicity of implementation and use of their services FUNDING REQUIREMENTS
with the added value of safety enforcement, while our line of systems USD 750,000
for transportation authorities will offer an array of safety enforcement
and traffic management services with features that never existed before
compared to the practicality and feasible costs of our services.

Conceptual

69

TELECOM

6.

MMS Communications p.72
Mobilab p.74


71

MMS Communications
‫م.م.س لالتصاالت‬
MANAGEMENT TEAM MMS IS THE FIRST TO OFFER
A COMPLETE PACKAGE THAT
Tony Maroun, Sales & Marketing
Director
ALLOWS OFFICE WORKERS TO
‫طونــي مــارون‬
tonymar@optusnet.com.au
TELECOMMUTE FROM ANY
Barbar Mennah, Managing Director LOCATION
‫منــاع بربــر‬
bmennah@optusnet.com.au

Jason Samyia, Operations Director
‫جايسـن ساميـا‬
jason.samyia@optus.com.au

Lebanon The competitive advantage that MMS Communications will have is that
its product has a very rigid and flexible structure that suits the needs of
any company’s staff. The availability of all features in the package that
THE PRODUCT/SERVICE we are offering renders the product unique and innovative. The found-
ing team members have worked in major companies in Australia and
MMS Communications will be offering a packaged solution for
are very experienced in the ICT industry.
businesses to enable their staff to operate from home. We will
provide the hardware, the network, the data solution, the security, the
Our target market is Beirut. Investors can nominate any other country/
applications access, and the monitoring. MMS Communications will
location for implementing the solution. We estimate the monthly market
also install a core platform to facilitate the communications between
value in Beirut to be around USD 50 million and aim to achieve 3.5%
telecommuters and business. Users can access information, initiate
market share within five years.
audio and video conferencing as well as share files and multimedia.

USD 1.5 million
MMS Communications products will reduce the cost of facilities and
traveling time for each participating user by up to 20%. In addition,
a 20% productivity improvement can also be achieved for these users. FUNDING REQUIREMENTS
We are looking at an initial amount of funding of the size of USD
STAGE OF DEVELOPMENT 2.1 million
Conceptual

73

The MIT Arab Business Plan Competition SEMI-FINALIST TEAMS 09-10

The MIT Arab Business Plan Competition SEMI-FINALIST TEAMS 09-10

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The MIT Arab Business Plan Competition SEMI-FINALIST TEAMS 09-10