A new foundation for the Modern Information Architecture. Speaker: Amr Awadallah, CTO & Cofounder, Cloudera Our legacy information architecture is not able to cope with the realities of today's business. This is because it is not able to scale to meet our SLAs due to separation of storage and compute, economically store the volumes and types of data we currently confront, provide the agility necessary for innovation, and most importantly, provide a full 360 degree view of our customers, products, and business. In this talk Dr. Amr Awadallah will present the Enterprise Data Hub (EDH) as the new foundation for the modern information architecture. Built with Apache Hadoop at the core, the EDH is an extremely scalable, flexible, and fault-tolerant, data processing system designed to put data at the center of your business.

1. CONFIDENTIAL
The Future of Data Management:
The Enterprise Data Hub
Amr Awadallah (@awadallah) | Co-Founder & CTO

2. ©2014 Cloudera, Inc. All rights reserved.
Cloudera Snapshot
2
Founded 2008, by former employees of
Employees Today ~ 600
World Class Support 24x7 Global Staff
Pro-active & Predictive Support Programs
Mission Critical Thousands of Enterprise Users
Over 350 Paying Subscription Customers
The Largest Ecosystem Over 1000 Partners
Cloudera University Over 40,000 Trained
Open Source Leaders Cloudera Employees are Leading Developers & Contributors
Total Capital Raised A lot! (from Intel, Google, Dell, T. Rowe Price, Accel, Greylock)
Mission Help Organizations Leverage the Power of All Their Data to
Ask Bigger Questions.

3. An Environment of Change
©2014 Cloudera, Inc. All rights reserved.3

4. ©2014 Cloudera, Inc. All rights reserved.
Expanding Data Requires A New Approach
4
What we do
Copy Data to Applications
What we should do
Bring Applications to Data
Data
Information-centric
businesses use all Data:
Multi-structured,
Internal & external data
of all types
App
App
App
Process-centric
businesses use:
• Structured data mainly
• Internal data only
• “Important” data only
• Multiple copies of data
App
App
App
Data
Data
Data
Data

5. ©2014 Cloudera, Inc. All rights reserved.
The Power of the EDH
5
THE OLD WAY EDH

6. Hadoop Changes the Game:
Storage and Compute on One Platform
©2014 Cloudera, Inc. All rights reserved.6
The Hadoop WayThe Old Way
$30,000+ per TB
Expensive & Unattainable
• Hard to scale
• Network is a bottleneck
• Only handles relational data
• Difficult to add new fields & data types
Expensive, Special purpose, “Reliable” Servers
Expensive Licensed Software
Network
Data Storage
(SAN, NAS)
Compute
(RDBMS, EDW)
$300-$1,000 per TB
Affordable & Attainable
• Scales out forever
• No bottlenecks
• Easy to ingest any data
• Agile data access
Commodity “Unreliable” Servers
Hybrid Open Source Software
Compute
(CPU)
Memory Storage
(Disk)
z
z

7. ©2014 Cloudera, Inc. All rights reserved.
Hadoop and The Enterprise Data Hub
7
Open Source
Scalable
Flexible
Cost-Effective
✔
Managed ✖
Open
Architecture ✖
Secure and
Governed ✖
✔
✔
✔
3RD PARTY
APPS
STORAGE FOR ANY TYPE OF DATA
UNIFIED, ELASTIC, RESILIENT, SECURE
CLOUDERA’S ENTERPRISE DATA HUB
BATCH
PROCESSING
ANALYTIC
SQL
SEARCH
ENGINE
MACHINE
LEARNING
STREAM
PROCESSING
WORKLOAD MANAGEMENT
FILESYSTEM ONLINE NOSQL
DATA
MANAGEMENT
SYSTEM
MANAGEMENT
, SECURE

8. Enterprise Data Hub: A Complete Big Data Solution
©2014 Cloudera, Inc. All rights reserved.
• Full-Fidelity Active Compliance Archive
• Accelerate Time to Insight
• Unlock Agility and Innovation
• Consolidate Silos for 360o View
• Enable Converged Analytics

9. BI and Analytics
Partners
Enabling The App Store of Big Data
SI, Cloud, MSP
Partners
Database
Partners
Resellers
Data Integration
Partners
Hardware
Partners
©2014 Cloudera, Inc. All rights reserved.

10. Customer Success Across Industries
Financial &
Business Services
Telecom &
Technology
Healthcare &
Life Sciences
Media &
Information
Retail &
Consumer
Energy &
Public Sector
©2014 Cloudera, Inc. All rights reserved.

11. ©2014 Cloudera, Inc. All rights reserved.11

12. 12

13. Thank You!
13 ©2014 Cloudera, Inc. All rights reserved.

14. WEB/MOBILE APPLICATIONS
ONLINE SERVING
SYSTEM
ENTERPRISE DATA
WAREHOUSE
ENTERPRISE
REPORTINGBI / ANALYTICSMACHINE
LEARNING
CONVERGED
APPLICATIONS
CLOUDERA
MANAGER
META DATA /
ETL TOOLS
ENTERPRISE DATA HUB
©2014 Cloudera, Inc. All Rights Reserved.
The Modern Information Architecture
Data Architects System Operators Engineers Data Scientists Analysts Business Users
Customers & End Users
SYS LOGS WEB LOGS FILES RDBMS