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Shift of the Decade
Enterprise Goes Mobile
                    By Fatih Isbecer
                    March 2012
About Pozitron
Pozitron is one of EMEA region’s top mobile solutions providers and
the first to develop mobile banking applications in Turkey
 Our Mission: We help our clients grow their businesses with our
   unique and custom implemented mobile technologies
 Our Cutting Edge Solutions:
    Turkey’s first Mobile banking application for Is Bank.
    World’s pioneering Mobile Ticketing app for Turkish Airlines.
    Software provider for eBay ya
    Award Winning eDetailing tablet Solution ProDG for GSK
Industries Adopting Mobility
                                        Automotive



                     Health

                                        Entertainment



 Workforce
                     Retail

                                        Education




                      Manufacturing

                                Banks & Financial Services
Enterprise Mobility Market Share
                                                                                EMEA 40.1%
  North America
  34.7 %

                                                                                       APAC
                                                                                       4.6%




ROW
20.6%



 • The global enterprise mobility market is expected to increase from $5.5 billion in 2011
   to $7.6 billion by 2016

 • EMEA is leading the pack in terms of revenue; it is expected to reach $3 billion by 2016
Businesses Investing More in Mobile
U.S. and UK Businesses to Double Mobile Project
Spend in Next 18 Months

  Current Investments            2013 Prediction
Enterprise Mobility Adoptation

                                 Government initiatives and support.
                                 UAE gorvernment rolled out 30 mobile
                                 applications.
             63%
         Cost Savings
                                Increase in mobile/smartphone

 50%                            penetration.

 Employee         51%           The number of mobile subscriptions in the
                                Middle East will surpass 250 million in
 Requests/       Productivity   2012.
  Needs           Concerns      The average mobile penetration rate for
                                the region will also surpass 100%
             43%                A small but growing tablet market.
         Competition            Many global vendors see great potential
                                and continue launching their products in
                                the region, Motorola, Lenovo
Benefits of Mobility to Enterprises

                                                          Operational Effeciency
                                                          and Cost-Reduction
             25%                                          Increased Productivity
                              30%                         and Sales
                                                          Security and
                                                          Compliance
       16%
                           23%                            Business Strategy
              6%
                                                          Flexibility
                                                          Others



    Enterprises that adopt mobility for SFA Support, Cloud Storage, Business
  Intelligence and Security benefit from reduces costs, increased productivity
                    and effeciency and heightened security.
iPad in Enterprise




                      Fortune 500 are
Fortune 100           deploying or piloting
Companies are using   iPad
iPad Commercially
Focus Areas in EnterpriseMobility
                               Mobilize your workforce with advanced CRM
       Sales Force                            and CLM tools



       Business Intelligence       Collect and Analyze data instantly



                               Access your data from your smartphone of
       Cloud Storage                       tablet at anytime



       Security                  Secure access to your enterprise data



                                Have meetings and share documents from
       Collaboration
                                        anywhere in the world
Metrics for Current Users
Mobile Office       Mobile Workforce        Next-Gen Fleet     Mobile Salesforce
                     Management             Management           Automation

 44%Increase in
user productivity
                      29% Increased
                        Customer                                 38% Increase in
 37% Reduced
                       Satisfaction       26% Higher Job              Sales
  Paperwork
                                         Completion Rates
                       28%Reduced                                37% Increased
37% Increase in
                        Paperwork         25% Improved            Paperwork
  Revenues
                                         Worker Satisfaction
                      26% Higher Job                           30% Faster Overall
30% Decreased
                        Completion         21% Improved          Sales Process
   Expense
                                            Competitive
                    24% Improved field       Advantage             25 % More
 30% Increased
                     service response                            Accurate Billing
   customer
                           times         20% Less Employee
  satisfaction
                                             Overtime            23% Expedited
                        23% More                                   Cash Flow
  29% more
                      Accurate Billing
  employee
 collaboration
Mobile for SFA Support




 • With Salesforce Mobile, users can create edit and delete CRM data, look up
   activity before meetings.
 • It helps the company salespeople create and keep track of their records and
   transactions.
Mobile for your Sales Force
 Improve the effectiveness of sales and marketing interactions of
 your company with its clients across channels.
• e-Detailing: Instantly capture your
  customer’s attention with animated
  data displays and engaging
  presentations
• Scheduling: Conveniently manage
  and modify your schedules on-the-
  go and synchronize this data with
  team leaders
• Surveying: Never fail to get doctors’
  attention with eye-catching surveys
  that can be filled out in seconds.
Mobile for Business Intelligence




 Use Oracle Business Indicators to     Deliver visually rich mobile dashboards
 access                                and business intelligence to iPhone
 secure, realtime, financial, HR, su   with Roambi Visualizer.
 pply chain and CRM analysis.
Mobile for Security




• Mobile Iron lets users quickly connect to
  their corporate network, test local
  connection speeds and report
  connectivity problems to IT.                • Cisco AnyConnect provides reliable
• Platform also lets the enterprise enforce     and easy-to-deploy encrypted network
  their mobile data policies                    connectivity from your iPhone.
Mobile for Cloud Storage




Sync and share files wherever you   With SugarSync, employees can
go with Dropbox.                    access all their data from all of
                                    their computers from anywhere.
Mobile for Collaboration




Share ideas, get answers, and stay     With WebEx Meeting Center,
connected with colleagues through      participate in online meetings
multiple communication feeds in your   from wherever you are.
company’s Yammer network via
iPhone.
Thank you!
         www.pozitron.com
      Email: info@pozitron.com
Twitter: @Pozitron_Mobile, @isbecer

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Mobile Apps for Enterprises by Pozitron

  • 1. Shift of the Decade Enterprise Goes Mobile By Fatih Isbecer March 2012
  • 2. About Pozitron Pozitron is one of EMEA region’s top mobile solutions providers and the first to develop mobile banking applications in Turkey  Our Mission: We help our clients grow their businesses with our unique and custom implemented mobile technologies  Our Cutting Edge Solutions:  Turkey’s first Mobile banking application for Is Bank.  World’s pioneering Mobile Ticketing app for Turkish Airlines.  Software provider for eBay ya  Award Winning eDetailing tablet Solution ProDG for GSK
  • 3. Industries Adopting Mobility Automotive Health Entertainment Workforce Retail Education Manufacturing Banks & Financial Services
  • 4. Enterprise Mobility Market Share EMEA 40.1% North America 34.7 % APAC 4.6% ROW 20.6% • The global enterprise mobility market is expected to increase from $5.5 billion in 2011 to $7.6 billion by 2016 • EMEA is leading the pack in terms of revenue; it is expected to reach $3 billion by 2016
  • 5. Businesses Investing More in Mobile U.S. and UK Businesses to Double Mobile Project Spend in Next 18 Months Current Investments 2013 Prediction
  • 6. Enterprise Mobility Adoptation Government initiatives and support. UAE gorvernment rolled out 30 mobile applications. 63% Cost Savings Increase in mobile/smartphone 50% penetration. Employee 51% The number of mobile subscriptions in the Middle East will surpass 250 million in Requests/ Productivity 2012. Needs Concerns The average mobile penetration rate for the region will also surpass 100% 43% A small but growing tablet market. Competition Many global vendors see great potential and continue launching their products in the region, Motorola, Lenovo
  • 7. Benefits of Mobility to Enterprises Operational Effeciency and Cost-Reduction 25% Increased Productivity 30% and Sales Security and Compliance 16% 23% Business Strategy 6% Flexibility Others Enterprises that adopt mobility for SFA Support, Cloud Storage, Business Intelligence and Security benefit from reduces costs, increased productivity and effeciency and heightened security.
  • 8. iPad in Enterprise Fortune 500 are Fortune 100 deploying or piloting Companies are using iPad iPad Commercially
  • 9. Focus Areas in EnterpriseMobility Mobilize your workforce with advanced CRM Sales Force and CLM tools Business Intelligence Collect and Analyze data instantly Access your data from your smartphone of Cloud Storage tablet at anytime Security Secure access to your enterprise data Have meetings and share documents from Collaboration anywhere in the world
  • 10. Metrics for Current Users Mobile Office Mobile Workforce Next-Gen Fleet Mobile Salesforce Management Management Automation 44%Increase in user productivity 29% Increased Customer 38% Increase in 37% Reduced Satisfaction 26% Higher Job Sales Paperwork Completion Rates 28%Reduced 37% Increased 37% Increase in Paperwork 25% Improved Paperwork Revenues Worker Satisfaction 26% Higher Job 30% Faster Overall 30% Decreased Completion 21% Improved Sales Process Expense Competitive 24% Improved field Advantage 25 % More 30% Increased service response Accurate Billing customer times 20% Less Employee satisfaction Overtime 23% Expedited 23% More Cash Flow 29% more Accurate Billing employee collaboration
  • 11. Mobile for SFA Support • With Salesforce Mobile, users can create edit and delete CRM data, look up activity before meetings. • It helps the company salespeople create and keep track of their records and transactions.
  • 12. Mobile for your Sales Force Improve the effectiveness of sales and marketing interactions of your company with its clients across channels. • e-Detailing: Instantly capture your customer’s attention with animated data displays and engaging presentations • Scheduling: Conveniently manage and modify your schedules on-the- go and synchronize this data with team leaders • Surveying: Never fail to get doctors’ attention with eye-catching surveys that can be filled out in seconds.
  • 13. Mobile for Business Intelligence Use Oracle Business Indicators to Deliver visually rich mobile dashboards access and business intelligence to iPhone secure, realtime, financial, HR, su with Roambi Visualizer. pply chain and CRM analysis.
  • 14. Mobile for Security • Mobile Iron lets users quickly connect to their corporate network, test local connection speeds and report connectivity problems to IT. • Cisco AnyConnect provides reliable • Platform also lets the enterprise enforce and easy-to-deploy encrypted network their mobile data policies connectivity from your iPhone.
  • 15. Mobile for Cloud Storage Sync and share files wherever you With SugarSync, employees can go with Dropbox. access all their data from all of their computers from anywhere.
  • 16. Mobile for Collaboration Share ideas, get answers, and stay With WebEx Meeting Center, connected with colleagues through participate in online meetings multiple communication feeds in your from wherever you are. company’s Yammer network via iPhone.
  • 17. Thank you! www.pozitron.com Email: info@pozitron.com Twitter: @Pozitron_Mobile, @isbecer

Editor's Notes

  1. Güzel