Branding is important for advertisers to connect products with consumers. Short-form video is easily created and consumed, getting the biggest audiences by forcing creators to get straight to the point. To succeed with online video in 2015, creators should tell a story using the right platforms and formats, get viewers to share content to reach new audiences, and give users what they want across devices by being meaningful.
16. • Start with: what story do you want to tell – not what are my
results should be
• Build your plans to tell that story – add the right elements to
build
• Use – owned and paid media to support the story
Telling a story
17. •Captivate and Inspire Your Viewers – build emotional
connections.
•Cross Promotion and Collaborations – use famous
people or other brands
•Sustainability: Make Sure You Keep Them Watching –
Video Length
Content
18. Short-form Video: Easily Created, Easily Consumed
Gets the biggest Audience
Adroit Digital* 2014 Survey
•Short-form videos are easily
consumed, which is handy as
online videos has trained viewers
to expect immediate entertainment
and results.
• Short-form video forces you to
get to the point, but it allows your
audience to quickly receive it.
19. •It tells a story
•Uses the Right platforms
•You already should have an audience
Long form video content: