Building your BRAND? for a Global Audience? How to create a strategy around selecting your Domain name. 5 Decision points on how to choose your <onlineidentity>

1. 5 Decision points on how to choose your
<OnlineIdentity>.<com>

2. How to DECIDE?
<OnlineIdentity>.<com>

3. 5
Decision points

4. BRAND based or
KEYWORD based
domain name?
1

5. A
Choose a pure brand name that doesn’t
exist before you.

6. B
Choose a keyword based name that
showcase what content user might expect

7. C
Choose a pseudoname: nick names which
you are comfortable to get addressed as

8. BIG or small?2

9. A Make it as short as possible

10. B Easy to spell and not so easy to misspell

11. C Easy to remember – great for direct traffic

12. D
Don’t use hyphens or numbers unless you
have reason. Ex, “Hunt4jobs” might be better than “Huntforjobs”

13. Domain extension?2

14. A Most popular being .com – Aim for it first

15. B
Experiment with extensions that go within
the word Ex, Instagr.am, visual.ly. Brainstorm with all extensions

16. Think it over from
a visitor’s
perspective
2

17. A
Learn whether your target audience will
understand your domain/business.

18. TravelTips TravelProducts
TIP
TravelPRODUCTS.com has
a suffix that clearly shows
the BUYING intent vs
research intent.
Wouldn’t you rather attract
visitors who are ready to
buy vs just learn more
about the topic?
vs

19. Research and buy5

20. A
Start your search here and use the search
box to check availability and suggestions

21. B
Check details of the domain name. Use
who.is

22. C
If it is a used domain, see site’s past
history, visit TheWayBackMachine

23. Purchasing tips
• Research the history of the domain names before buying, and
never spend more than $1000 on a domain name without
paying through Escrow for safety reasons.
• If you want to buy domain names that are old, has page rank,
many forums have people selling domain names including
forums like Digital Point, Sitepoint, DN Forum and Namepros.
You will find many cheap domain names there, just do your due
diligence to avoid being scammed
• You can visit the domain name aftermarket from GoDaddy at
tdnam.com.This site has tens of thousands of used domains for
sale from $5 up to the six-figure mark.There are both auctions
and buy it now listings there
• Other auction sites include Pool.com, Afternic, Sedo and
SnapNames.You should become more familiar with domain
terminology and market trends before buying domain names
at auction, as the price can easily become out of hand.
(here’s a code for 35% off your purchase using code – WOWshvm for Godaddy)

24.  Once done, use Google Alerts to track mentions of your brand
name. Create a custom alert on your keyword and get emailed
every time Google notices it.
TIP

25. BUILD Your Identity!
Starting HERE now…