This can be used as an overview of how we do what we do..! Johann Venter

1. BENEFITS OF MMS
2012

2. WHY ARCHER MOBILE
Why Archer Mobile?
> Global leader in MMS communication and marketing solutions
> Strategic partnership – offering guidance and assistance
> Technology leaders – Scalable and flexible
> Industry experts – the best talent sourced from around the globe.
> Mobile Channel development leaders – global brand relationships
> Support – Our commitment to the partnership
> Knowledge-sharing partnership
> Creative expertise

3. WHY ARCHER MOBILE
What we do
As a global developer, owner, and operator of proprietary advertising and technical platforms for
high growth mobile and online marketing sectors, we provide customers, including leading
wireless carriers and consumer brands, with holistic solutions to attract, retain and monetize
relationships with consumers.
We offer brand owners the ability to design, manage and execute mobile-based marketing
campaigns through MMS messaging with improved messaging throughput, better quality and
reduced bandwidth usage on a per- message basis.
In addition to propriety MMS messaging solutions we offer products and services such as .mobi
sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression
serving, loyalty programs, online support, and search and database marketing.

4. BENEFITS OF MMS
» Zero Carbon Footprint » Absolutely Secure
•Reduce your carbon footprint by doing away with •Statement servers adhere to the strictest security
the need to print countless pages of personal regulations as required by leading financial
statements. institutions.
•Data is stored only for the duration of the
» Instant Communication statement send.
•Information is available immediately and is more
current. » Cost Effective
•Statements are up-to-date and show a more •For less than R2 per client interaction across any of
complete financial view to the recipient. the delivery methods, you cannot find a more cost
•Mobile Statements are delivered immediately. effective way of ensuring your clients receive their
financial information.
» Measurability
•Complete measurability on all statement » Proof of Receipt
campaigns. •With our complete reporting solution, you have a
•Track exactly who received the MMS. full record of exactly when client’s received their
•Follow up and report on all call-to-action statements.
activations.
» Personalised
•Statements are now more personal and feature
client’s details across all methods of delivery

5. MOBILE STATEMENTS
The Current Situation
With the current global trend being the focus on a more environmentally-friendly way of
communicating with your clients, Archer Mobile is proud to introduce a unique approach to
sending your monthly statements.
Instead of depending on multiple suppliers to achieve the delivery of statements in different
formats, Archer’s Digital Statement Solution incorporates all possible digital solutions to ensure
that you reach in any one of a number of cost-effective and “green” ways
With Archer, you can send your statements using »
•E-Mail
•SMS
•MMS
•Mobi Site

6. MMS STATEMENTS
MMS Statements
Any amount of information can be included in the MMS, allowing the
client to see at a glance what his monthly spend, payments or
transaction history is.
In addition to the MMS, Archer offers the ability to incorporate a
Mobi Site into the Statement process. Unlike online statements, the
Mobi Site can be accessed directly from the handset without the
need for a fixed Internet connection.
In this way, should more information be available that is not
included in the MMS, a link can be provided that will allow users to
view additional information on the Mobi Site.

7. MMS STATEMENTS
Database Scrubbing
Before the first Statement is sent, Archer Mobile will run a complete Data Cleansing Scrub on your
submitted data to ensure that we only communicate to MMS-enabled and active numbers.
After the scrub, we will provide you with a full report on what numbers were:
•MMS Enabled
•SMS Enabled
•Non-active
This ensures that no money is wasted sending MMS Statements to numbers that are unable to
receive them. An alternative channel will then be chosen (either SMS, Mobi or Email) to send the
client their statement, ensuring that the entire base can be communicated to.

8. MMS STATEMENTS
Campaign Reporting
Archer will provide detailed reporting on all statement campaigns, during and after the send.
These reports will include »
•Number of messages sent
•Delivery statuses of these messages
•Whether the messages were retrieved, rejected or expired.
Should other measurable campaign results be made available, these figures will be included in
the reports. An alternative message can then be sent to clients who failed to receive their MMS
statement.

9. MMS STATEMENTS
Campaign Management
Archer will assist you with the scheduling of statement campaigns in such a way that when the
call centre is involved, smaller volumes are sent per hour over consecutive days to prevent the
call centre from being flooded with calls. We will also ensure that statements are sent during
“user-friendly” times to manage any irritation factor.

10. MMS STATEMENTS
Other Services Included
• Load balancing of deliveries based on capacity.
• Provision of infrastructure to deliver Statements to the MMSC.
• Managing return MMS and content delivery.
• 24/7 support team.
• Multiple Slide Supported
• MMS messages can be “paged” into multiple slides.
• Image Optimization and Compression Tool
• Images are transcoded for optimum mobile phone use.
• Data Size Counter
• Recipient Phonebooks Management
• MMS Delivery Management System
• Traffic regulation
• Online message status monitoring
• Reports are generated in real time, so status is accurate to the second.

11. MMS SAMPLE CAMPAIGN
MMS Collections

12. MOBI SITE
What is a Mobi Site
The .mobi domain is the first – and only – top level domain dedicated to users who access the
Internet through their mobile phones. With four mobile phones purchased for every one personal
computer, there’s a world of people whose main access point to the Internet is a mobile phone.
And every one of those users can trust that a web site is compatible with their mobile phone if
that site's address ends in .mobi.
Why Use .Mobi
In an increasingly mobile society, businesses, organizations and individuals need to reach and
interact with their customers via the mobile web. A .mobi address allows them to bypass the
constraints of geography, operators and handsets to effectively reach their audience.
In short, .mobi will revolutionize Paperless Statements!

13. MOBI SITE
What Makes Our Mobi’s Unique
Based on our extensive experience in .mobi design, we will ensure that your .mobi site is
correctly configured for all mainstream mobile devices. These devices are grouped into the
following categories, each with their respective restrictions / capabilities:
• Series 40: Mobile devices with small colour screens.
• Series 60: Later handset models. Larger colour displays. Normally with 3G broadband connectivity.
• Android: Latest Android handsets are also supported by our current platform, including selected Android-based Tablets
• Windows Mobile: Configured for use on larger Windows Mobile displays and Internet Explorer Mobile browsers.
• iPhone: iPhone browsers are supported with some limitations on form interaction and content uploading, due to Apple restrictions
• BlackBerry: Configured for use on larger blackberry displays / blackberry specific browsers.

14. MOBI SITE
In Conjunction with the MMS Solution
The Mobi site component of DSS will operate in the following way »
•A monthly call-to-action SMS is sent out to the targeted data base informing that their new
statement information is now available on the Mobi site
•A WAP link is included in the SMS that can be clicked on and will then direct clients to the Mobi
site.
•After following the security prompts i.e. password or name if required once the Mobi site has
been opened, the most recent statement data will be displayed. Historical data may also be
displayed if necessary.
•Customers who receive any method of notification will be supplied a direct link to their
statement view without having to navigate the entire landing page of the MobiSite. This level of
access can also be customised based on the individual security and accessibility needs that you
may have.

15. MMS STATEMENTS
Sample Mobi Site

16. SMS STATEMENTS
SMS In Detail
The SMS component of the DSS will rely on a Mobile Portal
being established and available for detailed statements. Since
the characters of an SMS are limited to 160, this aspect will
mainly be utilised as a payment reminder tool.

17. STATEMENT USAGE STATISTICS
MMS Marketing
Banking Sector
Term Loans - Maturing, Inactive and Dormant Accounts
Results proved that MMS had a 6% increase over SMS
MMS Statements
Banking Sector
Send an average of 2.5 million MMS Statements per month
Have increased collections by between R8 million – R12 million per month
Collection MMS at Pre-Legal has significantly lifted responsiveness
Retailer
Recent results received reveal that there was a significant increase in sales by inserting
marketing material slides into the MMS and confirmed a cost saving of 16 million in 2011

18. STATEMENT USAGE STATISTICS
MMS Collections
Banking Sector
Receptiveness to the MMS channel has been significant. Results proved that MMS had a 20%
increase in collections
Credit Card Suspension Campaign proved successful uptake rate of 26.7% within 48 hours of
message being executed.

19. MOBILE STATEMENTS
In Conclusion
The benefits of implementing The Digital Statement Solution speaks for itself. There is simply no
other solution that offer the same cost-effective, instant and measurable approach as DSS. Speak
to us today as to how we can implement the next step forward in customer communication.

20. THANK YOU FOR YOUR TIME!