Networking in Action provides the how to incorporating Social Media and in person contacts.

1. Networking in Action
By Stephanie Ardrey, MAOM
ArdreyGroup LLC

2. It’s A Great Day!
Agenda
I. Greeting - Introductions
II. Learning Objective
III. Stephanie Ardrey
IV. Presentation
V. Closing

3. Learning Objectives
I. Networking - Principles
II. Networking - Process
III. Networking – Social Media
IV. Networking – Elevator Pitch
V. Networking Action Plan – N.A.P.

4. Nominated:
Orange County Business Journal 2011

5. Available now:
www.amazon.com
www.bn.com
www.xlibris.com
www.facebook.com/9Ps2Profit
steph@ardreygroupllc.com
O: 877-523-2228
WWW.facebook.com/9Ps2Profit
(877) 523-2228

6. Networking in Action©
What type of networker
are you?
Enter a reception –
 Find someone you already know
 Go straight to the bar
 Head for the hors d oeuvres
 Scan room and meet someone
new

7. Networking in Action©
What type of networker
are you?
Attend a breakfast w/co-worker
 Sit together
 Sit apart
 Join other colleagues
 Sit with a group of strangers

8. Networking in Action©
What type of networker
are you?
Arrive after reception and dinner has
begun
 Go directly to assigned seat
 Scan the room and circulate

9. Networking in Action©
What is Networking?
Positive–Sum Business Game
Win-Win
Cultivating mutually beneficial
relationships – a sphere of
influence.

10. Networking in Action©
Networking is …
Marketing in action
•Connecting with people to
satisfy needs and wants
•Investing in human
relationships

11. Networking in Action©
Marketing is …
Mission Critical
Each member of your organization,
each collateral piece, each
communication – with internal and
external stakeholders leaves an
impression of your firm
= marketing!

12. Networking in Action©
Where are you now?
Situational Analysis
-External (environment: political,
regulatory, economic, social,
technology, domestic and global,
stakeholders: consumers, employees,
suppliers, distributors, investors)
Target Market
Competition

13. Networking in Action©
Situational Analysis

14. Networking in Action©
What do you want?
Networking Plan Goals
•Specific (quantifiable)
•Realistic (attainable)
•Prioritized

15. Networking in Action©
What are your networking goals ?

16. Networking in Action©
Prepare – 3Ps to Connect
 People – Who’s on the guest list?
Identify key contacts; Google alerts;
LinkedIn; Facebook; Twitter
 Purpose – What do you plan to offer
- (WIIF-THEM)
 Plan – What is your strategy

17. Networking in Action©
Who do you want to
meet?

18. Networking in Action©
“How to Win Friends and Influence
People” - Dale Carnegie
You can make more friends in two months
by becoming interested in other people,
than you can in two years by trying to get
other people interested in you.

19. Networking in Action©
Social Networking
• Sharing Contacts – LinkedIn, FaceBook,
Twitter and more
• Referrals and Requests for introductions
• Recommendations

20. Networking in Action©
Prepare – Google Alert

21. Networking in Action©
Prepare – LinkedIn

22. Networking in Action©
Prepare – facebook

23. Networking in Action©
Prepare – Twitter
Dalai Lama @DalaiLama
On a personal level, we all
appreciate people who are
kind and warm-hearted.

24. Networking in Action©
You’re at an event,
what next..
Are you delivering your
best message?
The Elevator Pitch…

25. Networking in Action©
The Elevator Pitch
What it is not –
Highly technical dissertation on
the proprietary product you have
invented
What it should be –
Brief, concise and easy to
remember –WIIF-THEM -
statement

26. Networking in Action©
The Elevator Pitch
Sample pitches:
I help my clients save money and
avoid tax filing stress! – CPA
I create beautiful places to live,
work and play! – RE Developer

27. Networking in Action©
Create Your Elevator Pitch

28. Networking in Action©
Where to go for
opportunities to build
your network?

29. Networking in Action©
SCORE/SBA Toastmasters
Chambers of Commerce Fraternities/Sororities
Charity Events Trade Shows
Trade Associations Car Shows
BNI/Leads Groups Sporting Events
Religious Organizations Spa – Health Clubs
Museums/Art Galleries Conferences
Music/Concerts www.meetup.com
Convention & Visitors
Bureaus
Farmer’s Markets
ArdreyGroup LLC (C) 2010

30. Networking in Action©
Grow your money tree..

31. Networking in Action©
Contact to Contracts
•Serve others by becoming a resource
•Send emails, write personal notes,
recommend books, clip and mail or email
articles – send birthday cards and add a
personal touch – call, invite to coffee or
lunch

32. Networking in Action©
Net + Work
•Cast a wide net
•Create rapport
•Cultivate relationships
•Investment for now and later

33. Networking in Action©
Networking Action Plan
1. Research
2. Plan
3. Determine
4. Follow-up

34. Networking in Action©
1. Relax
2. Reflect
3. Rapport
4. Realistic
5. Reputation
6. Remember

35. Networking in Action©
1. Relax – breathe in, exhale and
relax. Imagine sharing something
that everyone wants!
2. Reflect – think about your
market; the primary, secondary
and tertiary segments

36. Networking in Action©
3. Rapport – the easiest way to
develop is to find common ground –
remember a sincere compliment
opens doors!

37. Networking in Action©
4. Realistic – manage your time
well, but don’t expect to
meet 100 quality contacts at
one event!

38. Networking in Action©
5. Reputation – first
impressions do matter; you
are demonstrating what will
become your reputation!

39. Networking in Action©
6. Remember – names, small
important details, and to
follow-up promptly! Surprise
your contact with a
handwritten note!

40. Networking in Action©
Success Metrics
• 12-month goals
• Measures for success/failure
• Lessons learned
ArdreyGroup LLC (C) 2010

41. THANK YOU
www.ArdreyGroupLLC.com
O: 877.523.2228
E: steph@ardreygroupllc.com