Twitter crash guide for Hotels

Twitter Crash Guide For Hotels

by - @AreMorch

© Are Morch - Hotel Blogger!

Introduction! 3
What Is Twitter All About?! 4

What Can Twitter do for my Hotel?! 5

A little Twitter Background! 6

Create Your Account! 7
Join Twitter Today! 7

Your New Hotel Twitter Account! 9

Setting up your Hotel Twitter Proﬁle! 10

Change Your Account! 14

Account Features! 16

Password! 17

Mobile! 18

Design! 20

Apps! 21

Get Started On Twitter! 22
#Discover! 22

Time To Tweet! 27
Compose a Tweet! 28

Twitter Basics! 35
@replies and mentions! 36

Interaction! 39

Retweet (RT)! 40

Direct Messaging - DM! 41

Organize Your Tweets! 42


Favorites! 42

Lists! 43

Create Your First List! 45

Add members to your List! 47

Twitter #hashtags! 51

Short Urls! 51

Direct Messaging (DM)! 53
Send a Direct Message! 54

Twitter SMS Commands! 58

Twitter Search! 61
General Search! 61

Username Search! 62

#hashtag & Keyword Search! 64

Advanced Search! 66

The World Of Twitter! 68
Twitter Directories! 68

Twitter Clients! 68

Twitter Alerts! 68

Twitter Info! 69

Learn How I can Serve You!!.......................................................70

Connect!
........................................................................................71

Introduction


Why are so many people fascinated by Twitter?

Twitter is where ‘Simplicity meets Serendipity’.

The Twitter Crash Guide For Hotel will guide your through the simple
principles of Twitter.

The Twitter community provides an abundance of quality information if you
learn how to use Twitter the right way.

Twitter is a really awesome Social Network that I highly recommend that
you start use as part of your Hotels Social Media Strategy.

Creating a Social Media Experience for your guests is the new trend.

Twitter is one tool that will add some fun, and provide a new innovative way
to reach your customers.

What Is Twitter All About?

Twitter is an information network. Millions of people, organizations, and
businesses use it to discover and share new information. On Twitter,
anyone can read, write and share messages of up to 140 characters.
These messages, or Tweets, are public and available to anyone interested
in them.

Key takeaways from Twitter:

• build quality relationships
• build trust
• discover and share new ideas
• helping your network
• participate in the conversations
• giving value back to your network
• building brand equity
• respond and reach out
• serve your guests

"Twitter is definitely a minute-to-learn , life-time-to-master system"


What Can Twitter do for my Hotel?

As a Hotel, you can use Twitter to quickly share information, gather market
intelligence and insights, and build relationships with people who care
about your company.

Often, there is already a conversation about your Hotel happening on
Twitter.

Twitter has a enhanced branding profile page that will make your Hotel look
really share. This will help create lasting relationships with your customers.

Use Twitter as your new Hotel Servant tool - Serve Your Guest!

Is Twitter right for my Hotel?

You have a product - you provide service - and you want to reach a
targeted market segment.

With over 400 Million monthly unique users it is fair to say it is likely that a
portion of your Hotels Market Segment hangs out on Twitter.

Ok I get the point. But;
• it take to much time
• where is the ROI
• what if employees share unwanted info
• customer start talk negative about the Hotel
• what if it don’t work

It is important that all concerns comes up to the surface. These need to be
addressed, and then apply Social Media Strategies that provide proper
solutions to these concerns.


I will address these concerns in this report. So stay tuned.

A little Twitter Background

Before we get started I will give a little Twitter Background here. Twitter was
created in March 2006 by Jack Dorsey. The original definition of Twitter was
'a short burst of inconsequential information,' and 'chirps from birds'. Evan
Williams, Biz Stone and Jack Dorsey spun Twitter off as its own company in
April 2007.

Since then Twitter has experienced a rapid growth. Today there are 1 billion
Tweets sent per week. Twitter has become a force that no Hotel can afford
to ignore.


Create Your Account

Follow the steps I have lined out here, and you will have great Twitter
platform for branding your Hotel.

Start join the conversation on Twitter with filling out your new Twitter user
info.

Plan your Hotel Twitter profile for building new relationships & spark
engagement.

Join Twitter Today

Go to Twitter.com and start create your new Hotel Twitter account.


This is how the Twitter Signup page will look like. Now it’s time to fill in your
info.


1. For the name you can either use Hotel name, or provide name of
the person that Tweets
2. Provide a valid email
3. Use a combination of characters and numbers in your password. I
personally rotate my password for security reasons
4. Find a unique Twitter Username that is related to your Hotel brand,
if your Hotel Name is available then use it. Twitter will also provide
some suggestions. Note* There is a limit of 15 characters for the
Username
5. Go over everything before you click Create my account

Your New Hotel Twitter Account

This is now your basic Twitter Home page for your new Twitter account.

This the primary default Twitter Dashboard that you access via live via
Twitter.com

Navigation Bar => On the top here you have your Twitter Navigation bar
that will bring to various action or information areas of your Twitter Profile

Box A => Twitter Personal or Brand Profile
Box B => Network Status
Box C => This is where your Twitter Streams (live updates) will show
Box D => Extended Twitter Information


Setting up your Hotel Twitter Profile

! Start setting up your profile.

To start attract new friends and followers to your Twitter profile you
want to add a picture and a short Twitter Bio for your Hotel.

“Tweets and updates from Hotel X. Follow us for the latest updates”

Click on Edit your profile to start setting up your profile.


Picture

Here you can change your default picture/avatar.

Tip: Do NOT use the Twitter default avatar!

Browse and add a picture of your Hotel logo. Don't use a picture of
someone/something that has no relationship with your Hotel.

If this is your personal profile, use a professional picture of yourselves.

Name

Here you can change the name on your profile. If possible use the name of
your Hotel, if not use recognizable abbreviation of the Hotel Name.

There is a limit of 20 characters available for the Name.


Location

Make sure you add in your actual location here.

Web

Add a link to your Hotel Web site.

Bio

You have 160 characters available to give a short description of your Hotel
brand. Note* Twitter will also allow one link in your Bio.


Facebook

You will also have the option to send your tweets to your Facebook Profile
or Facebook Fan Page.

If you opt to post your Tweets to Facebook you will be asked to Connect to
Facebook.


This is where you select if you want to connect your Hotels Tweets to your
Facebook Fan Page or your profile.

Change Your Account


On your Twitter Dashboard top menu click on the person icon on
right side, and then you get see a drop down menu. Here you click on
Settings.

Her you can change your Twitter Username, update your email, change
your language settings and time zone.

Changing your Username will not effect existing followers or direct
messages. If you choose to change Username make sure you notify your
followers. Because if they continue use the old username to connect with
your Hotel this is like sending mail to an address that no longer exists.

For the email I recommend hooking of ‘Let others find me by my email
address’. In this case make sure you use an public email. We will see later
that this will also help your Hotel Network to find and follow your Twitter
profile.


Account Features

Tweet Location
Under your Account Setting you can also choose to add a location to your Tweets. Now
if you primarily Tweet from your Hotel then I recommend turn this on.

If you Tweet from a location that you don’t want others to see then it can be wise to
leave this field blank for privacy and security reasons. Some applications will allow you
to Tweet from a general location. If you have concerns here, leave it blank and then
check out your options first.

Tweet Media
If you post sensitive images you want to check the options under Tweet media. For
most Hotels this should not be a concern. There is an option also if someone post a
improper image on Twitter to ‘Flag It’.


Tweet Privacy
You have the option to protect your Tweets. Basically then you are approving who you
allow to follow your Tweets.

I do not recommend this option for your primary Hotel Twitter account. You are allowed
to have more then one Twitter account, as long you use separate email accounts. So if
need a private Twitter Follower group then create a unique Twitter account for this
purpose.

HTTPS only
Secure browsing is today getting common for almost all Social Networks. This is to help
prevent hackers and spammers to access our Twitter accounts.

Country
Select the Country that match your Hotel location.

You can also Deactivate your account here.

Password

Goto Settings=>Password

If you need to change your current password you do so under Settings => Password.

I usually change my password once a month. I also change password if I learn about
spam attacks or other incidents that raise a concern.


Mobile

You can add your Mobile connection to Twitter to start receive notifications.

Goto Settings=>Mobile

You can access Twitter through SMS/Text messaging or a third party
application. Twitter is a Free service and do not charge even for SMS.
Note* if want to use Text Messaging you might want to contact your mobile
carrier to learn if your plan covers this.

I will later cover some of the SMS commands for Twitter, so stay tuned.


Notifications

You can control how often Twitter sends you email notifications, and also
what type of notifications you want sent to the email you signed up with.

Goto Settings=>Notifications

When you start out with Twitter it can ok to select a broad selection of
notification. Obviously as get more followers you might want to be more
restrictive, since it can tend to be very noisy in your inbox if you keep
having a broad selection.

I recommend selecting to receive all the updates from Twitter. This is good
way to stay informed on what’s going on with Twitter. If you also want more
info the check out the Twitter Blog.


Design

Twitter provides you with 19 different default designs you can utilize as your
Twitter background wall.

Goto Settings=>Design

Or you can do like many Hotels that already are on Twitter have done,
create your own design.

Don’t worry if don’t have the skills to do this. There are plenty of Web
designers that assist you for a very reasonable price today. This can be
something that is well worth to invest in.


Apps

Twitter has an open API (Application Program Interface). This allows for third party
programs to be integrated with your Twitter Proﬁle.

Goto Settings=>Apps


Get Started On Twitter
There is a lot of valuable tools built into Twitter. You just have to learn how
to find them. And when find them, then learn how to use them.

The first part of your Twitter strategy is to get to build and know your
Network.

#Discover

Twitter has built in Categories that you can search through to see who is
already using Twitter.

Click on =>Browse categories


You can also search and invite your email contacts to join and follow you on
Twitter.

Click on =>Find friends

Twitter also has a list of suggested accounts to follow. You find a large
variety of user accounts here.

Click on =>Who To Follow


Activity is where you can discover what the people you care about are
engaging with on Twitter. Activity shows the latest Favorites, Retweets,
and Follows made by the people you follow on Twitter – all in one place.

Click on =>Activity


One really great feature with Twitter is that capture some of the more
popular stories that people on Twitter is talking about.

You can find stories Worldwide, in the country and also in specific cities.

Click on =>Stories


These stories are aggregated from Worldwide trends. You can choose to
Change this and then you can Choose a trend location.

This can be of great value when your researching info that add value to
your Hotel. Or if you find a local story that your Hotel can do a spin off on.


Time To Tweet


We have to this point built a foundation for your Hotel Twitter platform. Now
it is time start interact and engage with your Network.

On Twitter when you write your info there is a limit of 140 character for the
message you send to your network. This little tidbit of info is what is called
a Tweet.

140 characters does not sound like a lot, but as you get used to it you will
get hang of presenting valuable info within 140 characters. And you should
actually try keep your Tweets within 120 character if possible. I explain later
why this can be beneficial, so stay tuned.

The 140 characters available includes numbers, letters, special characters
and space. So learn to be creative with your tweets.

Compose a Tweet

Click on and then start compose your first Tweet. When you click
on the box that says Compose new Tweet... then see below the box that
there is counter that starts on 140. This will number decrease as you start
type in your message.


And below is how it looks when you have typed in some text in the Tweet
box.


When you have less then 20 character left the numbers turn brown.

And when you have less then 10 character left the numbers turn red.


And if your Tweet goes over 140 characters the numbers will become
negative. Plus if you try to send a Tweet that is over 140 characters Twitter
will notify you that your Tweet was over 140 characters, and you need to be
more clever.

You can also Compose new Tweet from the top menu top bar.

This brings up Twitters famous questions What’s happening?


Here you have the option to Add your location to a tweet.

If you click on Add your location a new box will pop up asking if you want
to turn on your location.


You can also add an image to your Tweet.

Images can speak more then 1000 words. So select images to will add
value to your Twitter profile.


Select a picture from one of Hotel Image directories on your computer.

And from there you can craft a clever tweet.

Click on the button and your new tweet will appear on the Twitter
timeline.


And as you can see if you put a little thought into your tweet it will stand out
in the Twitter stream.

Twitter Basics
Here are the simple Twitter Strategies your Hotel should follow to get the
most out of Twitter.

• Building relationships with friends and followers
• Develop trust between your brand and your friends/followers
• Create positive attention towards your products, campaigns, events,
specials etc


Either you are new or experienced with Twitter these principles is what will
make a difference to how the Twitter community will review you. If you do it
right you will be become a well respected authority on Twitter that your
friends and followers will return back to for more information.

Start out building quality relationships with your friends and followers. Then
you want to continue with build trust between you Hotel brand and your
friends and followers. When your friends and followers start returning back
to you for more information, then can start apply techniques that allow you
to introduce them to your products, campaigns, events, specials etc..

Customer today do business with who they know, like and trust.

Note: This is a continuous process. Always return back and find out how
you can improve the various steps in this process.

@replies and mentions

Click on and then click on Mentions which brings you to your
Twitter mention section.

As soon you start engage with your customers, they start responding back
to you.


@replies is when a tweet starts with @username.

@username, I appreciate your feedback on my latest Hotel research

@mentions is when a tweet contain @username within the tweet.

It was really great to meet you in the lobby yesterday @username. If can
serve you in anyway shoot me a Tweet

Another great way to use mentions is to use via in your tweets.

Great Hotel article here <link to article> via @username

@replies will appear in the recipient's Tweets timeline view if they are
following the sender. Anyone following the sender and the recipient of an
@reply will see it in their Tweets timeline.

is available to use almost everywhere on your Twitter Profile. It is
important to provide proper responses when you have the opportunity.


Notice that when you click the that Twitter will automatic apply the
@username to whom you are providing your response to.

People with protected accounts cannot send replies to people who aren't
following them, and mentions won't be seen by non-followers either. And
tweets from a protected account is only visible to the ones you have
approved.


Interaction

Click on and then click on Interaction. Which bring you to your
Twitter dialog section.

Here your Twitter timeline shows you how others have been interacting with
you on Twitter. It will tell you when someone marks your Tweet as a
favorite, mentions your username, follows you, or retweets your content.

This dialog section is a great way to ﬁnd who is engaging with your
Hotel. Make sure you take time to follow up. Often a simple ‘Thank
You’ will do the job.

It is when you start providing proper responses to your Twitter
Network you will start learn and discover the real value of this Social
Network.


Retweet (RT)

One of Twitters greatest features is the ReTweet feature.
RT is short for retweet, and indicates a re-posting of someone else's tweet.

Here are the benefits of Retweeting:

1. Increases visibility of you to other people and inside the public
Twitter stream.
2. You re-tweet someone’s tweet and it’s instantly visible to the
public stream and to your twitter friends.
3. Credit passed along by tagging the original poster and current
posters name. So it kind of works in a polite viral manner.
4. Slowly but most likely build contacts related to your interests and
topic.
5. Passive marketing of thyself by helping others

When you select to RT one of your friends Tweets this will cause Twitter to
lock a certain number of characters in your Tweet.

RT @yourname "Your Tweet" =>here 12 characters is used for RT
@username.

Keep this in mind if you want your tweets to viral.

This is the reason why you want to keep your Tweets within 120-125
characters it makes it easier for your friends and followers to retweet your
message.


Direct Messaging - DM

Click on and then click on 1 View my profile page. This will bring
you back to the Twitter Dashboard. Here you click on 2 Followers.

Click on and then click on 3 Send a Direct Message.

Direct Messaging or DM is a really great and valuable Twitter feature.

A direct message (DM) can only be sent to someone that is following you.

This is a direct conversation between you and the one you sent/ or
received a DM from.

NOTE!! Do NOT spam your new friends and followers with sending a DM
containing links they have NOT requested! Build up a relationship first, and
get to know them.


Organize Your Tweets
Favorites

you back to the Twitter Dashboard. Here you click on 2 Tweets.

Click on 3 to mark a Tweet as one of your Favorites. This is a
great way to keep track of Tweet you want to follow up on.

Once you click on it will be switch to .


Lists

Twitter allows you to organize your tweets into groups called ‘Lists’. You
can add anyone into the group, even if they don’t follow you. Your list will
provide a stream of Tweets only from the ones you have added to this list.

Lets take a look on how this can add value to your Hotels tweets.


you back to the Twitter Dashboard. Here you click on 2 Lists.

Then click on

You can only add 20 lists to one Twitter Profile. And each list can only have
500 members.

Your Twitter lists name can max be 25 characters.

You can make your lists public or private.

You can use Twitter lists in mentions => @username/listname

You can use 100 characters to describe the list.

You can make your list Public - Anyone can follow this list, or you can
make your list Private - Only you can access this list


Create Your First List

After created your first Public list then you can . You will be able to
edit your list after you have created it.

You can control all your Lists from the Lists Dashboard. Click on and
then click on Lists.


You can follow or Subscribe to other peoples Twitter lists. This is great
way to capture valuable info from your Hotel Network.

When other people add you to their lists then you will be able to see this
under Lists you are Member of.


Add members to your List

It’s time to start adding members to your new Twitter lists. Click on the
name of your new list.

This will bring you directly to the dashboard of the selected List.


You can start finding new members to add to your list by searching for
them. Fill in their name and then click .

When you get the list of search results click on on the people you
want to add or remove from lists.

Check of the lists you want to include this person into.


And you will now included this @username to your Twitter list.

People on Twitter can also subscribe to your Hotel Twitter List.


If you have more then one list then they have to select which of your lists
they want to subscribe to. When you the user has identified which of your
lists they want to subscribe to, then they have to click on .

And after the user has subscribed to your Twitter list he/she will be added
to your subscriber database.


Twitter #hashtags

# or hashtags as they are called on Twitter is another great way to organize
Tweets or Tweet discussions.

#hashtags is often used to mark a specific topic or keyword.

#hotel is used more as Keyword for people talking about a specific Hotel or
Hotel experience.

#smtravel is more related to topic relevant to Social Media for Travel.

#luxchat is a live, interactive Twitter discussion around luxury brands and
social media.

#TTOT is another Travel Talk on Twitter.

Some topics can be ongoing daily discussions. Other topics can be
monitored, and set for a specific time. #linkedinchat is set for 8:00pm EST
every Tuesday. And usually this last for 1 hr.

When the Twitter discussion is monitored it is common that questions for
the discussion is set in advance on the monitors blog. This is a great way to
prepare yourself for a ongoing topic conversation. And then take time to
listen and get involved.

Short Urls

Twitters limit of 140 character can sometimes provide a challenge if you
want to share a long link.

One of my links would look something like this:
http://aremorch.com/2012/02/01/why-social-media-roi-is-so-complicated-
for-hotels/

Here the link itself contains 81 character which leave me with 59 character
left to personalize my Tweet. With only 59 characters left it is very limited I
can say. What we need to do when this occurs is to find a way to make this
link shorter.


Fortunately there are several third party services that let us do this.

Twitter has it own service that allows you to shorten long links =>
http://t.co

This is a service that not only shorten links but it also protect you from
malicious sites that engage in spreading malware, phishing attacks, and
other harmful activity.

If you click on and then post the link in the What’s Happening? box
it will look like this;

Twitter will provide a default notice telling you that Link will appear
shortened. So as you see here I still have 120 character left to type in my
info.


After you clicked on this is how it will look like in your Twitter
timeline;

There are also many third party short url services. One I recommend is
http://bit.ly. This service also provide some analytic data that is helpful in
identifying which of your links that gets the most clicks.

Direct Messaging (DM)
Direct Messaging or DM is another Twitter feature.

An direct message (DM) can only be sent to someone that is following you.

This is a direct conversation between you and the one you sent/ or
received a DM from.

NOTE!! Do NOT spam your new friends and followers with sending a DM
containing links they have NOT requested! Build up a relationship first, and
get to know them.


Send a Direct Message

Click on and then click on 1 View my profile page. Then click on 2
Followers. You now is showing a list of your followers which you can send
a Direct Message to. Then select a follower that you want to provide a one-
on-one conversation with 3 Send a Direct Message.


Respond to a Direct Message

When you start receive Direct messages it will start indicate how many
messages you have not responded to yet. Click on and then click on
Direct messages.

If you click on 1 then you can start produce a new message
to your followers. To respond to a direct message 2 click on the message
itself.


You will type in your response. Note* you have a limit of 140 characters for
your response. When done with your message click on . And
you will then have started a dialog session with your Twitter follower.


Since Twitter is limited to 140 characters you might want to suggest at one
point in the dialog to bring the dialog to a platform where you provide more
information. If you do so I suggest you give value first before expecting to
receive anything.

One of my DMs can look something like this;
“Great chatting with you, shoot me an email at info@aremorch.com for
more info and I will send you a free report on the topic”


Twitter SMS Commands
You can perform certain actions, like following a user or marking a friend's
update as a favorite, by using the designated Twitter commands below.

• TIP: When using these commands, do not append an @ symbol
along with the command text.
• If you send these commands with an @ symbol, your commands will
be read as a username and will not be executed as expected!
• Example: If you want to turn on device notifications send only ON and
not @ON.

Turning mobile Twitter updates OFF and ON

• ON: turns ALL your authorized Twitter updates and notifications on.
• OFF, STOP, QUIT, END, CANCEL or UNSUBSCRIBE: turns ALL
phone notifications off.
• ON [username]: turns on notifications for a specific person on your
phone. Example: ON tthotels
• OFF [username]: turns off notifications for a specific person on your
phone. Example: OFF tthotels
• FOLLOW [username]: allows you to start following a specific user, as
well as receive SMS notifications. Example: FOLLOW tthotels, or f
tthotels, for short.
• UNFOLLOW [username]: allows you to stop following a specific user.
• LEAVE [username]: this command allows you to stop receiving SMS
notifications for a specific user without having to unfollow them. When
you log into twitter.com from the web you will still see this user's
updates in your timeline. Example: LEAVE johndoe, or l johndoe, for
short.


Fun stuff: friends, favorites, and stats!

Use the commands below to send direct messages, mark Tweets as
favorites, and more.

• @[username] + message - shows your Tweet as a reply directed at
another person, and causes your Tweet to save in their mentions tab.
Example: @tthotels I enjoyed the Twitter Talk today
• D [username] + message - sends that person a Direct Message that
goes to their device, and saves in their web archive.
• You can also use M [username] + message to send a private
message!
• If you have noted a guest raise a concern on Twitter about the
long line at front desk for check in/out then you can send the
front office manager a direct message d Hi John, can you make
sure we have extra coverage at front desk for the next hour or
m Hi John, can you make sure we have extra coverage at front
desk for the next hour performs the same action.
• RT [username] - sends that user's latest Tweet to your followers (also
known as a Retweet). Example: RT tthotels
• SET LOCATION [place name] - updates the location field in your
profile. Example: set location Memphis
• SET BIO - edits your Bio information on your Twitter profile. Example:
set bio I am a Hotel Blogger!
• SET LANGUAGE [language name] - selects the language you'd like
to receive notifications in. Example: set language English
• SET NAME [name here] - sets the name field on your Twitter profile.
Example: set name Jane Doe
• SET URL [url here] - sets the URL field on your profile. Example: set
url http://aremorch.com
• WHOIS [username] - retrieves the profile information for any public
user on Twitter. Example:whois tthotels or w tthotels, for short.


• GET [username] - retrieves the latest Twitter update posted by that
person. You can also use g [username] to get a user's latest Tweet.
Examples: get tthotels or g tthotels
• FAV [username] - marks that user's last Tweet as one of your
favorites (reply to any update with FAV, FAVE, or FAVORITE to mark
it as a favorite if you're receiving it in real time). Examples: fav crystal,
fave tthotels, or favorite tthotels
• STATS [username] - this command returns the given user's number
of followers, how many people they're following, and their bio
information.
• HELP - texting help or info to Twitter will bring up helpful tips.
• SUGGEST - this command returns a listing of Twitter users' accounts
you might enjoy following.

A few notes on SMS commands:

• Using ON/OFF [username] from your phone only stops notifications
coming to your mobile phone; you'll still collect a person's updates on
the web since you're still following them.
• Use UNFOLLOW [username] to unfollow a user via SMS.
• Use BLOCK [username] to block a user via SMS.
• The following commands perform the same actions: FOLLOW = ON.
And LEAVE = OFF.
• Following someone from a phone for the first time will also cause you
to follow them on the web.
• You don't have to use ON/OFF [username] from your phone, you can
also set all these settings directly from your Twitter Profile.


Twitter Search
Twitter Search is a great way to find information that will add value to your
Hotel in real time.

General Search

For general search click on then click on 1 and type
in your search inquiry.

This general search will provide results will include;
• Tweets related to your keyword
• Top suggested Twitter users for the keyword
• Top videos shared on Twitter related to keyword
• Top images shared on Twitter related to keyword


Username Search

Twitter also lets your provide searches for @username or full name.

For username search click on then click on 2

. Then type in either @username or the full
name of someone you are looking for on Twitter.


Here are an example of search on @username;

And here is an example of search for full name.

In both examples it gives me the most relevant search result first. As you
see in both cases the search will provide results for both @username and
full name relevant to your search.


This can often be a good starting point to identify the information you are
looking for. But most of the times this type of search will provide very broad
information. And you want to utilize Twitter to find more specific information
that will add value to your Hotel.

#hashtag & Keyword Search

The first step to find more specific info on Twitter is start search on
#hashtags and keywords of interest for your Hotel.

Click on and then 3 . And
enter a #hashtag or keyword you want to perform a search on.

If you do a search for a #hashtag you will get the latest info posted. Here
you will also see a list of top recommended @usernames that contribute
under the related #hashtag. You see top videos and images from
@usernames that posted under the #hashtag.


If you do a search for a keyword you will get the latest info posted. Here
you will also see a list of top recommended @usernames that contribute
under the related keyword. You see top videos and images from
@usernames that mention keyword in their Tweets.


Advanced Search

Twitter has implemented some unique options to identify tweets of extreme
value for your Hotel. If you learn how to master Advanced Search then
you have a backstage pass to the most powerful information for your Hotel.

Click on and then click on Advanced search.


Here is a list of Advanced Search operators you can use with Twitter
Search.

The best way to learn Advanced Search is to start play around with it a
little, and then write then the different outcomes of your results.


The World Of Twitter
Twitter Directories

Start adding your Hotel Twitter profile to some of the great Twitter
directories.

Twellow - Twitter Yellow Pages
Wefollow - User powered Twitter Directory
Localtweeps - Great directory to let locals find you

Twitter Clients

Twitter clients is third party programs that allows you to stay in touch with
your friends and followers either on the web, on your desktop or on your
mobile phone.

TweetDeck by Twitter is one of the most popular client for PC/Mac
HootSuite is a great Web client
Twitter for iPhone is one of the many options for the iPhone

Twitter Alerts

Part of your Listening Strategies will be to add some alerts when your
Twitter username is mentioned.

There are couple great and very simple options for doing this very effective.

TweetBeep keep track of conversations that mention you, your products,
your Hotel, anything, with hourly updates directly to your email.

Goggle Alerts keep track of relevant search terms for your brand.
Remember that your brand can be mentioned outside Twitter. Make sure
you know when someone mention your brand.


Twitter Info

Twitter - Twitters home page

Twitter blog - Twitters official blog

Twitter status - Here you find status updates for Twitter

Twitter help - Twitters official help and support

Twitter TOS - Twitters Terms Of Service

Twitter goodies - here you will find Twitter Widgets you can use on your
blog or website. You also will find some great applications that will help
improve your Twitter experience


Learn How I can Serve You!

I will thank you for allowing me the opportunity bringing this information to your Hotel. I
hope you have enjoyed this report and that I gave some constructive ideas and advices
to work with.

I have two assignments for you.

1. Share this report with your friends, colleagues and Hotel family members. Feel
free to distribute this mini workshop through Twitter, Facebook or LinkedIn. Shot
some videos of your progress, and how you have implemented these advises.
Upload these videos on YouTube.
2. Take this report to the next level. I am passionate about this, and I want to help
you and your hotel. I will be your friend, coach and mentor. Together we will build
a workshop that is specially designed for your Hotels and Small business needs
and wants.

Contact Me and lets get started. The time for adapting and change has never been
better. New trends and markets are evolving like never before.

I will also do case-studies and demonstrate to customers what we have put in place to
meet their needs and wants.

Learn more about how to get a Social Media Assessment Serve Your Guest for your
Hotel.


Connect
Blog: Are Morch - Hotel Blogger
Facebook: Are Morch
Facebook Page: Hotel Strategist
Facebook Page: Hotel Marketing & Social Media Strategist
Twitter: @AreMorch
LinkedIn: Are Morch
Google+: Are Morch
Google+ Page: Are Morch - Hotel Blogger
YouTube: Hotel Advisor
FourSquare: Are Morch
Gmail: aremorch@gmail.com
Email: info@aremorch.com

Cheers…

Are Morch
Hotel Blogger
Are Morch - Hotel Blogger


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