Wimax operators currently sit between traditional ISPs and mobile operators, but risk becoming simple "bit pipes" without offering value-added services. To succeed, Wimax must transition to a "Mobile2.0" model providing advanced services like those on the iPhone. This requires developing open device platforms and a service delivery platform to enable new applications and remain part of the value chain. A VAS1.0 platform combined with mobile2.0 services and subsidized smartphones could disrupt the market in Wimax's favor.

1. Telcograde Computer Systems
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2. Where is Wimax Today?
Wimax operators today are
something between an ISP
and a mobile operator,
concerning the latter loosing
ground to LTE.
Are they sitting between chairs or can
they roam around?
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3. How About Value Added Services?
If the WO (Wimax Operator) wants to become an
ISP, he has no place in the Web2.0 value chain,
except as a bit pipe.
If the WO wants to become a mobile operator, it’s
missing traction, lacks terminals and the platform for
launching Value Added Services as we know them
from mobile operators. Do you hope for IMS? That is
another expensive technology driven experiment
without traction.
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4. Turn the Weakness into a Strength
Let’s see how we can turn
this around by looking first
at market trends…
…Let’s check on Web2.0,
mobile VAS and Mobile2.0
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5. Telcograde Computer Systems
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6. Web2.0 Trends (not limited to)
Blogging
Social Networking
IM
Music downloads and other content
Location (Google Maps)
Video (YouTube)
Information (Wikipedia)
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7. Telcograde Computer Systems
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8. Mobile VAS (not limited to)
Prepaid and Postpaid
Voice
SMS
Voicemail
USSD
Ringback Tone
Conference Call
Content
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9. Telcograde Computer Systems
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10. What is Mobile2.0?
Mobile Web2.0
 Social networking
 Mobile entertainment
 Mobile broadband, TV, etc
 Mobile advertising
Advanced content enabled via ODP (iphone,
Android
Unified Communications (IM) and Convergence
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11. Conclusion
Mobile2.0 is a copy of Web2.0 with enhancements
and mobility, but as of now leaves the operator out
of the value chain.
Mobile VAS could be implemented on Wimax, but
how and where is the business case?
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12. A Reference Point
Japan is the first and to date only country with
Mobile2.0 services (imode, etc.)
Japanese mobile operators have become a bit pipe
for data.
Revenue sharing models are 90/10 in the favor of
service and content providers
Japanese operators make good money, but cannot
grow.
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13. Telcograde Computer Systems
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14. Why ODPs?
Mobile2.0 requires ODPs for a good
content and service presentation –
mobile browsing will remain a pain for
some time to come.
ODPs provide an application store with
networking effect
The iphone gained 48% mobile Internet
market share in 2008
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15. Telcograde Computer Systems
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16. Compact VAS1.0 Platform
Find a (SIP enabled) compact VAS platform
for supporting:
Prepaid
Voicemail
IVR
SMS/IM
Video gateway
Web conferencing/e-collaboration
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17. Some words about e-collaboration
Strong ROI for enterprises - the killer application during
economical difficult times!
Available under licensing or revenue sharing basis
(ready to go in two weeks!)
White label product
Web conferencing
Video conferencing
Whiteboarding
e-collaboration features
Multimedia chat
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18. Mobile2.0
Find a Service Delivery Platform for
Mobile2.0
The SDP leaves you in the value chain
as an enabler
Provides you with flexible charging
mechanisms for Mobile2.0 VAS
Roll-out some simple Mobile2.0
applications to gain traction
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19. VAS 2.0 SDP
APIs
entertainment needs
OMC
Informa8on UC/IM
sub
educa8on
communi8es
Portal
B2B
Sub Security
market
Blogging C2CC
Place No8fy Billing
Where
character Health
am I? Jobs RTCG
match/ Vanitxt
da8ng
MM Community Pla-orm
Mobile
ODP SMS
LBS SIP Video
Web
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20. Telcograde Computer Systems
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21. XTension
All good business needs a catalyst:
Put a VAS1.0 platform and a Mobile2.0 SDP in place
Leverage of Web Conferencing and e-collaboration
Find three sets of mobile terminals: low-cost, mid-
range and high-end (iphone will be WiMax enabled)
Equip the handsets with ODPs
Subsidize the handsets (more info on request)
Allow everybody to make money with your network
to disrupt the market (more info on request)
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22. Final Words
You are the first mobile broadband operator
Don’t just try to be a bit pipe, become a service enabler
Don’t think WiMax, think Mobile2.0
Overcome the terminal challenge
Build your Service Delivery Platform to become a service
enabler
Build a killer catalyst for gaining market share
Introduce a new subscription model
The floor is yours for 2-3 years to come, use it!
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23. Thank You!
Telcograde provides consultancy
for WiMax and mobile operators.
For more info, contact Stefan at:
stefan@telcograde.biz or
+63 917 516 1311
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi