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Overcoming Visual Presentation Angst

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
I create…

a product you see

from a story you don’t

Ariana Koblitz: Overcoming Visual Presentation Angst

except for when I
present

Phnom Penh NerdNight Oct 28 2013
That’s a lot for one document
PDF
PDF

!
Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Presentations are part of implementing
your solution
what tends to happen

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Craft for that moment
after your present

For Content

For Messaging

Ariana Koblitz: Overcoming Visual Presentation Angst

For Visuals

Phnom Penh NerdNight Oct 28 2013
Saving Grace: Pattern recognition

means:

means:
means:

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
The Obvious
•Professionality
•Ownership
•Documentation

[Logo/Affiliation]

Name

Ariana Koblitz: Overcoming Visual Presentation Angst

Project Name

Phnom Penh NerdNight Oct 28 2013
A Good Story…
•Hooks you
•Takes you along for the ride
•Has an arch to it

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Table Of Contents

You know.

Ariana Koblitz: Overcoming Visual Presentation Angst

But the audience sees it on its own.

Phnom Penh NerdNight Oct 28 2013
Create Patterned Content:

Structural Consistency
is in built -- use it!

Rename to be action
items of the slide itself

Ariana Koblitz: Overcoming Visual Presentation Angst

Create consistency

Phnom Penh NerdNight Oct 28 2013
Explaining yourself
•The Facts
•The Endorsements
•The Logic

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Break it up.
We “read” in chunks. Create visual boxes of content.

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
A picture is worth 1000 words... right?

... But it needs a message
to have words to start

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Add Images

Relevant

Ariana Koblitz: Overcoming Visual Presentation Angst

Fits in the spot

Has Markers

Phnom Penh NerdNight Oct 28 2013
The punchline.
This isn’t all that convincing.

You Should Care!

Ariana Koblitz: Overcoming Visual Presentation Angst

Is this enough?

Phnom Penh NerdNight Oct 28 2013
-x- will change the situation

THIS is why we need to act

-y- will magnify the impact

Connect the dots.

Contact me to get involved!

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Template Workaround

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Do it in stages.

Change font sizes

Change text box colours

Ariana Koblitz: Overcoming Visual Presentation Angst

Add graphic box elements

Phnom Penh NerdNight Oct 28 2013
So, the moral of the story is...
‣
‣
‣
‣
‣

Add more slides
Make some text smaller
Go take new photographs
Repeat things
Clearly emphasize what we’re to DO

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013
Thanks, guys!

In particular, thank you to:
The Noun Project, for the use of icons under the CC act
in particular, the hand shake by Jake Nelsen
Ze Interwebz, for letting me find and use images free under CC

Ariana Koblitz: Overcoming Visual Presentation Angst

Phnom Penh NerdNight Oct 28 2013

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Ariana koblitz pecha_kucha_oct2013_ppt_fixes

  • 1. Overcoming Visual Presentation Angst Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 2. I create… a product you see from a story you don’t Ariana Koblitz: Overcoming Visual Presentation Angst except for when I present Phnom Penh NerdNight Oct 28 2013
  • 3. That’s a lot for one document PDF PDF ! Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 4. Presentations are part of implementing your solution what tends to happen Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 5. Craft for that moment after your present For Content For Messaging Ariana Koblitz: Overcoming Visual Presentation Angst For Visuals Phnom Penh NerdNight Oct 28 2013
  • 6. Saving Grace: Pattern recognition means: means: means: Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 7. The Obvious •Professionality •Ownership •Documentation [Logo/Affiliation] Name Ariana Koblitz: Overcoming Visual Presentation Angst Project Name Phnom Penh NerdNight Oct 28 2013
  • 8. A Good Story… •Hooks you •Takes you along for the ride •Has an arch to it Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 9. Table Of Contents You know. Ariana Koblitz: Overcoming Visual Presentation Angst But the audience sees it on its own. Phnom Penh NerdNight Oct 28 2013
  • 10. Create Patterned Content: Structural Consistency is in built -- use it! Rename to be action items of the slide itself Ariana Koblitz: Overcoming Visual Presentation Angst Create consistency Phnom Penh NerdNight Oct 28 2013
  • 11. Explaining yourself •The Facts •The Endorsements •The Logic Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 12. Break it up. We “read” in chunks. Create visual boxes of content. Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 13. A picture is worth 1000 words... right? ... But it needs a message to have words to start Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 14. Add Images Relevant Ariana Koblitz: Overcoming Visual Presentation Angst Fits in the spot Has Markers Phnom Penh NerdNight Oct 28 2013
  • 15. The punchline. This isn’t all that convincing. You Should Care! Ariana Koblitz: Overcoming Visual Presentation Angst Is this enough? Phnom Penh NerdNight Oct 28 2013
  • 16. -x- will change the situation THIS is why we need to act -y- will magnify the impact Connect the dots. Contact me to get involved! Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 17. Template Workaround Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 18. Do it in stages. Change font sizes Change text box colours Ariana Koblitz: Overcoming Visual Presentation Angst Add graphic box elements Phnom Penh NerdNight Oct 28 2013
  • 19. So, the moral of the story is... ‣ ‣ ‣ ‣ ‣ Add more slides Make some text smaller Go take new photographs Repeat things Clearly emphasize what we’re to DO Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013
  • 20. Thanks, guys! In particular, thank you to: The Noun Project, for the use of icons under the CC act in particular, the hand shake by Jake Nelsen Ze Interwebz, for letting me find and use images free under CC Ariana Koblitz: Overcoming Visual Presentation Angst Phnom Penh NerdNight Oct 28 2013

Notas del editor

  1. I create stories. And I tell them to people all over the world. Presentations are a necessity, and I help people be if not excited at least not fearful of the aspect of making it “look good” “visual presentation” in this instance means that deck you’ve got sitting on your desk due to upper management in 48 hours.
  2. “looking good” has a much more significant role to play than to give it that “last minute pinache” to sell a point. Stories you create on the screen tell a story the audience member was not there to witness. In my line of work, the most concrete example is when you pitch a solution for a hardware product. What the audience, in this case you guys, see is the physical product. I would probably bring the product with me. And that’s impressive, right? But what I, via this one presentation, need to tell the story of the people who will use the product, the moments the product makes the most sense, and how this product is different than others before it. “presentation” is misleading. It lets you forget the story part.
  3. “visually” presentation editors calm you down by giving you these nifty loopy blue shapes as a template. But that’s not a template that is a tool to help you craft a story out of the 100 slides you have. You feel like you have made a decision. But in fact, you haven’t decided anything concrete that will move your presentation forward. It doesn’t help you communicate your research, your thought process, your iterations, and your pleas to the audience. So that’s why I’m making a plea to reframe what we think of as “visual presentation” design.
  4. All of the above need to become a cohesive narrative. So it makes sense that we work on it last. It makes sense, and yet what happens that it becomes dead last. But we leave it to the last minute. And then we dump everything. And then we move on.
  5. Note: Obligatory plug to start before your presentation is right.around.the.corner. Before I give a few work-arounds once you have a motherlode of texts and bullet points to handle, here a couple resources. I am providing last-minute changes. These guys have a whole new way of looking at information and communication to share. Presentation Zen, Both books by Nancy Duarte, and look for tutorials online (this one from workawesome.com [search presentation designs])
  6. All of our work basically serves the single purpose of making it easier for the brain to process the information it is receiving.
  7. The very first and simple thing you can do is alert your brain that this presentation is complete. It’s professional. There are of course the legal aspects of having your name on your work (important for the consulting and product development work)
  8. note that the hook (presentation character) is usually what takes longer to craft. not much you can do now, but oftentimes you can add even one single slide to introduce a character, a process, or the product in a way that lets it take center stage. There is literature out there that will provide the step by step explanation of different archetypal story arches. But suffice it to say that there is a beginning a middle and an end and when you get to the end you realize that something changed. Many presentations in content have this, but in spirit just don’t feel like it. And we are really really great at calling BS if we are given something that isn’t a story.
  9. We get it you say. There’s a slide with what’s about to come, and then you add that to the top of the slide. Well, a) it’d be nice if everyone were consistent and actually put it up on their slide. but b) is that table of content title helpful on the slide itself? if not, rename it.
  10. again, this is for the ppt that you’ve already created, that already has a thorough table of contents – mostly because it’s a good tool for us to make sure as we go along we add all the necessary information. Make the title the same for all Content indicators. Similar to the project-at-bottom comment, it bears repeating. Much like writing an essay, the table of contents can help reinforce whether you’re being consistent in how you’re building up your argument/story. (have you kept it by topic, as I did here, or have you ended up writing larger chapters about one previous sub-component?)
  11. yes, it’s important to convince sm1 and ppt’s are used as documentation for down the line and templates show me bullet points nested 4 tabs deep
  12. Here it kind of depends on what you are using the presentation for. Speaking in front of an audience? really try and break up the slides (I imagine in-depth presentations like these aren’t pecha kucha style, so you can move slide point by point) if your presentation is going to live somewhere, and be a resource, then chances are the person looking at it will look at it on their own laptop. Hence text can be much much smaller. Even when you are presenting this, you have three “points” you can elaborate on, without the audience necessarily reading along with you (though you still have to be wary of that)
  13. Project images described in person are made relevant. But even so, if you don’t put enough information on the slide, the minds of your audience aren’t listening to you explain it. They’re coming up with their own fairy tale about where this picture was taken and why.
  14. It’s obviously most helpful if you’ve gotten into the habit of taking a boatload of images so you have many to choose from. But it’s the night before and so you take what you have or you source it from the internet. But make sure you choose an image that is, in fact relevant (see slide previous). And if you find one that doesn’t fit the spot on the slide, do NOT distort it. Neutral tones in behind it fill out the space, and the audience probably won’t even register. The other thing you can do for images that are not of high quality is add quick little markers to it. They point out what you’re trying to say. The action here in the third panel is what’s important, not the color quality of the img.
  15. Once you leave, all ppl have left is the presentation you delivered (and if it’s a pitch, oftentimes they, the ominous powers that be, don’t even keep that). If they don’t have the slides, it truly is left to their mind to remind them they actually liked the presentation, believed the message, and were convinced to act.
  16. You create breadcrumbs. You create a pattern so people recognize a color, a box shape, or a symbol as the “attention! – this is where you come in” cue.
  17. Full templates help if you’ve pre-created your organization. If you’ve meticulously planned out how you will tell your story. In lieu of that, I set up a second window and create the main elements, and copy paste as I go along. Paste formatting, if microsoft allows you to.
  18. This can all be very overwhelming. So go through it in three rounds. That will still take far far less time than noodling around slide by slide. Also, by starting with the font you make it that much faster to add in the color changes. Your brain recognizes the pattern as well and doesn’t have to work as hard 
  19. We read in chunks, and you memorize in chunks as well. So here are my main points all together for review!
  20. Definitely shoot me a message should you be interested in some more help on presentations; this stuff is hugely important to me and I enjoy helping others get their message out more successfully.