1. MC Accelerating
Receivables
through the
Ariba Network
A Supplier View of Early Payment Options
and Value
© 2012 Ariba, Inc. All rights reserved.

2. Ariba Offers Collaborative Commerce Solutions to
Help Companies Buy, Sell and Manage Cash Better
Buyers MANAGE Sellers
BUY SELL
CASH
Improve spend control and The discipline of using Accelerate sales through
Sourcing & performance with reduced collaborative solutions to efficient processes Sales &
Procurement costs, lower risk, improved make your money work for fostering stronger
Marketing
and you and your trading relationships with new and
enhanced compliance. partners existing customers.
Finance Finance
Collaborative Working Capital Collaborative
Accounts Finance Management Procurement Accounts
Payable Receivable
Electronic Invoicing Discount Professional PO Automation
Scanning & Workflow Receivables Finance Supplier Portal
Matching & Compliance P-Card Settlement Supplier Enablement
IT IT
Payment Automation Assessment Services Connectivity Services
2 © 2012 Ariba, Inc. All rights reserved.

3. Working Capital Challenges
Competing Objectives between Buyers and Sellers
Working Capital Tension
want want
to hold to get
onto paid
cash early
Buyers Suppliers
Need to unlock working capital Need to unlock working capital
Maintain or increase DPO Maintain or decrease DSO
Need better return on cash Need better access to cash
Need to minimize liquidity Face liquidity challenges
risk in supply chain tighter credit markets
3 © 2012 Ariba, Inc. All rights reserved.

4. Building Cash Flow Value for the
Connected Supplier
• Collaborate and Transact P2P/E-Invoicing • Access accelerated
• PO & Invoice Automation cash flow opportunities
• Single view into multiple • Reduced processing • Optimize Working
customers cost. Capital – Reduce DSO
• Connect once, multiple • Reduced invoice • Multiple cash flow
document transactions approval cycle times options
• Increased visibility into
Invoice approval status Financial
Ariba Network and payment timing. Solutions
Faster
invoice
Cloud-based Cash flow
approval times
connectivity opportunity
Strong Enabling Sustainable
Foundation Structure Value
4 © 2012 Ariba, Inc. All rights reserved.

5. Receivables Finance:
Increased Cash Flow through Receivables Auction
• Supplier Focused
Customer does not need to
be involved
No buyer bottleneck
• Competition Lowers Cost
Liquidity Providers compete
Like eBay for receivables
• Direct Integration
Full Visibility
Reduced Risk = Reduced Cost
5 © 2012 Ariba, Inc. All rights reserved.

6. Ariba Dynamic Discounting:
On-Demand Early Receivables Settlement
• ATM for Receivables
• Automatic and Ad-Hoc
Early Payment
• Early Payment on Demand
• Opt-in/out at any time
• Control over timing and amount
• Non-Debt Cash Flow
• Reduces DSO
6 © 2012 Ariba, Inc. All rights reserved.

7. Ariba Dynamic Discounting:
On-Demand, Pro-rated Access to Cash
3%
Accelerated Payment Program: Immediate Payment!! $972.00
2% Date Paid Determines Discount: $980.00
1% Pro-Rated: $990.00
Invoice
Received
via Ariba
0 3 10 20 30 45
Choose Not to Participate – Full Payment in 42 days! $1,000.00
Invoice
approved
7
© 2012 Ariba, Inc. All rights reserved.

8. “It’s a game-changer…”
The impact of Dynamic Discounting
on Growing Suppliers
©2012 Mediafly, Inc. | Confidential

9. A little about me…
 John Evarts, CFO & COO of Mediafly, Inc.
 Joined Mediafly in March 2010
 MBA from University of Chicago
 Chicago Booth Executive-in-Residence
 10 years in SMB C-Suite across industries
 Baby girl on the way (any minute now)!
©2012 Mediafly, Inc. | Confidential

10. A little about me…
 And…
©2012 Mediafly, Inc. | Confidential

11. A little about me…
 And…
I Access to Cash!
©2012 Mediafly, Inc. | Confidential

12. The Supplier Perspective
 PART ONE: What is Mediafly?
 PART TWO: Dynamic Discounting
 PART THREE: A Win-Win-Win
©2012 Mediafly, Inc. | Confidential

13. PART ONE: What is Mediafly?
Mediafly provides comprehensive Business Media solutions
©2012 Mediafly, Inc. | Confidential

14. Voice of our Customer
“I have
“I know my media
competitors are everywhere”
using tablets… “I need a
HELP ME” partner that
Our can drive my
Customers broad device
“I have no
strategy”
budget for this,
how do I get a
cost-effective “I need my
“I need my sales
solution this mission critical
messaging to be
year” video to be
consistent,
compliant and secured”
©2012 Mediafly, Inc. | Confidential compelling”

15. Mediafly Platform & Products
Mediafly Platform
Quick to market
Low total cost of ownership
High quality user experience
Custom features for specialized uses…
©2012 Mediafly, Inc. | Confidential

16. Market Opportunity
 Media-enabled Devices: Enterprise
Presentation
iPad, Tablets, smartphones, $2.4B Platform
Increasingly
PCs, Internet TVs Addressable
Market Important!
 Faster bandwidths:
Content
3G, 4G, Wi-Fi Management
Systems
 User demand easy,
engaging enterprise content
©2012 Mediafly, Inc. | Confidential

17. ©2012 Mediafly, Inc. | Confidential

18. What Mediafly Customers Say…
“This educational advancement will
revolutionize the way organizations train
their employees.”
Dave Liniger, Chairman & Co-Founder, RE/MAX
“[Mediafly] impressed the hell out of some
pretty hard people to impress. Nice Work!”
C-Level Executive, Fortune 100 TV Studio
©2012 Mediafly, Inc. | Confidential

19. Mediafly: By the Numbers
 2006: Founded by Carson Conant
4 Fortune 100 customers
 22 Team members in US, Ukraine, Uruguay
 100% Staff growth over next 12 months
 850% Projected revenue increase „10-‟12
©2012 Mediafly, Inc. | Confidential

20. PART TWO: The Ariba Network and Dynamic
Discounting
©2012 Mediafly, Inc. | Confidential

21. Benefits of Ariba
 Visibility
 Facilitates better planning for
 HiringStaff
 Feature Enhancements
 Cash Acceleration
 Dynamic Discounting
 Quick access to cash
 100% Factoring
 Competitive Fee Structure
©2012 Mediafly, Inc. | Confidential

22. Example: Entertainment Industry
 Fortune 100 Entertainment Company A
 Ariba Dynamic Discounting
 One-click collection: Easy, within 14 days of PO
 Flexibility: Mediafly gets choice to accelerate
 Visibility: Cash planning improved
 Fortune 100 Entertainment Company B
 Traditional A/P process
 Collection Cycle: Resource intensive, 45-60 days
 Fixed contract terms: Slow access to cash
 No visibility: Cash planning on worst case scenario
©2012 Mediafly, Inc. | Confidential

23. PART THREE: A Win-Win-Win
©2012 Mediafly, Inc. | Confidential

24. Three Winners
Large
Buyer
©2012 Mediafly, Inc. | Confidential

25. “It‟s a Game-Changer…”
 Reduced Cost of Collections
 Visibility = Better decisions
 Cash Acceleration = Faster innovation, Cash
And as you know…
©2012 Mediafly, Inc. | Confidential

26. I Access to Cash!
©2012 Mediafly, Inc. | Confidential

27. Thank you!
Visit us at: mediafly.com
Call us at: 630-670-8179
E-mail us at: msuggs@mediafly.com
©2012 Mediafly, Inc. | Confidential