2. Acoustic Communication

3. Components of Conversation
Immediate discussion in
real-time
Requires skill in
interpretation (body language)
Opportunity
Oppo t nit to pi ot the
pivot
topic

4. The Benefits of One-on-One
Captive audience!
Emotional investment
Time to mobilise

5. Modifying assumptions
• Our members don’t spend time on the internet!
don t
• Very few members have computers!
• No one will give us their email addresses!
• Who has time to do online actions?
• How can we communicate effectively
without being there?

6. 2003 – 2006
• Developing an active audience outside traditional union members and
allies
• Tailor-made online actions
• Aggressive database (re)construction
• Cleanup, cleanup, cleanup
p, p, p
• Training for locals and member activists

7. 2006 – 2008
• BLOGOSPHERE
• FACEBOOK
• TWITTER
• TEXT MESSAGING
• OBAMA CAMPAIGN

8. • Get with the times
• Advanced training for communicators
• Open up global possibilities
•E
Engage brand-new allies
b d lli
• Adapt effective models

9. • ‘Old thinking’
• Sheer size
• Fast moving campaigns
•I t
Interrupted di l
t d dialogue
• Falling out of favour
• Institutional organisation

10. • ½ million email addresses that affirmatively opt in (not bought)
• Gathering cadre of activists on healthcare, immigration
healthcare immigration,
Employee Free Choice Act, social justice issues
• Utilisation of new media post-Free Choice
post Free
• Entire department devoted to new media
• Cooperation with campaigns
(organisers, communicators)