Showing you 12 easy steps to do a quick SEO audit in order to see what you are working with when starting a new project or making a quote for a SEO project. Test website www.homeaway.nl

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Find out everything you want to
know how the website is
built, what the website uses for
technology

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Lowercase (200)
Uppercase (200)

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Check indexed pages
against xml sitemaps
and with Google
webmastertools
Not real metrics from
test site!

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Check for each URL parameter if they are being indexed
by Google, and take note of the amount for each to
assess if there are still more possible duplicates/poor
content pages within the site. You can use the “site:”
and “inurl:” search operators in doing this task.

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Check for keyword
cannibalization

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Download the desktop
tool
Insert URL

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For a good explanation you can find all the details using GWT here:
http://kaiserthesage.com/technical-seo-audit/

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Checking in Google analytics the traffic flow. See if there are any
sudden drops. This could hint for Penguin and Panda updates.
You can check with https://ahrefs.com/ and
http://www.majesticseo.com/ for any new and lost backlinks.

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Check the IP adress and see who else is hosted on that IP.

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Check the server headers!

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You now have a pretty good idea what
you are working with!
Now for your questions! Did I miss
anything or better suggestions? Please
let me know.
arjanrbakker@gmail.com
http://www.twitter.com/arjanrbakker
nl.linkedin.com/in/arbakker/