Partnership proposal to DFJ re: possible student-led VC liaison opportunity

1. Partnership Proposal
Material Consideration for:
April 2012
Arjan Puniani
Megan Shih
| Berkeley Engineering
| Haas School of Business
PUNIANI
V E N T U R E S
Connecting and sourcing
Berkeley entrepreneurs to VC
firms in the Valley

2. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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FiltrationAudition Selection
Problem: Berkeley
entrepreneurs are
frustrated with
inaccessibility to
the people and
capital in Silicon
Valley
Student ventures from a
variety of colleges and
affiliations will apply for
“Venture Consideration”
Puniani Ventures will
carefully screen the
potential companies
and forward the top
batch to DFJ
Top teams will present
to DFJ at HQ, and a final
decision will be levied
by investment pros
Pitch
DEAL
PUNIANI
VENTURES
In 2011, more than 1,000 aspiring entrepreneurs applied to startup accelerators in the
Bay Area, with countless more in perpetual stealth-mode simply because they aren’t
sure what to do.
Puniani Ventures aims to redefine this process. By partnering with and representing
DFJ on campus, our team will vet applicants from all over campus, critically analyze
their team, market, and product, and forward the best-of-breed to the DFJ office.
Even the losers win, since our combined experience will be used to assist those that
didn’t make the cut and ensure their next application is stronger than the last.
This collaboration will introduce an incredible efficiency in the catalysis of startup
innovation in Berkeley and success in Silicon Valley.

3. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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- Profiles
- Professional Skills & Experience
- Company Screening Experience
Puniani Ventures will
bring people, capital,
and ideas together to
better serve the
Berkeley
entrepreneurial
community
Material Consideration for

4. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Venture Associate Venture Associate
Arjan Puniani
Graduating Dec 2012
Megan Shih
Graduated Dec 2011
§ BS Chemical Engineering, Minors in EE, CS,
and Physics; Honor Roll
§ PC Vice President, Alpha Kappa Psi
§ Member of IEEE, AIChE, Engineering World
Health, CSUA, URAP, CalFencing
§ Researcher at LBNL, UCSF, BQIC
§ Walter A. Haas School of Business student,
BA in Business Administration
§ VP External Relations, Delta Sigma Pi
§ President, Freshman-Sophomore Business
Club
§ California Leadership Scholar, BIG
Collectively, the founders of Puniani Ventures pursue the most challenging and intensive majors on
campus, and enjoy leadership positions in nationally-renown student organizations, bringing a
number of valuable technical and people skills to the table, in addition to a passion for technology

5. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Summer
2012
Summer
2011
Summer
2010
Summer
2009+
SCIENCE FINANCE
Fields Covered
Investment/BusinessValuationandFinancialForecasting
Accounting
ElectronicsEngineering
ComputerArchitectureandDesign
BiomedicalEngineering
ComputerProgramming(Java,C++,Python,Ruby)
Healthcare
Marketing
ApplicationDevelopment
TheoreticalPhysics
MathematicalPhysics
Some of the firms and respective fields covered that the founder’s have worked for and in.
Securities
CleanTech
Neuroscience

6. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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§ Our youth is misleading…
§ We bring several advantages
to the table—in addition to
extremely strong relationships
with the largest professional
organizations on campus—we
enjoy extensive experience in
many relevant fields:
Why would DFJ partner
with Puniani Ventures?
Our collective experience provides a strong foundation for long-term success and profitability for DFJ
Value Drivers
Financial
Services
Case
Studies
Research
The
founders
have
worked
in
this
industry
at
the
analyst
level,
developing
solid
modeling
and
analy8cal
skills
We
have
extensive
experience
in
banking,
consul8ng,
and
investment
cases,
consistently
placing
in
the
finals
Investment Banking and Asset Management
§ AP was responsible for IPO/M&A financial modeling in five live
deals, and profiling hundreds of companies in the SaaS, IDM,
andTelecom space at Pacific Crest Securities.
§ MS analyzed risk profiles of several different asset classes and
analyzed several attractive investment opportunities at Goldman
Sachs using fundamentals research and comparative analysis.
§ 2011 Goldman Sachs IBD M&A Case | 2nd Place: eBay’s acquisition of GSI Commerce
§ 2011 Dodge & Cox Stock Pitch | 2nd Place: Investment presentation of POSCO Steel
§ 2011 Morgan Stanley IBD IPO Case | 2nd Place: Flotation of Amyris Biotechnologies
§ 2011 Macy*s Marketing Case | National Winner: myStylist mobile application and strategy
§ 2010 Bain Consulting Case | 2nd Place: private equity M&A analysis for a restaurant chain
Walter A. Haas School of Business Case Competitions
Selected
Coverage
From
neurosurgery
to
par8cle
physics,
from
ETFs
to
bioengineering,
our
varied
experiences
have
significantly
developed
our
analy8cal
skills
Scientific and Financial Research
§ Selected projects include: bolometric detection of terrestrial neutrinos, characterization
of evasion pharmacology in glioblastoma multiforme, proof-of-concept for
photovoltaic paint, statistical modeling of retinal registration threshold
§ All projects require creative solutions to multi-faceted, ambiguous, and ill-posed
problems, collaboration, and very strong analytical abilities and reasoning skills
We know what it takes to analyze a good investment, and, even more
valuable to the student body, we know what elements make a successful
and profitable business—our accolades and experience attest to it
InSum

7. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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- Company Overview
- Sample Analysis
- Partnering with Us
Our firm will offer a
spectrum of advisory
services to Berkeley
entrepreneurs,
ultimately leading to a
profitable investment
for DFJ
Material Consideration for

8. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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PUNIANI
V E N T U R E S
We manage your pipeline to Berkeley’s
hottest startup ideas and entrepreneurs
DRIVEN STUDENT BODY
Nearly half of the campus
maintains an affiliation with a
professional organization
WORLD-CLASS INSTITUTION
Berkeley—one of the top engineering
schools in the world—is widely
considered a “mega-brand”1
ENTREPRENEURIAL SPIRIT
East Bay startup accelerators are
overwhelmed with applicants, who
pine for access to the Valley’s firms
University of California, Berkeley
1Times Higher Education

9. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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We provide a canonical example of the type of analysis you can expect from Puniani Ventures. In addition to
scrubbing for relevant financial metrics, we evaluate the core product portfolio of each company, and assess the
target market, the risk-reward profile of deployment, competitive landscape, and barriers to entry/IP protection.
C A S E
STUDY
Landscape
Analysis
Precision
Targeting
The Goldman Sachs IBD case study
asked us to resolve the acquisition
universe for eBay, and identify any
weaknesses in the company’s portfolio.
This analysis required market dynamics
insight and forecasting relevant trends.
After tallying a shortlist, we dug further
into the top contenders. We assessed the
brand, the positioning, and the factors
that make the company a compelling
investment to eBay. Below, we show
what went into our GSIC analysis:
The Puniani Ventures Solution
§ Knowing what part of the business is important
§ Anticipating multiple steps ahead (“endgame analysis”)
§ Shielding management when appropriate
§ Accurately and realistically assess strategic alternatives
§ Knowing exactly how much leverage is available
§ Understanding other parties’ motivations and not overplaying one’s hand

10. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Partnering with Puniani Ventures means access and exclusivity:
More than 40,000
students go to Berkeley...
§ Nearly 22% of them
would like to one day
start and own their
own company1
§ The statistic more than
doubles in business
fraternities,
professional
organizations, and
athletics clubs
1 Berkeley Career Center
RELATIONSHIPS
Through leadership
positions in leading
campus organizations, the
founders have cultivated
an incredibly strong
network of aspiring
entrepreneurs who are
extremely eager to see
their idea take off with DFJ
Business
Technical
Professional
Social
Puniani Ventures is UC Berkeley’s exclusive solution bridging titans in Venture Capital to
aspiring Cal Entrepreneurs. Only Puniani Ventures can deliver the dedication, drive,
expertise and Cal connections that DFJ needs to cement its position as Silicon Valley’s
undisputed venture game-changer through high-quality relationship management
Total Available
Human Capital: 14,000+
>85% Share of Cal’s
F500 Placement

11. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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- Marketing & Advertising
- Screening & Business
Development
Our single biggest goal
is to ensure that DFJ is
represented on campus
as the premiere
destination for aspiring
entrepreneurs
Material Consideration for

12. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Publicity and online marketing are our key tools to your success
UnlikeY Combinator and Skydeck, we comb through UC Berkeley
and the people ourselves, looking for the next great idea…
Haas Business School
Enrollment
1,300
Berkeley Engineering
Enrollment
2,870
Letters and Sciences
Enrollment
6,181
Popular Exit
Banking
Strength
Business
Core
Finance
Desired Exit
Startup
Popular Exit
Software
Strength
Product
Core
EECS
Desired Exit
Startup
Popular Exit
Research
Strength
Analysis
Core
Economics
Desired Exit
Banking
Puniani Ventures is
quickly gaining
traction on the
Berkeley newsfeed
and rests on three
pillars of marketing
Website and LinkedIn
Facebook + Chalking
Exclusive ListServing
Founders maintain a directory of the top
leaders in Berkeley’s entrepreneurship
community and regularly interact with them
Efficient marketing tools (Facebook
Javascripts) ensure news and updates
reach more than a third of all students
Having connections means we give DFJ nearly…
…and assess their strategic fit in DFJ’s portfolio.
Website is operational and undergoing a major
overhaul—by mid-April, expect an application
portal, resources, and marketing material
We contend that there are more than 3,000
potential candidates with an exciting new
startup idea that would love to pitch to us
Thesis
40+
Clubs
Result
38%
Student Body
§ Puniani
Ventures
can
outsource
marke8ng
and
hand-­‐billing
responsibili8es
to
our
professional
business
fraterni8es
§ We
can
also
siC
through
our
expanding
LinkedIn
network
for
Cal
startups
and
help
them
realize
their
dream
company
Our next steps are to make-over the website, and continue to forge
relationships with students on campus to spread awareness
Puniani Ventures is committed to employ a number of different
persuasive methods to ensure a healthy application stream,
including guest lectures at club meetings, publicity events at
undergraduate career fairs, and social media advertising on
Facebook, LinkedIn,Twitter, Pinterest,TechCrunch, etc.

13. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Our screening process is engineered to look for top disruptors
We breakdown our filtration method into three distinct components:
Team Impact Exit
§ Nothing can quite eclipse
the importance of an
incredible team to the
entrepreneurship game,
and our first step is
interviewing the
applicants who came
through our web portal
§ We then take a look at the
product and if the market
really needs this idea.
Our experience combing
through data ensure we
are apt for this analytic
process
§ In investment management and
banking, we have always
concerned ourselves with risk
profiles, and we bring that level of
rigor to the Puniani Ventures
§ As an EECS student, AP can
understand the functionality and
scalability of source code, and MS
can think through the growth
drivers and competitive landscape
§ We want to ensure that the
company understands the
stakes involved in the VC
process by preparing them
for what to expect
Strategic Expansion
Student Engagement
What the Future Holds
§ Attracted to the idea of student-mentors, formerly uncertain entrepreneurs
will more likely pursue their ideas simply knowing this resource exists
§ As partners, we also hope to expand our analytical toolset by working
closely with DFJ to ensure we make high-quality decisions
ENDGAME ANALYSIS: DFJ can
potentially become the premier VC
household name on campus thanks
to our ground-floor efforts in
marketing, analysis, and success.
Our primary focus will be looking for companies that are potential blockbuster investments—on the scale of Facebook
and Baidu—while ensuring that they receive the help they need to convince DFJ that, indeed, this is the case, through
financial modeling, market analysis, product development, team matchmaking, and business logistics (registration)
§ After spending the last few years
interviewing for highly competitive
positions in different fields and
securing many offers, the founders
have tremendous experience in
connecting with others and truly
being able to surmise a fruitful
collaboration
§ We will perform valuations and
economic analyses of the
companies to paint a quantitative
portrait for the team and DFJ
§ Our services will be geared
towards ensuring that solid cash
flows and growth will be expected
§ Finally, we deliver well-groomed
and thoroughly prepped Berkeley
entrepreneurs to the DFJ offices for
final screening and consideration

14. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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- DFJ Day
- Previous Companies
- Deal Overview
- Timeline
Puniani Ventures is the
ideal partner for letting
your franchise tap into
an extremely talented
pool of entrepreneurs
Material Consideration for

15. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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We plan on ensuring DFJ is the go-to VC firm for Berkeley’s stars
Business
Development
Business
Initiation
Student
Engagement
Founders will
provide a service
suite that enables
startups to operate
their new business
online, and
provides fulfillment
integration
PV will help with
business
registration and
logistics to ensure
applicants are a
legal entity prior to
approaching DFJ
In addition to a
vigorous marketing
campaign, PV plans
on throwing kick-off
events and special
awareness days to
highlight the values
of partnering with us
The Puniani Ventures Business Platform
§ To really cement DFJ in the student
entrepreneur consciousness at Berkeley,
Puniani Ventures would host a speaking
event featuring the staff of DFJ
§ Ideally, we would love to have a few of the
startups selected by Puniani Ventures that
advanced to a final screening at the DFJ
office discuss the process and experience
§ A number of high-tech venues exist,
including the Banatao auditorium in the
newest campus building, which can seat
around 200 students
September 2012: 1st Annual DFJ Day at Berkeley, CA
Perhaps future events can be structured as…
Based on the international sensation,
DFJ Day can be the site of the first ever
SharkTank-style selection process,
where students pitch their ideas to DFJ
“Sharks” in front of a live audience,
and preliminary deals, criticisms, and
advice are levied.The highly-publicized
event will draw an enormous crowd,
press coverage, and VC interest
1
2
3
A DFJ Associate and PV founders should
initially sit and discuss the mechanics
behind a good investment and technicals
Next, marketing materials and website will
feature DFJ and PV (or simply DFJ),
depending on final details discussed
Ventures that apply to PV to get to DFJ will
bypassY Combinator and Skydeck in
exchange for advance consideration
4
Future blockbusters will flesh out under the
tutelage of DFJ and PV, allowing DFJ to
enter the lucrative seed funding market

16. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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With Puniani Ventures, DFJ will be the first to know about the next…

17. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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DFJ and Puniani Ventures can transform the VC industry
§ Incredible
experience
and talent
§ Extremely
strong brand
recognition
§ Billions in
capital
§ History of
momentous,
blockbuster
investments
§ We accelerate
the incubation
process—
forwarding to
you the very best
of Cal
§ Future DFJ
investments will
benefit from the
network effect
and peer-mentor
dynamics
without the
equity dilution
§ Access to
Berkeley
entrepreneurs
and startups
§ Dedicated and
experienced
technologist-
founders with
great student
group
relationships
DealSummary
(1) Puniani Ventures is committed to distinguishing DFJ from other firms in the Valley
(2) Our relationships with the student body will provide DFJ exclusive access to the hottest
startups and talent on campus
A collaboration between DFJ and Puniani Ventures would result
in a significant milestone in the the Silicon Valley
§ Geography. UC Berkeley sits at the nexus between
Silicon Valley and San Francisco, absorbing a
spectrum of different ideas, and providing an
intellectual Shangri-La for UC Berkeley’s student
ventures
§ Pipelining. Puniani Ventures will work tirelessly to
ensuring a steady feed of extremely high-quality
teams are consistently supplying DFJ’s deal pipeline
thanks to the sheer volume of overwhelming interest
on campus and the network effect
§ Competitiveness. As a DFJ partner, Puniani Ventures
is committed to maintaining a strong, healthy
relationship with your firm and providing exclusive
access to our on-campus relationships.
§ DFJ Seeding. Many of the traditional VC power-
houses are examining the lucrative opportunities in
seed investing, and Puniani Ventures will help DFJ
connect to the very-early stage companies on
campus first by processing and filtering the best-of-
breed on campus
Strategic Considerations
P U N I A N I
V E N T U R E S
PUNIANI
V E N T U R E S
By partnering with Puniani Ventures, DFJ can expand its influence between Silicon Valley and San Francisco, and
access the talents and ideas of some of the top students in the country. We share your goals—introducing
technologies that will change the world—and we would love to work closely with you and the student body to
ensure that all of us benefit from our efforts in launching important new businesses

18. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Tentative Next Steps
Action
2012 2013 2014
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Audition
Roll out campus wide advertising
Launch “DFJ Day" kick-off event
Presentation Day
Filtration
Narrow down submissions toTop 3
Consultation period
Selection
Top start-up pitches to DFJ offices

19. PUNIANI
V E N T U R E S WHO WE ARE WHAT WE DO OUR PLAN YOUR FUTURE
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Arjan Puniani Megan Shih
§ arjan@punianiventures.com
§ (559) 392-1572
§ megan@punianiventures.com
§ (206) 669-1868
Contact Information
Material Consideration for