1. Under the guidance of
Prof.Sudhir M
Seminar by
Arjun Shetty V

3. McDonald’S Incorporation
Started by-Richard and
Maurice McDonalds in 1940
Purchased by Ray Kroc-1955
Largerst fast food chain

4. 32000 restaurants
64 million customers
119 countries

5. McDonalds in India
 Opened in Delhi-1996
 Set up as 50:50 joint venture
 Bangalore,Baroda,Pune Indore
Nasik,Chennai,Hyderabad,Surat, Ahmadaba
d etc
 Invested 450 crores so far
-total planned investment is 850 crore

6. BUSINESS MODEL
 Franchise Model
 Product Consistency
 Long Term Brand Image

7. Re-enginerring The Menu
Vegetarian Customers

8. McDonald’s strategy in
india
 LOCALIZATION
 PRICING
 POLITICALLY CORRECT STRATEGY
 LOCATION
 PRODUCT POSITIONING
 FAMILY CENTRIC AND CHILD
CENTRIC STRATEGY
 SUPPLY CHAIN STRATEGY
 BRANDING