1. User Guide for Exhibition Stands

2. Content
A Set Design
B Visualisation
C List of Files
1

3. A Set Design
A4 A2
A1 Solution of panels for
various types of stands
A2 Definition of the logo
and its placement
A3 Definition
of the background
A4 Definition of fonts
and symbols
A5 Photographs
and motifs used
A6 Placement of texts and A5
photographs – examples
A7 Other components
2
A7 A3

4. A1 Solution of panels for
various types of stands
Background for
independently
standing panels
The background for the two basic types of exhibition stands
is different. For type 1, which is an atypical stand, the graphic
solution of the background is applied on the independently stan-
ding panels. These are not linked to one another from a graphical
point of view. For stand type 2, which is a classical “U” stand, the
graphical backgrounds are continuous and are linked to one
another on the panels.
BE CAREFUL The basic plectrum forming the background for
the panels of stands 1 and 2 is different.
Type 1
Background for
linked panels
Stand type 1 – ATYPICAL
Stand type 2 – U
Type 2
3 Name of the files: light_blue_background.tif | type_ATYP_background_plectrum.eps | type_U_background_plectrum.eps

5. A2 Definition of the logo
and its placement
The height of the logotype is
the same for all panels
Construction and placement of the logotype
on the panels for stands type 1 and 2 is not
different. The basic height of the logotype
(the height of the emblems) is identical for
all panels.
Light blue area under
the logotype is locally
made lighter
Multiply the shadows cast
by the logotype into the
background (MULTIPLY)
4 Name of the files: log_AVG_8_cmyk.eps | log_AVG_8_Inter_Sec_cmyk.eps

6. A3.1 Definition
of the background
Stand type 1 – ATYPICAL
BE CAREFUL When using the narrow panel
the motive of the plectrum is turned slightly
to the right by approx. 7°. The plectrum can be
turned for various panel dimensions. However
it is important to adhere to the visual appea-
rance of all panels.
Narrow panel –
plectrum decreased
Main panel and slightly turned
5

7. A3.2 Definition
of the background
Stand type 2 – U
The plectrum can be turned for various types
and dimension of the stands. However, it is
important to adhere to the visual appearance
in line with the manual as much as possible.
6

8. A4 Definition of fonts
and symbols
1 Tough
Font: Myriad Pro Regular
Colour: white
2 Easy
Font: Myriad Pro Regular
Colour: AVG Medium Grey (CMYK 10-0-0-25)
3 Text 1
Font: Myriad Pro Condensed
Colour: white 2
Identity theft
Computer hackers
4
Viruses & Spam 3 4 Real time protection
Graphic symbol Won´t slow you down
Colour: AVG Orange (CMYK 0-60-100-0)
Non-stop technical support
www.avg.com
Font: Myriad Pro Bold
Colour: white
For all other texts use font Myriad Pro
in faces Regular, Bold, Light, Condensed
7

9. A5 Photographs
and motifs used
1 Graphic motif for the main panel
file: main_panel_motif.indd
2 Info bubbles for graphic motif 3
BE CAREFUL regarding correct and precise 1
placement of the icons on the background.
files: info_bubbles_vector_safe.eps
info_bubbles_vector_question.eps
info_bubbles_vector_danger.eps
3 Search motif for the side panel
file: search_motif.psd
4 Packaging visualisation
BE CAREFUL The box in the front must
always be Internet Security
files: packaging_Inter_Sec.psd
packaging_Anti_Virus.psd
3
2
4
8

10. Main panel Side panel
A6.1 Placement of texts and
photographs – examples
Stand type 1 – ATYPICAL
The main panels and side panels LinkScanner
Safely Search and Surf. Real time security.
can be mutually combined.
user friendly
They are used when they
are directly linked to one another. reliable
fast
If there is another panel
to be linked, for instance in the corner
of the stand, continue smoothly
with the graphic of the curve brand new
to the neighbouring panel (similarly
to the solution for the stands type 2)
www.avg.com
Name of the file:
main_panel_complete.indd
Main panel Side panel
LinkScanner
Safely Search and Surf. Real time security.
Identity theft
Computer hackers
Viruses & Spam Real time protection
Won´t slow you down
Non-stop technical support
www.avg.com
9

11. A6.2 Placement of texts and
photographs – examples
Stand type 2 – U
The main panels and side panels
can be combined. This solution
is used when the panels are linked LinkScanner
to one another. The graphics of Safely Search and Surf. Real time security.
the entire stand are then created
with one curve going smoothly Tough on threats.
Identity theft
through all the panels. When Computer hackers
necessary, the motifs of the Viruses & Spam
individual panels can be combined. Easy on you.
Real time protection
Won´t slow you down
We recommend that photographs Non-stop technical support
are placed in such a way so that the
eye level of the photograph is not
higher than the eye level of www.avg.com
a standing observer.
We recommend that texts are
placed so that the chairs, tables,
counters etc. are not obstructing
the view of the text and so they
are easily accessible and not too
high or too low for observers.
LinkScanner
Safely Search and Surf. Real time security.
Tough on threats.
Identity theft
Computer hackers
Viruses & Spam
Easy on you.
Real time protection
Won´t slow you down
Non-stop technical support
www.avg.com www.avg.com
10

12. A6.3 Placement of texts
and photographs
1 2
– unacceptable examples
Stand type 1 – ATYPICAL
– incorrectly used motif on the LinkScanner
1 Safely Search and Surf. Real time security.
background – plectrum
user friendly
– non-uniform size of motifs
– the motifs are overlapping reliable
fast
2 – small and incorrectly placed logo
– bubbles referring to the incorrect icons
brand new
3 – headline too big and incorrectly placed
– info text is not topically allocated
to the right section of the headline
www.avg.com
4 – packaging is in a reverse sequence
3 4
LinkScanner
Safely Search and Surf. Real time security.
www.avg.com
11

13. A6.4 Placement of texts
and photographs
– unacceptable examples
Stand type 2 – U 1
– incorrectly processed background for the a
1
panels to be linked LinkScanner
Safely Search and Surf.
Real time security.
a – small and incorrectly placed logotype
– headline too small Tough on threats.
b
Identity theft
Computer hackers
b – wrong colour of titles Viruses & Spam
Easy on you.
Real time protection
Won´t slow you down
Non-stop technical support
2 – incorrectly processed background www.avg.com
for the panels to be linked
a – boxes too small
b – the panel is entirely without
a background curve 2
LinkScanner
Safely Search and Surf. Real time security.
Tough on threats.
Identity theft
Computer hackers
Viruses & Spam
a
Easy on you.
Real time protection
Won´t slow you down
Non-stop technical support
b
www.avg.com www.avg.com
12

14. A6.5 Placement of texts and
photographs – examples
Partners and distributors have the option
to replace the AVG web address with their
own company web address and logo, as well
as the option to display the AVG Authorized
Partner/Distributor text or logo.
Benefits reffering to „Tough on threats“ and
„Easy on you“ are only suggestions and can be
replaced by other benefits.
Tough on threats. Tough on threats.
Identity theft Identity theft
Computer hackers Computer hackers
Viruses & Spam Viruses & Spam
Easy on you. Easy on you.
Real time protection Real time protection
Won´t slow you down Won´t slow you down
Non-stop technical support Non-stop technical support
AVG Authorized Partner
www.ciglersw.com
www.ciglersw.com
13 Name of the files: white_area.eps | log_AVG_Authorized_partner.eps | log_AVG_Authorized_distributor.eps

15. A7 Other components
We recommend that other components such
as counters, tables, carpets etc. are dark blue.
Where possible please use the website address.
If possible, we recommend to use similar
furniture as in the pictures and also in
the same colours.
For stands larger than 12 m3 or atypical
stands a metal truss construction can be used
together with a transparent fabric suspended
banner. The same rules described in the
previous pages for the graphics of panels have
to be applied for the banner as well.
Colour: AVG Blue (C=100%, M=70%, Y=0%, K=35%)
www.avg.com
Font: Myriad Pro Bold
Colour: white
14

16. B Visualisation
Stand type 1 – ATYPICAL Stand type 2 – U
15

17. C List of Files
light_blue_background.tif
type_ATYP_background_plectrum.eps
type_U_background_plectrum.eps
log_AVG_8_cmyk.eps
log_AVG_8_Inter_Sec_cmyk.eps
main_panel_motif.indd
info_bubbles_vector_safe.eps
info_bubbles_vector_question.eps
info_bubbles_vector_danger.eps
search_motif.psd
packaging_Inter_Sec.psd
packaging_Anti_Virus.psd
main_panel_complete.indd
white_area.eps
log_AVG_Authorized_partner.eps
log_AVG_Authorized_distributor.eps
16