1. 2011 Ark Knowledge Management in the Legal Profession – March 2011
Developing and implementing a successful
KM strategy
Framework selection, challenges and success
Mark Andrews – Director, Knowledge & IT

2. Outline
– Connecting Firm and KM Strategy
– Framework selection
– Articulation and implementation plans
– Policies and processes
– Dealing with reluctance
– Encouraging global sharing
– Successful firm-wide KM implementation
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3. Firm strategy to KM implementation plan
Firm Strategy
KM Strategy
KM Framework
KM Strategy
KM Strategy
KM Implementation Plan
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4. Framework selection
People Process
Technology
4

5. Framework selection
Leadership & Strategy
Technology/Infrastructure Content
Smart Products and
Processes
Services
Relationships and External People, Organisation &
Integration Culture
Maximum Advanced Maximum Intermediate Maximum Basic
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6. Articulation and implementation plans
Articulating KM strategy
– Purpose
– Timeframes
– Audience
– Standing out or fitting in
– Format
Implementation plans
– Granularity
– Simplicity
– Brevity
– Measurement
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7. Example
– Baker & McKenzie Knowledge Business Plan – FY11-13
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8. Example - continued
8

9. Policies
Some policies to consider:
– Knowledge sharing
– Maintenance of knowledge assets and systems
– Knowledge standards
– Copyright
– Client access
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10. Processes
Identification
Contribution
Reuse
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11. Dealing with reluctance
– Within the professional services sector are lawyers more
or less reluctant to pass on knowledge and innovate?
– Why might lawyers be more or less reluctant to pass on
knowledge and innovate?
– What is one thing your firm or company has done to
address any reluctance?
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12. Dealing with reluctance
– Baker & McKenzie approach
– Governance and leadership
– Development Framework
– Performance reviews
– Recognition and reward
– Knowledge team
– IdeaWeb
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13. Dealing with reluctance - IdeaWeb
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14. Dealing with reluctance – IdeaWeb contd
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15. Encouraging global sharing
The Baker & McKenzie experience:
– Global, Regional, Local
– Practice Groups
– Industry Groups
– Global teams and clients
– Global PSL network
– Exchange and secondment programs
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16. Successful firm-wide KM implementation
Ernst & Young (1995-2001) CapGemini (2001-2002)
(desired state) (desired state)
Leadership & Strategy Leadership & Strategy
Technology/Infrastructure Content Technology/Infrastructure Content
Smart Products and Services Processes Smart Products and Services Processes
Relationships and External
Relationships and External People, Organisation & Culture
People, Organisation & Culture Integration
Integration
Freehills (2004-2006) Baker & McKenzie (2007-)
(desired state) (desired state)
Leadership & Strategy Leadership & Strategy
Technology/Infrastructure Content Technology/Infrastructure Content
Smart Products and Services Processes Smart Products and Services Processes
Relationships and External Relationships and External
People, Organisation & Culture People, Organisation & Culture
Integration Integration
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17. 2011 Ark Knowledge Management in the Legal Profession – March 2011
Developing and implementing a successful
KM strategy
THANKYOU
Mark Andrews – Director, Knowledge & IT