1. Implementing Web 2.0 tools in a
specialised academic library:
The AV Language Library experience
Michelle Liu | Librarian
Arts Digital | The University of Sydney

2. STRUCTURE
› 1. Our new audience: Gen Y
› 2. Our experience with Library 2.0 tools
› 3. Our concerns with copyright
› 4. Conclusion
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3. The Generations
Baby Boomers--1946-1964 Librarians,
median age = 47
Generation X--1965-1979
Students
Generation Y (Digital natives) – 1979-2002
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4. Information Technology…
› - is an ubiquitous part of Gen Y's everyday life.
› - allows them to communicate anywhere, anytime.
Source: http://blaugh.com
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5. Gen Y as library customer
› Gen Y wants things instantly
- Instant gratification
- Easy & immediate access
- At a timeframe to suit them
› Source: http://www.masternewmedia.org
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6. STRUCTURE
› 1. Our new audience: Gen Y
› 2. Our experience with Library 2.0 tools
› 3. Our concerns with copyright
› 4. Conclusion
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7. A bit about…The AV Language Library
› Holds kits for:
- 15 curriculum languages
- 100 non-curriculum languages
› Physical & AV resources:
- Books,
- CDs, DVDs & some cassettes,
- Satellite TV,
- Specialised software (Language Player)
› Virtual resources (e.g. Facebook, Language Blog, Del.icio.us bookmarks)
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8. Language Player
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9. A bit of Web history…
Web 1.0 › Web 2.0
- 1991 – 2003 › - 2004 to present
- Static pages only › - Dynamic pages
- Read-only (i.e. the user as › - User-participation / collaboration
consumer, limited interactivity) (Communication, sharing,
interactivity)
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10. Library 2.0: Definition
From the LibrarianInBlack blog by Sarah Houghton-Jan:
- "Library 2.0 simply means making your library's space
(virtual and physical) more
-interactive,
-collaborative, and
-driven by community needs.”
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11. …contd.
- “Examples of where to start include blogs, gaming nights for
teens, and collaborative photo sites.
- The basic drive is to get people back into the library by
making the library relevant to what they want and need in
their daily lives... to make the library a destination and not an
afterthought.”
We need to engage our students!
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12. What does Library 2.0 mean?
Library 1.0 Library 2.0
Email a reference query Talk & Connect (Chat)
Static pages Dynamic pages
Physical visits (Text-based Listen & Watch Online
instruction / tutorials (Audio/Visual)
Mailing lists / Flyers Online media to push out info
Electronic catalogue / Catalogue of virtual resources
OPAC
Bring them in Go to them (think mobile)
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13. The AV Language Library
› - Website
› - Physical presence (Mon-Fri)
- OPAC
- Equipment: Computers, CDs, DVDs, Specialised language software
› - Virtual presence (24/7)
- Facebook profile & page
- Language blog
* Source of images: Smashing Apps.com
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14. Our website
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15. Our Web site [detail 1]
Link to the Language Library Facebook page
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16. Our Web site [detail 2]
Link to the Library’s bookmarks in Del.icio.us
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17. Our Web site – International Visitors
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18. Facebook statistics: Sydney University
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19. Facebook Page
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20. Language Blog
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21. Delicious??
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22. Social bookmarking: Del.icio.us
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23. Del.icio.us Tag Cloud
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24. Is Library 2.0 working for us?
› Facebook
› - 216 Fans!
› - 73% from Sydney Uni
› Language blog
› - Total since 17 Aug 2009: 5,598. Approx. 7 every 24 hours.
› - Top 8 countries: Australia (mainly Sydney), US, Canada, Hong Kong,
Singapore, India, Philippines, and Spain.
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25. Results of our survey…
- Survey results of 73 language students
- Represented 15 languages:
French (53%),
Arabic (34%),
Spanish (30%),
Japanese (26%),
Mandarin (23%) and
German (23%) being the main languages studied by the 73
respondents.
Who wanted…
Listening Online Grammar Reading Vocabulary Pronunciation Podcasts Writing
dictionaries
56.3% 56.3% 46.5% 43.7% 40.8% 40.8% 36.6% 22.5%
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26. STRUCTURE
› 1. Our new audience: Gen Y
› 2. Our experience with Library 2.0 tools
› 3. Our concerns with copyright
› 4. Conclusion
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27. Copyright issues within the Web 2.0 environment
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28. Student attitude to information on the Internet
- Regard Internet as ‘theirs’, (i.e. Free to download & share with others)
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29. Using Film, Video, TV programs & other media
› YES: › NO:
› Screening in class; › Copying hired / purchased copies;
› Copying anything from radio / TV
(free-to-air / pay); › Copying from illegal sites which
infringe copyright;
› Copying podcasts of programs
broadcast by free-to-air broadcasters
in Australia;
› Able to make multiple copies;
› Permission letters necessary for AV
materials to be copied onto server
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30. STRUCTURE
› 1. Our new audience: Gen Y
› 2. Our experience with Library 2.0 tools
› 3. Our concerns with copyright
› 4. Conclusion
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31. To recap…
› - Gen Y comfortable with using IT learn their language!
› - Library 2.0 tools to promote your library:
- Facebook
- Blogs
- Del.icio.us
› - Copyright constraints for the Web 2.0 environment
- We need social media policies that can guide users to using materials
responsibly
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32. Questions to ponder over
› Web 2.0 Do you see this as a progression for your library?
› How might your organisation usefully employ Web 2.0 tools, if you’re not
using them already?
› What important issues should we look out for?
› What capacity is needed to make that happen?
› What are the needs of your customers around Web 2.0 tools?
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33. ›Thank you ☺
› Michelle Liu
› michelle.liu@sydney.edu.au
› Tel: (02) 9351-2683
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