2. PR Newswire - founded in 1954 in the United States - was the first agency to create a distribution
system for the electronic dissemination of press releases in their entirety.
A pioneer in cutting-edge technology and products in the area of communications and marketing, PR
​
Newswire struck the Londoner United Newspapers plc group - now United Business Media Limited, for
which he was subsidized in 1982.
At present, the company is headquartered in New York (USA) and has offices in 14 countries covering
135 cities worldwide, through partnerships, media, consumers and investors.
PR Newswire Latin America has an office in Sao Paulo and Mexico, which together form the
foundation of the company in Latin America, reaching more than 6,000 media in the region and with
hundreds of partners that guarantee On line publication from those reported in different channels.
This circuit comprises associations and media such as: 'O Globo' and 'Multi Agencies' in Brazil, in
Argentina and NOTIMEX DYN in Mexico, portals or websites like Yahoo, InfoMoney, UOL, and CNN
Expansion (Mexico), among others.

3. PR Newswire is the global leader in
innovative communications and marketing
services that enable interaction and
networking between organizations and
their key audiences anywhere in the world.

4. Traditional Monitoring PR Newswire
33 Newspapers Mexico City
4 Newspapers in Jalisco
3 Newspapers in Monterrey
113 Magazines
27 Websites
21 Radio Programs
3 Radio Talk Shows
6 Financial Radio Programs
10 TV News Shows
3 TV Talk Shows

5.  Custom Shipping Newsletter.
 National coverage (the top 30
newspapers in the DF, websites, radio
and TV).
 International coverage (Latin America).
 Witnesses Digital Access.
 Customizable reports.
 Specialized Support for industry or
sector.

6. Features of
Traditional Monitoring

7. Custom Report
Custom Report
Includes the main columns
Includes the main columns
of city business and
of city business and
headers as well as major
headers as well as major
newspapers
newspapers
Structured and
Structured and
classified based on
classified based on
customer needs.
customer needs.

8. Date
Date
News - -Number of news
News Number of news
per day separated by
per day separated by
positive and negative.
positive and negative.
Affairs - -The news are
Affairs The news are
classified according to
classified according to
topics of interest to the
topics of interest to the
company.
company.
News by Media - -Graphic of
News by Media Graphic of
articles published in
articles published in
newspapers, magazines,
newspapers, magazines,
online and broadcast ....
online and broadcast
Link to the News - -List of the
Link to the News List of the
news monitored in accordance
news monitored in accordance
with the classification of
with the classification of
issues.
issues.

9. Custom Page, structured and classified based on customer
needs, negative notes plotted Report and notes per day, digital
tracking and image containing note (other services only give and
limit image searches), with Digital-Simple Search and Advanced
(Media Type and Topic) - PDF Clipping, Impact Report, Report of
Treatment and Costing Report, Report by Author, Adhoc Report
(25 variables to customize), Charts of Number of Letters Impact
Charts, Charts Tier , negative Notes Graphics, Notes Abstract and
Impact on Electronic Media.

11. Pr Newswire Social Media Monitoring

12.  30 000 Online News sites
 20 Million Blogs
 10 Millions of Forums
 Monitoring unlimited
 Real-time monitoring
 Add websites and blogs
 alerts
Microblogs ( Twitter )Youtube / Flickr / Facebook / My Space
Monitoreo Impreso USA

13. Pr Newswire Distribution Wire

14. Over 170 countries, 40 languages
PR Newswire has offices in 16 countries and partnerships with
major world news agencies.

15. Press Distribution-Wire/Comunicados
Distribution to over 5,000 journalists in Mexico
and 32,000 in Latin America. Over 900 points
media in Mexico and more than 6,500 in
Latin America.
Online distribution sites for more than 1,400 direct and
indirect in Latin America, such as CNN Expansion,
Metro, UOL, Yahoo! Brazil, Jovem Pan, Metro News,
and many more.
Delivery of the release at the terminals of the main
news agencies in the region: NOTIMEX, D & N, Agency
State Agency O Globo, Bloomberg and multiagency.

16. PR Newswire: Distribution Process
Procesamiento/Edición
PR Newswire Editors processing system
connected by edge publishing technology,
looking for errors in preparing content for
distribution.
Add Content Upload
press and media.
Choose distribution
line? (Ie. Global) also
creates specialized lists
from our database.
Distribución
Distribución via
satellite, internet, email y RSS.
Reaching news organizations,
individual journalists and bloggers,
websites, financial networks, search
engines and mobile devices.
Scope- Reaches traditional
and nontraditional investors,
customers and the general
public worldwide, generating
media coverage in print, TV
and social networking

17. Reuters Times Square Screens
 The image is transmitted to the Reuters screen in Times Squire.
 Transmission is guaranteed for 15'' depending on the daily volume of
images.
 Are transmitted from Monday to Friday during the morning (7-10 AM)

And in the rush hours of 3:30 to 7:00 pm (times subject to change).
 The customer will receive a witness of the low resolution image.
According to internal sample research comparing press releases that contain multimedia with those that do not.

18. By using media in your communications
you increase public participation
journalists by 35%.
According to internal sample research comparing press releases that contain multimedia with those that do not.

19. http://www.thedigitalcenter.com/projects/6434
According to internal sample research comparing press releases that contain multimedia with those that do not.

20. http://www.thedigitalcenter.com/projects/9025
According to internal sample research comparing press releases that contain multimedia with those that do not.