1. Strategic Planning Ryan Korom Armin Mehic Jeremy Covey Christian Westphal May 12, 2010

2. Mission: “The mission of the Racine Public Library is to enhance our community’s quality of life by providing information, ideas, and creative works.”

5. SWOT Analysis:

6. Benchmarking:

7. Key Success Factors:

9. High power of municipal funding

10. Multiple substitutes

11. Multiple other Libraries

12. UW-Parkside

14. Respondent Residency:

15. Presence & Number of Children: Average number of children: 1.6

16. Age of Respondents:

17. Current Library Patronage: 5.77 average annual visits per patron

18. Proj. Impact on Lib. Patronage:

19. Services and Characteristics:

20. Need for a Second Location:

22. Make it more like Kenosha’s (cleaner, friendlier)

23. Free parking

25. Electronic Survey

26. UW-Parkside Demographics Source: UWP Research Institution

27. Age of respondents Note: Graph analyzed by count

28. E-Survey results Would a new library increase your patronage? Does Racine need a new library?

29. What do people want?

31. Lack of planning/direction

32. No sense of urgency

33. Lack of defined roles for expansion project

34. Lack of communication with public

36. Create a timeline

37. Create a vision statement

38. Create organizational structure

40. Organizational Structure: