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Using Social Media to Build Higher Search Rankings and Inbound Links

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Arnie Kuenn
Arnie Kuenn

The document discusses how social media can be used to build inbound links and improve search engine rankings. It provides tips for creating engaging content and using platforms like blogs, Facebook, Twitter, LinkedIn and Flickr to promote content and generate links from social sharing and engagement. Contests are highlighted as an effective tactic for both small and large companies to drive links and traffic.

TecnologíaEmpresariales
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How Social Media Builds Inbound Links and Higher Search Rankings Presented by: Arnie Kuenn, President Vertical Measures
My Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Marketing Is Critical ,[object Object],[object Object],[object Object]
Two Search Marketing “Truths” ,[object Object],[object Object]
What is SEO in 2009? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Invest In Higher Rankings? ,[object Object],[object Object],[object Object],[object Object]
How Does it Work? ,[object Object],[object Object],[object Object],[object Object],Bot or Spider
Search Engine Results Page (SERP) Indented Listing Local Listing
The Biggest Factor is Inbound Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Social Media to Get Links (and Rankings) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page ,[object Object],[object Object]
Twitter Profile ,[object Object],[object Object]
LinkedIn Profile ,[object Object],[object Object]
Flickr Pages ,[object Object],[object Object]
Others key sites… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],[object Object]
Why a Corporate Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
It Starts With Good Content! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Content & Promote It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small Companies Can Run Contests! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Companies Too! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even Link Building Companies! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Contest Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! My Contact Info: Arnie Kuenn [email_address] twitter.com/arniek www.linkedin.com/in/arniekuenn www.facebook.com/verticalmeasures www.VerticalMeasures.com

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Using Social Media to Build Higher Search Rankings and Inbound Links

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  • 24. Thank You! My Contact Info: Arnie Kuenn [email_address] twitter.com/arniek www.linkedin.com/in/arniekuenn www.facebook.com/verticalmeasures www.VerticalMeasures.com