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Arnaud Riehl
Arnaud Riehl

Arnaud\'s Slide for an oral presentation at the Middelsex university.

Economía y finanzasEmpresariales
1 de 12
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Micro Environnemental Macro Environnemental
Customers Company Micro Environnement Competitors Publics
[object Object],Macro Environnement Natural environnement Cultural environnement
Problems Led McDonlad’s To Reposition Its Brand reposition Mc Donald’s brand.
Partnership with FIFA Advertising Campaign ‘ I’m lovin it Paul Newman's Italian dressing Children menu fruits, juice & milk Quorn based vegetarian meals Bird flue- Chicken off from menu More White Meat Reposition McDonald’s Brand
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],Real issue in this continent : Largest geographical market for McDonald’s 34.6 % of its total revenues profitability of Europe declined in 2005 (fell by 1.5 %)
Customer’s expectations Competitors advantage Current position hygiene, health and a greater range in choice Needs : vegetarian menus, local and ethnic products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand image : - 8th ranking for the top 100 brands in the world Resource : - Anticipate or respond to consumer needs faster Golden Triangle Source : Mercator, Theory and practice of marketing
[object Object],Solution : Ethnics product Eg :Hallal food Solution : healthier products Promotion Mix Solution : Continue offering burgers Focus on the target market Positioning on the image and the style of the product. Positioning on the performance of the product

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Arnaud\'s Academic oral presentation

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  • 3. Customers Company Micro Environnement Competitors Publics
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  • 5. Problems Led McDonlad’s To Reposition Its Brand reposition Mc Donald’s brand.
  • 6. Partnership with FIFA Advertising Campaign ‘ I’m lovin it Paul Newman's Italian dressing Children menu fruits, juice & milk Quorn based vegetarian meals Bird flue- Chicken off from menu More White Meat Reposition McDonald’s Brand
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