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ARPU+ is an OT Ventures subsidiary, fully owned by OTMT, established since 2003

  Specialized in providing Value Added Services (VAS) and platform solutions



more about us…
  Pioneering new ventures, and consistently providing the finest services and efficient
solutions

  Currently more than 200 highly esteemed employees

   Offices in Algeria, Tunisia, Morocco, Sudan, Dubai, KSA, Yemen, Pakistan, Bangladesh,
Italy,
   USA and Canada, in addition to the head office in Egypt
OTVentures
more vision….
Our vision is to reshape the way the world communicates by applying passion,
innovation and belief in our unique values; becoming a world leader and
continuously providing a high spirited, rewarding yet challenging work environment
that focuses on excellence.




more mission….
We enrich the world of telecommunications through providing cutting-edge value
added services and striving to exceed customer expectations. We focus on quality,
creativity, and integrity in how we treat each other within our organization, in how
we deal with our clients, and in how we respect our community.
our wide client base
equals more business
network operators
 Requiring gateway solutions (SMS, MMS and IVR), managed multi access portals
 Turn-key solutions for managed Ring back tones and platforms, and over-the-air
 JAVA applications


corporate clients
 Using ARPU+ for its services in different mobile and telecommunication applications,
 SMS services, mobile marketing and mobile banking solutions, etc.
 Network connectivity is also vital in ARPU+’s partnership with its clients

consumers
 Mobizone, an entertainment brand offering mobile entertainment, informative
  and multimedia services
 Mobile Bananas, a digital entertainment store including: applications,
 games, music, graphics and more
nine years of
achieving more
Partnering with 40+ Network Operators in 20+ different countries;
ArpuPlus deals with major mobile operators in the Middle East, North Africa & Europe including: MobiNil,
Vodafone, Djezzy, Wind, Mobilink, Banglalink, Tunisiana, Zain, FastLink, Mobilecom, Xpress, Etisalat, Asia
Cell, Wataniya, Batelco, Umniah, MTC, STC, Mobily & Sabafone.

First in the region to introduce Multi Media services
ArpuPlus was the first service provider to implement multi media solutions on 2.5G for the Egyptian
Company for Mobile Services, creating MobiNil Life.

First to introduce Personal Ring-Back Tone (PRBT) in North Africa & Middle East
The Ring Back Tone, RBT for short, was the Next Killer Application after the Ring Tone. It represents the
ultimate personalization tool for the ultimate end-user experience, allowing end-users to entertain their
callers while they wait for the call connection.

First in the region to introduce Mega Promos
ArpuPlus was the first to launch localized Mega Promos in the Middle East.

Biggest content aggregator in the Middle East
ArpuPlus provides access to more than 85,000 pieces of content, including songs, videos, movies and
plays.

Successful customer base expansion
Customers on the wide spectrum of target market consist of Network Operators, Corporate and Business
Partners and End Users. These customers are connected to a world of experiences ranging from mobile
entertainment and animated jokes, to infotainment and community applications.
more global resources
 14 Offices in 20+ countries in 4 continents
 40+ Operators
 75% reach in the MENA region
 200M reachable subs
 SMS Traffic 100+ Million
 120+ Content Providers
 14+ RBT Operations
 13+ Portals
 2,000+ Current Services
 145,000+ Content Items
 Content Sales 50+ Million per year
Coverage
             Coverage

 Canada


                                 Italy            Iraq
    USA
                           Algeria Lebanon Syria Kuwait
                    Morocco Tunisia Palestine JordanQatar
                                                        UAE Pakistan
                                   Libya Egypt Bahrain
                                                  KSA               Bangladesh
                                        Sudan
                                                    Yemen



Our Offices
Remote Operations
more content
 NEWS • SPORTS • INFOTAINMENT • MUSIC • LIFESTYLE




more managed services
 RING BACK TONES • PORTALS • MEGAPROMOS • MOBILE ADVERTISING • DIGITAL COLLEGE



more brands
 MOBIZONE • MOBILE BANANAS




 Puls technology & platforms
more brands
                          Content Aggregation
    Content Downloads
                          Managed Solutions
    Competitions
                          Mobile Advertising
    Subscriptions
                          Billing Connectivity
    Infotainment




                        App Ecosystem
    Puls BackTone
                        Independent Store
    Puls Portal
    Puls Watch
    Puls Compete
    Puls Deliver
    Puls Communicate
more content
NEWS • SPORTS • INFOTAINMENT • MUSIC • LIFESTYLE
More than 120+ content partners world wide serving costumers in 4 continents
with a diversified portfolio for generic selections


               Content                In-house             Licensing
             Aggregation             Production            Services
                                                            Licensing
              With over               Creating
                                                          content from
              90 content             customized
                                                            our vast
               providers               content
                                                            portfolio
more managed services
PORTALS


      Our Services:     Our Products:
         Development      Multi-Access Portals
         Hosting          Consumer Portals
         Management       ODP
         Content          Video Portals
        Technical         Entertainment
        Support           Portals
                          Corporate Portals
more managed services
PORTALS
more managed services
RING BACK TONE


Arpu+ introduced the first Personalized RBT service in the Middle East
    Our role involved being:
       Platform Provider
       Content Aggregator
       Content Management

Arpu+ Launched the RBT with the following operators:
more managed services
MEGAPROMOS
Customized for individual
operators
Arpu+ has produced Mega Promo projects since 2009,
partnering with international Mega Promo experts.
Arpu+ has successfully launched Mega Promos with the following clients:
more managed services
MEGAPROMO
Mobizone’s cross operator megapromo success
story
Back2School: A major B2C cross operator campaign running with heavy
media coverage, sophisticated user-targeting and immense prizes
Meen El Batal: in cooperation with Al Ahly TV Channel, sponsored by
Renault. The campaign run on Al Al Ahly Channel with the support of
press Ads.
Shaware3 Baladna: B2C cross operator competition running on Egyptian
 TV Channels.
more managed services
MEGAPROMO
Mobizone’s cross
operator megapromo
success story
more managed services
MEGAPROMO
Mobizone’s cross
operator megapromo
success story
more managed services
DIGITAL COLLEGE

A Multi-Access Platform that facilitates communication between the staff and
the student body within an University or College.



Services include:
   Mobile Alerts
   Results Notification
   Office-Hours Info and Appointment Scheduling
   Inquiry Submission
   Blog
   m/e-Advisor
   m/e-Library
more managed services
SUBSCRIPTION SERVICES

SMS Subscription Services include delivering all kind of content to the Customer’s mobile phon
on a periodic basis. Content and services usually include news, weather information, horoscope
jokes, stock market, ring tones, etc




                       Infotainment                               Life Style
News
               Sports                          Music
more brands
MOBIZONE
more brands
MOBIZONE
Content Download
 Mega Store
 “The One-Stop-Shop”
 Unlimited choice of both the latest
 and classic ring tones, videos,
 wallpapers, games, logos and
 more

 Customers navigate and select
 their desired content through
 IVR, SMS or MMS
more brands
MOBIZONE
Dedication
  Managing one of the strongest and
  most diversified content
  assemblages in the region
  First to launch Video Mobile
  downloads
  Users have option to prank others
  with the latest jokes
more brands
MOBIZONE
Competitions
 Entertaining a variety of
 customers with different types of
 competitions
  + Hij and Omra Competitions
  + Sports Competitions
  + General Knowledge
     Competitions

 Competitions through TV
 programs:
  + El Beit Betak
  + Mosalsalaty
  + Kol Leila
more brands
MOBIZONE
Info Services
  Most updated info services in different areas of interest

   + Breaking News
   + Horoscope
   + Sports News
   + Stock Quotes
   + Cinema Guide
   + Night Life Guide
   + Restaurant Guide
more brands
MOBIZONE
Info Services
Billing Connection & Service Hosting



            40+ Operators with 70% + reach in the MENA region
            SMS2TV Services
            Hosting Services
                                                     Egypt        Jordan     Yemen     Sudan
            Managing Solutions

                                                    Palestine    Tunisia     Morocco   Algeria


                                                    Pakistan    Bangladesh   Lebanon    KSA


                                                    Bahrain        UAE       Kuwait     Iraq




7/30/2012                                                                                        35
more brands
MOBILE BANANAS
more brands
MOBILE BANANAS
OUR APPLICATIONS




OUR PARTNERS
more brands
MOBILE BANANAS
more brands
 MOBILE BANANAS




ArpuPlus & Mobilink, launched the first
   Pakistan's online operator App store.
Jazz Bananas is powered by Mobile Bananas,
   which provides the store with a full library of
   apps that can be downloaded directly to
   mobile handsets.
Technology
alive
more about puls
Launched in 2009

Provides B2B customers with backbone platforms solutions serving several
sectors, from Telco to Media

PULS strategy is to combine innovative ideas, reliable products and competitive
prices to ensure a rapid growth in the VAS market.
PULS Portal
 Content Management System
 Dynamic WAP Designer
 Dynamic WAP Rendering
 Content and Service Delivery Platform
 Charging Platform
 Handset Management
 Reporting Platform
PULS Back Tones
 Fully Featured Platform
 Multiple Provider Integration
 Easy Reporting
 Multi Channel User Interface
 Multi Charging Model
 Advertising Integration
 Song Copy
 Music Box
 Content Included
PULS Watch
 Mobile TV is a television service delivered to subscribers
 via mobile telecommunications networks
 Mobile TV includes many delivery
 channels which include:
     Pay TV service
     Free-to-air service
     IPTV streaming video
     Recorded TV program

 ARPU+ provides a flexible solution, which enables
 3G mobile operators to deliver all the above services
 through their networks
PULS Ads4Tone

A Standalone RBT platform dedicated
to advertising

Helps brands deliver the advertising message
to their target audiences with maximum exposure

Mobile subscribers upload commercial ads instead
of traditional RBT

It contributes to decreasing the need for SMS
spamming by advertisers
Please visit our websites
     www.arpuplus.com
    www.mobizone.com
      www.mobizone.it
      www.puls.mobi
  www.mobilebananas.com
  www.bananasfactory.com

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What ArpuPlus (ARPU+) is all about ?

  • 1.
  • 2. ARPU+ is an OT Ventures subsidiary, fully owned by OTMT, established since 2003 Specialized in providing Value Added Services (VAS) and platform solutions more about us… Pioneering new ventures, and consistently providing the finest services and efficient solutions Currently more than 200 highly esteemed employees Offices in Algeria, Tunisia, Morocco, Sudan, Dubai, KSA, Yemen, Pakistan, Bangladesh, Italy, USA and Canada, in addition to the head office in Egypt
  • 4. more vision…. Our vision is to reshape the way the world communicates by applying passion, innovation and belief in our unique values; becoming a world leader and continuously providing a high spirited, rewarding yet challenging work environment that focuses on excellence. more mission…. We enrich the world of telecommunications through providing cutting-edge value added services and striving to exceed customer expectations. We focus on quality, creativity, and integrity in how we treat each other within our organization, in how we deal with our clients, and in how we respect our community.
  • 5. our wide client base equals more business
  • 6. network operators Requiring gateway solutions (SMS, MMS and IVR), managed multi access portals Turn-key solutions for managed Ring back tones and platforms, and over-the-air JAVA applications corporate clients Using ARPU+ for its services in different mobile and telecommunication applications, SMS services, mobile marketing and mobile banking solutions, etc. Network connectivity is also vital in ARPU+’s partnership with its clients consumers Mobizone, an entertainment brand offering mobile entertainment, informative and multimedia services Mobile Bananas, a digital entertainment store including: applications, games, music, graphics and more
  • 8. Partnering with 40+ Network Operators in 20+ different countries; ArpuPlus deals with major mobile operators in the Middle East, North Africa & Europe including: MobiNil, Vodafone, Djezzy, Wind, Mobilink, Banglalink, Tunisiana, Zain, FastLink, Mobilecom, Xpress, Etisalat, Asia Cell, Wataniya, Batelco, Umniah, MTC, STC, Mobily & Sabafone. First in the region to introduce Multi Media services ArpuPlus was the first service provider to implement multi media solutions on 2.5G for the Egyptian Company for Mobile Services, creating MobiNil Life. First to introduce Personal Ring-Back Tone (PRBT) in North Africa & Middle East The Ring Back Tone, RBT for short, was the Next Killer Application after the Ring Tone. It represents the ultimate personalization tool for the ultimate end-user experience, allowing end-users to entertain their callers while they wait for the call connection. First in the region to introduce Mega Promos ArpuPlus was the first to launch localized Mega Promos in the Middle East. Biggest content aggregator in the Middle East ArpuPlus provides access to more than 85,000 pieces of content, including songs, videos, movies and plays. Successful customer base expansion Customers on the wide spectrum of target market consist of Network Operators, Corporate and Business Partners and End Users. These customers are connected to a world of experiences ranging from mobile entertainment and animated jokes, to infotainment and community applications.
  • 9. more global resources 14 Offices in 20+ countries in 4 continents 40+ Operators 75% reach in the MENA region 200M reachable subs SMS Traffic 100+ Million 120+ Content Providers 14+ RBT Operations 13+ Portals 2,000+ Current Services 145,000+ Content Items Content Sales 50+ Million per year
  • 10. Coverage Coverage Canada Italy Iraq USA Algeria Lebanon Syria Kuwait Morocco Tunisia Palestine JordanQatar UAE Pakistan Libya Egypt Bahrain KSA Bangladesh Sudan Yemen Our Offices Remote Operations
  • 11. more content NEWS • SPORTS • INFOTAINMENT • MUSIC • LIFESTYLE more managed services RING BACK TONES • PORTALS • MEGAPROMOS • MOBILE ADVERTISING • DIGITAL COLLEGE more brands MOBIZONE • MOBILE BANANAS Puls technology & platforms
  • 12. more brands Content Aggregation Content Downloads Managed Solutions Competitions Mobile Advertising Subscriptions Billing Connectivity Infotainment App Ecosystem Puls BackTone Independent Store Puls Portal Puls Watch Puls Compete Puls Deliver Puls Communicate
  • 13. more content NEWS • SPORTS • INFOTAINMENT • MUSIC • LIFESTYLE More than 120+ content partners world wide serving costumers in 4 continents with a diversified portfolio for generic selections Content In-house Licensing Aggregation Production Services Licensing With over Creating content from 90 content customized our vast providers content portfolio
  • 14. more managed services PORTALS Our Services: Our Products: Development Multi-Access Portals Hosting Consumer Portals Management ODP Content Video Portals Technical Entertainment Support Portals Corporate Portals
  • 16. more managed services RING BACK TONE Arpu+ introduced the first Personalized RBT service in the Middle East Our role involved being: Platform Provider Content Aggregator Content Management Arpu+ Launched the RBT with the following operators:
  • 17. more managed services MEGAPROMOS Customized for individual operators Arpu+ has produced Mega Promo projects since 2009, partnering with international Mega Promo experts. Arpu+ has successfully launched Mega Promos with the following clients:
  • 18.
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  • 22. more managed services MEGAPROMO Mobizone’s cross operator megapromo success story Back2School: A major B2C cross operator campaign running with heavy media coverage, sophisticated user-targeting and immense prizes Meen El Batal: in cooperation with Al Ahly TV Channel, sponsored by Renault. The campaign run on Al Al Ahly Channel with the support of press Ads. Shaware3 Baladna: B2C cross operator competition running on Egyptian TV Channels.
  • 23.
  • 24. more managed services MEGAPROMO Mobizone’s cross operator megapromo success story
  • 25. more managed services MEGAPROMO Mobizone’s cross operator megapromo success story
  • 26. more managed services DIGITAL COLLEGE A Multi-Access Platform that facilitates communication between the staff and the student body within an University or College. Services include: Mobile Alerts Results Notification Office-Hours Info and Appointment Scheduling Inquiry Submission Blog m/e-Advisor m/e-Library
  • 27. more managed services SUBSCRIPTION SERVICES SMS Subscription Services include delivering all kind of content to the Customer’s mobile phon on a periodic basis. Content and services usually include news, weather information, horoscope jokes, stock market, ring tones, etc Infotainment Life Style News Sports Music
  • 29. more brands MOBIZONE Content Download Mega Store “The One-Stop-Shop” Unlimited choice of both the latest and classic ring tones, videos, wallpapers, games, logos and more Customers navigate and select their desired content through IVR, SMS or MMS
  • 30. more brands MOBIZONE Dedication Managing one of the strongest and most diversified content assemblages in the region First to launch Video Mobile downloads Users have option to prank others with the latest jokes
  • 31. more brands MOBIZONE Competitions Entertaining a variety of customers with different types of competitions + Hij and Omra Competitions + Sports Competitions + General Knowledge Competitions Competitions through TV programs: + El Beit Betak + Mosalsalaty + Kol Leila
  • 32. more brands MOBIZONE Info Services Most updated info services in different areas of interest + Breaking News + Horoscope + Sports News + Stock Quotes + Cinema Guide + Night Life Guide + Restaurant Guide
  • 34. Billing Connection & Service Hosting 40+ Operators with 70% + reach in the MENA region SMS2TV Services Hosting Services Egypt Jordan Yemen Sudan Managing Solutions Palestine Tunisia Morocco Algeria Pakistan Bangladesh Lebanon KSA Bahrain UAE Kuwait Iraq 7/30/2012 35
  • 39. more brands MOBILE BANANAS ArpuPlus & Mobilink, launched the first Pakistan's online operator App store. Jazz Bananas is powered by Mobile Bananas, which provides the store with a full library of apps that can be downloaded directly to mobile handsets.
  • 41. more about puls Launched in 2009 Provides B2B customers with backbone platforms solutions serving several sectors, from Telco to Media PULS strategy is to combine innovative ideas, reliable products and competitive prices to ensure a rapid growth in the VAS market.
  • 42. PULS Portal Content Management System Dynamic WAP Designer Dynamic WAP Rendering Content and Service Delivery Platform Charging Platform Handset Management Reporting Platform
  • 43. PULS Back Tones Fully Featured Platform Multiple Provider Integration Easy Reporting Multi Channel User Interface Multi Charging Model Advertising Integration Song Copy Music Box Content Included
  • 44. PULS Watch Mobile TV is a television service delivered to subscribers via mobile telecommunications networks Mobile TV includes many delivery channels which include: Pay TV service Free-to-air service IPTV streaming video Recorded TV program ARPU+ provides a flexible solution, which enables 3G mobile operators to deliver all the above services through their networks
  • 45. PULS Ads4Tone A Standalone RBT platform dedicated to advertising Helps brands deliver the advertising message to their target audiences with maximum exposure Mobile subscribers upload commercial ads instead of traditional RBT It contributes to decreasing the need for SMS spamming by advertisers
  • 46. Please visit our websites www.arpuplus.com www.mobizone.com www.mobizone.it www.puls.mobi www.mobilebananas.com www.bananasfactory.com