More Related Content Similar to Working with the IBM Business Analytics Channel (20) More from Arrow ECS UK (20) Working with the IBM Business Analytics Channel2. © 2014 IBM Corporation
Business Analytics
Working with the IBM Business Analytics
Channel
Mike Bolas: Partner Enablement Manager, Business Analytics
3. © 2014 IBM Corporation
Business Analytics
Agenda
Introductions
History Lesson
What is Business Analytics
Working with the Channel
4. © 2014 IBM Corporation
Business Analytics
1969
PowerPlay
&
Impromptu
1990
Cognos 8.1
Cognos 8.2
ReportNet
2009
Series 7
Adaytum Acquisition
Applix Acquisition
Frango Acquisition
Celequest Acquisition
2000
A Brief History of Cognos
1984
PowerHouse
4GL
IBM Cognos 8.3
IBM Cognos 8.4
2008
1987
5. © 2014 IBM Corporation
Business Analytics
Autonomic Operations
Developer Productivity
Deep Compression
pureXML
pureScale
Pervasive Content
Stream Computing
Content Analytics
Advanced Case Management
Workload Optimized Systems
Social Analytics/Consumer Insight
2013
2005
Decision Management
IBM is investing in Business Analytics & Optimization
More than $14B in
acquisitions since 2005
Over $6B in Systems level
R&D
More than 10,000 technical
professionals
More than 7,500
dedicated consultants
Largest math department
in private industry
IBM Business Analytics will grow to approx
$16B by 2015 and contribute 20% of IBM’s
growth
6. © 2014 IBM Corporation
Business Analytics
• Cognos Enterprise
• Cognos Express
• Cognos Insight
• SPSS Decision
Management
• SPSS Catalyst
• SPSS Modeler
• SPSS Data Collection
• Social Media Analytics
• Analytic Answers
• Algorithmics
• OpenPages
• Cognos Disclosure
Management
• Cognos TM1
• Cognos Quota Management
• Cognos Territory Management
• Incentive Compensation
Management
• Accelerate External Reporting
Performance
• Blueprint
It’s all about
Business
Performance
Management
Applies to
ALL Industries
The IBM Business Analytics portfolio
7. © 2014 IBM Corporation
Business Analytics
Future view
of your business
Accurately Predict the Future
(Fine tune your forecasts)
Case
data
Operational
data
Social
Media
Change policy,
In-process
decision
management
Predictive
models
Operational
efficiency
analysis
Risk
Cost
Processing Time
Data
mining
Business
rules
Text
mining Statistics
Current/Future view
of your business
Business Modeling
(Usually plans, budgets, forecasts)
Planning / Budgeting
Consolidation
Reporting & analysis
Business modeling
TM1
Data Integration
CRM
HR GL
SCM
IBM Business Analytics
• How are we doing? (Metrics, KPIs)
• Why? (Analysis & query)
• Monitor performance
(Dashboards & reports)
• Forecasting (Financial & Operational)
• Scenario modeling (Future scenarios)
• Costing (Financial & operational)
• Statistics (Why did this happen?)
• Data mining (What is going
to happen?)
• Integration (Financial &
operation forecasts)
Customer
profitability
Supplier
performance
Productivity
Strategic
performance
Closed loop
marketing
Product
profitability
CRM
Inventory
Payroll
Sales
Gen Ledger
Production
Data
Warehouse
Historical view
of your business
Business Intelligence Environment
(Well established data warehouse)
Business Intelligence Predictive AnalyticsPerformance Management
8. © 2014 IBM Corporation
Business Analytics
8
How are we doing?
IT
SALES
MARKETING
CUSTOMER
SERVICE
HR
OPERATIONS
PRODUCT
DEVELOPMENT
FINANCE
How are we doing?
Why?
What should we be doing?
Actionable Insights to Answer Key Questions
9. © 2014 IBM Corporation
Business Analytics
IT
SALES
MARKETING
CUSTOMER
SERVICE
HR
OPERATIONS
PRODUCT
DEVELOPMENT
FINANCE
11. © 2014 IBM Corporation
Business AnalyticsScorecards & Dashboards
Immediate Insights to Business Performance
12. © 2014 IBM Corporation
Business AnalyticsScorecards & Dashboards Reports
Immediate Insights to Business Performance
13. © 2014 IBM Corporation
Business AnalyticsScorecards & Dashboards Reports
Immediate Insights to Business Performance
Real-Time Monitoring
16. © 2014 IBM Corporation
Business Analytics Ad Hoc Query
Deeper Analysis of Trends & Patterns
17. © 2014 IBM Corporation
Business Analytics Ad Hoc Query
Deeper Analysis of Trends & Patterns
Trend & Statistical Analysis
18. © 2014 IBM Corporation
Business Analytics Ad Hoc Query
Deeper Analysis of Trends & Patterns
Trend & Statistical Analysis Social Media Analytics
21. © 2014 IBM Corporation
Business Analytics What If
Foresight to Plan & Allocate Resources
22. © 2014 IBM Corporation
Business Analytics What If
Foresight to Plan & Allocate Resources
Predictive Modeling
23. © 2014 IBM Corporation
Business Analytics What If
Foresight to Plan & Allocate Resources
Predictive Modeling Planning & Budgeting
24. © 2014 IBM Corporation
Business Analytics
IBM Business Analytics Client Advantage: Proven Platform
T R U S T E D I N F O R M A T I O N
Message
Sources
Modern and
Legacy Sources
Application
Sources
OLAP
Sources
Relational
Sources
25. © 2014 IBM Corporation
Business Analytics
Working with the Channel
Partner First Program:
Technical skills program specifically targeted at enabling key focus partners in
new areas, with the specific intention of growing revenue
OpenTEC:
First-of-a-kind program to allow BP-provisioned PoTs to drive significant
increase in Channel SW Sales opportunities
Project Cooper:
Best practice program to fast-track skills transfer to Business Partners
Techsales Partner support
Primary Techsales contact
Enablements
General and individual enablements for Business Partners
26. © 2014 IBM Corporation
Business Analytics
Partner First Program
27. © 2014 IBM Corporation
Business Analytics
What is OpenTEC
28. © 2014 IBM Corporation
Business Analytics
Project Cooper
29. © 2014 IBM Corporation
Business Analytics
Partner Enablement
Product Enablement
Active Reports Workshops
Dynamic Cubes Workshops
New Product Releases
IBM Sales Performance Management (Varicent) Business Partner Update
What's New in IBM TM1 10.2
Soft Skills
Demonstration Workshops
Pipeline Generation
Support at Customer Events
30. © 2014 IBM Corporation
Business Analytics
IBM PartnerWorld - http://www.ibm.com/partnerworld/
31. © 2014 IBM Corporation
Business Analytics
Questions/Comments
Editor's Notes When we look at these foundations and we look at building out this portfolio, it's been a sustained journey. We spend billions of dollars in internal R&D to bring this innovation. We spend money on acquiring the best technologies from other companies who have innovated. We have over 10,000 technical professionals who can bring you this technology. We have over 7,000 consultants who can help you plan your strategy and help implement it. We have 27,000 business partner certifications creating an ecosystem around our technologies. And we have the largest research department, in mathematics, in private industry, all of it to enable delivering this technology for your benefit. A look at Cognos and SPSS as part of the Business Analytics portfolio