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Why should you use mobile marketing?
Why should you use mobile marketing?
Why should you use mobile marketing?
If that’s not enough to convince you…
  Lets look at some other facts!

  •   There are over 4.1 billion mobile phones world wide.

  •   The worlds highest use of smart phone users is Australia at 43%

  •   Over 68.7 million people are frequent TEXT users.

  •   52,083 TEXTS are sent every SECOND

  •   97% of TEXT messages are OPENED and 83% of TEXT messages
      are OPENED within 1 HOUR.

  •   51% of all mobile users have called a business from their mobile
Why do you need a mobile website?
   Because your customers are already mobile
     • Google has seen a 400% increase in the number of searches on mobile
       devices in the last 12 months.

     • 53% of searchers purchase as a result of a smartphone search.

     • Look at the search volume on Google from mobile devices for various
       categories last month in Australia alone

     •   Real Estate – 1,000,000 searches from mobile devices
     •   Restaurants – 823,000 searches from mobile devices
     •   Dentists – 74,000 searches from mobile devices
     •   Jobs – 1,220,000 searches from mobile devices
     •   Clothing – 673,000 searches from mobile devices

         These are just a few search terms – check your own industry out…
If you don’t have mobile website?

   YOU are LOSING Business to your competitors…
Mobile Vs App

A mobile website is similar to any other website
in that it consists of browser-based HTML
pages that are linked together and accessed
over the Internet. (They are formatted so they
can be viewed on a mobile device)

Apps are actual applications that are
downloaded and installed on your mobile
device, rather than being rendered within a
browser. (They are available for offline viewing)
Mobile Vs App

   Which is better?
    If you are developing an interactive game an
    app is probably going to be your best option.
    Cost from $2,000 up

   But if your goal is to offer mobile-friendly content
    to the widest possible audience then a mobile
    website is probably the way to go.
     Cost from $695 up
Mobile Website Advantages

   Immediacy – Mobile Websites         Reach – Mobile Websites
    Are Instantly Available              Have Broader Reach
   Compatibility – Mobile              LifeCycle – Mobile Websites
    Websites are Compatible              Can’t be Deleted (average app
    Across Devices                       lifespan is less than 30 days)
   Upgradability – Mobile              A Mobile Website Can be a
    Websites Can Be Updated              database driven web App!
    Instantly                           Time and Cost - Mobile
   Findability – Mobile Websites        Websites are Easier and Less
    Can be Found Easily                  Expensive
   Shareability – Mobile Websites      Support and Sustainability
    Can be Shared Easily by
    Publishers, and Between Users
Other advertising solutions are dead.
Traditional advertising mediums are losing their effectiveness

       Yellow Pages                Where is yours?
       Newspapers                  Circulation declining
       TV / Radio                  Too expensive for most
       Telemarketing               Do Not Call Register
       Direct Mail                 1% - 2% Return
       Print Ads                   Increased costs
       Email marketing             Spam control and less
                                     than 10% are read
What does your website look like?
   Most websites are “mobile            Simplified sites provide ease
    unfriendly” at best making them       of use on smaller screens.
    hard to read and interact with.
Combined with SMS marketing…

   Mobiles could be the most effective
   marketing arm of your company…
• A mobile-friendly site combined with effective SMS marketing
  campaigns can help businesses connect with customers and drive
  sales conversions.
• Remember our stats on readership… 97% of all messages are
  read
• 83% of all messages are read within 1 hour…
• No other advertising medium offers readership of your sales
  message like SMS marketing except pay per click…
• They suit customer retention plans because the success is quickly
  measurable. Campaigns can be changed rapidly
How do they find your mobile site?

   Customers type
    in your web
    address and are
    instantly
    redirected to
    your mobile site,
    which is
    designed for
    mobiles.
The reasons why mobile matters

A bad mobile experience can cost you customers.




                                   Source Google GoMO
Why pay more for online ads?



If you are doing pay
per click advertising
today, through
Google, without a
mobile friendly
version of your
website….
You will pay MORE
How to bring in your customers to
  spend more at your business
 COUPONS are highly effective.
          McDonald's uses mobile coupons for a new product launch

       Deli
             ve
        Rem r Coupo
              in         n
         to th der Rig or
     Offe e pho          ht
           rs c      ne!
                a
         quic n expir
    enco       kly      e
          urag to
     visit      e
          or a quick
               ctio
                   n.
Example of a campaign?



Paul’s Toyota: Weekend
Sales Event starts Now!
First 100 people on our lot
gets a FREE Toyota jacket;
http://
Paulscars.com.au/ offers
Reply STOP 2end




                              • Send them to a page on your mobile
                                website with more information about
                                your special offer…
How to get more customers?

Generate new
customers with
creative in other
forms of advertising
4 Ways to get customers to Opt IN
1. Get the potential customers to Text (KEYWORD) to SHORTCODE (72727).
    a. Virtual Business Cards – Environmentally Friendly
    b. Automatically add customers to your database
    c. Use in Social Networks

3. Add the Mobile “Opt-in” Option to your current Website
    a. Deliver Product Updates direct to customers mobile phones
    b. VIP maintenance offers

4. Engage Current Buyers
   Your clients sign a agreements to buy. Add
   the mobile opt-in verbiage, and upload every
   client into your mobile database.

4. Add in store competitions
    a. When a customer pays for a product / service offer a competition
Deliver rich media messages

                               Deliver Promotional Videos right
                               to your interested clients phones!
John’s Ford: See our F-250
Premium package only offered
this weekend. Video of the
options right to your phone,
click http://bit.ly to see.
 Reply STOP 2quit
Effective call to action…
     Design your mobile website like an app with a
     prompter to save the icon to the users mobile
     phone homepage
                                    Get your visitors to
                                    interact immediately
                                    with TAP TO CALL


                                    Ensure your Social
                                    pages are linked to
                                    your mobile site and
                                    tell people you have
                                    gone MOBILE
Mobile marketing makes sense…

Example of a Return on Investment on a Small Scale

    100            5%            $$$
   OPTINS   X REDEMPTION X      AVERAGE    = ROI
     Industry ranges between 2-5% redemptions on
               Mobile offers and coupons

  Investment to send 1000 messages to database? $149
 ROI on even 10 people scheduling service for mechanical
                      workshop?
      $200 Average additional transaction? = $2,000
How often and what?
                         Frequency of Messages
      1 per month                                   2 per month
      Current Client                             Potential Client
       Database                                    Database



                    Send Messages that Match Objectives:
Drive Social Network Behavior              Lead Mine for New Business
Capture Email for additional Touch Point   Grow Brand Awareness
Create FWD 2 Friend Opportunities          Convert Leads
Drive additional transactions              Send Premium Offers
Drive Awareness of New Products            Capture email

And more…                                  And more…

                Leverage Mobile for Big Profits
Do people really visit mobile sites?

Google Analytics shows proof of 84% of 664 visitors are new business
Don’t take our word for it…
Thanks Peter, had my first customer on Saturday with the mobile web site,
so yeah it works, awesome stuff mate. Really appreciate the effort you put in
for us to get it up and going and looks like I have another customer for you
as well, will pass on your details to him, really good friend of mine who has
just started up an auto electrical business, so he will be in touch soon.
Thanks again
Warwick Martin - Pearls Radiators & Mechanical

“I have had the privilege of working with Peter on a number of projects now,
the latest being my mobile website and to say that I am happy is an
understatement. I am continually wowed with Peter’s marketing and
business nous, and his ability to stay ahead of the marketing trends to give
his clients the ultimate competitive edge in such simple and cost effective
ways! If you are looking to seriously increase your profitability and take your
business to the next level, Peter is the man for the job!”
Amanda Jesnoewski – Velocity Media
SPECIAL OFFER – TODAY ONLY
 Normally an 8 page website sells for $875
Included Pages
•Home
                                                        Today
•About Us                                             Save $100
•Services
•Contact Us (Email Form Installed)                     On your
•Coupon / Special Offers                               mobile
•Location (Google Maps Installed)
•FAQ’s or Product Pages                                website
•Testimonials

Also included are design of coupons / QR codes
for alternative media / Tap to call function on all
pages, social pages interaction.
SPECIAL OFFER – TODAY ONLY

Your choice of 3 Mobile
Brochure Designs for other
marketing like table tops or
reception counters.
Value $197

PLUS
2 months FREE trial of our
web integrated SMS
marketing – Send 250
messages per month for
two months on us to see                                  Yours Today for
how it works for you…          Total Package Value
Value $98                      Website
                               Brochures
                                                $775
                                                $197        $775
                               SMS Package      $98
                                        Total   $1,070   Save $295

Más contenido relacionado

Arrow Marketing Mobile

  • 1. Why should you use mobile marketing?
  • 2. Why should you use mobile marketing?
  • 3. Why should you use mobile marketing?
  • 4. If that’s not enough to convince you… Lets look at some other facts! • There are over 4.1 billion mobile phones world wide. • The worlds highest use of smart phone users is Australia at 43% • Over 68.7 million people are frequent TEXT users. • 52,083 TEXTS are sent every SECOND • 97% of TEXT messages are OPENED and 83% of TEXT messages are OPENED within 1 HOUR. • 51% of all mobile users have called a business from their mobile
  • 5. Why do you need a mobile website?  Because your customers are already mobile • Google has seen a 400% increase in the number of searches on mobile devices in the last 12 months. • 53% of searchers purchase as a result of a smartphone search. • Look at the search volume on Google from mobile devices for various categories last month in Australia alone • Real Estate – 1,000,000 searches from mobile devices • Restaurants – 823,000 searches from mobile devices • Dentists – 74,000 searches from mobile devices • Jobs – 1,220,000 searches from mobile devices • Clothing – 673,000 searches from mobile devices These are just a few search terms – check your own industry out…
  • 6. If you don’t have mobile website?  YOU are LOSING Business to your competitors…
  • 7. Mobile Vs App A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet. (They are formatted so they can be viewed on a mobile device) Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. (They are available for offline viewing)
  • 8. Mobile Vs App  Which is better? If you are developing an interactive game an app is probably going to be your best option. Cost from $2,000 up  But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. Cost from $695 up
  • 9. Mobile Website Advantages  Immediacy – Mobile Websites  Reach – Mobile Websites Are Instantly Available Have Broader Reach  Compatibility – Mobile  LifeCycle – Mobile Websites Websites are Compatible Can’t be Deleted (average app Across Devices lifespan is less than 30 days)  Upgradability – Mobile  A Mobile Website Can be a Websites Can Be Updated database driven web App! Instantly  Time and Cost - Mobile  Findability – Mobile Websites Websites are Easier and Less Can be Found Easily Expensive  Shareability – Mobile Websites  Support and Sustainability Can be Shared Easily by Publishers, and Between Users
  • 10. Other advertising solutions are dead. Traditional advertising mediums are losing their effectiveness  Yellow Pages  Where is yours?  Newspapers  Circulation declining  TV / Radio  Too expensive for most  Telemarketing  Do Not Call Register  Direct Mail  1% - 2% Return  Print Ads  Increased costs  Email marketing  Spam control and less than 10% are read
  • 11. What does your website look like?  Most websites are “mobile  Simplified sites provide ease unfriendly” at best making them of use on smaller screens. hard to read and interact with.
  • 12. Combined with SMS marketing… Mobiles could be the most effective marketing arm of your company… • A mobile-friendly site combined with effective SMS marketing campaigns can help businesses connect with customers and drive sales conversions. • Remember our stats on readership… 97% of all messages are read • 83% of all messages are read within 1 hour… • No other advertising medium offers readership of your sales message like SMS marketing except pay per click… • They suit customer retention plans because the success is quickly measurable. Campaigns can be changed rapidly
  • 13. How do they find your mobile site?  Customers type in your web address and are instantly redirected to your mobile site, which is designed for mobiles.
  • 14. The reasons why mobile matters A bad mobile experience can cost you customers. Source Google GoMO
  • 15. Why pay more for online ads? If you are doing pay per click advertising today, through Google, without a mobile friendly version of your website…. You will pay MORE
  • 16. How to bring in your customers to spend more at your business COUPONS are highly effective. McDonald's uses mobile coupons for a new product launch Deli ve Rem r Coupo in n to th der Rig or Offe e pho ht rs c ne! a quic n expir enco kly e urag to visit e or a quick ctio n.
  • 17. Example of a campaign? Paul’s Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Toyota jacket; http:// Paulscars.com.au/ offers Reply STOP 2end • Send them to a page on your mobile website with more information about your special offer…
  • 18. How to get more customers? Generate new customers with creative in other forms of advertising
  • 19. 4 Ways to get customers to Opt IN 1. Get the potential customers to Text (KEYWORD) to SHORTCODE (72727). a. Virtual Business Cards – Environmentally Friendly b. Automatically add customers to your database c. Use in Social Networks 3. Add the Mobile “Opt-in” Option to your current Website a. Deliver Product Updates direct to customers mobile phones b. VIP maintenance offers 4. Engage Current Buyers Your clients sign a agreements to buy. Add the mobile opt-in verbiage, and upload every client into your mobile database. 4. Add in store competitions a. When a customer pays for a product / service offer a competition
  • 20. Deliver rich media messages Deliver Promotional Videos right to your interested clients phones! John’s Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click http://bit.ly to see. Reply STOP 2quit
  • 21. Effective call to action… Design your mobile website like an app with a prompter to save the icon to the users mobile phone homepage Get your visitors to interact immediately with TAP TO CALL Ensure your Social pages are linked to your mobile site and tell people you have gone MOBILE
  • 22. Mobile marketing makes sense… Example of a Return on Investment on a Small Scale 100 5% $$$ OPTINS X REDEMPTION X AVERAGE = ROI Industry ranges between 2-5% redemptions on Mobile offers and coupons Investment to send 1000 messages to database? $149 ROI on even 10 people scheduling service for mechanical workshop? $200 Average additional transaction? = $2,000
  • 23. How often and what? Frequency of Messages 1 per month 2 per month Current Client Potential Client Database Database Send Messages that Match Objectives: Drive Social Network Behavior Lead Mine for New Business Capture Email for additional Touch Point Grow Brand Awareness Create FWD 2 Friend Opportunities Convert Leads Drive additional transactions Send Premium Offers Drive Awareness of New Products Capture email And more… And more… Leverage Mobile for Big Profits
  • 24. Do people really visit mobile sites? Google Analytics shows proof of 84% of 664 visitors are new business
  • 25. Don’t take our word for it… Thanks Peter, had my first customer on Saturday with the mobile web site, so yeah it works, awesome stuff mate. Really appreciate the effort you put in for us to get it up and going and looks like I have another customer for you as well, will pass on your details to him, really good friend of mine who has just started up an auto electrical business, so he will be in touch soon. Thanks again Warwick Martin - Pearls Radiators & Mechanical “I have had the privilege of working with Peter on a number of projects now, the latest being my mobile website and to say that I am happy is an understatement. I am continually wowed with Peter’s marketing and business nous, and his ability to stay ahead of the marketing trends to give his clients the ultimate competitive edge in such simple and cost effective ways! If you are looking to seriously increase your profitability and take your business to the next level, Peter is the man for the job!” Amanda Jesnoewski – Velocity Media
  • 26. SPECIAL OFFER – TODAY ONLY Normally an 8 page website sells for $875 Included Pages •Home Today •About Us Save $100 •Services •Contact Us (Email Form Installed) On your •Coupon / Special Offers mobile •Location (Google Maps Installed) •FAQ’s or Product Pages website •Testimonials Also included are design of coupons / QR codes for alternative media / Tap to call function on all pages, social pages interaction.
  • 27. SPECIAL OFFER – TODAY ONLY Your choice of 3 Mobile Brochure Designs for other marketing like table tops or reception counters. Value $197 PLUS 2 months FREE trial of our web integrated SMS marketing – Send 250 messages per month for two months on us to see Yours Today for how it works for you… Total Package Value Value $98 Website Brochures $775 $197 $775 SMS Package $98 Total $1,070 Save $295