4. If that’s not enough to convince you…
Lets look at some other facts!
• There are over 4.1 billion mobile phones world wide.
• The worlds highest use of smart phone users is Australia at 43%
• Over 68.7 million people are frequent TEXT users.
• 52,083 TEXTS are sent every SECOND
• 97% of TEXT messages are OPENED and 83% of TEXT messages
are OPENED within 1 HOUR.
• 51% of all mobile users have called a business from their mobile
5. Why do you need a mobile website?
Because your customers are already mobile
• Google has seen a 400% increase in the number of searches on mobile
devices in the last 12 months.
• 53% of searchers purchase as a result of a smartphone search.
• Look at the search volume on Google from mobile devices for various
categories last month in Australia alone
• Real Estate – 1,000,000 searches from mobile devices
• Restaurants – 823,000 searches from mobile devices
• Dentists – 74,000 searches from mobile devices
• Jobs – 1,220,000 searches from mobile devices
• Clothing – 673,000 searches from mobile devices
These are just a few search terms – check your own industry out…
6. If you don’t have mobile website?
YOU are LOSING Business to your competitors…
7. Mobile Vs App
A mobile website is similar to any other website
in that it consists of browser-based HTML
pages that are linked together and accessed
over the Internet. (They are formatted so they
can be viewed on a mobile device)
Apps are actual applications that are
downloaded and installed on your mobile
device, rather than being rendered within a
browser. (They are available for offline viewing)
8. Mobile Vs App
Which is better?
If you are developing an interactive game an
app is probably going to be your best option.
Cost from $2,000 up
But if your goal is to offer mobile-friendly content
to the widest possible audience then a mobile
website is probably the way to go.
Cost from $695 up
9. Mobile Website Advantages
Immediacy – Mobile Websites Reach – Mobile Websites
Are Instantly Available Have Broader Reach
Compatibility – Mobile LifeCycle – Mobile Websites
Websites are Compatible Can’t be Deleted (average app
Across Devices lifespan is less than 30 days)
Upgradability – Mobile A Mobile Website Can be a
Websites Can Be Updated database driven web App!
Instantly Time and Cost - Mobile
Findability – Mobile Websites Websites are Easier and Less
Can be Found Easily Expensive
Shareability – Mobile Websites Support and Sustainability
Can be Shared Easily by
Publishers, and Between Users
10. Other advertising solutions are dead.
Traditional advertising mediums are losing their effectiveness
Yellow Pages Where is yours?
Newspapers Circulation declining
TV / Radio Too expensive for most
Telemarketing Do Not Call Register
Direct Mail 1% - 2% Return
Print Ads Increased costs
Email marketing Spam control and less
than 10% are read
11. What does your website look like?
Most websites are “mobile Simplified sites provide ease
unfriendly” at best making them of use on smaller screens.
hard to read and interact with.
12. Combined with SMS marketing…
Mobiles could be the most effective
marketing arm of your company…
• A mobile-friendly site combined with effective SMS marketing
campaigns can help businesses connect with customers and drive
sales conversions.
• Remember our stats on readership… 97% of all messages are
read
• 83% of all messages are read within 1 hour…
• No other advertising medium offers readership of your sales
message like SMS marketing except pay per click…
• They suit customer retention plans because the success is quickly
measurable. Campaigns can be changed rapidly
13. How do they find your mobile site?
Customers type
in your web
address and are
instantly
redirected to
your mobile site,
which is
designed for
mobiles.
14. The reasons why mobile matters
A bad mobile experience can cost you customers.
Source Google GoMO
15. Why pay more for online ads?
If you are doing pay
per click advertising
today, through
Google, without a
mobile friendly
version of your
website….
You will pay MORE
16. How to bring in your customers to
spend more at your business
COUPONS are highly effective.
McDonald's uses mobile coupons for a new product launch
Deli
ve
Rem r Coupo
in n
to th der Rig or
Offe e pho ht
rs c ne!
a
quic n expir
enco kly e
urag to
visit e
or a quick
ctio
n.
17. Example of a campaign?
Paul’s Toyota: Weekend
Sales Event starts Now!
First 100 people on our lot
gets a FREE Toyota jacket;
http://
Paulscars.com.au/ offers
Reply STOP 2end
• Send them to a page on your mobile
website with more information about
your special offer…
18. How to get more customers?
Generate new
customers with
creative in other
forms of advertising
19. 4 Ways to get customers to Opt IN
1. Get the potential customers to Text (KEYWORD) to SHORTCODE (72727).
a. Virtual Business Cards – Environmentally Friendly
b. Automatically add customers to your database
c. Use in Social Networks
3. Add the Mobile “Opt-in” Option to your current Website
a. Deliver Product Updates direct to customers mobile phones
b. VIP maintenance offers
4. Engage Current Buyers
Your clients sign a agreements to buy. Add
the mobile opt-in verbiage, and upload every
client into your mobile database.
4. Add in store competitions
a. When a customer pays for a product / service offer a competition
20. Deliver rich media messages
Deliver Promotional Videos right
to your interested clients phones!
John’s Ford: See our F-250
Premium package only offered
this weekend. Video of the
options right to your phone,
click http://bit.ly to see.
Reply STOP 2quit
21. Effective call to action…
Design your mobile website like an app with a
prompter to save the icon to the users mobile
phone homepage
Get your visitors to
interact immediately
with TAP TO CALL
Ensure your Social
pages are linked to
your mobile site and
tell people you have
gone MOBILE
22. Mobile marketing makes sense…
Example of a Return on Investment on a Small Scale
100 5% $$$
OPTINS X REDEMPTION X AVERAGE = ROI
Industry ranges between 2-5% redemptions on
Mobile offers and coupons
Investment to send 1000 messages to database? $149
ROI on even 10 people scheduling service for mechanical
workshop?
$200 Average additional transaction? = $2,000
23. How often and what?
Frequency of Messages
1 per month 2 per month
Current Client Potential Client
Database Database
Send Messages that Match Objectives:
Drive Social Network Behavior Lead Mine for New Business
Capture Email for additional Touch Point Grow Brand Awareness
Create FWD 2 Friend Opportunities Convert Leads
Drive additional transactions Send Premium Offers
Drive Awareness of New Products Capture email
And more… And more…
Leverage Mobile for Big Profits
24. Do people really visit mobile sites?
Google Analytics shows proof of 84% of 664 visitors are new business
25. Don’t take our word for it…
Thanks Peter, had my first customer on Saturday with the mobile web site,
so yeah it works, awesome stuff mate. Really appreciate the effort you put in
for us to get it up and going and looks like I have another customer for you
as well, will pass on your details to him, really good friend of mine who has
just started up an auto electrical business, so he will be in touch soon.
Thanks again
Warwick Martin - Pearls Radiators & Mechanical
“I have had the privilege of working with Peter on a number of projects now,
the latest being my mobile website and to say that I am happy is an
understatement. I am continually wowed with Peter’s marketing and
business nous, and his ability to stay ahead of the marketing trends to give
his clients the ultimate competitive edge in such simple and cost effective
ways! If you are looking to seriously increase your profitability and take your
business to the next level, Peter is the man for the job!”
Amanda Jesnoewski – Velocity Media
26. SPECIAL OFFER – TODAY ONLY
Normally an 8 page website sells for $875
Included Pages
•Home
Today
•About Us Save $100
•Services
•Contact Us (Email Form Installed) On your
•Coupon / Special Offers mobile
•Location (Google Maps Installed)
•FAQ’s or Product Pages website
•Testimonials
Also included are design of coupons / QR codes
for alternative media / Tap to call function on all
pages, social pages interaction.
27. SPECIAL OFFER – TODAY ONLY
Your choice of 3 Mobile
Brochure Designs for other
marketing like table tops or
reception counters.
Value $197
PLUS
2 months FREE trial of our
web integrated SMS
marketing – Send 250
messages per month for
two months on us to see Yours Today for
how it works for you… Total Package Value
Value $98 Website
Brochures
$775
$197 $775
SMS Package $98
Total $1,070 Save $295