BUS310ASSIGNMENTImagine that you work for a company with an ag.docx
OABs_by_PLEASE_INTRO_ENG
1. I Global feedback management
Secure your decisions
with the right information
2. How do you listen to your
customers?
!
!
Please is an agency specialized in helping companies
to listen and understand their customers providing
quick and complete results. We work with a team of
experts, a powerful technological platform, and the most
efficient methodology
3. Reports within 15 days
!
Our reports include "what" your customers think
(through the best qualified market surveys) and
the reasons behind it (through a collection of
sorted conversations that allow you to clearly
understand the results).
4. 1. Customer satisfaction
Report containing an intelligible metric (Net Promoter Score)
on customer satisfaction. Collection recommended every 2-3
months
!
2. Uncovered needs
Report containing exploring new business opportunities for
the company that revolve around around explicitly demanded
products or services. Analysis recommended every 4-6
months
!
3. Shopping experience
Report containing an assessment of the full experience of the
purchaser or user in the various points of contact with the
company. Analysis recommended every 6-12 months
!
4. Project validation
Appraisal report containing products, commercial projects,
promotions, logos, packaging, marketing materials, content
and commercial messages. Recommended before launching
the project!
5. 5. Brand awarness
Report containing the perception of the brand in comparison to
the competitors’ and assessment of the level of recognition and
association with the products or services offered.
Recommended every 6-12 months
!
6. Collective brainstorms
Report containing a collection of ideas and suggestions made
by customers ordered by popularity. Recommended before
starting any innovation project!
!
!
7. Competitive benchmarking
Report containing a comparative analysis of strengths and
weaknesses of the market in relation to partners and emerging
competitors perceived by the customer. Recommended every
6-12 months
!
8. Consumer habits
Report containing a snapshot of the habits and lifestyle of a
particular customer segment. Recommended before starting
any innovation project
6. 9. Working environment
Report containing a picture of the satisfaction and motivation
levels, as well as state of mind of a fraction or the totality of
your workforce. Recommended every 6-12 months
!
10. Corporate reputation
Report analyzing how your company is perceived by any of
the stakeholders of the organization. Recommended every
6-12 months
!
11. Temporary Online Board
Collection of continuous feedback from an interest group.
Recommended as a support and decision tool in any
improvement or innovation project
!
12. Online advisory Board
Stable consultative body that enables capture of continuous feedback
and execution co-creation processes in order to develop new
products and services. Recommended to integrate a group of
stakeholders in corporate decisions
8. Please platform
!
Communify®
Our own cloud-based solution designed to capture
qualitative feedback from any web, smartphone or App
media
!
Beecells®
Technological solution developed by Please in order to
capture qualitative and quantitative feedback from any
physical point of sale through the wireless network
!
Macroscopy®
Web and mobile platform developed by Please in order
to create and manage temporary and permanent Online
Advisory Boards