About Cheetah Mobile

(NYSE:CMCM)
WWW.CMCM.COM
Cheetah Mobile
Globalization & Monetization

Agenda
Part 1: Company briefing
Part 2: Why Cheetah Mobile?
Part3: Clean Master introduction
Part4: Other Cheetah Mobile apps

Who We Are
#2Publisher of Mobile Application in the
Google Play Worldwide (2)
#1Publisher of Mobile Application in the
Google Play Tools Worldwide (1)
Source:
(1) By monthly downloads; according to App Annie December 2014 data
(2) By downloads; according to App annie Jan. 2015 data
http://www.appannie.com/indexes/google-play/rank/overall/?month=2015-01-01

Our Mission
Make the Internet & Mobile Experience
SPEEDIER
SIMPLER
SAFER
for Users WORLDWIDE

Cheetah Mobile is a leading mobile internet company with approximately 395.4 million mobile monthly active users as of December 31, 2014. 69% of the mobile
MAU comes from outside of China. Its mission critical applications, including Clean Master, CM Security, Battery Doctor, CM Browser, and Photo Grid, help make the
Internet and mobile experience speedier, simpler and safer for users worldwide. Cheetah Mobile is the #1 Android Tools App provider worldwide and the second
largest provider of Internet security applications in China.
NYSE：CMCM

Massive Global Mobile User Base
MASSIVE
USER BASE
GLOBAL
FOOTPRINT
~69% Mobile
MAU Overseas (1)
~395.4MM Mobile MAU (1)
Notes:
1. As of Dec.31st 2014
~1089.1MM Mobile User(1)

San Francisco
Subsidiary
Beijing R&D Center
Zhengzhou R&D Center
Suzhou R&D Center
Hangzhou R&D Center
Guangzhou R&D Center
Zhuhai R&D Center
Over 2000 employees worldwide;
Up to 14 offices globally( 6 under building, including India, UK, Indonesia, Russia, Brazil and Mexico）
Deepening Global Penetration
Taiwan Subsidiary
Mexico
Brazil
UK
India
Russia
Indonesia

Three-stage Rocket Monetization Model
Clean Master Battery DoctorPhoto Grid CM Security
Monetization PLATFORM UTILITY and security APPS
Ads
Games
Search AnTuTu
Benchmark
CM Browser
CM Launcher CM Locker

Notes: According to App Annie as of Jan. 2015
https://www.appannie.com/indexes/google-play/rank/overall/?month=2015-01-01
No.2 Publisher on Google Play's rankings worldwide
By Downloads Headquarters
Facebook
#
Google
Cheetah Mobile
King
Sungy Mobile
Line
Outfit 7
Electronic Arts
3
2
4
6
7
8
9
10
5
1 =
=
=
Doodle Mobile
1
1
=
=
2
Gameloft
2
=

Diversified Suite of Mission Critical Applications
Junk file cleaning
Phone boost
Privacy protection
Photo collage
#1 Most Downloaded Tools Apps Globally1
#1 Utility App in China2
#1 Most Downloaded Photography App
in the U.S4
Clean Master
Photo Grid
Power optimization#3 Utility App in China2Battery Doctor
Anti-virus and security#2 Most Downloaded Tools Apps Globally4CM Security
CM Browser
Mobile Browser
Extremely light and fast
One of the Top 40 most downloaded
non-game apps on Google Play in July
Mission Critical Apps DescriptionsRanking
Notes:
1. App Annie, in terms of monthly downloads on Google Play as of December 2014
2. iResearch, in terms of MAU as of December 2014
3. Out of a score of 5, as of December 31, 2014
4. App Annie, in terms of monthly downloads on Google Play as of December 2014
5. iUser tracker of iResearch, as of December 2014

Highest Average Rating in Top Apps Notes:
1. App Annie ranking (excluding games) in terms of monthly downloads in December 2014
2. Out of a score of 5, as of December 31, 2014
3. As of December 31, 2014
Whatsapp 2
3.9
21,557,480
Google Play Rank 1 Avg. Rating 2 Review3Applications
Clean Master
4 4.5 17,759,636
5 4.7 18,910,394
6 4.1 5,659,150
8 4.7 6,919,799
9 4.5 4,979,767
25 4.5 2,886,557
1
4.0
12,564,366
24,285,315
4.4
3
DU Speed Booster
Photo Grid
CM Security
Battery Doctor 19 4.5 4,154,018
Messenger
Facebook
Instagram
Skype

46
80
120
166
223
284
340
395
0
50
100
150
200
250
300
350
400
Mar2013 Jun2013 Sep2013 Dec2013 Mar2014 Jun2014 Sep2014 Dec2014
Mobile MAU
8.5x
(mm)
Source: Company for mobile applications
Continuing Growth of Massive Global Mobile User Base

Cloud-based Data Analytics Engines
App Behavior Analysis Facemark Crossover
APP CLOUD
4mm+ Apps
User behavior analysis
Better Performance of
Mission Critical Apps Targeted Marketing

Tracking
Sources of Advertisers:
 Direct Sales
 SDK: Facebook Audience
Network
 APIs: 20+ Global Mobile
Advertising Networks
Global Billing
Ad Matching
/User Targeting
Data Collection Data Analytics
User Profile
Mobile
Advertising
Platform
Announced Acquisition
(3/16/15)
Building a Powerful Global Mobile Ad Platform

http://www.prnewswire.com/news-releases/cheetah-mobile-and-samsung-collaborate-to-enhance-mobile-security-and-innovation-300043298.
html

http://www.prnewswire.com/news-releases/cheetah-mobile-acquires-mobpartner-
for-58-million-to-create-a-leading-global-mobile-ad-platform-300050716.html

The World's Most Trusted
Optimizer, Clean Master, Helps
Clean Up Over 400 Million Phones!
Clean Master
JUNK FILES
Clean 30% more junk than similar software
Clean system cache, application cache,
residual files
PHONE BOOST
Stop running applications
Boost memory
Boost phone performance
ANTIVIRUS
Clear your browser search history,
Internet history, text messages, call
records, account passwords and other
private information
APP MANAGER
Uninstall pre-installed apps
Uninstall apps and residual
Save a lot of system space
World's No.1
Android cleaner app

Clean Master-Junk Cleaning
•Delete cache and residual files to reclaim memory
and improve performance on your device and SD
card.

Clean Master-Phone boost
•Boost all games and running apps, free up memory
(RAM) and speed up your device.
•One-Tap Boost and Game Boost features make it easy
to optimize directly from your home screen.

Clean Master-Antivirus
 Scan the system, pre-installed and user-installed apps
to keep your device safe from
 Viruses
 Trojans
 Vulnerabilities
 adware and
 spyware
 Remove personal and sensitive information to protect
your privacy.

Clean Master-APP Manager
 Uninstall unwanted apps or bloatwares and back up
important ones.
 Rooted devices will be able to move apps to the SD card
as well as uninstall pre-installed and system apps.
 App picks allows you to find useful apps that match your
interests.

Clean Master Core Technology – Fire Eye
Note:
•Fire Eye is a world powerful mobile junk file collecting engine
•With ability to collect over 300,000 Apks/day
•Already collected 40,000,000 Apk samples in our database, and keep increasing.

Clean Master has helped people
clean more than 737,395 TB of
junk files in the year 2014.

CM Security
✦App & System Scan ✦Scheduled Scanning
Routine automatic
scanning allows for
passive security
Prevent harassment by
blocking unwanted
phone calls
No. 3 application in the Tools category on Google Play
by worldwide monthly downloads（1）
✦Call Blocking ✦Safe Browsing
Block malicious URLs and
protect yourself against
phishing websites with
instant warning
notifications
Anti-virus and security application
for mobile devices
on the Android platform
Notes: according to App Annie as of Jun 2014
Scan pre-installed and installed
apps and the file system and SD
card to keep your phone safe
from viruses, trojans,
vulnerabilities, adware and
spyware

CM Security (Mobile)
✦User Experience (UX) ✦CPU Tests
Measures the power of the
CPU, and gives hard numbers
for its actual performance
Measures the power of CPU
by running CPU single test
algorithms
✦CPU Single Test
Anti-virus and security application
for mobile devices
on the Android platform
Overall device performance
with detailed scores
AnTuTu Benchmark
Benchmark app used during Google I/O 2014！
No.1 benchmark app, used as an industry
standard by leading technology companies and
hardware review sites.
AnTuTu benchmark is the most popular
Android smartphone and tablet
benchmarking app in the world!
✦RAM Tests ✦GPU Tests
Measure the performance of
real graphics processing, 3D
effects, games, and video
playing
A direct score that reflects
on the actual input/output
(I/O) performance your
system permits
✦I/O Tests
Investigate the real
processing capability of the
RAM

Professional Charge Smart power-saving Accurately predict the usage
Trickle charge
Continuous charge
Fast charge
50% longer standby time
Fast & super power-saving
Memory boost
Analysis of massive data of millions of users
Self-learning with predictive model
The more use the more precise
Battery Doctor
Battery Doctor is a power optimization tool for mobile devices
we launched in July 2011. It has entered the top 5 Apps on
Google Play's Free tools category in more than 50 countries as
of June 2014.

CM Browser
CM Browser is an ultra lightweight mobile browser which can protect
you from malicious threats and still give you rapid browsing speed.
Ranked among Top 40 of Google Play's global free application
download rankings right after its first launch in 2014.
Small Speedy Secure
Tiny size ensures your
device can keep running
smoothly.
Preload mechanism and
acceleration for web browsing to
make surfing a breeze.
Protects you against phishing
attacks, and warns you when
visiting malicious websites.

Photo Grid
Rich Templates Fast Switch Photo Edit DIY
Variety of layouts for
photo grids, wallpapers,
photo walls, albums and
collages
Shake to conveniently
swap pics or manually
select for precision
Editor allows you to
move, swap, rotate,
zoom, sketch, etc in the
photo lab
Add text, emoticons and
clip art to your photos and
collages
Photo Grid is an easy-to-use photo collage application for mobile devices
that we acquired in May 2013. Photo Grid allows users to quickly create
professional looking collages of photos through an intuitive interface. It
ranked #1 on Google Play's photography app category in US in terms of
monthly downloads as of June 2014.

About Cheetah Mobile

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