B2B marketers who use Pinterest can increase website traffic, generate leads and increase awareness.

1. 1 HOW TO USE PINTEREST FOR BUSINESS
How to Use
PINTEREST
FOR BUSINESS
Leads to Your
Website with
Pinterest
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2. 2 HOW TO USE PINTEREST FOR BUSINESS
IS THIS BOOK RIGHT FOR ME?
INTRODUCTORY
INTERMEDIATE
ADVANCED
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3. 3 HOW TO USE PINTEREST FOR BUSINESS
U q
world to
Get Found:
Convert:
Analyze:
M s
AUTOMATION OPTIMIZATION
Plus
Video Overview
g Y ANALYTICS
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4. 4 HOW TO USE PINTEREST FOR BUSINESS
HOW TO USE PINTEREST
FOR BUSINESS
and The St. Petersburg Times. FOLLOW ME ON TWITTER
@MGIEVA
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5. 5 HOW TO USE PINTEREST FOR BUSINESS
CONTENTS
WHAT PINTEREST IS & WHY IT MATTERS /6
HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15
HOW TO USE PINTEREST FOR MARKETING /21
EXAMPLES OF BRANDS ON PINTEREST /33
CONCLUSION & ADDITIONAL RESOURCES /42
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6. 6 HOW TO USE PINTEREST FOR BUSINESS
CHAPTER 1
WHAT
PINTEREST
IS & WHY IT
MATTERS
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7. 7 HOW TO USE PINTEREST FOR BUSINESS
“
Pinterest is growing in popularity as
”
the hottest new social network.
Unique Visitors
12,000,000
10,000,000
Pinterest Unique Visitors
8,000,000
6,000,000
4,000,000
2,000,000
0
11-­‐Jan 11-­‐Feb 11-­‐Mar 11-­‐Apr 11-­‐May 11-­‐Jun 11-­‐Jul 11-­‐Aug 11-­‐Sep 11-­‐Oct 11-­‐Nov 11-­‐Dec 12-­‐Jan
Unique Visitors
Hitwise’s list
follow HubSpot’s pins
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8. 8 HOW TO USE PINTEREST FOR BUSINESS
WHAT IS
Pinterest
Pin It button
A PIN Pinterest
PINBOARD
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9. 9 HOW TO USE PINTEREST FOR BUSINESS
PIN IT
BUTTON
the person who does the sharing
individual pins on their website or blog.
put it
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10. HOW TO USE PINTEREST FOR BUSINESS
1
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11. 11 HOW TO USE PINTEREST FOR BUSINESS
HubSpot’s blog
Visits
1,600
1,550
1,500
1,450
1,400
1,350
1,300
Pinterest
Pinterest
Using HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our business
goals.
“ Any business that relies on driving
increase sales, should consider
”
joining Pinterest.
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12. 12 HOW TO USE PINTEREST FOR BUSINESS
LINKS
2
these are no-follow links
This is a screenshot
of HubSpot’s Link
Grader tool, which is
part of our all-in-one
marketing software.
Learn more about
HubSpot’s software.
3
This is a screenshot
of HubSpot’s Sources
tool, which is part
of our all-in-one
marketing software.
Learn more about
HubSpot’s software.
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13. 13 HOW TO USE PINTEREST FOR BUSINESS
4
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14. 14 HOW TO USE PINTEREST FOR BUSINESS
editor at The Atlantic,
"
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15. 15 HOW TO USE PINTEREST FOR BUSINESS
CHAPTER 2
HOW TO CREATE
A PINTEREST
ACCOUNT & GET
FOLLOWERS
BY PAMELA VAUGHAN
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16. 16 HOW TO USE PINTEREST FOR BUSINESS
“ Surprisingly enough, user
access to Pinterest still operates
”
under an invitation-only basis.
about granting requests. Visit
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17. 17 HOW TO USE PINTEREST FOR BUSINESS
logo
brief
OFF
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18. 18 HOW TO USE PINTEREST FOR BUSINESS
site
!
AVOID SELF PROMOTION
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19. g
19 HOW TO USE PINTEREST FOR BUSINESS
HOW TO BUILD YOUR
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20. HOW TO USE PINTEREST FOR BUSINESS
MAKE TH
E
ON A SP BEST BOARDS
ECIFIC T
OPIC
GH
T HROU
PRO MOTE NNELS
A
OTH ER CH
ENGA
OTHE GE WIT
R’S P H
INS
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21. 21 HOW TO USE PINTEREST FOR BUSINESS
CHAPTER 3
HOW TO USE
PINTEREST FOR
MARKETING
BY PAMELA VAUGHAN
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22. 22 HOW TO USE PINTEREST FOR BUSINESS
“ with this list of ideas for using
”
Pinterest for marketing.
P
and enabled real businesses to leverage photos as a an inbound
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23. 23 HOW TO USE PINTEREST FOR BUSINESS
2
O B2B
2
2
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24. 24 HOW TO USE PINTEREST FOR BUSINESS
2
2
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25. 25 HOW TO USE PINTEREST FOR BUSINESS
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26. 26 HOW TO USE PINTEREST FOR BUSINESS
adding a
Y
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27. 27 HOW TO USE PINTEREST FOR BUSINESS
that
referrals to lead data
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28. 28 HOW TO USE PINTEREST FOR BUSINESS
around the web.
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29. 29 HOW TO USE PINTEREST FOR BUSINESS
.
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30. HOW TO USE PINTEREST FOR BUSINESS
V
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31. 31 HOW TO USE PINTEREST FOR BUSINESS
supports the usage of hashtags. Users
hashtag
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Create a pinboard that features the best
photos and video footage of the annual
O B2B
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32. 32 HOW TO USE PINTEREST FOR BUSINESS
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33. 33 HOW TO USE PINTEREST FOR BUSINESS
CHAPTER 4
EXAMPLES OF
BRANDS ON
PINTEREST
BY LAUREN SORENSON
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34. 34 HOW TO USE PINTEREST FOR BUSINESS
“ The brands that have been most
successful are getting in on the
”
pinning themselves.
4.50%
4.00%
shows that referral 3.50%
3.83%
3.00% 3.06%
2.50%
2.17%
2.00%
1.87%
1.50%
1.28%
1.00% 0.98%
0.50%
0.00%
Aug Sept Nov
Data: Monetate
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35. 35 HOW TO USE PINTEREST FOR BUSINESS
CHOBANI
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36. 36 HOW TO USE PINTEREST FOR BUSINESS
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37. 37 HOW TO USE PINTEREST FOR BUSINESS
Pinterest.
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38. 38 HOW TO USE PINTEREST FOR BUSINESS
Pinterest.
ideas
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39. 39 HOW TO USE PINTEREST FOR BUSINESS
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40. HOW TO USE PINTEREST FOR BUSINESS
devoted to the
board that gives a
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41. 41 HOW TO USE PINTEREST FOR BUSINESS
Peapod Pinterest page tells stories of
signature green bins getting loaded onto
relate to.
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42. 42 HOW TO USE PINTEREST FOR BUSINESS
CONCLUSION
& ADDITIONAL
RESOURCES
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43. 43 HOW TO USE PINTEREST FOR BUSINESS
“ Succeeding on Pinterest is
”
of your target audience.
unless
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44. 44 HOW TO USE PINTEREST FOR BUSINESS
MEASURE THE ROI
OF ‘PINNING’
WWW.HubSpot.com/Free-Trial
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