This research examines smartphone and tablet usage in the suburbs of Mumbai. It finds that smartphones and tablets are increasingly used as mobile devices are upgraded and new tablets acquired. Most respondents use smartphones for both personal and business purposes. The majority use Samsung or Apple smartphones and check battery life, camera quality, app availability, and display when purchasing new devices. This survey helps understand how smartphones and tablets are used.

1. Smartphone
& Tablets
Market
Research
December 15
2013
This research examines the usage of smartphones & tablets conducted at
Suburbs of Mumbai. The major mobile marketplace changes were driven by
the rapid take-up of smartphones and tablets as mobile devices were being
upgraded and new tablets acquired by consumers, and by ongoing
improvements in internet access. This survey will help us to understand the
usage of smartphones and tablets.

2. 12/11/13
Smartphone & Tablet Market Research - Google Drive
khedw al.arun@gmail.com
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26 responses
View all responses
Summary
What is your gender?
Male
Female
21
81%
5
19%
What is your age?
13-17
2
8%
18-21
0
0%
22-25
0
0%
26-30
5
19%
31-40
15
58%
4
15%
Above 41
Which of the following devices currently you are using ?
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
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3. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Smartphone only
17
65%
Tablet only
2
8%
Both smartphone and tablet
7
27%
Neither
0
0%
Other
0
0%
Which brand smartphones/tablets do you use ?
Samsung
13
50%
Apple
5
19%
Micromax
2
8%
Nokia
2
8%
Lenovo
0
0%
Other
4
15%
What is the main use of your primary smartphone or Tablet?
Personal
8
31%
Official or Business
2
8%
Both
16
62%
Other
0
0%
Voice calls [How important are the following features of your Smartphone/tablet to you?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
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4. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Not at all important
1
4%
Slightly important
1
4%
Quite important
23
88%
Not Applicable
1
4%
Surfing the Net [How important are the following features of your Smartphone/tablet to you?]
Not at all important
1
4%
Slightly important
4
15%
Quite important
21
81%
Not Applicable
0
0%
Music Player [How important are the following features of your Smartphone/tablet to you?]
Not at all important
0
0%
Slightly important
14
54%
Quite important
12
46%
Not Applicable
0
0%
Instant Messanger [How important are the following features of your Smartphone/tablet to you?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
3/14

5. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Not at all important
2
8%
Slightly important
8
31%
Quite important
16
62%
Not Applicable
0
0%
Social Messaging [How important are the following features of your Smartphone/tablet to you?]
Not at all important
3
12%
Slightly important
11
42%
Quite important
12
46%
Not Applicable
0
0%
Reading Book [How important are the following features of your Smartphone/tablet to you?]
Not at all important
5
19%
Slightly important
10
38%
Quite important
10
38%
Not Applicable
1
4%
Editing Documnets [How important are the following features of your Smartphone/tablet to you?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
4/14

6. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Not at all important
5
19%
Slightly important
7
27%
Quite important
10
38%
Not Applicable
4
15%
Games [How important are the following features of your Smartphone/tablet to you?]
Not at all important
7
27%
13
50%
Quite important
6
23%
Not Applicable
0
0%
Slightly important
Camera [How important are the following features of your Smartphone/tablet to you?]
Not at all important
1
4%
Slightly important
4
15%
Quite important
21
81%
Not Applicable
0
0%
Video Player [How important are the following features of your Smartphone/tablet to you?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
5/14

7. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Not at all important
1
4%
Slightly important
10
38%
Quite important
15
58%
Not Applicable
0
0%
Maps & GPS [How important are the following features of your Smartphone/tablet to you?]
Not at all important
0
0%
Slightly important
7
27%
Quite important
19
73%
Not Applicable
0
0%
Battery Life [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?]
Poor
0
0%
Fair
1
4%
Very Good
8
31%
17
65%
Excellent
Camera Front & Rare Quality [While Purchasing the new Smartphone/Tablet which of the following aspects do you
check ?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
6/14

8. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Poor
0
0%
Fair
3
12%
14
54%
9
35%
Very Good
Excellent
Availability of apps [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?]
Poor
0
0%
Fair
3
12%
15
58%
8
31%
Very Good
Excellent
Display (size, resolution & brightness) [While Purchasing the new Smartphone/Tablet which of the following aspects do
you check ?]
Poor
0
0%
Fair
1
4%
Very Good
12
46%
Excellent
13
50%
Hardware & Software (OS) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
7/14

9. 12/11/13
Smartphone & Tablet Market Research - Google Drive
?]
Poor
1
4%
Fair
0
0%
Very Good
11
42%
Excellent
14
54%
Brand Popularity [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?]
Poor
0
0%
Fair
5
19%
Very Good
11
42%
Excellent
10
38%
Pricing [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?]
Poor
0
0%
Fair
4
15%
13
50%
9
35%
Very Good
Excellent
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
8/14

10. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Make voice calls [How often do you do the following on your Smartphone/tablet?]
Never
2
8%
1-5 times/month
1
4%
1-5 times/week
2
8%
1-5 times/day
5
19%
16
62%
Over 5 times/day
Send/receive SMS texts [How often do you do the following on your Smartphone/tablet?]
Never
3
12%
1-5 times/month
1
4%
1-5 times/week
4
15%
1-5 times/day
9
35%
Over 5 times/day
9
35%
Use Instant Messaging [How often do you do the following on your Smartphone/tablet?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
9/14

11. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Never
3
12%
1-5 times/month
2
8%
1-5 times/week
3
12%
1-5 times/day
7
27%
11
42%
Over 5 times/day
Use of Social Media [How often do you do the following on your Smartphone/tablet?]
Never
2
8%
1-5 times/month
5
19%
1-5 times/week
5
19%
1-5 times/day
8
31%
Over 5 times/day
6
23%
Take Photo [How often do you do the following on your Smartphone/tablet?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
10/14

12. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Never
1
4%
1-5 times/month
5
19%
1-5 times/week
10
38%
1-5 times/day
7
27%
Over 5 times/day
3
12%
Play Game [How often do you do the following on your Smartphone/tablet?]
Never
5
19%
1-5 times/month
5
19%
1-5 times/week
7
27%
1-5 times/day
9
35%
Over 5 times/day
0
0%
Play Music [How often do you do the following on your Smartphone/tablet?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
11/14

13. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Never
0
0%
1-5 times/month
8
31%
1-5 times/week
8
31%
1-5 times/day
9
35%
Over 5 times/day
1
4%
Read E-book [How often do you do the following on your Smartphone/tablet?]
Never
7
27%
1-5 times/month
4
15%
1-5 times/week
8
31%
1-5 times/day
6
23%
Over 5 times/day
1
4%
Play Video [How often do you do the following on your Smartphone/tablet?]
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
12/14

14. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Never
1
4%
1-5 times/month
7
27%
1-5 times/week
7
27%
1-5 times/day
9
35%
Over 5 times/day
2
8%
Check news/sport/weather [How often do you do the following on your Smartphone/tablet?]
Never
4
15%
1-5 times/month
5
19%
1-5 times/week
6
23%
1-5 times/day
6
23%
Over 5 times/day
5
19%
If you do not currently have a tablet, how likely are you to get one in the next SIX months?
Definitely
4
18%
Very Likely
2
9%
Somewhat Likely
4
18%
12
55%
Not at All
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
13/14

15. 12/11/13
Smartphone & Tablet Market Research - Google Drive
Are you aware that Lenovo is into marketing of Smartphones & Tablets?
Yes
24
92%
No
2
8%
Other
0
0%
Number of daily responses
https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics
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