1. Proven Model to eliminate open defecation
An excerpt from
Open Defecation Free Nadia Campaign

2. ODF Nadia - Key focus area
• Raise the demand
• Strengthen the
supply chain
• Mobilize
resources
• Monitoring of
construction and
use of toilet

3. ODF Nadia - Strategy

4. ODF Nadia – Approaches
• Community led Total Sanitation (CLTS) approach for
triggering behaviour change
• Linking of Government and Non- Government Organisation
• Community led monitoring system
• Use of IT based monitoring and Third party monitoring
system
• Convergence with Health, ICDS, Education departments
• Construction of community sanitation complexes in public
gathering places
• Agreement with Self Help Groups (SHGs) and Panchayati
Raj Institutions (PRIs) for supply chain management,
construction of Toilet and monitoring

5. Demand Generation
Mobilization of elected representatives

6. Demand Generation
Mobilization of faith organisation
Mobilization of School Children

7. Demand Generation
Mobilization of Women Group

8. Behavior change communication
activities

9. Demand Generation

10. Demand Generation

11. Demand Generation

12. Demand Generation

13. Strengthen the Supply Chain
Sanitary Mart, Sakada

14. ODF Nadia - Types of toilet constructed

15. Toilet Model

16. Toilet with Water facilities

17. Water facility Tank

18. Toilet Pan

19. Squatting Platform for On-pit Toilet

20. Leach pit ring

21. Toilet with Water facilities

22. Supply Chain
RSM managed by women group

23. Supply Chain
RSM managed by women group

24. Solid Waste Management
Solid Waste Management activities conducted by CBO

25. Vermi Composting Unit

26. Solid waste collection
Solid Waste Collection

27. Materials for Vermi Composting

28. Process of Vermi Composting

29. Process of Vermi Composting

30. Vermin Manure Packets for sale

31. Institutional Set-up at Block Level

32. Institutional Set-up at District Level

33. ODF Nadia - Lesson learnt
• Correct understanding of the situation is the foremost requisite for
effective planning
• Social mobilization is critical in reaching out to the masses and in
inducting community level behavioural change
• Supply chain is crucial and go hand in hand with demand
• Breaking a bigger goal into smaller targets and allocating
responsibility of the targets to the individuals helps to effectively
manage a programme at scale
• Women participation in the progamme is game changer
• With the convergence of efforts and by using innovative approaches
helps to mobilize and leverage resources
• Intense monitoring is key to success of the programme
• Institutionalizing the systems and process are important for long
term sustainability
• Without dynamic leadership and vision big achievement is not
possible

34. Thanks