1st Free and Special Economic Zones Summit Third session: The role of logistics and free & special zones attracting FDI This forum aims to analyse the strengths and weaknesses inherent in the Mediterranean region and to establish and action program in this specific area. Summit organized by ASCAME and FEMOZA

1. FRIENDLY FOR BUSINESS PROGRAM
Economic Promotion Model in Barcelona Metropolitan Area
“Friendly for Business”

2. AMB IN FIGURES
• 36 towns
• 3.2 million inhabitants, representing 42% of Catalan population and 6.8% of Spanish population.
• 52% of Catalan GDP, and 9,72% of Spanish GDP
• With industrial added value rate higher than the average of all the European big economies, except
German economy.
• 630 km2 of territory; 11,5% of space dedicated to industrial estates of economic activities and 28%
dedicated to protected natural zones.
• 47% of Catalonia patents.
• It represents 77,6% of Catalan exports and 19,3% of Spanish exports.
• 52% of Catalan workers work in AMB
• 35 million passengers at Barcelona Airport and 3.4 million at the port.
• Almost 600 million tones of goods (aerial, railway, maritime, road).
• 10 million tourists and 46 million accommodations in Barcelona province.
• There is an average availability of 20-30% at industrial estates devoted to economic activities .
AMB IN
FIGURES
ECONOMIC DEVELOPMENT
STRATEGY
AMB PROGRAM “FRIENDLY FOR
BUSINESS”

3. ECONOMIC DEVELOPMENT STRATEGY
Main requests from AMB towns and business owners
• Barcelona becoming the international promoting brand of all the territory
• We must join to get a review multitude to compete worldwide
• It’s necessary to achieve the territory harmonization regarding the treatment and support towards the
companies.
• It’s necessary to achieve the normative harmonization regarding the procedures.
• It’s necessary to give support to companies with all the support tools belonging to Administrations.
• It’s necessary to update the information systems to help companies to take decisions.
• Respect the idiosyncrasy and features of territory
Main lacks of economic promotion system
• Wide economic development universe, small units with a high structure cost.
• Previous culture based on occupation plans experience .
• General unawareness from the companies about the wide range of support services that Administrations
can give to companies.
• It’s necessary to achieve the normative harmonization regarding the procedures.
• Low TiC implementation degree.
• Unsatisfactory accompaniment model.
AMB IN
FIGURES
ECONOMIC DEVELOPMENT
STRATEGY
AMB PROGRAM “FRIENDLY FOR
BUSINESS”

4. Work plans established by area towns
1. Get the information for taking decisions in a political and corporate level. Database of Economic
Development.
2. Take advantage of Barcelona trade for the whole territory. Inclusion of AMB to the project BCN
Growth Centre / company attraction and landing model.
3. Homogenization of procedures regarding Economic Development and improvement of company
support services. Supply and Procedures Service model in AMB territory.
Three main objectives:
1. Re industrialize territory
2. Reduce unemployment with high quality occupation
3. Improve model of support services for companies
ECONOMIC DEVELOPMENT
STRATEGY
OBJECTIVES AND WORK PLANSAMB IN
FIGURES

5. ECONOMIC DEVELOPMENT STRATEGY
Improvement of perception and companies support service model
• Local companies identify as main problems in our territory the low transparency and difficulties in
administrative procedures.
• On the other hand, there are lots of resources and services at companies’ disposal that are not known and
are not used as much as they could.
• We must develop tools to improve transparency regarding procedures, services and resources offered
from Administration to companies.
AMB IN
FIGURES
ECONOMIC DEVELOPMENT
STRATEGY
AMB PROGRAM “FRIENDLY FOR
BUSINESS”
Main objectives
Industrial repopulation / reindustrialization / unemployment reduction
• AMB is a pile of very different economic and social realities
• More crisis resistance = high quality industrial economies.
• AMB towns have tradition and a big industrial infrastructure.
• Barcelona is a great trade, it’s necessary to take advantage of it to reindustrialize AMB territory and to use
it so that the whole territory makes the most of its force.
Priority objective
• Unemployment reduction, creation of high quality occupation.

6. PROGRAM “FRIENDLY FOR BUSINESS”
Basic outline of program “Friendly for Business”
INNOVATION AND
KNOWLEDGE –
TECHNOLOGICAL
TRANSFER
30 MILLION REAL
ESTATE INVERSION
PLAN
URBAN DIRECTOR
PLAN (PDU)
TECHNOLOGICAL AND
INDUSTRIAL FABRIC
KNOWLEDGE -
GENERATE
COOPERATION AND
SYNERGIES BETWEEN
COMPANIES
INTEGRATION
SERVICES WEB
INDUSTRIAL UNITS
AND SERVICES
SEARCH ENGINE
DATABASE OF
ECONOMIC
DEVELOPMENT
BUILD INTEREST FROM
BUSINESS OWNERS,
INVESTORS AND
IMPROVE THE
COMMUNICATION
AND SERVICES FOR
ALREADY LOCATED
COMPANIES
COMPANIES SUPPORT
MODEL
ENQUIRY SERVICE
AND SUPPORTTO
TAKING DECISIONS
COMPANY LANDNG
SERVICE
LOCAL OAE’s
Internet positioning
PROMOTION AND TERRITORY SERVICES AT A NATIONAL AND
INTERNATIONAL LEVEL DATA ANALYSIS
BUSINESS INTELLIGENCE
AMB IN
FIGURES
ECONOMIC DEVELOPMENT
STRATEGY
AMB PROGRAM “FRIENDLY FOR
BUSINESS”
COMPANIES SUPPORT MODEL

7. Thank you for your attention

8. FRIENDLY FOR BUSINESS
CONCEPTUAL FRAMEWORK OF THE WORKING MODEL: Investors and company’s service model
AMB IN
FIGURES
ECONOMIC DEVELOPMENT
STRATEGY
AMB PROGRAM “FRIENDLY FOR
BUSINESS”
Investors
OAE’sservices
etc...
OTHERS
Barcelona Activa
Growth Centre
SEO
T1 T2 T3 T4
-Data Resource Center
-Mobile World Capital
Showroom:
-BBDD
-Videos….
WEB
Town 1
Town 2
Town 3
…
35 towns
35 interlocutors
Information systems
SERVICES AND PROCESSES
Agents
BCNMetropolitana
···
LOCAL CENTERS
OF COMPANY’S
SERVICES
PROCESSES OAE’s
PROCESSES
TECHNICAL
OFFICES
ETRAM
URBAN PLANNING
ENVIRONMENT
LICENSES
…
Information systems
LANDING
Town 1
Town 2
Town 3
…
Town 35
FUE
SERVICE
TYPE 2
SERVICE
TYPE 3
PAE