A presentation I gave at Pecha Kucha Nite at Festaal Kreuzberg in Berlin, February 2012.

1. Hi. I’m Ashley, Central Directives Catalyst at Ibex-9
Ibex-9 operates in the
Conceptual Vertical of
Slapstick Inc., our parent
company.
PRODUCT DEVELOPMENT
DEVELOPMENT
CONCEPT
GO-TO-MARKET
PRODUCTION
OUR DIVISION’S GOAL IS TO SELL OUR AFFILIATE COMPANIES GOOD IDEAS

2. OUR PROCESS
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b ilit venes
s!
1. 2. S
a
cal arket attra
M
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aP
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!
3.
rm
o fo
Pr
IDENTIFY
MARKET GAPS
CROWD-SOURCE
CONDUCT MULTIVARIATE ANALYSIS
OPINIONS
ARRIVE AT HYPOTHESES
TONIGHT IS PART OF OUR
4.
PROCEED WITH
CROWD-SOURCING PROCESS!!
SEVERAL
OPTIONS

3. INVESTIGATION 001.
PERSONAL INSULATION MATERIALS MARKET
NON-ANIMAL
GAP IN THE
MARKET
ANIMAL
FLUFFY NON-FLUFFY
ADDITIONAL RESEARCH FINDINGS:
INCREASING AWARENESS OF ENVIRONMENTAL AND ETHICAL ISSUES
RELATED TO ANIMAL FARMING

4. INVESTIGATION 001.
PROBLEM SPACE & TECHNOLOGY RESEARCH
RESEARCH FINDINGS:
• PEOPLE GET COLD
• AIR CONDUCTS HEAT POORLY, MOSTLY
TRANSFERRING HEAT VIA CONVECTION
• BUBBLES TRAP AIR, PREVENTING IT FROM
CONVECTING
• THIS REDUCES HEAT TRANSFER, THUS
INSULATING THE OBJECT BEHIND THE BUBBLES

5. INVESTIGATION 001.
CONCEPT 002. BUBBLE CLOTHING
CONCEPT ONLY
CONCEPT
WEARABLE BUBBLE CLOTHES - LIKE A BUBBLE
WRAP AND WATER BED COMBINATION
BENEFITS
• CAN BE REFILLED AT ANY TIME TO
INCREASE OR DECREASE INSULATION
• PACKABLE, COMPRESSIBLE
• SELF-CLEANING
• VEGAN & CRUELTY-FREE

6. INVESTIGATION 002.
THE BATHROOM HAS THREE MAIN PRODUCT SEGMENTS
IN CASE YOU FORGOT WHAT
A BATHROOM IS LIKE:
ROOM TO
GROW
GAP IN THE
MARKET
ALREADY TAKEN
A BIT FAR
E.G. E.G.
RAZORS BODY
CLEANING
PRODUCTS
HYGIENE SHOWER TOILET
THE WORLD IS READY FOR DISRUPTION FROM THE BATHROOM

7. INVESTIGATION 002.
CONCEPT 002. TOILET COMFORT SYSTEM
CONCEPT
HEATED TOILET PAPER
VIA NESPRESSO-TYPE SYSTEM
HEATED BASE STATION TRANSFERS HEAT TO
PROPRIETARY INDUCTION-HEATED TOILET
PAPER PODS
BENEFITS
• EXTREME COMFORT
• EXTREME PROFITABILITY
(LOCK-IN TO PROPRIETARY SYSTEM)

8. INVESTIGATION 003.
ROLLER RACING AND YARN SPINNING HAVE SYNERGISTIC OVERLAP
ROLLER RACING YARN SPINNING
INVOLVES
A WHEEL
RESEARCH FINDINGS:
• HAND-MADE CRAFTS A GROWTH TREND
• CYCLING IS COOL

9. INVESTIGATION 003.
CONCEPT 003. ROLLER-KNITTING, A NEW SPORTS CONCEPT
AKA ROLLERSTILLTSKIN
CONCEPT
• COMPETITION NIGHTS THEMED BY KNITTED
GARMENT. E.G. HAT, BLANKET
EXPLANATION
• RIDERS MAKE THE YARN, THEN KNIT THE
GARMENT
• FRANCHISE MODEL RESOLD THROUGH HIGH-
END GYMS
EXISTING SPORT COMBOS PROVE
CONCEPT POTENTIAL:

10. INVESTIGATION 004.
MATRICES IMPERATIVE FOR BUSINESS ANALYSIS
ECONOMICAL
NOT WORTH
LOSS OF GAP IN THE
STRATEGIC MARKET
CONTROL
HIRE AN MBA
EXPENSIVE
EXTERNAL INTERNAL

11. INVESTIGATION 004.
CONCEPT 004. MAGNETIC WHITEBOARD MATRIX
CONCEPT
PORTABLE, EASY 2 X 2 MAGNETIC MATRIX KIT
BENEFITS
ENGAGE YOUR OTHERWISE SKEPTICAL
TECHNICAL TEAM WITH FUN MAGNETS

12. INVESTIGATION 005.
EXPECTATION INCREASES PERCEIVED VALUE

13. INVESTIGATION 005.
TECHNOLOGY IS RAPIDLY OUTDATED & PEOPLE ARE STUPID
ONCE THE PRODUCT IS AVAILABLE, IT’S ALREADY OUTDATED
ACCORDING TO ECONOMISTS, PEOPLE MAKE CONSUMPTION
DECISIONS BASED ON EXPECTED FUTURE OCCURRENCES, SUCH
AS INCOME
PEOPLE BUY THINGS THAT DON’T EXIST WITH MONEY
THEY DON’T HAVE IF THEY ARE SUFFICIENTLY EXCITED
ABOUT IT

14. INVESTIGATION 005.
CONCEPT 005. MARKET FOR EXPECTATIONS*
CONCEPT
AN OPTIONS MARKET FOR NEW TECHNOLOGY PRODUCTS THAT ARE
EXCHANGEABLE FOR OTHER FUTURE NONEXISTENT PRODUCTS AT THE TIME
WHEN THE FIRST PRODUCT WAS SUPPOSED TO COME OUT
UNLIKE A REAL OPTIONS MARKET, THE UNDERLYING ASSET IS HYPE
ALONE BECAUSE THAT’S ALL PEOPLE CARE ABOUT ANYWAY
* WE’RE PRETTY SURE THIS MAKES ABSOLUTELY NO SENSE

15. INVESTIGATION 006.
VISITING THE US IS A PAIN IN THE ASS FOR EVERYONE
EASY OPTION
GAP IN THE MARKET
PAPERWORK
REQUIRES
CITIZENSHIP RETINAL
SCAN FOR
FREQUENT
TRAVELERS
FOREIGNER CITIZEN

16. INVESTIGATION 006.
CONCEPT 006. FAUX ALL-AMERICAN KIT
COMFORTABLE IN-
f FLIGHT CLOTHES
C hie
PASSPORT AUDIO-INSERT he
t ot
H ail
ul
he B eautif
Ame rica, t
odle
e Do
nke
Ya
TEMPORARY TATTOOS

17. INVESTIGATION 007.
INDOOR HORIZONTAL MOVEMENT MARKET
GROUP
GAP IN THE
MARKET
MOVING
WALKWAYS SMALL CARTS
INDIVIDUAL
WALKING SEGWAYS RUNNING FASTER SEGWAYS
SLOW FAST

18. INVESTIGATION 007.
CONCEPT 001. THE HORIZONTAL ELEVATOR*
CONCEPT:
• AN ELEVATOR - THAT MOVES HORIZONTALLY
• SAME FORWARD-TILTED SEGWAY FEELING PEOPLE HAVE GROWN TO
LOVE, BUT WITHOUT STEERING; PLUS - SUITABLE FOR A GROUP
“BUILDINGS ARE
GETTING BIGGER.
WE NEED TO MOVE
THROUGH THEM.
FAST.”
* WILL NEED A NEW NAME BECAUSE THIS WILL NOT BE ELEVATION-RELATED

19. Concepts recap
001. BUBBLE CLOTHING
002. TOILET COMFORT SYSTEM
003. ROLLER-KNITTING, A NEW SPORTS CONCEPT
004. MAGNETIC WHITEBOARD MATRIX
005. MARKET FOR EXPECTATIONS
006. FAUX ALL-AMERICAN KIT
007. THE HORIZONTAL ELEVATOR

20. Now, it’s crowd-sourcing time!
1. 2. 3. CROWD-SOURCE OPINIONS 4.
PROCEED WITH
IDENTIFY MARKET CONDUCT
GAPS MULTIVARIATE
PLEASE SIMPLY SHOUT SELECTED
PRODUCTS
ANALYSIS OUT YOUR OPINION IN A
DISORDERLY FASHION
ARRIVE AT
HYPOTHESES
...EVEN IF YOU ARE AT
HOME ALONE.
FOR USELESS & UNRELATED INFO, VISIT:
http://about.me/AshleyMetz