Mobile is having an enormous impact on individual behavior and the culture at large as people connect and affect change in new ways. In this TechMunch event, speaker Matt Mendrala will help you understand the current state of mobile and how your organization can leverage mobile to engage customers, employees and communities.

1. Mobile
Communities of
Interest
Aspenware TechMunch
Matt Mendrala
Mobile Strategy +
Architecture

2. Our users/
customers don’t
care about us

4. It’s NOT about us.
It’s ALL about COMMUNITY.

5. In a digital world, mobile is
emerging as the primary
mediator of online
communities.!
Mobile

6. Mobile makes it possible
for people to connect
anytime, anywhere.!

7. BILLIONS of networked boxes
CONNECTING PEOPLE...across
time and space...ANYTIME...ALL
THE TIME!

8. DANGER AHEAD!
Image
downloaded
from:
h3p://cdn.ientry.com/sites/webpronews/pictures/honktextjesus6_616.jpg

9. The State of Mobile!

10. 6 billion people on the planet
4.8 billion have a mobile phone
4.2 billion own a toothbrush

11. Of the world’s 4 billion mobile phones,
1.08 billion (25%) are smartphones
3.05 billion (75%) are SMS enabled

12. By 2014, mobile internet
usage should surpass
desktop internet usage

13. Mobile apps now drive the
majority of daily web
consumption
90+ minutes versus 72 minutes per day
Source: Flurry

14. 306 billion WWW shares
5 billion Tweets
102 billion Facebook shares

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from:
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16. Downloaded
from:
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17. 91% of mobile
internet access is
to socialize

18. 33% of 600 million+ Facebook
users use Facebook Mobile
50% of 165 million Twitter users
use Twitter Mobile
200 million+ mobile YouTube
views per day

19. Women aged 35-54
The most active group in mobile
socialization

20. COMMUNITIES
OF INTEREST

21. A Community of Interest
is a community of
people who share a
common interest or
passion. ~ Wikipedia!

22. Communities of Interest are...
Transient & Ongoing
Personal & Anonymous
Diverse & Homogeneous
Physical & Virtual
Local & Global

23. Communities of Interest!
are like...!
TRIBES
Seth
Godin

24. Tribe
A group of PEOPLE
connected to one another,
connected to a LEADER,
and connected to an IDEA

25. A MOVEMENT
WAITING TO
HAPPEN!

26. !!!Partisans!!!!

29. To lead a tribe...!
• Take positions!
• Connect with your tribe!
• Help the tribe connect to
itself!
• Turn casual fans into true
fans!

30. Tribal Communication
Leader to tribe ✔
Tribe to leader ✔
Tribe member to tribe member ✔
Tribe member to outsider ✔

31. #FF!

32. The Power of Positive Deviance
“In every community there are certain
individuals or groups whose uncommon
behaviors and strategies enable them to find
better solutions to problems than their peers,
while having access to the same resources and
facing similar or worse challenges.”
www.posiIvedeviance.org

34. There’s an app for that!!

35. “Tribes are the most effective
media channels ever, but they’re
not for sale or for rent. Tribes
don’t do what you want; they do
what they want. Which is why
joining and leading a tribe is
such a powerful marketing
investment.” ~ Seth Godin !

36. Going Deep!

37. Who are these people?!

38. Michael Wesch (2008 U.S. Professor of the
Year) is a cultural anthropologist exploring
the effects of new media on society and
culture.
Check him out at michaelwesch.com
THIS GUY KNOWS!

39. New Media is enabling...
!
New forms of EXPRESSION!
New forms of COMMUNITY!
New forms of IDENTITY!

40. Is there anybody
out there?!

41. “Connecting through the
disconnection”!

42. bnessel1973 My YouTube Story
Wow I want to just say you are
amazing for sharing that. I have
known for quite a while that youtube
is a special website but this just goes
to show that nobody can anticipate
the impact this one website can have
on lives. Thank you for sharing.

43. “Can you see them?
Understand them? Ask
them about what it's like
to be them? Would you
miss them if they were
gone?” ~ Seth Godin !

46. “Before you can inspire with
emotion, you must be swamped
with it yourself. Before you can
move their tears, your own must
flow. To convince them, you
must yourself believe.” !
~ Winston Churchill!

47. Mobile
SOCIAL GOOD

49. Think
of
us
as
an
online
space
where
you
can
connect,
share
news,
and
receive
support.
It’s
your
very
own
health
social
network,
coming
together
on
your
personalized
website.
And
thanks
to
those
who
donate,
we
are
available
24/7
to
anyone,
anywhere,
at
no
cost.

50. There’s an app for that!!

51. GoodGuide
Find
Green
The
Extraordinaries
Give
Work
Causeworld
mGive
Frontline
SMS
SnapImpact
Ushahidi
MobileRice

52. 5 THINGS

53. #1
Get to know the people
in the communities we
serve by participating in
those communities

54. #2
Lead by communicating
a vision and connecting
followers to the vision
and one another

55. #3
Make it ridiculously
easy for people to join
and participate in
communities of interest

56. #4
Meet people where
they are

57. #5
Amplify Positive
Deviance

58. FINAL WORDS

59. “People want to be part of
something larger than themselves.
They want to be part of something
they’re really proud of, that they’ll
fight for, sacrifice for, that they
trust.” !
~ Howard Schultz, Starbucks!

60. “Never doubt that a small group
of committed people can change
the world. Indeed it is the only
thing that ever has.” !
~ Margaret Mead!

61. Mobile
Communities of
Interest
Aspenware TechMunch
Matt Mendrala
Mobile Strategy +
Architecture

62. blank!