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Online communities vs social media: what’s right for you and your stakeholders

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Aspire Knowledge
Aspire Knowledge

Lawrence Clarke, Head of Consultancy, SiftGroups Developing the theme of organisational change, this session explores how social media and online communities have to align with your uniqueness and reason-for-being if they are to be of real benefit. The speaker has worked with well over 100 not-for-profit organisations to explore this universal challenge.

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1. We respond to criticism from 1. We solicit comment and debate from internal and external stakeholders internal and external stakeholders 2. We address our external 2. We stimulate conversation with stakeholders and amongst external stakeholders 3. We offer intelligence and advice to 3. We create opportunities to exchange our external stakeholders intelligence and advice 4. We offer external stakeholders new 4. We work with external stakeholders products and services to create new products and services 5. We are an authoritative/reliable 5. We are a stimulating destination destination
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Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders

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Online communities vs social media: what’s right for you and your stakeholders

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  • 14. 1. We respond to criticism from 1. We solicit comment and debate from internal and external stakeholders internal and external stakeholders 2. We address our external 2. We stimulate conversation with stakeholders and amongst external stakeholders 3. We offer intelligence and advice to 3. We create opportunities to exchange our external stakeholders intelligence and advice 4. We offer external stakeholders new 4. We work with external stakeholders products and services to create new products and services 5. We are an authoritative/reliable 5. We are a stimulating destination destination
  • 15. Convenience Fun Lower prices Collaborative More products Innovative
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  • 20. ‘An unparalleled source of information, ‘Professional home for life for ‘Giving voice and support to experience and advice’ engineers and technologists’ civil society’
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  • 23. Authoritative Receive support Trustworthy The Friendly Expert Share information and Pioneering experiences