2. Publisher We Don’t Know - Business Plan Step 1 – Start a Newsletter Step 2 - ? (Choose Clever Headlines) Step 3 = Profit! And that worked pretty good until the “stupid” web came along…
4. OMG the Web is so PITA! Pull vs. Push Marketing Instantaneous Timely - It Updates In Real Time Always Available for Answers Lot of Users Lots of Use Lots & Lots of Data…
5. How can Data Help Me? Find What They Want - My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search And Then Give it to Them… Commander “Data”