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Research Tools & Training Tom Lynch CMO, Astek Consulting
Publisher We Don’t Know - Business Plan Step 1 – Start a Newsletter Step 2 - ? (Choose Clever Headlines) Step 3 = Profit! And that worked pretty good until the “stupid” web came along…
Underpants Gnomes Business Plan Gnome Business Plan
OMG the Web is so PITA! Pull vs. Push Marketing Instantaneous Timely - It Updates In Real Time Always Available for Answers Lot of Users Lots of Use Lots & Lots of Data…
How can Data Help Me?  Find What They Want - My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search And Then Give it to Them… Commander “Data”
Behavior of a Web Subscriber
What do They Really Want?
They Want What They Need!
They Need What They Want…
They Want What They Need!
They Need What They Want…
The Want/Need Tools... My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search
Break Time
Let’s go to Work! My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search
Thanks! Research Tools & Training Tom Lynch CMO, Astek Consulting Tom Lynch CMO, Astek Consulting

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Research Tools Training

  • 1. Research Tools & Training Tom Lynch CMO, Astek Consulting
  • 2. Publisher We Don’t Know - Business Plan Step 1 – Start a Newsletter Step 2 - ? (Choose Clever Headlines) Step 3 = Profit! And that worked pretty good until the “stupid” web came along…
  • 3. Underpants Gnomes Business Plan Gnome Business Plan
  • 4. OMG the Web is so PITA! Pull vs. Push Marketing Instantaneous Timely - It Updates In Real Time Always Available for Answers Lot of Users Lots of Use Lots & Lots of Data…
  • 5. How can Data Help Me? Find What They Want - My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search And Then Give it to Them… Commander “Data”
  • 6. Behavior of a Web Subscriber
  • 7. What do They Really Want?
  • 8. They Want What They Need!
  • 9. They Need What They Want…
  • 10. They Want What They Need!
  • 11. They Need What They Want…
  • 12. The Want/Need Tools... My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search
  • 14. Let’s go to Work! My Analytics SEM Rush Backlinks Google AdWords Wordtracker Google Insights Google Hot Trends Google Alerts Real Time Search
  • 15. Thanks! Research Tools & Training Tom Lynch CMO, Astek Consulting Tom Lynch CMO, Astek Consulting