The proposal solution in order to deal with the complexity of contemporary life and on the other hand, prioritizing the satisfaction of the human who is looking for comfortable life is to put simplicity and complexity together in a same system of style and title it “SIMPLEXSITY”

1. Ata Chokhachian
May 2013
Manifestation of style for 21st century

2. WHY DO WE NEED A NEW STYLE?

3. WHERE THE PROBLEM POPS UP?

4. HUMAN IS LOOKING FOR COMFORT
HUMAN IS COMPLEX CREATURE
LOOKING FOR SIMPLE SOLUTIONS
LOOKING FOR CHANGE

5. We are now living in the era of change, with a broad field of
opportunities and selections. In this wide and infinite field, the
change is not a force, the change is a choice. With this concept, the
question pops up “how would be the society with this much of
change in humanistic way?” human is living in a space, space in
different scales and qualities, indoor space, outdoor space. The
requirement of today`s lifestyle is a kind of space which can be
responsive to wide variety of change and parallel to this it must
fulfill the comfortability requirements of the user.

6. GLOBALIZATION
GLOCALIZATION

7. STYLE
Chan (1995) in his article about the cognitive theory of style,
describes the style as an operation which is defined by distinctive
and recognizable mode of design that repeatedly manipulated in
the design process and thus generates common features at the
design product. This is the beginnings of creation of a style.

8. SIMPLICITY & COMPLEXITY
LOOKING THROUGH COMFORT HAPPENING IN CONTEMPORARY LIFE

9. Simplicity in Design
"Simplicity is the ultimate sophistication."
Leonardo Da Vinci
Simplicity in design may be misunderstood with minimal design
which has come to represent a style and as such is limited in its
usefulness. It represents a reaction to complexity whereas
simplicity relies on an understanding of the complex. This is an
important difference. One is about the surface, about the stuff. The
other is about our experience and requires a deep appreciation of
how things work so as to make them just simple enough.

10. Complexity in Design
Only complex organizations can tackle complex problems
(Rego, 2010)
We all become increasingly intelligent designers of increasingly
complex processes. But we also carry our past, our traditions, our
histories, which limit our free choice of future solutions, with us.
Complexity then came to be viewed as associated with progress:
growing complexity meant increasing specialization. In this
perspective, complexity existed by design.
(Miguel Pina & Rego, 2010)

12. Simplexity
1. Referring to an idea, or concept that appears to be simple to
understand, yet is very complex in its true description.
2. This is the concept of making something so simple that it
actually becomes complex.
3. Simplexity: Simple solutions for today's complex lifestyles
The concept of Simplexity was improved in the mid 1970's by Bruce
Schiff and restated as the process by which nature strives towards
simple ends by complex means.

13. The theory of simplexity is an emerging concept that proposes a
possible complementary relationship between complexity and
simplicity. As Jeffrey Kluger (2008) describes, the way we, as human
beings, experience complexity is quite important. Things from the
outside can look complicated, but in fact can be astonishingly
simple. This is the world of the paradox.
“A houseplant may be more sophisticated than a manufacturing
plant and a sentence may be richer than a book”. (Kluger, 2008)

14. Simplexity in Design systems
In different styles the form is the mean to represent the image,
which manifests the characteristics of that style, but how the
designer reaches to the specific forms is questionable. Design by
conception, is it a matter of getting rid of stone to create
monumental form as Michael angel wants to point it or perhaps it is
about technology and optimization and function?
If form is to follow function how is that function tested, evaluated,
validated according to whom and by which criteria. The process of
design traditional perspective acts as a process of manufacturing. It
means that the same process can be applicable to different projects
and the outcome will be the same with minority of differences
according to their sudden changes which was the outcome of mass
production and Fordism society (Schumacher, 2007).

15. Ordos Art & City Museum, MAD Architects
The complexity which we can find in the
process of design itself needs to be simplified
and manifest itself in the envelope of building.
we can analyze how complex is the formation
of each piece on the envelope of the building
but the whole geometry gives simple and
readable outcome.

16. Conclusion
The term simplexity when popped up in management, was not
supposed to spread in different disciples, but as we scrutinize in its
meaning and potentials even in art or architecture, we face infinite
definitions and descriptions that are going to generate a unique
manifestation triggering the upcoming simplexity of technology and
parallel to this making life comfortable and simple for the dwellers.
Professor Peter Wipperman proposed a social definition of
simplexity:
"We long for simplicity and satisfaction. Simplexity therefore
stands for a balance between the growing complexity of daily
life and our own personal satisfaction. In order to attain this
state, we have to stop always striving to make optimal
decisions. In the future, it will be more important to make
judgments that are just good enough."

17. References:
Chan, C.-S. (2001). An examination of the forces that generate a style. Design
Studies, 22(4), 319-346. Chan, C. S. (1995). A cognitive theory of style. Environment
and Planning B, 22, 461-461.
Gribbin, J. (2004). Deep simplicity. Chaos, complexity and the emergence of life.
London: Penguin.
Khondker, H. (2004). Glocalization as globalization: Evolution of a sociological
concept. Bangladesh e-Journal of Sociology, 1(2), 1-9.
Kluger, J. (2008). Simplexity: Why simple things become complex and how complex
things can be made simple: Hyperion e-books.
Maeda, J. (2006). The Laws of Simplicity (Simplicity: Design, Technology, Business,
Life): MIT Press.
Miguel Pina, e. C., & Rego, A. (2010). Complexity, simplicity, simplexity. European
Management Journal, 28(2), 85-94.
Schumacher, P. (2007). For a pertinent concept of elegance that is related to the
visual resolution of complexity. Architectural Design, 77(1).
Simon, H. A. (1962). The Architecture of Complexity. Proceedings of the American
Philosophical Society, 106(6), 467-482.