Social media entravision
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This document provides an agenda and overview for a presentation on social media marketing. It introduces common social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube. For each platform, it discusses dos and don'ts for social media marketing, including maintaining pages rather than profiles on Facebook, using calls to action in posts, and avoiding spamming colleagues on LinkedIn. Statistics on user numbers and growth trends are presented for each platform. The presentation concludes with a question and answer section and a list of recommended tools for social media marketers.
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Social media entravision
- 2. 2 Agenda: •Introductions •What is Social Media? •Introducing the FAB 5 •The Marketing Possibilities •SMM Dos & Don’ts •Q&A •Entraleads Presentation
- 3. 3 NAME COMPANY SOCIAL MEDIA KNOWLEDGE ON SCALE 1 - 10
- 5. 5 Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
- 6. 6 Social Media Platform – Common Factors 1. Online and mobile friendly 2. Easy to use 3. Easy to share
- 7. 7 47% = Facebook has greatest impact on purchase behavior. Fastest growing segment in social media = 45-54 year-olds
- 8. 8 People don’t “Check-in” ( Sorry Foursquare ) 74% are unfamiliar with the concept of checking in. Facebook is the most addicting social network
- 9. 9
- 10. 10 By the numbers: 1. Facebook – 1.11B 2. Easy to use – 500 Million 3. Easy to share – 225 Million 4. YouTube- 1 Billion users 5. Google+ - 343 Million
- 11. 11 Landing Pages TRAFFIC Don’t forget the purpose of your Social Media Marketing!!!
- 12. 12 Introducing, the FAB 5
- 13. 13 •Pages vs’ Profiles •Post frequency •A post vs’ A POST!! •Link to Landing Page •Marketing on FB
- 16. 16 •Post frequency •A post vs’ A POST!! •Link to Landing Page
- 17. 17 Marketing on FB •Build a Strategy •Create an authentic brand voice •Make it interactive •Nurture your relationships •Keep learning
- 18. 18 Marketing on FB (The Numbers) •520K people in El Paso (13+) •460K people in El Paso (18+) •Per day or lifetime budget
- 19. 19 FB Don’ts •Use a profile as your business page. •Open a page and forget about it. •Post on your personal page and assume that nobody cares. •Post without a call to action •Get defensive about negative posts. Don’t:
- 20. 20 •Have multiple profiles •Follow birds of a feather •Create lists •Link twitter account to FB •Marketing on twitter
- 21. 21
- 22. 22 twitter Don’ts •Use the same words to post the same call to action. •Use the default wrapper. •Use just one account. •Mix your personal account with business Don’t:
- 23. 23 •Colleague oriented •Target your buyers •Share industry info. •Claim the company •Marketing on Linkedin
- 24. 24
- 25. 25 Linkedin Don’ts •Spam your colleagues. •Use the default invite text. •Forget to set a company profile. •Invite everyone to join your network. Don’t:
- 26. 26 •New Kid on the block •343 Million users •A must for business location •Create “Hangouts” (groups) •Marketing is coming VERY soon.
- 28. 28 •Under rated for marketing •Video will be king •Is SEO’s best kept secret YouTube is a bigger deal than you think.
- 30. 30 Ads appear as: •Sidebar display ads •Pre-rolls •Post Rolls
- 31. 31 Your opportunity: •Share information •Low cost production •Embed into your website •Buy YouTube marketing
- 32. 32 YouTube Don’ts •Forget to create your channel •Use your channel for personal videos •Forget to use the tags for SEO •Be greedy with your knowledge. Don’t:
- 33. 33 Q&A
- 34. Social Media Marketing Toolbox A list of resources that every Social Media marketer should use 1. TweetDeck is a social media dashboard application that helps you manage Twitter and facebook accounts all in one place. 2. HootSuite is a social media management system that also allows the user to manage multiple networks at once. 3. AddThis is a social bookmarking service that can be integrated into a website with the use of a widget. 4. Instagram is a free photo sharing platform that allows users to take featured photos and apply visual filters that can transform the look and feel of the image. 5. PinReach is a Pinterest tool that helps you view activity, measure impact and gauge success on your Pinterest pages. 6. Storify is a social media service that combines multiple parts of a story into one cohesive whole. 7. YouTube's Audience Retention Report. SocialMediaExaminer.com lists this as the single most important social media marketing tool to come around in a long time.