The Board of Governors of the Federal Reserve System issued the redesigned $100 note on October 8, 2013. To ensure a smooth introduction, the Board initiated a global public education program to inform users about when the new note would circulate, its new security features, and that older notes did not need to be traded in. The Board collaborated with partners and used strategic communications, media outreach, and training to educate over 170,000 stakeholders and generate 1.73 billion media impressions in 27 countries. The Board also conducted 72 international training seminars attended by approximately 2,750 individuals worldwide.

1. BILLETARIA no. 15 April 2014 35
Miscellaneous
Issuing the redesigned $100 Federal Reserve note
Issuing
the redesigned
$100 Federal Reserve note
Aubrey Maslen Federal Reserve System
The Board of Governors of the Federal Reserve System issued the rede-
signed $100 note on October 8, 2013. To ensure its smooth introduction,
the Board initiated a global public education program that informed users
of U.S. currency about the following:
■ When the new $100 note will begin circulating;
■ what the security features are in the new design;
■ how to use the new security features to differentiate between genuine
and counterfeit notes;
■ that they need not trade in older-design $100 notes when the new ones
start circulating.
To accomplish these objectives, the Board collaborated with partners
within the U.S. government and throughout the Federal Reserve System.
Using a strategic communications plan, a global media outreach and train-
ing strategy, and support from U.S. government partners, the Board edu-
cated stakeholders around the world.
Employing a multifaceted approach, the Board issued strategic commu-
nications to banknote equipment manufacturers, retailers, financial institu-
tions, gaming, and law enforcement. Between April and December 2013,
we reached approximately 170 thousand stakeholders.
In addition to targeted communications, a total of 1.73 billion media
impressions were made in 27 markets around the world. The Board
applied a two-pronged media strategy that consisted of international
media outreach through an “umbrella” message aimed at various mar-
kets, and a country-specific media plan that localized news to educate
in-country government officials, industry experts, and media influencers.
Overall, about 75% of all media coverage of the redesigned $100 note
took place in the United States. The remaining 25% occurred inter-
Front of the new 100 US dollar banknote / FED
nationally where media coverage
was mostly factual in nature, ref-
erencing the updates to the note’s
design and security features. Social
media played a role in amplifying mes-
sages that originated from the Board’s
www.newmoney.gov website.
The Board conducted a total of 72 inter-
national training seminars for members of key
communities: law enforcement, retailers, gam-
ing, government agencies, central banks, and
financial institutions. By working closely with the
U.S. Department of State and the United States
Secret Service, the Board provided training sem-
inars to approximately 2,750 individuals around the
world.
In preparation for the issuance of the redesigned $100 note, the U.S.
government worked extensively with banknote equipment manufactur-
ers, providing test notes so as to ensure that machines were prepared
to accept the new note. Banknote equipment manufacturers were pro-
vided with test notes more than one year before issuance and have
adapted well to the redesigned $100 note. From April to December
2013, the Board fulfilled more than 1.4 million orders for hardcopy train-
ing materials on the redesigned $100 note. Available in 23 languages,
hardcopy materials were accessible through both download and order
via www.newmoney.gov.
A new image of the 100 US
dollar banknote / FED