Audio is an effective tool for businesses to use in communicating with their audience, but it's often overlooked. For some, they think audio is about creating a podcast on iTunes; this is not always the case. You can create audio content for your website, and effectively reach your audience. These are just some of the ways you can use audio. If you are wondering how you can learn how to create audio yourself, then join the 15-Day Audio Challenge for free at: http://www.audiocontentcreation.com/15-day-audio-challenge.