Presented these online tools Sports Quest should start utilizing to analyze ways the company is currently doing online, as well as, areas the company can improve.
3. Google Analytics
A free service from Google that enables Web
masters and site owners to freely access Web
analytics data. Google Analytics tracks visitors
through your site and also tracks of the
performance of your marketing campaigns.
-http://www.webopedia.com/TERM/G/Google_Analytics.html
Additional Reading:
http://www.ecommerce-guide.com/article.php/3772496/Web-Analytics-Primer-FiveMetrics-Demystified.htm
4. Snapshot – Home Screen
Navigation Bar Data Page Options
Best Friend
8. Google AdWords Campaign
Google AdWords is an advertising service by
Google for businesses wanting to display ads
on Google and its(aka keywords). network. The
Type in search words advertising
AdWords program enables businesses to set a
budget for advertising and only pay when
people click the ads. The ad service is largely
focused on keywords.
-www.webopedia.com/TERM/A/adwords
21. Questions
• What is your site’s home page url?
– www.sportsquesttraining.com
• What is your site’s mission and value url?
– http://www.sportsquesttraining.com/Default.aspx?ta
bid=180239
• What is your site’s camp brochure url?
– http://www.sportsquesttraining.com/Default.aspx?ta
bid=173661
22. Why so picky Austin?
• Site page relevance
– Higher rating on searches (SEO)
– Google AdWords
• Easy navigation
– Logic
• Organization
– Company’s digital appearance
