1. Do something Australian on
Australia Day -
Play Tennis

2. Tennis is . . .
A sport for everyone
all ages, all abilities and all cultures

3. Participation Strategy. . .
• Efficient Program
delivery
• Competition
development
• Converting interest

4. Objectives of the pilot
 Create
 Connect
 Promote

5. South Australia
Grange Lawn Tennis
Club
NSW
Chatswood Tennis
Club
ACT
Melba Tennis Club
Victoria
Melbourne Park
&
Sunshine Park

6. Creating opportunities . . .

7. Connecting communities . . .

8. Promoting cultural diversity and Australian Culture. . .

9. Australia Day.xspf
video

10. Legacy of the Pilot
Established Connections
- councils
- community groups
- government departments
Strengthen
- engagement
- sense of community
Increased
- participation
- exposure
- awareness
- club growth opportunities
As a result. . .

11. Legacy of the Pilot . . .
Case Study – Sunshine Park, Victoria
• Council connection
• Community groups
• New and returned members
•New tennis programs
•Proven experience and success
•New courts

12. Legacy of the Pilot . . .
Case Study – Chatswood Tennis Club, Sydney
• Community relationship
• New and returned
members – over 200
•Over 1200 enquiries
•Leverage of National
campaigns

13. Challenges . . .
• Drivers
•Volunteers
•Timing
•Sustainability

14. Tennis Australia is . . .
Committed to creating a year round presence in
the local community clubs through a five year
community engagement program.

15. •Healthier, more socially connected communities
•Sustainable ‘open community clubs’
•‘Do something Australian on Australia Day- play
tennis’ will be known by all Australians.
As a result by 2017...

16. How will we get there?
250
Local Community Organisers
60,000+
hours
Local Community Organisers will be employed to create, connect,
promote and coordinate open play opportunities for new Australians
and people from diverse multicultural backgrounds ...

17. Strong existing network

18. Projected growth . . .
Targeted , scaled and populous. . .
One venue = 200 participants for each Australia Day celebration
240 hours of free year round community activity
Program Delivery 5 venues 50 venues 100 venues 200 venues 250 venues
Access hours 30 12,000 24,000 48,000 60,000
People engaged 800 20,000 40,000 80,000 100,000

19. Existing PR campaigns
Sponsorship/Partners
Tennis Australia is committed to engaging a sponsor and
federal funding

20. Build sustainable communities
through tennis