Authintic’s analytics technology helps retailers drive revenue from social data.

1. driving revenue from social data™

2. Shoppers today expect relevant, personalized
content from retailers they trust.
Mass messages in direct channels lead to lost sales and unhappy customers when they miss
the mark, especially when competitors are personalizing content to those same people.
mass messages?
crm site

3. “The best advertising is
relevant, personalized,
and anticipated.”
“It’s like an arms race
to hire statisticians
nowadays.”
Retail executives are expected to get and use
permission data to drive revenue.
Here’s the challenge: the brand costs of scraped data are climbing as privacy laws tighten and
consumers are feeling creeped on. And historical data is often inaccurate and incomplete.
Andreas Weigend
Chief Scientist,
Amazon
Seth Godin
Author,
Permission Marketing

4. personalized content
social data
The best data is private social data. It requires consumer
permission.
Social media isn’t strong in last-click sales attribution since fans are in a cold buying state. Does
that mean social can’t drive sales? Far from it. Fans are open to brand messages and will share
some personal data with brands they trust.
With user permission you can get their email address, interests, friends list and more. Now you
own the data and can reach each person directly, outside social, with content they care about.
social commerce?
crm site

5. Authintic’s technology enables retailers to get and use social
data for personalized communications that drive revenue.
Authintic Bridge™ is a web app that pulls social permission data from lightweight interactions
and delivers it to you as a usable file or ties directly into your CRM database. It adds new
customer records and enhances existing ones with valuable identity data.
Authintic Recommend™ is a standalone, integration-free web app that delivers personalized
content from social permission data directly to your customers on any device.
crm site

6. Conversions increase with personalization.
The ROI of personalization from social data can be measured using two existing marketing KPIs:
additional customer records and higher conversions from enhanced records.
For instance, if you value your email records at $5 each and 10,000 new people auth-in then
you’ve added $50,000 to your database. Purchase conversions from enhanced data with your
existing records can also be easily measured. Payback is measured in months, not years.
Want more? Tapping into social graphs to amplify homophily and network contagion, and to
identify your true influentials, adds even more directly attributable sales.
permission data
batch & blast
segmentation
behavioral
targeting
social graph
marketing
conversions

7. Christopher Berry
Co-Founder, Chief Science Officer
cberry@authintic.com
Andrew Cherwenka
Co-Founder, CEO
acherwenka@authintic.com
New York City 902 Broadway, 4th Flr, New York, NY 10010
Toronto 10 Dundas St East, Suite 502, Toronto ON, M5B 2G9
1.888.743.0021 www.authintic.com