Tips to Keep Visitors on Your Website Longer What good is it to get people to visit your website only to have them leave in the blink of an eye? The longer you keep a visitor on your website, the better chance you have of getting them to purchase from you; that is a fact. So you only have a few seconds to impress them long enough to stay, which is easier said than done in a lot of cases. Here are a few tips to help you keep visitors on your site longer: • First, you need to have top quality content on your website. Not only does it have to be useful, but it also needs to be written well – meaning grammatically correct and free of errors. Your website copy should also focus on your target audience and explain exactly how your product or service will benefit them. Also make sure your images, photos, and videos are top quality as well. First impressions are everything, so make sure your website is ready to make your first impression a great one. • Post videos on your site. Most internet users today enjoy watching videos more than reading text. So if you want to capture the attention of your visitors, put some good videos on your site that will keep them engaged. • Mobile optimized websites are vital these days. It is likely that a large portion of your potential customers will be landing on your website via a mobile device. If it does not look good and run smoothly on their mobile devices, most people will disappear before they even have a chance to actually see your site. • It is also important that your websites loads quickly without any glitches. Perhaps the best way to speed up your site is to trim away all of that 'excess baggage.' Do you have Flash images or large graphics that are not serving any purpose? Get rid of them. Also make sure that your website is hosted with a reputable hosting company that will ensure optimal speeds. • Finally, your website needs to be easy to navigate and browse. Everything needs to be intuitive. Give them what they are there for in just a couple of clicks or less. If they can't find what they need in three or so clicks, they will be hop on over to your competitors’ sites. A good navigation system is one with a fantastic category structure at its core. Ed Burckhardt ed@ecommnow.com (800) 520-9498

1. How to Get More
Local Traffic to Your
Auto Shop Website
Effective Ways to Increase Website Visitors
By: Ed Burckhardt
(800) 520-9498
ed@ecommnow.com

2. Local Search Engine Optimization
 Use Keywords Related to Your
Business on Your Site’s Title and
Description
 Create Web Pages Focused Around
Targeted Keywords and Cities Served
 Include Your Street Address, Phone
Number, and Zip Code
 Embed a Google Map on Your Site

3. Local Directory Listings
 Google My Business Local, Yahoo
Local, Bing Local, Yelp.com, etc. For
step by step video instructions visit
our eCommNow YouTube Channel
 Claim All of Your Listings
 Fully Complete Your Profiles
 Optimize Your Listings with Keywords
and Cities Served

4. Reputation Management
 Most Consumers Check Online
Reviews Before Choosing a Business
 When They See Your Positive
Reviews, Most will Want to Learn
More About You
 More Reviews and an Overall
Positive Online Reputation Results
in More Visits to Your Site
For a FREE PDF guide on managing your
reputation online, Click Here

5. Social Media
 Social Media and Your Website
Work Hand-in-Hand
 Brand All Your Social Channels
with Your Business Logo
 Post Great Content and Encourage
Your Social Audience to Visit Your
Website
 Make Sure Your Website Link is On
Your Social Media Profiles

6. Online Videos
 Host Videos on Video-Sharing Sites
Like YouTube and Include Your Website
Address at the top of the Description
Box
 Optimize Your Video Titles and
Descriptions with Keywords
 Create a Variety of Videos, Such as
Service Demos, How-To’s, Tips, etc.
 Consistently Post Videos and
Encourage Viewers to Share Them

7. Blog Content
 Create Relevant, Useful Blog Posts
Related to your Product or Service
Often
 Include Keywords in Your Blog Posts
 Encourage Readers to Share Your
Posts with Others
 Great Blog Content will Keep
Visitors Coming Back to Your Site

8. Content Marketing
 Content Marketing is the Process
of Distributing Different Types of
Content Online
 This will “PULL” in New Leads Who
are Interested in Your Products
and Services
 Creates Brand Awareness and
Keeps a Steady Stream of Visitors
to Your Website

9. Classified Ad Sites
 Classified Ad Sites such as
Craigslist Allow You to Post Free
Ads for Your Business
 Within These Ads, You Can Place
Links to Your Website or Link Your
Ad Images Directly to Your
Website

10. Mobile Marketing
 Mobile Websites and QR Codes
Generate More Website Traffic from
Mobile Users
 A Mobile Website Ensures Visitors
Can View and Navigate Your Site
Comfortably
 If They Can’t View Your Site, You Lose
Potential Visitors

11. Email Marketing
 Capture Email Leads on Your
Website or Ask for Them Personally
 Follow-Up with Those Leads with
Good Information and Offers
 Always Include a Link Back to Your
Website in Your Emails

12. Online Paid Advertising
 More Cost-Effective Than
Traditional Paid Advertising
 Can be Targeted to Reach a Specific
Audience Around the Perimeter of
your Business
 Google AdWords and Facebook
Advertising are Popular Online
Advertising Platforms

13. Infographics
 Relays Your Message in “Visual”
Form
 They Attract and Engage Viewers
 Place Them on Social Media Sites,
such as Pinterest and Facebook
 Can Show Up in the Google Image
Search Sending Traffic to Your Site

14. Tagging Images
 Search Engines Love Images
 Tag Images on Your Site with
Relevant Titles and Alternate Text
 Helps Your Images Show Up in the
Search Engine Results

15. Press Releases
 Write Press Releases and Send
Them to Local Newspapers
 Most Local Town Newspapers
Might Feature Them
 Optimize Press Releases with
Relevant Keywords and a Link Back
to Your Website

16. Give Away Free Information
 Give Away Free Information
Products , Such as Reports to Give
Your Target Audience Tips
 Give Away the Reports in Exchange
for Their Email Addresses So You Can
Follow-Up with Them
 Make Sure There is a Link to Your
Website Inside the Report
 Free Resources: Be Car Aware – Car
Care News Service - ASE

17. Attractive Website Design
 An Attractive and Informative
Website Design is Important to Keep
Visitors Interested
 If Your Website is Unflattering, Hard
to Navigate, and Moves Slowly,
Users are Unlikely to Return
 Statistics Show that You Only Have a
Few Seconds to Grab a Visitor’s
Attention

18. Make Your Website Address a Staple
 Add Your Website Address to All
Marketing Materials Including
Business Cards, Flyers, Postcards, TV
Commercials, etc.
 Don’t Forget to Add a Call-to-Action
That Tells People to Visit Your Site for
Additional Information

19. Thank You For
Viewing Our
Presentation
Contact Me if You Have Any Questions
By: Ed Burckhardt
(800) 520-9498
www.ecommnow.com