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1 STRATEGY & VALUE Develop your differentiation and unique marketing message 2 5 CREATE & POST Create “master content” and select primary channel ADAPT & PARTICIPATE Adapt message & distribution method based on feedback. Participate. Five Step Social Media Marketing Strategy 4 MEASURE & ANALYZE Monitor traffic and “listen” for mentions, compliments & complaints 3 DISTRIBUTE & PROMOTE Select distribution channels & keep message consistent across all mediums © 2009 Twentyseven Communications www.twentyseven.com

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5stepsocialmediamarketingstrategy

  • 1. 1 STRATEGY & VALUE Develop your differentiation and unique marketing message 2 5 CREATE & POST Create “master content” and select primary channel ADAPT & PARTICIPATE Adapt message & distribution method based on feedback. Participate. Five Step Social Media Marketing Strategy 4 MEASURE & ANALYZE Monitor traffic and “listen” for mentions, compliments & complaints 3 DISTRIBUTE & PROMOTE Select distribution channels & keep message consistent across all mediums © 2009 Twentyseven Communications www.twentyseven.com