SlideShare una empresa de Scribd logo
1 de 31
Automotive Social Media Marketing and Reputation Management ROI Areas of Measurement Opportunity Ancira Auto Group SEO Impact Case Study ADP Social Media Reputation Management deployment results as reflected in SERP listings for “Ancira Auto Group” Google search query  40% of top 100 Search Engine Results Page listings are pages created by ADP Social Media implementation
SERP 1 (top)
SERP 1 (bottom)
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10
SERP 11
50 Search Engine Results Page listings out of top 110 were ADP Social  Media implementation generated pages 9 Search Engine Results Page listings out of top 110 were Ancira Auto Group eCommerce site generated pages
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp
Ancira auto group serp

Más contenido relacionado

Más de Automotive Digital Marketing Professional Community

Más de Automotive Digital Marketing Professional Community (20)

True car changes to become dealer friendly v2
True car changes to become dealer friendly v2True car changes to become dealer friendly v2
True car changes to become dealer friendly v2
 
AutoCon 2012 brochure as of 8 26-2012
AutoCon 2012 brochure as of 8 26-2012AutoCon 2012 brochure as of 8 26-2012
AutoCon 2012 brochure as of 8 26-2012
 
10 key true car changes january to april 2012
10 key true car changes   january to april 201210 key true car changes   january to april 2012
10 key true car changes january to april 2012
 
Ralph paglia is president of automotive media partners
Ralph paglia is president of automotive media partnersRalph paglia is president of automotive media partners
Ralph paglia is president of automotive media partners
 
Ncm benchmarking for success workshop added to auto con 2012
Ncm benchmarking for success workshop added to auto con 2012Ncm benchmarking for success workshop added to auto con 2012
Ncm benchmarking for success workshop added to auto con 2012
 
Car dealers guide to automotive social media
Car dealers guide to automotive social mediaCar dealers guide to automotive social media
Car dealers guide to automotive social media
 
Social Media Assessment Workbook
Social Media Assessment WorkbookSocial Media Assessment Workbook
Social Media Assessment Workbook
 
Auto Dealership Websites - One Is Not Enough!
Auto Dealership Websites - One Is Not Enough!Auto Dealership Websites - One Is Not Enough!
Auto Dealership Websites - One Is Not Enough!
 
Advertising Campaign Management Mandate
Advertising Campaign Management MandateAdvertising Campaign Management Mandate
Advertising Campaign Management Mandate
 
Automotive Social Media Basics
Automotive Social Media BasicsAutomotive Social Media Basics
Automotive Social Media Basics
 
Prevalence of Deception in Online Customer Reviews
Prevalence of Deception in Online Customer ReviewsPrevalence of Deception in Online Customer Reviews
Prevalence of Deception in Online Customer Reviews
 
Google: Spotting Fake Reviewer Groups
Google: Spotting Fake Reviewer GroupsGoogle: Spotting Fake Reviewer Groups
Google: Spotting Fake Reviewer Groups
 
TK Carsites: Dealers Guide to Automotive Social Media
TK Carsites: Dealers Guide to Automotive Social MediaTK Carsites: Dealers Guide to Automotive Social Media
TK Carsites: Dealers Guide to Automotive Social Media
 
eMarketer: Top Digital Trends in 2012
eMarketer: Top Digital Trends in 2012eMarketer: Top Digital Trends in 2012
eMarketer: Top Digital Trends in 2012
 
Facebook Marketing: Social Pages eBook
Facebook Marketing: Social Pages eBookFacebook Marketing: Social Pages eBook
Facebook Marketing: Social Pages eBook
 
YouTube: Reaching Auto Enthusiasts
YouTube: Reaching Auto EnthusiastsYouTube: Reaching Auto Enthusiasts
YouTube: Reaching Auto Enthusiasts
 
Google Mobile Marketing Playbook
Google Mobile Marketing PlaybookGoogle Mobile Marketing Playbook
Google Mobile Marketing Playbook
 
AutoConnections Conference and Exposition Brochure
AutoConnections Conference and Exposition BrochureAutoConnections Conference and Exposition Brochure
AutoConnections Conference and Exposition Brochure
 
Lon safko bio
Lon safko bioLon safko bio
Lon safko bio
 
Autocon 2012 brochure_1_b
Autocon 2012 brochure_1_bAutocon 2012 brochure_1_b
Autocon 2012 brochure_1_b
 

Ancira auto group serp

  • 1. Automotive Social Media Marketing and Reputation Management ROI Areas of Measurement Opportunity Ancira Auto Group SEO Impact Case Study ADP Social Media Reputation Management deployment results as reflected in SERP listings for “Ancira Auto Group” Google search query 40% of top 100 Search Engine Results Page listings are pages created by ADP Social Media implementation
  • 14. 50 Search Engine Results Page listings out of top 110 were ADP Social Media implementation generated pages 9 Search Engine Results Page listings out of top 110 were Ancira Auto Group eCommerce site generated pages