The document provides an overview of the Avalon Group, which consists of three businesses - Avalon Consulting, Avalon Global Research, and Ugam Solutions. Avalon Consulting provides strategy and performance improvement consulting. Avalon Global Research conducts market research and tracking reports for global clients. Ugam Solutions offers outsourced analytics and related services. The group has over 800 employees across offices in India, the US, and UK. It serves clients in various industries like manufacturing, banking, insurance, and more.

1. AVALON GROUP
Presentation: 2008
CONFIDENTIAL
2008 © Avalon Consulting. All Rights Reserved

2. An Introduction
AVALON GROUP
3 contiguous advisory and research businesses managed independently under 2 legal
entities, operating out of 8 offices in India, USA and UK for clients in several countries
AVALON CONSULTING Strategy Strategy and performance improvement
consulting across a range of industry
Mumbai New Delhi Chennai
sectors
Business Intelligence practice of Avalon
AVALON GLOBAL RESEARCH for conducting one-off research and
Market Research tracking reports for global clients based
Mumbai out of our delivery centre in India
Marketing Analytics for global
UGAM SOLUTIONS Outsourced analytics & related MR firms, Management Consultants
services and corporates. Online content
Mumbai San Francisco Chicago London services for e commerce companies
2

3. Our Group’s Value Proposition
AVALON GROUP
Full Service  Multi modal data collection to Analytics to Consulting
Size  Mid sized group (just short of 900 people) but small client -focused teams
Organisation Maturity  Several years of experience over many domains
People  Handpicked from good schools
 Horses for courses
Quality and Productivity ‒ frameworks and creativity for consulting business
‒ processes and productivity for research and analytics
Competitive Price  Through high people utilisation and focus on value delivery
Differentiation  Multi-firm teams and skills to create value for customers
3

4. An Introduction
AVALON GROUP
Strategy and performance improvement consulting across
AVALON CONSULTING a range of industry sectors
Mumbai New Delhi Chennai
Business Intelligence practice of Avalon for conducting
AVALON GLOBAL RESEARCH one-off market research and tracking reports for global
Mumbai New Delhi Chennai
clients based out of our delivery centre in India
Marketing Analytics for global MR firms, Management
UGAM SOLUTIONS Consultants and corporates.
Online content services for e commerce companies
Mumbai San Francisco Chicago London
4

5. Avalon Consulting Profile
AVALON GROUP
Avalon Consulting Profile
 Strategy and Management consulting firm
 Private entity with its headquarters in Mumbai (India), branch offices in Delhi & Chennai
 Founded in 1989
 45 professionals who are MBAs with undergraduate in Engineering (vast majority), Science, and economics from top ranking
schools
 Clientele - Corporates in manufacturing and service sectors, Financial institutions, Private Equity &VC, Governments, Industry
associations, etc. in 14 countries
 Executed work in over 50 countries
5

6. Practice Areas
AVALON GROUP
The ultimate objective of all our solutions is to increase shareholder value
Options for Increasing Shareholder Value
Increasing the returns from assets Investing in new / existing businesses
already in the business or releasing capital from operations
whose returns are unattractive
Avalon Consulting Practices
performance improvement corporate strategy
o Channel Effectiveness Enhancement o Market Mapping, etc.
o Sales & Marketing Effectiveness o Corporate Growth Strategy
o Customer Management Initiatives o Entry Strategy
o Competitiveness Audit o Strategy Implementation
o Strategic Cost Management o Financial Restructuring
o Organisational Transformation o Business Due Diligence and Valuation
6

7. Practice Areas
AVALON GROUP
Channel Effectiveness Customer Management Sales and Marketing
Enhancement Initiatives Effectiveness
PERFORMANCE IMPROVEMENT
Our Distribution and Logistics Practice Develop a customer-centric focus Agreeing plans for sustained turnover
is designed to help companies resolve through a two-stage process… and profit growth by analysing the
specific issues relating to increasing most attractive market and customer
Gauging Satisfaction through our
reach, enhancing service levels, opportunities and realigning the
proprietary POSAT* Model and using
reducing costs, system design, internal organisation to best achieve
the above to develop actionable
defining roles and responsibilities, etc. them
customer retention / acquisition
initiatives
Organisational
Competitiveness Audit Strategic Cost Management
Transformation
A diagnostic framework employed by Achieving a step-change reduction on Our focus is on strategy
us to quickly ascertain the costs while improving the efficiencies implementation through Balanced
competitiveness of a company or through the use of cost benchmarking Score Card implementation, Change
business unit, identifying improvement and joint project work with the client Management and other
areas and recommending action plans team Organisational initiatives
* Process Oriented Satisfaction Assessment Technique
7

8. Practice Areas
AVALON GROUP
Project Feasibility and Entry
Due Diligence & Valuation Corporate Growth Strategy
Strategy
We leverage on our extensive An in-depth audit of the businesses Providing high quality research and
CORPORATE STRATEGY
knowledge of market dynamics and that a company operates in along the analysis to evaluate new ventures.
business processes to critically analyse dimensions of profitability, growth, Identify the growth and profitability
& evaluate growth prospects, synergy asset utilisation, environment, trends, the competitive structure and
benefits, areas for performance competitive position, etc to develop viable entry options into new markets
improvement, etc. in the target company growth strategies, identify new
- leading to realistic business valuation businesses or businesses to exit from
Financial Restructuring Market Mapping, etc. Innovation
Evaluating and recommending options Tracking and one-off studies on product Facilitating companies to become
available for funding growth or markets, industry sectors, countries, etc. innovative and assisting them to
reducing the cost of capital employed Quick overviews to detailed studies create innovative products, services
in existing operations through primary and secondary research. and marketing approaches using the
Our previous experience in studying over Inovo Way
1000 product groups, domain knowledge
and rigorous analytical framework
8

9. Sector Expertise
AVALON GROUP
Our experience extends across a wide range of
industries in the manufacturing and services sector
Manufacturing Services
 Ferrous and Non Ferrous Metals  Banking
 Transportation  Insurance
 Agriculture  Hotels
 Chemicals  Hospitals
 Pharmaceuticals  Infotech
 Petrochemicals  Leasing / Hire Purchase
 Textiles  Mutual Funds
 Construction/ Infrastructure  Housing Finance
 Electrical / Electronics  Ports
 General Engineering  Telecom
 Consumer Durables  Air Transport
 Food  Surface Transport
9

10. Avalon Consulting Clients include both Indian and international companies
AVALON GROUP
Some Clients
10

11. An Introduction
AVALON GROUP
Strategy and performance improvement consulting across
AVALON CONSULTING a range of industry sectors
Mumbai New Delhi Chennai
Business Intelligence practice of Avalon for conducting
AVALON GLOBAL RESEARCH one-off research and tracking reports for global clients
Mumbai New Delhi Chennai
based out of our delivery centre in India
Marketing Analytics for global MR firms, Management
UGAM SOLUTIONS Consultants and corporates.
Online content services for e commerce companies
Mumbai San Francisco Chicago London
11

12. Avalon Global Research Profile
AVALON GROUP
Avalon Global Research Profile
 Global market research firm geared to do very quick high level (one day) product, sector, country studies to full fledged
research (around 5 weeks), one-off and periodic tracking studies, modeling, etc.
 Separately located division of Avalon Consulting with its headquarters in Mumbai (India), and support researchers in Delhi &
Chennai
 Access to consulting staff of Avalon Consulting and programmer/ analysts of Ugam in Mumbai, multi-lingual market research
calling services at Ugam, London to work seamlessly on projects requiring inter Business Unit skills and knowledge
 40 employees who are MBAs with undergraduate in Engineering (vast majority), Science, and economics from good schools
 Shares a common knowledge management base with Avalon Consulting
 Clientele - Corporates in USA, UK, Europe, and India Management Consultants in various continents, Financial institutions,
Private Equity &VC in India and overseas.
 Executed work in over 55 countries which require language skills other than English
12

13. AGR’s Proposition
AVALON GROUP
Our pedigree and
experience helps us We have a track
understand your research record of serving
needs better and we global clients
respond faster continuously - > 60%
of our business is
from repeat clients
Our research
services are AGR‘s
competitively
pried due to well Proposition
We conduct our
defined process research globally
at our delivery – covering > 55
centre based in countries using
India 15 international
languages
Our research spans a wide
range of industries and
sectors through several
‘tracking’ and custom
research products
13

14. Avalon Global Research has served several well known clients beside
serving our consulting division … AVALON GROUP
Some Clients
* Names not mentioned due to client confidentiality
14

15. … addressing various research needs AVALON GROUP
Topic Project Description Region
Business opportunities in Understanding the current and emerging trends in Generation I, II & III derivatives of castor oil, impact of Across the
castor oil derivatives Chinese over the past 2 decades, structural changes in the industry, price trends, castor oil trends in India, globe
Brazil, China
World market for steel wheels Substitution trends by aluminium, tube vs tubeless and impact on wheel, commercial vehicles, growth trends, Across the
for commercial vehicles global capacity, expansion and location trends, share of players globe
Paints Market Growth trend, share of private labels, suppliers, channels, price build up, entry opportunities Germany
Overview of seamless tube Breakdown of market by major countries, expected trends in demand, prices, current source of supply Middle East
market for oil & gas sector
Food Chemicals Major categories- Stabilisers, antioxidants, flavours, colourants, thickening agents etc., sizes, market in major South East
countries, growth trends, buyer industry structure, key suppliers Asia
Global trade in Ammonia Production and demand trends in major countries, trends in trade volumes, price cycle behaviour, key Across the
expansion plans in major producing countries, plant closures, shipping trends, share of major global players globe
Global market for heavy Trends in end user segments- Nuclear power, refining, specific petrochemicals, power, trends in technology Across the
forging and use of forgings, forged components, region wise breakdown of demand, current and emerging supply globe
situation
Market for hospital furniture Breakdown by categories, typical price range, extent of imports, channels, price & build up, suppliers, India
distributors in India
Company Identification Identification & profiling of companies involved in Front End Engineering Design & technology in the USA &
chemicals sector with a view to target for alliance/ acquisition Europe
Partner Identification Identification & shortlisting of distributors who could be approached by a global food chemicals companies for India
marketing their products in India
15

16. Our research has spanned all continents and > 55 countries
AVALON GROUP
Countries Countries Countries
Africa Morocco Western Austria Middle East Bahrain
Algeria Europe Belgium Iran Kuwait
Kenya Denmark Oman Qatar
Tanzania Finland Saudi Arabia
America Argentina France Syria UAE
Brazil FRG Yemen
Canada Ireland Lebanon
Mexico Italy
USA Netherlands Eastern / Czech Rep
East Asia China Norway Central Greece
Japan Portugal Europe Hungary
Korea Spain PolandRussia
Taiwan Sweden Slovakia
Philippines Switzerland TurkeyLatvia
SE Asia Hong Kong UK
Indonesia South Asia Bangladesh
Malaysia Myanmar
Singapore Nepal
Thailand Sri Lanka
Pakistan
 Research across these countries has been in several international languages – English, French, German, Spanish, Portuguese, Turkish, Arabic, Thai,
Bahasa Indonesia, Bahasa Malaysia, Japanese, Mandarin, Cantonese, Russian and Korean
 We have a bank of interpreters who are trained by us and available on call to work under the guidance of our research associates
16

17. Our experience of over 1700 research studies extends across a wide range
of sectors in manufacturing and services AVALON GROUP
Manufacturing Services
 Automotives  Banking
 Ferrous and Non Ferrous Metals  Insurance
 Transportation  Leasing / Hire Purchase
 Agriculture  Mutual Funds
 Chemicals  Housing Finance
 Petrochemicals  Hotels
 Pharmaceuticals  Hospitals
 Food  Infotech
 Textiles  Ports
 Construction  Telecom
 Electrical / Electronics  Air Transport
 General Engineering  Surface Transport
 Consumer Durables
17

18. Products and services … AVALON GROUP
Our Research Products and Services
Custom Research Tracking Reports
Company Reports Sector Reports Sector Company Technology
 Sector Sizing and segmentation  Company Profiling  Global /  Performance  Patents/ IP
 Profiling of major players in the  Strategic Business Review Specific  Product
sector  Financial performance country launches
 Performance Trends  Product  Financials
 Growth Drivers and forecasts launches/developments  Key
 Channel structure  New senior recruitments Business
 New product introductions/  Big orders bagged Development
developments  Market/capacity expansion
 Regulatory changes plans
 M&A news  Technology trends
 Research output customised to client needs
‒ Data Compilation
Periodicity of report to suit client requirements
‒ Analysis
‒ Insights
18

19. Research processes honed and perfected over several years of experience
AVALON GROUP
Secondary Research Primary Research
 Trade publications  Extensive value addition of the data sourced from the
above sources through
 Corporate filings and annual reports
 Rigorous interviews with respondents through a
 Government reports
combination of email and telephone. Effective use of
 Newspapers interpreters is made for interviews in languages ranging
 Blogs from English to French, German, Chinese, Korean, etc
 Subscribed databases such as StatUSA, Hoovers, Dunn  Conducted face to face interviews with the respondents
& Bradstreet, Thomson Business Intelligence, CMIE, across the globe in regions like
Reference USA, Hydrocarbon Boxscore etc.  South & South East Asia
 Middle East
Turnaround time from a few
hours to a couple weeks
depending on the scope of
the engagement
19

20. We have worked on a wide spectrum of products within the ‘Electrical
Engineering’ domain AVALON GROUP
Knowledge Base
Electrical & Electronics Power Machines
 Process Control Equipment  Motors (AC/DC)
 Printed circuit boards  Compressors
 Microprocessors  Engines
 Power Transmission hardware  Alternators
 EPABX  Generator Sets
 PVC Power Cables  Turbines
 UPS  Dynamometers
 Semi Conductor Wafers  Captive Power Plants
 Switch Gear  Turbochargers
 Rectifiers
 Personal Computers
 Resistors
 Relays
20

21. Not only do we have knowledge of the construction industry but also that of
the markets and products related to this industry AVALON GROUP
Knowledge Base
Internally used products
Ceiling tiles (hardboard / gypsum) (*)
Roof tiles (*) Gypsum panels (*) / blocks (*)
Asbestos sheets (*) Partition material like Plywood (*), MDF (*), Particle Boards (*),
Corrugated Furniture materials like Hardwood (*), Plywood (*), Rubberwood,
iron (*) Softwood, laminates (*), Veneers, etc.
Wall facing & Flooring materials like Mosaic (*), ceramic tiles (*),
Timber marble (*), granite (*)
Building hardware like pipes (*), sanitary ware (*), other metallic
/ plastic products.
Door / Window frames (*)
Door / Windows
Sheet glass (*)
Paving stones
Precast concrete (*)
Aerated concrete production (*)
Clay Bricks (*)
Plaster coat (*)
Paint (*)
Sandwiched insulated panels(*)
Cement Construction
(*) Chemicals (*)
Paint Chemicals eg. -
Pigments (*) Equipment for
Extenders (*) aerated blocks (*), * Products whose markets have been studied by us in the past
TiO2 (*), resins, (*) Bricks (*)
etc.
.......
21

22. We have studied a wide range of products in the petrochemical industry ...
AVALON GROUP
Knowledge Base
Naphtha (*) Naphtha/ Gas (*)
FEEDSTOCK
Aromatics Plant (*) Olefins Plant (*)
Kerosene Benzene(*) Xylenes (*) Toluene (*) Benzene (*) Ethylene (*) Butadiene (*) Propylene (*) Ethylene (*) Chlorine (*) BUILDING
(*) BLOCKS
Meta Para Ortho Caprolactam Styrene Acrylonitrile (*) Ethylene Ethylene Ethylene
Xylene Xylene Xylene (*) (*) Glycol (*) Oxide (*) Di-Chloride (*)
(*) (*) (*)
INTERMEDIATES
MEG PTA DMT
(*) (*) (*) MEG Poly Vinyl
Ethylene Chloromonomer
END
LAB (*) PFY (*) PSF (*) PAN Solvent Pesticides NFY PS SBR PBR AF PP HDPE LLDPE LDPE PVC PRODUCTS
(*) Dyes (*) (*) (*) (*) (*) (*) (*) (*) (*) (*) (*) (*)
* Products whose markets have been studied by us in the past.
PVC- Polyvinyl chloride LDPE- Low density poly ethylene LLDPE- Linear low density poly ethylene HDPE- High density poly ethylene PP- Polypropylene AF- Acrylic fibre PBR- Poly
butadiene rubber SBR- Styrene butadiene rubber PS - Poly styrene NFY- Nylon filament yarn PAN- Phthalic anhydride PSF- Polyester staple fibre PFY- Polyester filament yarn
DMT- Dimethyl terephthalate PTA- Purified terephthalic acid MEG- Mono ethylene glycol LAB- Linear alkyl benzene
... and have a good understanding of the implications of the global development on India
22

23. We have studied a wide range of products in the chemical sector covering
commodities and specialities AVALON GROUP
Knowledge Base
Dyes & Finished Dyes - Vats, Disperse, Reactives Intermediates - H Acid, Bon acid Nitro
Intermediates benzene derivatives, Aniline etc.
Water Treatment Chlorine, Ion Exchange resins, membranes, Hydrazine Biocide, Biofils, Descaling compounds
Hydrate
Printing Inks Flexes, Gravure Inputs - resins, pigments, solvents, etc.
Surface Coatings Enamels, water emulsions (vinyl/ acrylic) Distemper, Inputs - Resins - alkyds, acrylics, vinyl) PU
Speciality Protective systems like Epoxy, Polyurethane, etc. system epoxy pigment, Ti O2
Adhesives Low starches to performance products like Hotmelts, Vinyl
based pressure sensitive acrylic products, silicones, etc.
Leather Processing Fat Liquor, biocides, tanning agents - natural, synthetic,
adhesives, finishing chemicals like PU systems
Plastics Commodity resins, speciality performance polymers,
processing additives - Plasticizer Primary/ Secondary and
slip agents, anti-block agents, master batches
Organic Products Acetic acid, formic acid, glycerine, subritol, penta Benzene derivatives, Butamol, 2
ethylhexanol
Inorganic Products TiO2 , Caustic soda, chlorine, soda ash Salt
Food & Feed Yeast, Lysine, Methionine, Natural colours, Monosodium Cocoa butter equivalent
Additives Glutamate, Vanaspati
Textile Auxiliaries Spin finished, Oxalic acid, Surfactants Ethylene oxide derivatives, Fatty acid amines
23

24. Together with the knowledge of the agricultural sector in India ...
AVALON GROUP
Knowledge Base
Agricultural Products/Waste Farm Mechanisation
• Rice (*) • Tractors (*)
• Branded Rice(*) • Post Harvesting Equipment(*)
• Cereals (*) • Drip Irrigation(*)
• Coffee(*) • Macro Irrigation Systems
• Oilseeds(*)
• Cotton Linter(*)
• Bagasse(*)
• Corn(*)
• Dairy Products (*)
Agrochemicals
• Lindane(*) Agricultural Inputs
• Cypermethrin(*) • Fertilisers(*)
• Fenvalerate(*) • Micronutrients(*)
• Chlorpyriphos(*) • Biofertilisers(*)
• Monocrotophos(*) • Mulch Film(*)
• Organic Manure(*)
Chemical Intermediates for Agrochemicals
• Acetic Acid(*)
• Diketene Derivatives(*) * Products whose markets have been studied by us in the past
• Benzaldehyde(*)
• Phosphorous Chemicals(*)
....... we understand the sectoral inputs and outputs
24

25. On the one hand we have expertise in textile industry in India ...
AVALON GROUP
Knowledge Base
Polyester (*)
Nylon (*)
Rayon (*)
Cellulose Acetate (*) MEG (*)
Acrylic (*) Synthetic DMT (*)
Cotton (*) PTA (*)
Textile glass fibre (*)
Silk (*)
Polyimide (*) Acrylonitrile (*)
Wool (*) Natural PTFE (*) Paraxylene (*)
Jute Caprolactum (*)
Non-woven fabric*
Fabric* Fibre Fibre/Yarn Intermediates
Garment * Woven fabric
PFY (*)
Knitwear* NFY (*)
Filament AFY (*)
Yarn VFY (*)
Spandex (*)
Sewing Thread Textile Chemicals
Cotton (*)
Dyes (*) Acrylic (*)
Cotton (*) Polyester (*)
Pigments (*) Spun Viscose (*)
Synthetic (*) Antistats (*) * Products whose markets have been Nylon (*)
Whiteners (*) studied by us in the past. Blends (*)
... on the other, we also have studied various products which make up the complicated textile
network
25

26. We have done work on all four modes of transport and related businesses in
India ....... AVALON GROUP
Knowledge Base
Charter services (*)
Small aircraft market (*)
Aircraft production project feasibility (*) Rail Transport
Regional airline viability (*) Railway sidings (*)
Large aircraft MCV/ HCV (*) Rail coaches (*)
Radar Systems (*)
• Chemical Tanker (*)
Shipping sector (*) LCV (*)
Cargo demand at Container
various ports (*) operations (*)
Cars (*)
Liquid Cargo Reefer Transport
terminals (*) network (*)
2 wheelers (*)
(* areas in which we have done work) Port services (*)
....... both in product and service related issues
26

27. We have vast experience in market assessment, site location, raw material
assessment, price projections, technology forecasting, and project feasibility, in the
Iron and Steel industry AVALON GROUP
Knowledge Base
Iron Ore (*) Coke (*) Oxygen (*) Others
Steel Scrap (*) & (Blast Furnace) (*)
Sponge Iron (*) Steel Powder (*)
Pig Iron (*)
EAF (*) (Converter) (*) (Foundries) (*)
Powder Metal Injection
Steels (*) Metallurgy Moulded
products (*) products (*)
Const. steel (*) SS (*) Alloy Steels (*) HSS (*) Grey CI (*) S.G. Iron (*) Investment
Casting
Roll forging (*) Forgings (*) Rolling (*)
(* Areas where we have done work) Flats (*) Rounds (*)
We have also done work in Aluminium, Copper, Titanium, high performance light alloys and Zinc
industries
27

28. We have considerable experience of the healthcare business . . .
AVALON GROUP
Knowledge Base
 Pharmaceuticals Outlook
 Pharmaceutical Industry & Chemistries  Eye hospital
 Bulk Drugs Complex  ENT hospital
 Pharmaceutical Company Turnaround  Diabetes hospital
Industry Studies Hospitals
 Ayurvedic drugs
 Diethyl oxalate  Blood bags
 Ibuprofen  Diagnostic kits
 Metronidazole  Dialysis machines
Drugs &
 N-Methyl piperazine Intermediates Health Products  Disposable syringes
 Rifampicin  Hypodermic needles
 Sulphamethoxazole  Intravenous cannulae
 Tinidazole  Surgical rubber products
 Trimethoprim
 Vitamin B6
 Vitamin C, etc.
Formulations Pharma Packaging
 Aromatherapy  Glass bottles
products  Glass vials
 Hepatitis B  Paper board
Vaccine
 Intravenous
fluids
. . . having done a large number of studies in this area
28

29. An Introduction
AVALON GROUP
Strategy and performance improvement consulting across
AVALON CONSULTING a range of industry sectors
Mumbai New Delhi Chennai
Business Intelligence practice of Avalon for conducting
AVALON GLOBAL RESEARCH one-off research and tracking reports for global clients
Mumbai New Delhi Chennai
based out of our delivery centre in India
Marketing Analytics for global MR firms, Management
UGAM SOLUTIONS Consultants and corporates.
Online content services for e commerce companies
Mumbai San Francisco Chicago London
29

30. Ugam Solutions Profile
AVALON GROUP
Ugam Solutions Profile
 A leading provider of Market Research, Advanced Analytics and Online Marketing Services to global organizations
 The largest provider Market Research Operations services from India, and among the largest in the world
 Established in 2000
 Ugam has a highly trained team of nearly 800 employees of half a dozen nationalities
 More than 30 Clients in USA, UK, Europe and Australia
 Clients include the leading global Market Research firms, Consulting companies, Online retailers and media companies
 Delivery Centers: 2 in Mumbai and 1 in London
 USA Offices: San Francisco and Chicago
30

31. Ugam’s Business Landscape – Enabling Marketing Decision Support
AVALON GROUP
Some elements of Marketing Decision Support
DECISIONS Understanding Understanding Marketing
consumers markets effectiveness
SERVICES
Market Research Customer satisfaction Segmentation Ad tracking
Attitude & Usage test Mystery shopping Brand Equity Measurements
Concept test Market Sizing Channel / Media Audits
Copy testing Demand Estimation
Competitor Analysis
Advanced Analytics Loyalty / Churn Analysis Cross sell Cross sell
Customer Profiling / scoring Churn Analysis Portfolio Optimization
Customer LTV Market Sizing
Forecasting
Online Marketing Services
Optimize Organic Search Results
Maximize ROI of Online Channels
Effective use of web 2.0
31

32. Ugam’s Services
AVALON GROUP
Ugam’s services enables companies to make these decisions
DECISIONS Understanding Understanding Marketing
consumers markets effectiveness
SERVICES
Market Research Customer satisfaction
RESEARCH OPERATIONS Segmentation Ad tracking
Attitude & Usage test Mystery shopping Brand Equity Measurements
ConceptProgramming, Data Collection – Online and Telephone, Data Processing, Multivariate Analysis,
Survey test Market Sizing Channel / Media Audits
Copy testing Coding, Report Writing, Project Management
Open-ended Demand Estimation
Competitor Analysis
Advanced Analytics Loyalty / Churn Analysis Cross sell Cross sell
Data Modeling, Data and Text Mining, applications reporting and automation Portfolio Optimization
Customer Profiling / scoring Churn Analysis
Customer LTV Market Sizing
Forecasting
Online Marketing Services Search Engine Optimization (SEO), Channel Management Services (CMS), Merchant Management
Optimize Organic Search Results
Services (MMS)
Maximize ROI of Online Channels
Effective use of web 2.0
Ugam provides Market Research, Advanced Analytics and Online Marketing Services to global corporations
32

33. Ugam’s Services – Market Research
AVALON GROUP
Services Platform expertise
Research
Design
Survey programming for CATI – Quancept,
CATI, and Online surveys Web – Confirmit, Surveycraft, mrInterview,
Data Collection Data Collection Services Net-MR, client proprietary, other software platforms
Data Cleaning Cross Project
Quantum, Quanvert, SPSS
tabulation Management
Multivariate Analysis Services
Ascribe
Open-ended coding
Top-line, Preliminary reports PowerPoint, WARP, eTabs, DeltaGraph
Development of Graphs / Charts,
Report Writing Online Analysis and Reporting
Presentation
Ugam caters to this segment of the value chain
Ugam’s Market Research Services covers the “Operations” of the Primary Research / Survey Research value chain
33

34. Ugam’s services – Advanced Analytics
AVALON GROUP
1. Business understanding
a. Determine business objectives
b. Assess situation
c. Determine data mining goals
d. Produce project plan
2. Data understanding
a. Collect initial data
b. Describe data
c. Explore data
d. Verify data quality
Ugam’s Analytics Solution
3. Data preparation
a. Select data
b. Clean data
c. Construct data
d. Integrate data
e. Format data
4. Modeling
a. Select modeling technique
b. Generate test design
c. Build model
d. Assess model
5. Evaluation
a. Evaluate results
b. Review process
c. Determine next steps
6. Deployment
a. Plan deployment
b. Plan monitoring and maintenance
c. Produce final report
d. Review project
Ugam’s Advanced Analytics services covers Data preparation / modeling phase of a typical data mining project
34

35. Ugam’s services – Online Marketing Services
AVALON GROUP
Increase ROI through CSEs
CHANNEL MANAGEMENT SERVICES
CSE Assessment & Selection
Feed Optimization
Price Optimization
ROI reporting
ONLINE
RETAILERS
COMPARISON
SHOPPING
Reach out to online merchants ENGINES
increase revenue & listings
MERCHANT MANAGEMENT SERVICES
Merchant Relation & Integration
Search & Buy Building Product Database
Crawling Merchant Feeds
Editorial Description & Review writing
SEARCH ENGINE OPTIMIZATION
Brand Identity Assessment
Usability Driven Information Architecture
Keyword Optimization
Quality Content, Optimized for Search ONLINE
Link Building Strategies CONSUMERS Search, Compare & Buy
Optimize Metatags
Ugam’s Online Marketing services help Online Retailers/ Merchants and Comparison Shopping Engines improve the efficacy
of their organic search and maximize the returns from their online channel partnerships
35

36. Ugam clients for Research & Data Analytics Industry
AVALON GROUP
Full service marketing research & consulting Research and
companies analytical Online Sample
software Providers
providers
36

37. Ugam is also the key service provider for e-commerce companies
AVALON GROUP
Comparison Shopping Engines Online Retailers
37

38. AVALON GROUP
THANK YOU
Raj.Nair@consultavalon.com
rishikeshd@avalonglobalresearch.com
sunil.mirani@ugamsolutions.com
38