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Summer
Viewership
Table on Contents

  Series                                              Series                              Promotions
A&E - The Glades                        Pg.4      TNT - Franklin & Bash          Pg.24   Next Food Network Star Sweepstakes      Pg.14
ABC Fam. - Switched at Birth            Pg.5      TNT - Men of a Certain Age     Pg.25   MTV Video Music Awards Sweepstakes      Pg.38
ABC Fam. - The Lying Game               Pg.6      TNT - Falling Skies            Pg.26   ESPY Awards Viewing Party Sweepstakes   Pg.40
ABC Fam. - Pretty Little Liars          Pg.7      TNT - Leverage                 Pg.27   Promotional Opportunities               Pg.42
ABC Fam. - The Nine Lives of Chloe King Pg.8      USA - White Collar             Pg.29
ABC Fam: - The Great State of Georgia   Pg.9      USA - Covert Affairs           Pg.30
AMC - Breaking Bad                      Pg.11     USA - Royal Pains              Pg.31
ANPL - Whale Wars                       Pg.12     USA - Burn Notice              Pg.32
FOOD - The Next Food Network Star       Pg.13
FX - Louie                              Pg.15
FX – Rescue Me                          Pg.16      Specials/ Movies                           Sports
Life - Drop Dead Diva                   Pg.17     ABC Fam. - Always & Forever    Pg.35   Red Sox Baseball                        Pg.45
SYFY - Alphas                           Pg.18     MTV - MTV Movie Awards         Pg.36   Yankees Baseball                        Pg.45
SYFY - Warehouse 13                     Pg.19     MTV - MTV Video Music Awards   Pg.37   Mets Baseball                           Pg.45
TNT - The Closer                        Pg.20     ESPN - ESPY Awards             Pg.39   French Open Tennis                      Pg.46
TNT - Rizzoli & Isles                   Pg.21                                            Wimbledon                               Pg.46
TNT - Memphis Beat                      Pg.22                                            Home Run Derby                          Pg.47
TNT - Hawthorne                         Pg.23                                            NASCAR                                  Pg.47
                                                                                         US Open Golf                            Pg.48
                                                                                         British Open Golf                       Pg.48
                                                                                         PGA Championship                        Pg.48
Original Series
Programming
                      Original Series


The Glades
Sundays, 10:00pm – 11:00pm (Season 2)
    Airs July 2011
The Glades follows Jim Longworth, an attractive, brilliant, yet hard to get along
with homicide detective from Chicago who gets shot by his captain after being
wrongfully accused of sleeping with his wife. After being exiled from the
department, Longworth relocates to the sleepy, middle of nowhere town of Palm
Glade, Florida, where the sunshine and golf are plentiful and crime is seemingly
at a minimum. Only this town outside the Florida Everglades isn’t quite as idyllic
as he thought, as he finds people keep turning up murdered. Each case pulls
Longworth off the golf course and reluctantly into his element as one of the
sharpest homicide detectives to wear a badge.


                                                                                                                                                                                                                     Sponsorship Available
        Hartford-New Haven
                                                                       HH              A18-34              A18-49             A25-54              W18-34             W18-49              W25-54             M18-34            M18-49   M25-54
  THE GLADES SEASON 2                                                   3.2                1.3                 1.6                2.2                 0.7                 2.4                2.4                 1.8           0.9      2.0
  THE GLADES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from The Glades on AEN (aired Sun 10p-
  11p, w ks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Switched at Birth
Mondays, 9:00pm – 10:00pm (Season 1)
   Airs June 6th, 2011 o August 8th, 2011
Switched at Birth, a new one-hour scripted drama, tells the story of two teenage
girls who discover they were accidentally switched as newborns in the hospital.
Bay Kennish grew up in a wealthy family with two parents and a brother, while
Daphne Vasquez, who lost her hearing at an early age due to a case of
meningitis, grew up with a single mother in a working class neighborhood.
Things come to a dramatic head when both families meet and struggle to learn
how to live together for the sake of the girls.
The first season of The Secret Life of An American Teenager did well for ABC
Family, expect similar results from Switched at Birth this summer.

        Hartford
      HH              PERSON                                                          WOMEN                                                                                                     ADULTS
    RTG                  S
                       12-20                  18-34                 18-49                25-49                25-54                35-54                 18-34                18-49                25-49                25-54       35-54
      3.3                 14.6                   4.4                  4.1                  3.2                  2.6                   2.9                  2.2                  2.5                  2.1                      1.7    2.0

Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Secret Life of American Teenager on FAM (aired Mon 8p-9p, Mar09, w eeks
1,2,3), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Demos in prop. to Mar09 AVG ALL WEEKS on FAM (Mon 8p-9p).

Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


The Lying Game
Mondays, 9:00pm – 10:00pm (Season 1)
   Airs August 15th, 2011 – October 24th, 2011
The Lying Game, follows Emma, a kind-hearted foster kid who learns she
has an identical twin sister named Sutton. Sutton, unlike Emma, was
adopted by wealthy parents and is seemingly living an ideal life. After their
initial meeting, Sutton talks Emma into stepping into her life for a few days
while she pursues a lead on the mysterious identity of their birth mother.
After Sutton inexplicably fails to return to the girls' designated meeting
place, Emma must decide if she should come clean about her identity and
risk her own safety in the hope of uncovering her twin sister's whereabouts,
along with the truth about why they were separated in the first place.


        Hartford-New Haven
                                                                      HH           T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64


  THE LYING GAME SEASON 1                                             2.4             15.2              3.8             2.0              1.6             1.5              1.4             1.9              1.0                0.8   0.8   0.7
  THE LYING GAME SEASON #1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired
  Tues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Pretty Little Liars
Tuesdays, 8:00pm – 9:00pm (Season 2)
    Airs June 14th 2011 – August 16th, 2011
Pretty Little Liars follows four estranged best friends who are reunited one year
after their best friend and queen bee of the group, Alison, goes missing - only to
discover they're receiving messages from an anonymous "A" who knows all
their secrets. The drama stars Lucy Hale as Aria, Troian Bellisario as Spencer,
Ashley Benson as Hanna, Shay Mitchell as Emily and Sasha Pieterse as Alison.
The series is based on Alloy Entertainment's popular young adult book series
written by Sara Shepard.

                                                                                                                                                                                                                    Sponsorship Available

        Hartford-New Haven
                                                                                       HH           T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64
  PRETTY LITTLE LIARS SEASON 2                                                         2.5             15.2              3.8              2.0              1.6               1.5              1.4              1.9            1.0   0.8   0.8   0.7
  PRETTY LITTLE LIARS SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues
  8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


The Nine Lives of Chloe King
Tuesdays, 9:00pm – 10:00pm (Season 1)
    Airs June 14th, 2011 – August 16th, 2011
In the one-hour scripted drama The Nine Lives of Chloe King, Chloe King is
looking forward to celebrating her birthday with her friends and single mother,
just like every other year... that is until she starts developing heightened abilities
and discovers she's being pursued by a mysterious figure. Chloe soon learns
she's part of an ancient race which has been hunted by human assassins for
millennia - and that she may be their only hope for ultimate survival.




        Hartford-New Haven
          HH                                                              WOMEN                                                                                                            ADULTS
        RTG                       18-34                        18-49                       25-49                       25-54                        18-34                       18-49                       25-49             25-54
          1.8                        1.0                          1.4                         1.4                         1.2                          0.7                         1.0                         1.1             0.9
 Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Ky le XY on FAM (aired Mon 9p-10p, Mar09, w eeks 1&2), applied to the
 interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to AVG ALL WEEKS Mar09 on FAM (Mon 9p-10p).

 Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


The Great State of Georgia
Wednesdays, 8:30pm – 9:00pm (Season 1)
   Airs June 29th, 2011 – August 31st, 2011
The Great State of Georgia, is a new multi-cam comedy series
starring Raven-Symone as Georgia, an aspiring actress with a larger
than life personality, and her science geek best friend, who try to
make headway in New York City. The Great State of Georgia will be
executive produced by Kirk J. Rudell and Jennifer Weiner (author of
the best-selling novels Good in Bed and In Her Shoes). Majandra
Delfino also stars as Jo and Loretta Devine as Aunt Honey.




        Hartford-New Haven
          HH               TEENS                                                           WOMEN                                                                                            ADULTS
        RTG                  12-17                12-17                 18-34                 18-49                25-49                 25-54                18-34                 18-49                 25-49               25-54
          1.4                   3.4                  4.5                   1.2                  1.4                   1.3                  1.4                   1.9                   1.9                  1.6                1.7
   Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Melissa & Joey on FAM (aired Tu 8p-8:30p, 8/17/10-10/26/10),
   applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Oct10 Melissa & Joey on FAM (Mon 8p-8:30p).

   Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (8/17/10-10/26/10; Oct10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Mon            Tue             Wed



Switched at   Pretty Little
   Birth         Liars
 9pm-10pm      8pm-9pm
  6/6-8/8      6/14-8/16

                              Nine Live of
                              Chloe King
                              8:30pm-9pm
                               6/29-8/31



The Lying     Nine Live of
  Game        Chloe King
9pm-10pm       9pm-10pm
8/15-10/24     6/14-8/16
                                             10.
Programming
                      Original Series


Breaking Bad
Sundays, 10:00pm – 11:00pm (Season 4)
    Airs July 17th, 2011
Breaking Bad follows protagonist Walter White, a chemistry teacher who lives in
New Mexico with his wife and teenage son who has cerebral palsy. White is
diagnosed with Stage III cancer and given a prognosis of two years left to live.
With a new sense of fearlessness based on his medical prognosis, and a desire
to secure his family's financial security, White chooses to enter a dangerous
world of drugs and crime and ascends to power in this world. The series
explores how a fatal diagnosis such as White's releases a typical man from the
daily concerns and constraints of normal society and follows his transformation
from a mild family man to a kingpin of the drug trade.
                                                                                                                                                                                                                    Sponsorship Available
        Hartford-New Haven
         HH                                                             MEN                                                                                                     ADULTS
       RTG                  18-49                 25-49                25-54                 35-54                35-64                 18-34                 18-49                25-49                 25-54                35-54
         1.3                   1.1                  1.4                   1.7                  1.9                   2.1                   0.7                  0.9                   1.3                  1.4                 1.4
  Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo rating from Breaking Bad on AMC (aired Sun 10p-11p, May 10),
  applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.

  Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (May 10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Whale Wars
Fridays, 9:00pm – 10:00pm (Season 4)
     Airs June 2011
The Jolly Roger flies high again as Captain Paul Watson and the Sea Shepherd
Conservation Society return to the high seas in their fight to save whales from
Japanese vessels in the icy waters of the Antarctic Ocean. Only one group
stands between a 750-ton whale-killing machine and its prey. Whale Wars
follows the Sea Shepherd Conservation Society as they seek to end Japanese
whaling once and for all. Aboard the MV Steve Irwin, this group of heroes
protects some of the greatest animals on the planet.




        Hartford-New Haven
                                                                 HH             M18-34 M18-49 M25-49 M25-54                                                   A18-34             A18-49             A25-49             A25-54
    WHALE WARS SEASON 4                                          1.4                 4.5                2.2                2.8                2.7                 3.4                1.7                1.7                   1.6
    WHALE WARS SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Whale Wars
    on APL (aired Fri 9p-10p, Av g all w ks, Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


    Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


The Next Food Network Star
Sundays, 9:00pm – 10:00pm (Season 7)
    June 5th, 2011 – August 7th, 2011
The contestants on The Next Food Network Star are competing for their ultimate
dream job: their own show on Food Network. Because of this amazing prize, the
attributes of the contestants are a little different than other chef competition
shows. These people don’t just need to know food, they also need to be
personable and work with the camera, so the Selection Committee can choose
the best person for his or her own six-episode show.


                                                                                                                                                                                                                  Sponsorship Available
                                                                                                                                                                                                                  Sweepstakes Available
        Hartford-New Haven
                                                                                               HH             A18-34             A18-49              A25-54            W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
   NEXT FOOD NETWORK STAR SEASON 7                                                             3.1                3.4                2.3                 2.6                2.2                2.0                2.6         4.6   2.7   2.5
THE NEXT FOOD NETWORK STAR SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from The Nex t Food Netw ork Star on
FOOD (aired Sun 9p-10p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Special Sweepstakes Opportunity


Next Food Network Star Sweepstakes
Trip for (2) to Food Network Star Tour
      Consumer Sweepstakes
The biggest culinary competition on TV is back! Food Network's #1 primetime
series returns for a 7th season with more star power than ever before. This
year, Giada DeLaurentiis joins host Bobby Flay in Hollywood where 15 finalists
will compete for their dream job: their own Food Network show! This sizzling
season will have special appearances made by Rachael Ray, Guy Fieri, Alton
Brown, and other Food Network Stars.

A custom sweepstakes opportunity for your client would be an amazing trip to
the Food and Wine Festival in NYC! One lucky winner receive a VIP trip for two
to including:
        • Roundtrip transportation
        • Hotel accommodations
        • (2) tickets to the Food & Wine Festival with Meet & Greet
        • Plus more




DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Louie
Thursdays, 10:30pm – 11:00pm (Season 2)
    Airs June 23rd, 2011
Louie is a comedy filtered through the observational humor of Louis C.K. Each
episode puts a spotlight on Louis' hectic life as a successful stand-up comedian
and newly single father raising his two daughters. The single-camera comedy is
a mix of Louis C.K.'s stand-up comedy and scripted short films. Louis C.K.
serves as executive producer, writer and director.




        Hartford-New Haven
                                                         HH              M18-34             M18-49              M25-49              M25-54              A18-34             A18-49              A25-49             A25-54
  LOUIE SEASON 2                                          1.2                2.5                 1.4                1.8                 1.5                 1.5                0.8                 1.1                0.9
  LOUIE SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Louie on FX
  (airedTues 11p-1130p: Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Rescue Me
Tuesdays, 10:00pm – 11:00pm (Season 7/Final)
    July 12th, 2011 – September 6th, 2011
Rescue Me is a drama about the inner workings of 62 Truck of the New York
Fire Department and the men that comprise its firehouse. It can, at times, be a
dark look at what kind of person it takes to forgo his own personal well-being
and run into a burning building while others are running out. It also looks into the
fraternal relationship that each shares with one another because few can
understand what it’s like to stare death in the eyes and not blink. It’s these
relationships that begin to define them. The final two seasons will deal with
Tommy Gavin's (Denis Leary) recognition of how deeply he is in need of rescue
and how time is running out on his last chances for redemption.

        Hartford-New Haven
                                                           HH             M18-34 M18-49 M25-49 M25-54 M35-64                                                               A18-34             A18-49             A25-49       A25-54   A35-64
  RESCUE ME SEASON 7                                       1.8                 2.3                1.4                1.8                1.7                 0.8                1.3                0.8                1.1       1.1      0.9
  RESCUE ME SEASON #7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Rescue Me on FX (aired Tues 10p-11p, 6/29/10-
  8/31/10), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse.


  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/29/10-8/31/10; Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Drop Dead Diva
Sundays, 9:00pm – 10:00pm (Season 3)
    Airs June 2011
The compelling and hilarious Lifetime Original Series Drop Dead Diva returns
for Season 3! Watch as Jane, the former model-in-training, continues to
navigate her new life in the body of a brilliant, thoughtful and plus-size attorney.
The year ahead brings more challenging cases and riveting romances to the
comedic drama series as Jane learns to balance her beauty queen ways with
her brilliant new mind.


                                                                                                                                                                                                                   Sponsorship Available

        Hartford-New Haven
                                                                        HH                A18-34                A18-49                 A25-49                A25-54                W18-34                W18-49               W25-49   W25-54   W35-54
   DROP DEAD DIVA SEASON 3                                              3.9                   0.3                    0.6                   0.7                   1.2                   0.7                    1.1              1.4      2.4      2.9
   DROP DEAD DIVA SEASON #3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Drop Dead Div a on LIF (aired Sun 9p-
   10p, Wks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


   Source: Nielsen Media Research, Hartford-New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Alphas
Mondays, 10:00pm – 11:00pm (Season 1)
   July 11th, 2011
Alphas follows a team of ordinary citizens whose brain anomalies imbue them with
extraordinary mental and physical abilities. Taking the law into their own hands, the unlikely
team, led by Dr. Leigh Rosen (Emmy Award-winner and Oscar nominee David Strathairn)
investigates cases that suggest other Alpha activity to uncover what the CIA, FBI and
Pentagon have not been able, or willing, to solve. These gifted individuals must balance
their quirky personalities and disparate backgrounds with their not always visible powers as
they work to solve crimes, stop the ticking time bomb and catch the enemy.

Being Human did well for Syfy in it’s first season, expect similar results with Alphas this
summer.

        Hartford
      HH                                           WOMEN                                                                              MEN                                                                         ADULTS
    RTG                 18-34               18-49              25-49               25-54               18-34               18-49               25-49               25-54               18-34               18-49              25-49   25-54
      1.3                 0.9                 0.7                 0.9                 1.1                 0.3                 0.9                1.0                 0.8                 0.6                 0.8               0.9     0.9

RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, Being Human/Mon 9-10p, Feb'11 av g all w eeks, adjusted to the full DMA
univ erse. Ex trapolated by Strata Marketing.
Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (Feb11). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Warehouse 13
Mondays, 9:00pm – 10:00pm (Season 3)
   Airs July 11th, 2011
After saving the life of the president, two Secret Service agents find themselves
abruptly transferred to Warehouse 13, a massive, top secret storage facility in
windswept South Dakota that houses every strange artifact, mysterious relic,
fantastical object and supernatural souvenir ever collected by the U.S.
government. The warehouse’s caretaker, Artie, charges Pete and Myka with
chasing down reports of paranormal activity in search of new objects for the
warehouse as well as helping to control the warehouse.




        Hartford-New Haven
                                                                      HH             M18-34 M18-49 M25-49 M25-54 M35-64                                                              A18-34             A18-49                A25-49   A25-54   A35-64
     WAREHOUSE 13 SEASON 3                                            1.5                0.6                1.2                1.3                 1.2                1.7                0.5                0.7                0.7      0.7      1.0
 WAREHOUSE 13 SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Warehouse 13 on SYFY (aired Tues 9p-10p, 7/6/10-
 12/7/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Warehouse 13 on SYFY (Tues 9p-10p).


 Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


The Closer
Tuesdays, 9:00pm – 10:00pm (Season 7/Final)
    Airs July 11th, 2011 – September 12th, 2011
Kyra Sedgwick returns to her unforgettable role as Deputy Police Chief Brenda
Johnson who runs the Priority Homicide Division of the LAPD with an
unorthodox style. She is a top-notch investigator with unparalleled interrogation
skills and a track record for closing nearly every case with a suspect’s
confession. On the home front, she’s not quite as adept at handling her personal
relationships. This acclaimed series also features a strong cast that has
garnered three Screen Actors Guild Award® ensemble nominations.                                                                                                                                                     Sponsorship Available



        Hartford-New Haven
                                                         HH                 W18-34                 W18-49                 W25-49                 W25-54                 W35-64                 A18-34                 A18-49    A25-49   A25-54   A35-64
THE CLOSER SEASON 7                                      6.0                    0.5                    1.7                    2.2                    3.0                    5.9                    0.5                    1.4    1.7      2.5      4.7
THE CLOSER SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from The Closer on TNT (aired Mon 9p-10p, 7/12/10-9/13/10), applied to the interconnect
cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 The Closer on TNT (Mon 9p-10p).


Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (7/12/10-9/13/10; Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Rizzoli & Isles
Mondays, 10:00pm – 11:00pm (Season 2)
   Airs July 11th, 2011 – September 12th, 2011
This character-driven crime series centers on police detective Jane Rizzoli, a
Boston detective played by Law & Order’s Angie Harmon. She works alongside
medical examiner Maura Isles, played by NCIS’s Sasha Alexander. These two
strong, smart and relatable women bring their unique skills and take the viewer
for a thrilling ride as they solve a new crime each week. This show is based on
the popular mystery novels by Tess Gerritsen.


                                                                                                                                                                                                                    Sponsorship Available

        Hartford-New Haven
                                                                        HH                 W18-49                 W25-49                 W25-54                 W35-64                 A18-49                 A25-49          A25-54   A35-64
      RIZZOLI & ISLES SEASON 2                                           6.7                    3.7                    4.6                    5.2                  12.6                    3.0                    3.8          5.3      10.6
   RIZZOLI & ISLES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Mon 10p-
   11p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.



   Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Memphis Beat
Tuesdays, 9:00pm – 10:00pm (Season 2)
    Airs June 14th, 2011 – August 16th, 2011
In Memphis Beat, Jason Lee plays Dwight Hendricks, a Memphis police officer
who lives with his mother. His intimate connection with the city and its people
sets him apart from his fellow officers. In this lighter, offbeat drama, Dwight
Hendricks plays ―the keeper of Memphis‖. He is a true southern gentleman and
a police detective who is protective of his fellow citizens, reverential of the city’s
history and deeply-rooted in its blues music scene.




        Hartford-New Haven
                                                                    HH             A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
    MEMPHIS BEAT SEASON 2                                           3.2                0.4                1.3                1.6                0.4               1.6                2.1                0.4                   1.1   1.1
MEMPHIS BEAT SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Season 1 of Memphis Beat on TNT
(aired Tues 10p-11p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in Prop. to Jul10 Memphis
Beat on TNT (Tues 10p-11p)

Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


HawthoRNe
Tuesdays, 10:00pm – 11:00pm (Season 3)
    June 14th, 2011 – August 16th, 2011
HawthoRNe stars Jada Pinkett Smith as the strong but caring Director of
Nursing, Nancy Hawthorne, who always puts the pain of others first. In this third
season, Nancy must challenge hospital administrators, heartless doctors,
apathetic colleagues and a system that sometimes forgets it's there to serve the
sick, all while knowing she’s fighting a battle she often won't win. Recently
widowed and the mother of a smart, willful teenager, Nancy juggles her career
with her equally important role as a single parent.
.


        Hartford-New Haven
                                                                            HH                                                  Women                                                                                              Adults
                                                                           RTG                     18-49                   25-49     25-54                                   35-64                   18-49                    25-49       25-54   35-64
 HAWTHORNE SEASON 3                                                         2.7                     1.2                     1.5       1.7                                     3.0                     0.7                      0.9         1.1     2.1
 Hawthorne Season 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Haw thorne on TNT (aired Tues 9p-10p, 6/22/10-8/24/10), applied to the
 interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Haw thorne on TNT (Tues 9p-10p)

 Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Franklin & Bash
Wednesdays, 9:00pm – 10:00pm (Season 1)
   Airs June 1st, 2011 – August 3rd, 2011
In Franklin & Bash, two young, fly-by-the-seat-of-their-pants street lawyers
cause a seismic culture clash when they join a legendary, button-down law firm.
Breckin Meyer is Jared Franklin, who loves sticking it to authority every chance
he gets, while Mark-Paul Gosselaar plays Peter Bash, who has a knack for
connecting with jury and judge.




        Hartford-New Haven
                                                                       HH                 A18-49                A25-49                 A25-54                 A35-64                W18-49                W25-49              W25-54   W35-64
  Franklin & Bash Season 1                                             6.8                    1.7                   2.1                    3.0                    5.9                   2.0                    2.6             2.9      7.0
  Franklin & Bash Season 1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Monday
  10PM-11PM, Jul10 3 w eek av erage), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.

  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.


DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Men of a Certain Age
Wednesdays, 10:00pm – 11:00pm (Season 2b)
   Airs June 1st, 2011 – July 6th, 2011
TNT’s critically-acclaimed, viewer-favorite Men of a Certain Age returns with its honest
portrayal of being a middle aged man in today’s world. The award-winning cast of Ray
Romano, Andre Braugher and Scott Bakula have never been better as three lifelong
friends navigating through the complexities of their very different mid-lives. This wry and
realistic depiction of ordinary men and their friendships provides a poignant, often funny,
peek at what happens when you get a certain age and start living your life.

                                                                                                                                                                                                                   Sponsorship Available



        Hartford-New Haven
                                                                                       HH               A18-34               A18-49               A25-54              W18-34               W18-49               W25-54        M18-34   M18-49   M25-54
   MEN OF A CERTAIN AGE SEASON 2b                2.4            1.6           1.7              1.8           1.3          1.6            1.9           1.9            1.9           1.8
   Audience Rationale: Interconnect DMA
  MEN OF A CERTAIN AGE SEASON 2b Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Season 2a of Men of a Certain Age on TNT (aired
  Mon 10p-11p, 12/6/10-1/10/11), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Feb10 Men of a Certain Age on TNT (Mon 10p-11p).



  Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (12/6/10-1/10/11; Feb10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Falling Skies
Sundays, 10:00pm – 11:00pm (Season 1)(Premiere 2-Hour 9pm-11pm
            Airs June 19th, 2011 – August 21st, 2011 (6/26, starts regular 10p-11p)
From executive producer Steven Spielberg, Falling Skies stars Noah Wyle as a
former college professor who becomes the leader of a group of soldiers and
civilians struggling against an occupying alien force. Moon Bloodgood co-stars
as Anne Glass, a therapist who works with the surviving children to help them
cope with the traumatic situation. The series also stars Drew Roy as Hal and
Maxim Knight as Matt, Tom's two sons; and Seychelle Gabriel as Lourdes, an
orphaned teenager who helps run the group's commissary.                                                                                                                                                               Sponsorship Available



        Hartford-New Haven
                                                                                                                                                                                                                                 Source: Nielsen Media Research
                                                                                                                                                                                                                                 Hartford-New Haven CDMA Live+7
            HH                                     WOMEN                                                              ADULTS                                                                MEN                                  Interconnect Equivalent Ratings
          RTG                   18-49                 25-54                 35-64                 18-49                  25-54                 35-64                 18-49                 25-54                  35-64          (Feb’10). Extrapolated by Strata
                                                                                                                                                                                                                                 Marketing.
            3.8                   1.8                    1.8                   3.8                   1.4                   1.5                    2.8                   1.1                   1.1                   1.7

     RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford C-DMA Liv e+7, Lev erage/Wed 10-11p, Feb'10 2 w eek av g, adjusted to the full DMA
     univ erse.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Leverage
Sundays, 9:00pm – 10:00pm
    June 26th, 2011 – August 28th, 2011
Leverage stars Timothy Hutton as Nate Ford, a former insurance investigator,
who puts together a team of thieves, hackers and grifters that act as modern-
day Robin Hoods. They steal from the rich and give to the poor, to help balance
the crooks in high power positions – taking revenge against those who use
power and wealth to victimize others. They emerge from the jobs realizing they
are far better working together than apart. Once they discover they can trust
each other, the group targets their cons toward the richest, the greediest and
the most unjust.


        Hartford-New Haven

                                                                   HH            W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54                                                                                     A35-64
LEVERAGE SEASON 4                                                  2.6               3.1                2.4               1.3                1.3                1.8               1.8                1.6               1.2    1.1    1.9
LEVERAGE SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Lev erage on TNT (aired Sun 9p-10p, Wks
2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ 7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Mon          Tue          Wed         Thur   Fri   Sa       Su



The Closer   Memphis      Franklin &                       Leverage
9pm-10pm       Beat          Bash                          9pm-10pm
 7/11-9/12   9pm-10pm     9pm-10pm                         6/26-8/28
             6/14-8/16      6/1-8/3




 Rizzoli &   Hawthorne     Men of a                       Falling Skies
   Isles     10pm-11pm    Certain Age                      10pm-11pm
10pm-11pm     6/14-8/16   10pm-11pm                         6/19-8/21
 7/11-9/12                  6/1-7/6

                                                                   28.
Programming
                      Original Series


White Collar
Tuesdays, 9:00pm – 10:00pm (Season 3)
    Airs June 7th, 2011 – August 9th, 2011
White Collar is about the unlikely partnership of a con artist and an FBI agent
who have been playing cat and mouse for years. Neal Caffrey (Bomer), an
incredibly charming criminal mastermind, is finally caught by his nemesis, G-
Man extraordinaire Peter Burke (DeKay). When Neal escapes from a maximum-
security prison to find his long-lost love, Peter nabs him once again. Rather than
returning to jail for his daring getaway, Neal suggests an alternate plan: he'll
provide his cunning criminal expertise to assist the Feds in catching other
notorious and elusive criminals. Initially wary, Peter quickly finds that Neal
provides insight and intuition that cannot be found on the right side of the law.

        Hartford-New Haven

                                                               HH               W18-34                W18-49                W25-49                W25-54                W35-64                A18-34                A18-49    A25-49   A25-54   A35-64

WHITE COLLAR SEASON 3                                          4.6                  2.7                   2.6                   2.3                   2.3                   5.2                   3.0                   2.3    1.6      1.7      3.5
WHITE COLLAR SEASON 3 Audience Rationale: Interconnect DMA equivalent ratings are based on the average CDMA HH and Demo ratings from White Collar
on USA (aired Tues 9p-10p, Wks,2,3,4, Jul10), applied to the interconnect coverage area and adjusted to the full Hartford/New Haven DMA universe.

Source: Nielsen Media Research, Hartford/New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Covert Affairs
Tuesdays, 10:00pm – 11:00pm (Season 2)
    Airs June 7th, 2011 – August 9th, 2011
Covert Affairs centers on a young CIA trainee, Annie Walker (Piper Perabo),
who is mysteriously summoned to headquarters for duty as a field operative.
While Annie believes she's been promoted for her exceptional linguistic skills,
there may be something or someone from her past that her CIA bosses are
really after. Christopher Gorham plays Auggie Anderson, a CIA military
intelligence agent who was blinded while on assignment and is Annie's guide in
this world of bureaucracy, excitement and intrigue.




        Hartford-New Haven
                                                                      HH            A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
   COVERT AFFAIRS Season 2                                            4.9               1.9                1.9               2.2                1.4               1.9                1.6                2.4               1.9   2.8
   COVERT AFFAIRS Season 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Cov ert Affairs on USA
   (aired Tue 10:00p-11:00p, July 10-3w k av g), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse.

   Source: Nielsen Media Research, Hartford-New Haven CDMA Live+7 Interconnect Equivalent Ratings (July10). Extrapolated by Strata Marketing.



DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Programming
                      Original Series


Royal Pains
Wednesdays, 9:00pm – 10:00pm (Season 3)
   Airs June 29th, 2011 – September 14th, 2011
Hank Lawson is a young doctor on the fast track to success, until he is blamed
for the death of a hospital trustee. With the encouragement of his younger
brother Evan, Hank reluctantly agrees to become a ―Concierge Doctor‖ to the
rich and famous who summer in the Hamptons. But will he be able to treat his
high-flying clients while still managing to keep his own two feet on the ground?




        Hartford-New Haven
                                                                     HH              A18-34              A18-49              A25-54             W18-34              W18-49              W25-54              M18-34            M18-49   M25-54
ROYAL PAINS SEASON 3                                                 5.5                 2.0                 2.4                 3.7                 0.9                1.4                 2.8                 3.0            3.4      4.7
ROYAL PAINS SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Roy al Pains on USA (aired Thurs 10p-
11p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.


Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership
Hartford-New Haven 2011 Cable Summer Viewership

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Hartford-New Haven 2011 Cable Summer Viewership

  • 2. Table on Contents Series Series Promotions A&E - The Glades Pg.4 TNT - Franklin & Bash Pg.24 Next Food Network Star Sweepstakes Pg.14 ABC Fam. - Switched at Birth Pg.5 TNT - Men of a Certain Age Pg.25 MTV Video Music Awards Sweepstakes Pg.38 ABC Fam. - The Lying Game Pg.6 TNT - Falling Skies Pg.26 ESPY Awards Viewing Party Sweepstakes Pg.40 ABC Fam. - Pretty Little Liars Pg.7 TNT - Leverage Pg.27 Promotional Opportunities Pg.42 ABC Fam. - The Nine Lives of Chloe King Pg.8 USA - White Collar Pg.29 ABC Fam: - The Great State of Georgia Pg.9 USA - Covert Affairs Pg.30 AMC - Breaking Bad Pg.11 USA - Royal Pains Pg.31 ANPL - Whale Wars Pg.12 USA - Burn Notice Pg.32 FOOD - The Next Food Network Star Pg.13 FX - Louie Pg.15 FX – Rescue Me Pg.16 Specials/ Movies Sports Life - Drop Dead Diva Pg.17 ABC Fam. - Always & Forever Pg.35 Red Sox Baseball Pg.45 SYFY - Alphas Pg.18 MTV - MTV Movie Awards Pg.36 Yankees Baseball Pg.45 SYFY - Warehouse 13 Pg.19 MTV - MTV Video Music Awards Pg.37 Mets Baseball Pg.45 TNT - The Closer Pg.20 ESPN - ESPY Awards Pg.39 French Open Tennis Pg.46 TNT - Rizzoli & Isles Pg.21 Wimbledon Pg.46 TNT - Memphis Beat Pg.22 Home Run Derby Pg.47 TNT - Hawthorne Pg.23 NASCAR Pg.47 US Open Golf Pg.48 British Open Golf Pg.48 PGA Championship Pg.48
  • 4. Programming Original Series The Glades Sundays, 10:00pm – 11:00pm (Season 2) Airs July 2011 The Glades follows Jim Longworth, an attractive, brilliant, yet hard to get along with homicide detective from Chicago who gets shot by his captain after being wrongfully accused of sleeping with his wife. After being exiled from the department, Longworth relocates to the sleepy, middle of nowhere town of Palm Glade, Florida, where the sunshine and golf are plentiful and crime is seemingly at a minimum. Only this town outside the Florida Everglades isn’t quite as idyllic as he thought, as he finds people keep turning up murdered. Each case pulls Longworth off the golf course and reluctantly into his element as one of the sharpest homicide detectives to wear a badge. Sponsorship Available Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 THE GLADES SEASON 2 3.2 1.3 1.6 2.2 0.7 2.4 2.4 1.8 0.9 2.0 THE GLADES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from The Glades on AEN (aired Sun 10p- 11p, w ks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 5. Programming Original Series Switched at Birth Mondays, 9:00pm – 10:00pm (Season 1) Airs June 6th, 2011 o August 8th, 2011 Switched at Birth, a new one-hour scripted drama, tells the story of two teenage girls who discover they were accidentally switched as newborns in the hospital. Bay Kennish grew up in a wealthy family with two parents and a brother, while Daphne Vasquez, who lost her hearing at an early age due to a case of meningitis, grew up with a single mother in a working class neighborhood. Things come to a dramatic head when both families meet and struggle to learn how to live together for the sake of the girls. The first season of The Secret Life of An American Teenager did well for ABC Family, expect similar results from Switched at Birth this summer. Hartford HH PERSON WOMEN ADULTS RTG S 12-20 18-34 18-49 25-49 25-54 35-54 18-34 18-49 25-49 25-54 35-54 3.3 14.6 4.4 4.1 3.2 2.6 2.9 2.2 2.5 2.1 1.7 2.0 Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Secret Life of American Teenager on FAM (aired Mon 8p-9p, Mar09, w eeks 1,2,3), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Demos in prop. to Mar09 AVG ALL WEEKS on FAM (Mon 8p-9p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 6. Programming Original Series The Lying Game Mondays, 9:00pm – 10:00pm (Season 1) Airs August 15th, 2011 – October 24th, 2011 The Lying Game, follows Emma, a kind-hearted foster kid who learns she has an identical twin sister named Sutton. Sutton, unlike Emma, was adopted by wealthy parents and is seemingly living an ideal life. After their initial meeting, Sutton talks Emma into stepping into her life for a few days while she pursues a lead on the mysterious identity of their birth mother. After Sutton inexplicably fails to return to the girls' designated meeting place, Emma must decide if she should come clean about her identity and risk her own safety in the hope of uncovering her twin sister's whereabouts, along with the truth about why they were separated in the first place. Hartford-New Haven HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 THE LYING GAME SEASON 1 2.4 15.2 3.8 2.0 1.6 1.5 1.4 1.9 1.0 0.8 0.8 0.7 THE LYING GAME SEASON #1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 7. Programming Original Series Pretty Little Liars Tuesdays, 8:00pm – 9:00pm (Season 2) Airs June 14th 2011 – August 16th, 2011 Pretty Little Liars follows four estranged best friends who are reunited one year after their best friend and queen bee of the group, Alison, goes missing - only to discover they're receiving messages from an anonymous "A" who knows all their secrets. The drama stars Lucy Hale as Aria, Troian Bellisario as Spencer, Ashley Benson as Hanna, Shay Mitchell as Emily and Sasha Pieterse as Alison. The series is based on Alloy Entertainment's popular young adult book series written by Sara Shepard. Sponsorship Available Hartford-New Haven HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 PRETTY LITTLE LIARS SEASON 2 2.5 15.2 3.8 2.0 1.6 1.5 1.4 1.9 1.0 0.8 0.8 0.7 PRETTY LITTLE LIARS SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 8. Programming Original Series The Nine Lives of Chloe King Tuesdays, 9:00pm – 10:00pm (Season 1) Airs June 14th, 2011 – August 16th, 2011 In the one-hour scripted drama The Nine Lives of Chloe King, Chloe King is looking forward to celebrating her birthday with her friends and single mother, just like every other year... that is until she starts developing heightened abilities and discovers she's being pursued by a mysterious figure. Chloe soon learns she's part of an ancient race which has been hunted by human assassins for millennia - and that she may be their only hope for ultimate survival. Hartford-New Haven HH WOMEN ADULTS RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.8 1.0 1.4 1.4 1.2 0.7 1.0 1.1 0.9 Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Ky le XY on FAM (aired Mon 9p-10p, Mar09, w eeks 1&2), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to AVG ALL WEEKS Mar09 on FAM (Mon 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 9. Programming Original Series The Great State of Georgia Wednesdays, 8:30pm – 9:00pm (Season 1) Airs June 29th, 2011 – August 31st, 2011 The Great State of Georgia, is a new multi-cam comedy series starring Raven-Symone as Georgia, an aspiring actress with a larger than life personality, and her science geek best friend, who try to make headway in New York City. The Great State of Georgia will be executive produced by Kirk J. Rudell and Jennifer Weiner (author of the best-selling novels Good in Bed and In Her Shoes). Majandra Delfino also stars as Jo and Loretta Devine as Aunt Honey. Hartford-New Haven HH TEENS WOMEN ADULTS RTG 12-17 12-17 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.4 3.4 4.5 1.2 1.4 1.3 1.4 1.9 1.9 1.6 1.7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Melissa & Joey on FAM (aired Tu 8p-8:30p, 8/17/10-10/26/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Oct10 Melissa & Joey on FAM (Mon 8p-8:30p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (8/17/10-10/26/10; Oct10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 10. Mon Tue Wed Switched at Pretty Little Birth Liars 9pm-10pm 8pm-9pm 6/6-8/8 6/14-8/16 Nine Live of Chloe King 8:30pm-9pm 6/29-8/31 The Lying Nine Live of Game Chloe King 9pm-10pm 9pm-10pm 8/15-10/24 6/14-8/16 10.
  • 11. Programming Original Series Breaking Bad Sundays, 10:00pm – 11:00pm (Season 4) Airs July 17th, 2011 Breaking Bad follows protagonist Walter White, a chemistry teacher who lives in New Mexico with his wife and teenage son who has cerebral palsy. White is diagnosed with Stage III cancer and given a prognosis of two years left to live. With a new sense of fearlessness based on his medical prognosis, and a desire to secure his family's financial security, White chooses to enter a dangerous world of drugs and crime and ascends to power in this world. The series explores how a fatal diagnosis such as White's releases a typical man from the daily concerns and constraints of normal society and follows his transformation from a mild family man to a kingpin of the drug trade. Sponsorship Available Hartford-New Haven HH MEN ADULTS RTG 18-49 25-49 25-54 35-54 35-64 18-34 18-49 25-49 25-54 35-54 1.3 1.1 1.4 1.7 1.9 2.1 0.7 0.9 1.3 1.4 1.4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo rating from Breaking Bad on AMC (aired Sun 10p-11p, May 10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (May 10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 12. Programming Original Series Whale Wars Fridays, 9:00pm – 10:00pm (Season 4) Airs June 2011 The Jolly Roger flies high again as Captain Paul Watson and the Sea Shepherd Conservation Society return to the high seas in their fight to save whales from Japanese vessels in the icy waters of the Antarctic Ocean. Only one group stands between a 750-ton whale-killing machine and its prey. Whale Wars follows the Sea Shepherd Conservation Society as they seek to end Japanese whaling once and for all. Aboard the MV Steve Irwin, this group of heroes protects some of the greatest animals on the planet. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54 WHALE WARS SEASON 4 1.4 4.5 2.2 2.8 2.7 3.4 1.7 1.7 1.6 WHALE WARS SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Whale Wars on APL (aired Fri 9p-10p, Av g all w ks, Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 13. Programming Original Series The Next Food Network Star Sundays, 9:00pm – 10:00pm (Season 7) June 5th, 2011 – August 7th, 2011 The contestants on The Next Food Network Star are competing for their ultimate dream job: their own show on Food Network. Because of this amazing prize, the attributes of the contestants are a little different than other chef competition shows. These people don’t just need to know food, they also need to be personable and work with the camera, so the Selection Committee can choose the best person for his or her own six-episode show. Sponsorship Available Sweepstakes Available Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 NEXT FOOD NETWORK STAR SEASON 7 3.1 3.4 2.3 2.6 2.2 2.0 2.6 4.6 2.7 2.5 THE NEXT FOOD NETWORK STAR SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from The Nex t Food Netw ork Star on FOOD (aired Sun 9p-10p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 14. Programming Special Sweepstakes Opportunity Next Food Network Star Sweepstakes Trip for (2) to Food Network Star Tour Consumer Sweepstakes The biggest culinary competition on TV is back! Food Network's #1 primetime series returns for a 7th season with more star power than ever before. This year, Giada DeLaurentiis joins host Bobby Flay in Hollywood where 15 finalists will compete for their dream job: their own Food Network show! This sizzling season will have special appearances made by Rachael Ray, Guy Fieri, Alton Brown, and other Food Network Stars. A custom sweepstakes opportunity for your client would be an amazing trip to the Food and Wine Festival in NYC! One lucky winner receive a VIP trip for two to including: • Roundtrip transportation • Hotel accommodations • (2) tickets to the Food & Wine Festival with Meet & Greet • Plus more DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 15. Programming Original Series Louie Thursdays, 10:30pm – 11:00pm (Season 2) Airs June 23rd, 2011 Louie is a comedy filtered through the observational humor of Louis C.K. Each episode puts a spotlight on Louis' hectic life as a successful stand-up comedian and newly single father raising his two daughters. The single-camera comedy is a mix of Louis C.K.'s stand-up comedy and scripted short films. Louis C.K. serves as executive producer, writer and director. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54 LOUIE SEASON 2 1.2 2.5 1.4 1.8 1.5 1.5 0.8 1.1 0.9 LOUIE SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Louie on FX (airedTues 11p-1130p: Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 16. Programming Original Series Rescue Me Tuesdays, 10:00pm – 11:00pm (Season 7/Final) July 12th, 2011 – September 6th, 2011 Rescue Me is a drama about the inner workings of 62 Truck of the New York Fire Department and the men that comprise its firehouse. It can, at times, be a dark look at what kind of person it takes to forgo his own personal well-being and run into a burning building while others are running out. It also looks into the fraternal relationship that each shares with one another because few can understand what it’s like to stare death in the eyes and not blink. It’s these relationships that begin to define them. The final two seasons will deal with Tommy Gavin's (Denis Leary) recognition of how deeply he is in need of rescue and how time is running out on his last chances for redemption. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64 RESCUE ME SEASON 7 1.8 2.3 1.4 1.8 1.7 0.8 1.3 0.8 1.1 1.1 0.9 RESCUE ME SEASON #7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Rescue Me on FX (aired Tues 10p-11p, 6/29/10- 8/31/10), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/29/10-8/31/10; Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 17. Programming Original Series Drop Dead Diva Sundays, 9:00pm – 10:00pm (Season 3) Airs June 2011 The compelling and hilarious Lifetime Original Series Drop Dead Diva returns for Season 3! Watch as Jane, the former model-in-training, continues to navigate her new life in the body of a brilliant, thoughtful and plus-size attorney. The year ahead brings more challenging cases and riveting romances to the comedic drama series as Jane learns to balance her beauty queen ways with her brilliant new mind. Sponsorship Available Hartford-New Haven HH A18-34 A18-49 A25-49 A25-54 W18-34 W18-49 W25-49 W25-54 W35-54 DROP DEAD DIVA SEASON 3 3.9 0.3 0.6 0.7 1.2 0.7 1.1 1.4 2.4 2.9 DROP DEAD DIVA SEASON #3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Drop Dead Div a on LIF (aired Sun 9p- 10p, Wks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 18. Programming Original Series Alphas Mondays, 10:00pm – 11:00pm (Season 1) July 11th, 2011 Alphas follows a team of ordinary citizens whose brain anomalies imbue them with extraordinary mental and physical abilities. Taking the law into their own hands, the unlikely team, led by Dr. Leigh Rosen (Emmy Award-winner and Oscar nominee David Strathairn) investigates cases that suggest other Alpha activity to uncover what the CIA, FBI and Pentagon have not been able, or willing, to solve. These gifted individuals must balance their quirky personalities and disparate backgrounds with their not always visible powers as they work to solve crimes, stop the ticking time bomb and catch the enemy. Being Human did well for Syfy in it’s first season, expect similar results with Alphas this summer. Hartford HH WOMEN MEN ADULTS RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.3 0.9 0.7 0.9 1.1 0.3 0.9 1.0 0.8 0.6 0.8 0.9 0.9 RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, Being Human/Mon 9-10p, Feb'11 av g all w eeks, adjusted to the full DMA univ erse. Ex trapolated by Strata Marketing. Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (Feb11). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 19. Programming Original Series Warehouse 13 Mondays, 9:00pm – 10:00pm (Season 3) Airs July 11th, 2011 After saving the life of the president, two Secret Service agents find themselves abruptly transferred to Warehouse 13, a massive, top secret storage facility in windswept South Dakota that houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The warehouse’s caretaker, Artie, charges Pete and Myka with chasing down reports of paranormal activity in search of new objects for the warehouse as well as helping to control the warehouse. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64 WAREHOUSE 13 SEASON 3 1.5 0.6 1.2 1.3 1.2 1.7 0.5 0.7 0.7 0.7 1.0 WAREHOUSE 13 SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Warehouse 13 on SYFY (aired Tues 9p-10p, 7/6/10- 12/7/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Warehouse 13 on SYFY (Tues 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 20. Programming Original Series The Closer Tuesdays, 9:00pm – 10:00pm (Season 7/Final) Airs July 11th, 2011 – September 12th, 2011 Kyra Sedgwick returns to her unforgettable role as Deputy Police Chief Brenda Johnson who runs the Priority Homicide Division of the LAPD with an unorthodox style. She is a top-notch investigator with unparalleled interrogation skills and a track record for closing nearly every case with a suspect’s confession. On the home front, she’s not quite as adept at handling her personal relationships. This acclaimed series also features a strong cast that has garnered three Screen Actors Guild Award® ensemble nominations. Sponsorship Available Hartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 THE CLOSER SEASON 7 6.0 0.5 1.7 2.2 3.0 5.9 0.5 1.4 1.7 2.5 4.7 THE CLOSER SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from The Closer on TNT (aired Mon 9p-10p, 7/12/10-9/13/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 The Closer on TNT (Mon 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (7/12/10-9/13/10; Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 21. Programming Original Series Rizzoli & Isles Mondays, 10:00pm – 11:00pm (Season 2) Airs July 11th, 2011 – September 12th, 2011 This character-driven crime series centers on police detective Jane Rizzoli, a Boston detective played by Law & Order’s Angie Harmon. She works alongside medical examiner Maura Isles, played by NCIS’s Sasha Alexander. These two strong, smart and relatable women bring their unique skills and take the viewer for a thrilling ride as they solve a new crime each week. This show is based on the popular mystery novels by Tess Gerritsen. Sponsorship Available Hartford-New Haven HH W18-49 W25-49 W25-54 W35-64 A18-49 A25-49 A25-54 A35-64 RIZZOLI & ISLES SEASON 2 6.7 3.7 4.6 5.2 12.6 3.0 3.8 5.3 10.6 RIZZOLI & ISLES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Mon 10p- 11p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 22. Programming Original Series Memphis Beat Tuesdays, 9:00pm – 10:00pm (Season 2) Airs June 14th, 2011 – August 16th, 2011 In Memphis Beat, Jason Lee plays Dwight Hendricks, a Memphis police officer who lives with his mother. His intimate connection with the city and its people sets him apart from his fellow officers. In this lighter, offbeat drama, Dwight Hendricks plays ―the keeper of Memphis‖. He is a true southern gentleman and a police detective who is protective of his fellow citizens, reverential of the city’s history and deeply-rooted in its blues music scene. Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 MEMPHIS BEAT SEASON 2 3.2 0.4 1.3 1.6 0.4 1.6 2.1 0.4 1.1 1.1 MEMPHIS BEAT SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Season 1 of Memphis Beat on TNT (aired Tues 10p-11p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in Prop. to Jul10 Memphis Beat on TNT (Tues 10p-11p) Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 23. Programming Original Series HawthoRNe Tuesdays, 10:00pm – 11:00pm (Season 3) June 14th, 2011 – August 16th, 2011 HawthoRNe stars Jada Pinkett Smith as the strong but caring Director of Nursing, Nancy Hawthorne, who always puts the pain of others first. In this third season, Nancy must challenge hospital administrators, heartless doctors, apathetic colleagues and a system that sometimes forgets it's there to serve the sick, all while knowing she’s fighting a battle she often won't win. Recently widowed and the mother of a smart, willful teenager, Nancy juggles her career with her equally important role as a single parent. . Hartford-New Haven HH Women Adults RTG 18-49 25-49 25-54 35-64 18-49 25-49 25-54 35-64 HAWTHORNE SEASON 3 2.7 1.2 1.5 1.7 3.0 0.7 0.9 1.1 2.1 Hawthorne Season 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Haw thorne on TNT (aired Tues 9p-10p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Haw thorne on TNT (Tues 9p-10p) Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 24. Programming Original Series Franklin & Bash Wednesdays, 9:00pm – 10:00pm (Season 1) Airs June 1st, 2011 – August 3rd, 2011 In Franklin & Bash, two young, fly-by-the-seat-of-their-pants street lawyers cause a seismic culture clash when they join a legendary, button-down law firm. Breckin Meyer is Jared Franklin, who loves sticking it to authority every chance he gets, while Mark-Paul Gosselaar plays Peter Bash, who has a knack for connecting with jury and judge. Hartford-New Haven HH A18-49 A25-49 A25-54 A35-64 W18-49 W25-49 W25-54 W35-64 Franklin & Bash Season 1 6.8 1.7 2.1 3.0 5.9 2.0 2.6 2.9 7.0 Franklin & Bash Season 1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Monday 10PM-11PM, Jul10 3 w eek av erage), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 25. Programming Original Series Men of a Certain Age Wednesdays, 10:00pm – 11:00pm (Season 2b) Airs June 1st, 2011 – July 6th, 2011 TNT’s critically-acclaimed, viewer-favorite Men of a Certain Age returns with its honest portrayal of being a middle aged man in today’s world. The award-winning cast of Ray Romano, Andre Braugher and Scott Bakula have never been better as three lifelong friends navigating through the complexities of their very different mid-lives. This wry and realistic depiction of ordinary men and their friendships provides a poignant, often funny, peek at what happens when you get a certain age and start living your life. Sponsorship Available Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 MEN OF A CERTAIN AGE SEASON 2b 2.4 1.6 1.7 1.8 1.3 1.6 1.9 1.9 1.9 1.8 Audience Rationale: Interconnect DMA MEN OF A CERTAIN AGE SEASON 2b Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Season 2a of Men of a Certain Age on TNT (aired Mon 10p-11p, 12/6/10-1/10/11), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Feb10 Men of a Certain Age on TNT (Mon 10p-11p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (12/6/10-1/10/11; Feb10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 26. Programming Original Series Falling Skies Sundays, 10:00pm – 11:00pm (Season 1)(Premiere 2-Hour 9pm-11pm Airs June 19th, 2011 – August 21st, 2011 (6/26, starts regular 10p-11p) From executive producer Steven Spielberg, Falling Skies stars Noah Wyle as a former college professor who becomes the leader of a group of soldiers and civilians struggling against an occupying alien force. Moon Bloodgood co-stars as Anne Glass, a therapist who works with the surviving children to help them cope with the traumatic situation. The series also stars Drew Roy as Hal and Maxim Knight as Matt, Tom's two sons; and Seychelle Gabriel as Lourdes, an orphaned teenager who helps run the group's commissary. Sponsorship Available Hartford-New Haven Source: Nielsen Media Research Hartford-New Haven CDMA Live+7 HH WOMEN ADULTS MEN Interconnect Equivalent Ratings RTG 18-49 25-54 35-64 18-49 25-54 35-64 18-49 25-54 35-64 (Feb’10). Extrapolated by Strata Marketing. 3.8 1.8 1.8 3.8 1.4 1.5 2.8 1.1 1.1 1.7 RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford C-DMA Liv e+7, Lev erage/Wed 10-11p, Feb'10 2 w eek av g, adjusted to the full DMA univ erse. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 27. Programming Original Series Leverage Sundays, 9:00pm – 10:00pm June 26th, 2011 – August 28th, 2011 Leverage stars Timothy Hutton as Nate Ford, a former insurance investigator, who puts together a team of thieves, hackers and grifters that act as modern- day Robin Hoods. They steal from the rich and give to the poor, to help balance the crooks in high power positions – taking revenge against those who use power and wealth to victimize others. They emerge from the jobs realizing they are far better working together than apart. Once they discover they can trust each other, the group targets their cons toward the richest, the greediest and the most unjust. Hartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 LEVERAGE SEASON 4 2.6 3.1 2.4 1.3 1.3 1.8 1.8 1.6 1.2 1.1 1.9 LEVERAGE SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Lev erage on TNT (aired Sun 9p-10p, Wks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ 7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 28. Mon Tue Wed Thur Fri Sa Su The Closer Memphis Franklin & Leverage 9pm-10pm Beat Bash 9pm-10pm 7/11-9/12 9pm-10pm 9pm-10pm 6/26-8/28 6/14-8/16 6/1-8/3 Rizzoli & Hawthorne Men of a Falling Skies Isles 10pm-11pm Certain Age 10pm-11pm 10pm-11pm 6/14-8/16 10pm-11pm 6/19-8/21 7/11-9/12 6/1-7/6 28.
  • 29. Programming Original Series White Collar Tuesdays, 9:00pm – 10:00pm (Season 3) Airs June 7th, 2011 – August 9th, 2011 White Collar is about the unlikely partnership of a con artist and an FBI agent who have been playing cat and mouse for years. Neal Caffrey (Bomer), an incredibly charming criminal mastermind, is finally caught by his nemesis, G- Man extraordinaire Peter Burke (DeKay). When Neal escapes from a maximum- security prison to find his long-lost love, Peter nabs him once again. Rather than returning to jail for his daring getaway, Neal suggests an alternate plan: he'll provide his cunning criminal expertise to assist the Feds in catching other notorious and elusive criminals. Initially wary, Peter quickly finds that Neal provides insight and intuition that cannot be found on the right side of the law. Hartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 WHITE COLLAR SEASON 3 4.6 2.7 2.6 2.3 2.3 5.2 3.0 2.3 1.6 1.7 3.5 WHITE COLLAR SEASON 3 Audience Rationale: Interconnect DMA equivalent ratings are based on the average CDMA HH and Demo ratings from White Collar on USA (aired Tues 9p-10p, Wks,2,3,4, Jul10), applied to the interconnect coverage area and adjusted to the full Hartford/New Haven DMA universe. Source: Nielsen Media Research, Hartford/New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 30. Programming Original Series Covert Affairs Tuesdays, 10:00pm – 11:00pm (Season 2) Airs June 7th, 2011 – August 9th, 2011 Covert Affairs centers on a young CIA trainee, Annie Walker (Piper Perabo), who is mysteriously summoned to headquarters for duty as a field operative. While Annie believes she's been promoted for her exceptional linguistic skills, there may be something or someone from her past that her CIA bosses are really after. Christopher Gorham plays Auggie Anderson, a CIA military intelligence agent who was blinded while on assignment and is Annie's guide in this world of bureaucracy, excitement and intrigue. Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 COVERT AFFAIRS Season 2 4.9 1.9 1.9 2.2 1.4 1.9 1.6 2.4 1.9 2.8 COVERT AFFAIRS Season 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Cov ert Affairs on USA (aired Tue 10:00p-11:00p, July 10-3w k av g), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Haven CDMA Live+7 Interconnect Equivalent Ratings (July10). Extrapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
  • 31. Programming Original Series Royal Pains Wednesdays, 9:00pm – 10:00pm (Season 3) Airs June 29th, 2011 – September 14th, 2011 Hank Lawson is a young doctor on the fast track to success, until he is blamed for the death of a hospital trustee. With the encouragement of his younger brother Evan, Hank reluctantly agrees to become a ―Concierge Doctor‖ to the rich and famous who summer in the Hamptons. But will he be able to treat his high-flying clients while still managing to keep his own two feet on the ground? Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 ROYAL PAINS SEASON 3 5.5 2.0 2.4 3.7 0.9 1.4 2.8 3.0 3.4 4.7 ROYAL PAINS SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Roy al Pains on USA (aired Thurs 10p- 11p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing. DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non- insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non- insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.

Notas del editor

  1. About a Cop from Chicago, wrongfully accused of sleeping with the Captain’s wife who then get exiled from the Chicago PD. Relocates to Florida, to what he thinks is dull but it is everything but…
  2. New Series – drama – about 2 girls who discover they were switched at birth and lived opposite lives. 1 with wealthy family and 1 with Single mother in working class neighborhood. When both families meet, everyone struggles to live together for the sake of the girls
  3. New Series – drama – about a foster child (Emma) who finds out she has a twin sister (Sutton) who was adopted by wealthy parents. Sutton talks Emma into taking her place for a little bit while Sutton find their birth mother. Sutton doesn’t return and Emma must decide to come clean or find her sister by herself.
  4. - about a group of girls who’s friend dissappears. They start getting messages from someone who knows how. Show centers around the group, this person and the mystery of it all. - The series won a 2010 Teen Choice
  5. New Series – drama - about a young girl, who begins to develop special abilities as a teenager. She then learns she is part of a magical race that is being hunted by ancient assassins.
  6. popular reality competition, where contestants compete to prove why they should be the next Food Network Star. Hosted by Bobby Flay.The grand prize is their own show on the network!, This is a great spot for restaurants and clients in the food industry to advertise during.In the past, special appearances by Guy Fieri, Althon Brown, Rachael Ray.
  7. Final Season – about NYC fire department. Last season and this season are completely wrapped around Dennis Leary’s life inside and outside of the department. How he needs “rescue”. There will be some September 11th material in the storyline.
  8. Targeted towards women, this show is about a beautiful, powerful, narrow minded woman named Jane who suddenly dies and comes back to life in a plus sized body. Jane discovers what life is like in her new bodyThis program continues to increase it’s ratings and is set to air the new season this summer.13 episode season
  9. Final Season – but will be drawn out. This Summer, Fall/Q1 then Summer 2012. Lead in to Rizzoli and Isles.
  10. Boston based show. Follows Boston detective and medical examiner as they solve crimes. Good for The Closer demo, and follows the Closer.
  11. Bluesy, cool show. Memphis police office who loves Blues music. Big storyline is how he loves the blues and loves his city. Has a passion for the town he protects. Definite TNT drama.
  12. New Show - Franklin & Bash – new up-and-coming lawyers use their young ways to get the job done. A little different because there is a little comedy in this show. Different from other TNT dramas.
  13. New Show – executive producer Steven Spielberg – Aliens attack. Show follows rebels against the Aliens. Stars Noah Wyle, from ER as the head of the rebels against the Aliens.