(1) Facebook will soon have over 850 million users worldwide, with the top three countries being the US, India, and UK. (2) Managing a Facebook page involves tools like the admin panel, tabs/apps, and highlighting posts. (3) Best practices for pages include using eye-catching cover photos, updating regularly, and keeping content visual and engaging.
4. Facebook Global Stats
845 million plus users world wide
Top three countries include US, India, UK
US has 155 million user.
50% return daily
Business are only reaching 16% of fans
350 million mobile users
Irish Stats
2.1 million user in Ireland
UK Stats
• 30 million users in the UK
10. People talking about this
Liked your Page
Liked, commented on, or shared your
Page post
Answered a Question you’ve asked
Responded to your event
Mentioned your Page
Tagged your Page in a photo
Checked in or recommended you
12. Best Practice
• Cover dimension – 851 x 315
• Profile image – 180 x 180
• No CTA’s on the cover
• No promotions or discounts
• No arrows or incentives to like
• Avoid excessive wording
• Run competitions through a third party application
• Update regularly
• Speed of response
15. 18-34 year old women are the most active
U.S. Social Network Use by Age, Demographics
Base: U.S. social media users, Q3 2011
Source: The Nielsen Company
16. Customers expect something in return for a ‘Like’
Expect access to exclusive
content, events or sales
58%
Expect discounts or
promotions through Facebook
58%
Expect to receive updates
about the co. to the newsfeed
47%
Expect the company to post
updates, photos or videos to newsfeed
39%
Expect to share with friends,
family and/or coworkers
38%
Expect the name of co.
to show up on my profile
37%
Do not expect
anything to happen
37%
Expect the co. to send more relevant
content based on my public profile
36%
Expect to interact with page
owner (e.g., brand, person)
28%
Expect the co. to access data Consumer Expectations for Brand Liking
in my public profile
27%
% of Facebook users, September 2011
Source: ExactTarget
Expect the co. to contact me
through other channels
24%
17. 55+ user visits from mobile double
109%
76%
68% 67% 70%
61%
45% 44%
41%
37%
16%
Social Network Growth, by Age, Ethnicity
% change, Q3 2010 v. Q3 2011
Source: The Nielsen Company
18.
19.
20. Opportunities
• Eye catching emotive cover shots
• Strong profile images
• Direct messages from fans
• Prioritise app importance
• Pin the most important content
to the top
• Star interesting and visual
content
• Tell the story of your hotel
through Milestones
24. Tips
• Localise your content
• Keep it visual
• Pin important items
• Speed of response
• Listen to the feedback
• Use timeline to tell the
story of your brand
• Keep it fresh and engaging
• Consider ads to amplify
your message
28. Facebook Places update
• Check-in numbers on Facebook to be
revised
• Accurate and holistic picture of how
people visit your business.
• When people tag their friends at a
location and upload a photo, those
tags will be counted to include more
accurate check-in information.
• If a group of friends checks into a
location, all the people tagged are
counted in the check in stats.